-Arjun Santosh G

Finland – based

Leader in mobile marketplace

Started in 1865 as a paper making company by Fredrik Idestam and later entered the business of developing mobile phones

Entered Indian market in 1995

R&D bases in Bangalore and Mumbai, manufacturing plant in Chennai and design studio in Bangalore.

The Symbian OS and superior hardware ensured that Nokia was the market leader before 2010

Advent of Apple in the higher end market, android in the mid-level segment and Cheaper Chinese manufacturers like ZTE and Huawei made Nokia lose out on it’s market share

The Symbian OS of Nokia had become a difficult platform for developers to match android or IOS devices.

Nokia’s inability to match Apple and Android devices resulting in losing out heavily on market share

Stressed that the market has changed from being a battle of devices to a war of ecosystems, and that Nokia has to decide how to either build, catalyse or join an ecosystem.

Efforts were being put in the wrong areas.

Stephen Elop had a decision to make for the new strategy and he chose the more familiar Microsoft over google’s android.

This would create an unique ecosystem to compete on equal footing with IOS and android.