nme media information_full

NME Classified Media Information

Alex Wright Live & Classified Ad Manager T: 0203 148 2571 F: 0203 148 8159 [email protected]

Stephen Jobling Team Leader T: 0203 148 2558 F: 0203 148 8159 [email protected]

Sophia Salhotra Copy/Production T: 0203 148 2511 F: 0203 148 8159 [email protected]

The NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music. The award-winning www.nme.com, launched in 1996, has grown to be the biggest commercial music news site in Europe.

IPC Media Ltd., Blue Fin Building, 110 Southwark St., Classified 8th Floor, SE1 0SU

Classified Rate Card and Technical Data

Classified Rates 2008 (Colour) Full Page £ 3,920 Half Page £ 1,960 Quarter Page (4 columns) £ 1,120 Quarter Page (3 columns) £ 845 SCC rate £ 28.00 (Minimum of 3 cm X 1 column box)

New & Unsigned Full Page £ 950 220 mm X 140 mm Half Page £ 500 101 mm X 140 mm Quarter page £ 275 101 mm X 75 mm Sixth page £ 175 60 mm X 75 mm Twelfth page £ 95 30 mm X 75 mm Free colour is offered on all adverts

Discounts 4 weeks 5 % 12 weeks 7.5 % 26 weeks 12.5 % 52 weeks 25 %

Bookings do not have to be consecutive to qualify

Column Widths 1 column 29.5 mm 2 columns 62 mm 3 columns 94.5 mm 4 columns 127 mm 5 columns 159.5 mm 6 columns 192 mm 7columns 224.5 mm

Page Trim 315 mm (d) X 249 mm (w) Page Bleed 321 mm (d) X 255 mm (w) Page Type 283 mm (d) X 225 mm (w)

All rates are exclusive of VAT Rates subject to change

Classified NME Readers are entertainment enthusiasts! • 80% of NME readers feel that music is an important

part of their lives • 79% of NME readers like to listen to new bands • 63% specially choose to listen to indie/guitar bands • 49% specially choose to listen to live bands in studio • 52% are interested in taking a musical

course/qualification • 36% are thinking of buying a musical instrument in the

next year NME readers are techno savvy • 72% have a broadband Internet connection at home • 67% have bought something online in the last 12

months • 59% agree they like to keep up with the latest

technologies More about the reader • 34% are working full time, 18% are working part time

and 26% are full time students • 62% read at least 3 out of 4 issues • Almost half (49%) have been reading NME for at least

3 years • 84% think the magazine gives them what they want

spending an average of 46 minutes reading each issue

Key Facts Price £2.20 Frequency Weekly Circulation 56,284 Readership 411,000 Launch Date 1952 Male/Female 73%/27% Average Age 25 ABC1 73% Target Market Men 17-30

For more information please contact: Tom MacDougall T: 0203 148 2557 E: [email protected]


Live Live Rate Card and Technical

Data

Classified Rates 2008 (Colour) Full Page £ 4,635 Half Page £ 2,575 Quarter Page £ 1,416 Eighth Page (horizontal) £ 772 Sixteenth Page (horizontal) £ 418 Discounts available for spot and mono.

Dimensions Full Page 283 mm X 225 mm Half Page (h) 140 mm X 225 mm Half Page (v) 283 mm X 111 mm Quarter Page 140 mm X 111 mm Eighth Page (hl) 68 mm X 111 mm Sixteenth Page (h) 32 mm X 111 mm All rates are exclusive of VAT Rates subject to change

Digital Delivery Recommended File Types • Quark Documents with all necessary images and

fonts etc • EPS with all necessary files e.g. Images, fonts etc

(Unless embedded) • Tiffs All images must be supplied as Tiffs in CMYK colours at 300 dpi and at a size specifically for use in the relevant magazine (postscript fonts only). The client will be held responsible for all other resolution and formats.

IPC Media Ltd has a 2mb limit on any attached information to external incoming E-Mail

ISDN or Prodmail file names should be sent as follows: Ad number-magazine-issue-date e.g. 12345-nme-29sep ISDN No. 020 7261 0234 or 020 7928 6949 Any material supplied outside of these recommendations cannot be guaranteed to appear correctly

NME readers love festivals/concerts • 77% of NME readers have been to at least one

pop/rock concert in 2007 • 80% of NME readers feel that music is an important

part of their lives • 79% of NME readers like to listen to new bands

The flourishing music scene • 67% will be attending a festival this year • Average expenditure on-site: £ 402 • Average expenditure off-site: £ 368 • Live music market estimated at £743 million in 2007

(up 8% y-o-y)

NME readers love the atmosphere of live events • Over half of adults agree that you ‘can’t beat the

atmosphere of a live performance’ and 41% believe a live performance is more exciting and entertaining than watching it on TV

• 70% of gig-goers went for the atmosphere as much as the music

• 55% of gig-goers went after buying recorded music of the artist

• 54% of gig-goers went because of the location • 53% of gig-goers went because the had a positive

past experience

For more information please contact: Olatz de Solaeche T: 0203 148 2634 E: [email protected]


NME.com Key Facts

Page Impressions per Month 21,983,377 (Total number of pages viewed per month) Unique Users per Month 3,326,979 (Number of individual people who visit a website) Visits per Month 5,223,502 (Total number of times anyone visited a website) Weekly Newsletter sent to 33,000 (Every Tuesday) Rate per Month £ 750

Benefits of advertising Online

• Targeted & measurable • Reaches a global audience • Speed of response (point of sale) • Cost effective • Drives traffic to advertisers site • Quality of ad • Speed of turning around ad • Ease of advertising with IPC • Extension of strong existing brands and

communities • Perfect pairing with magazines • Control of ad/site content within

classified department

Online Media Banner £10 cpm 468 X 60, 30k Leader £12 cpm 728 X 90, 30k Sky £12 cpm 120 X 600, 30k MPU £12 cpm 300 X 250, 30k Banner e-Newsletter £750 550 X 150, 30k 4 frames All must be provided with click through URL

NME readers are techno savvy • 93% own a computer • 96% have access to the internet • 72% have a broadband Internet connection at home • 67% have bought something online in the last 12 months • 56% visit NME.com every day/every few days

For more information please contact: Stephen Jobling T: 0203 148 2558 E: [email protected]


Sources: ABC July-Dec 07 / NRS Jan-Dec 07 Mintel – Live Entertainment 2007 Mintel – Music Festivals and Concerts 2006 NME Music Enthusiasts Survey 08 / NME Reader Survey 07 Page impressions, unique users and visits/month based on Omniture figures May 08


NME Radio Key Facts

• NME Radio will deliver all that has made the brand so successful in audio form

• 24/7 Presenter led station featuring Live Sessions, up to the minute Music News, Gig Guides and much more

• Target Market: Men 15-24

Benefits of advertising on Radio

• Cost effective • Reaches people at relevant times and

places • Offers a listen again service available

online • Has a “multiplier effect” on other media • Drives response, especially online • Speed of getting campaigns to air

(within 24 hours) with a swift ad production

• Can offer a high level of integration • Ease of advertising with IPC • Extension of strong existing brands and

communities

NME Radio Audience Projections

Year Reach Hours (000’s)

1 295,000 1,180

2 396,000 1,758

Duration Impacts (000) Reach (000) OTH Copy Cost

30 sec £854 1 week 683 228 3.0

20 sec £683

30 sec £1,708 2 weeks 1366 326 4.2

20 sec £1,366

30 sec £3,416 4 weeks 2732 437 6.3

20 sec £2,732

Duration Impacts (000)

Reach (000) OTH Copy Cost

30 sec £523 2 day

campaign 418 139 3.0 20 sec £418

Duration Impacts (000) Reach (000) OTH Copy Cost

30 sec £13,422 13 weeks 10738 648 16.8

20 sec £10,739

30 sec £24,696 26 weeks 21475 771 27.9

20 sec £19,755

30 sec £42,955 52 weeks 42951 896 48.0

20 sec £34,361

For more information please contact: Alex Wright T: 0203 148 2571 E: [email protected]

nme media information_full

Entertainment & Humor