July 2015

0

Non-deal Road Show Presentation

Zhaopin Limited

This presentation contains forward-looking statements made under the “safe harbor” provisions of Section 21E of

the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995.

These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,”

“intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Zhaopin may also make written or

oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange

Commission, in its annual report to shareholders, in presentations and other written materials and in oral

statements made by its officers, directors or employees to third parties. Any statements that are not historical

facts, including statements about Zhaopin’s beliefs and expectations, are forward-looking statements that involve

factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking

statements. Such factors and risks include, but not limited to the following: Zhaopin’s goals and strategies; its

future business development, financial condition and results of operations; its ability to retain and grow its user

and customer base for its online career platform; the growth of, and trends in, the markets for its services in

China; the demand for and market acceptance of its brand and services; competition in its industry in China; its

ability to maintain the network infrastructure necessary to operate its website and mobile applications; relevant

government policies and regulations relating to the corporate structure, business and industry; and its ability to

protect its users' information and adequately address privacy concerns.

Further information regarding these and other risks, uncertainties or factors is included in the Company's filings

with the U.S. Securities and Exchange Commission. All information provided in this presentation is current as of

the date of the presentation, and Zhaopin does not undertake any obligation to update such information, except

as required under applicable law.

Safe Harbor Statement and Disclaimer

1

Business Overview Page 3-4

Investment Highlights Page 6-14

Key Financials and Operational Metrics Page 16-21

Future Growth Strategy Page 23

Table of Contents

2

2.1 1.9

Zhaopin Player 2

Zhaopin - we are the leading career platform in China on both

job seeker side and employer side

Source:

(1) iResearch, simple average number of daily unique visitors each month in CY14 and CY15 Q1. Daily unique visitors of Player 2 does not include the traffic of the subsidiary

that it acquired in 2015.

(2) iResearch, simple average monthly visits per user throughout CY14 and CY15 Q1.

(3）As of March 31, 2015. Source: Press releases by Zhaopin and Player 2.

(4) A “unique customer” refers to a customer that purchases the respective company’s online recruitment services during each period. Source: Press releases by Zhaopin and

Player 2.

(in millions)

10.7 5.9

Zhaopin Player 2

(frequency)

(in millions)

291,563 287,914

Zhaopin Player 2

30% 30%28%

30%

24%26%

21% 19% 18%

11%

FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3

Zhaopin

Player 2

97.387.0

Zhaopin Player 2

Average daily unique visitors(1)

Average monthly visits per user(2)

Quarterly unique customers(4)

Number of registered users(3)

YoY growth in no. of quarterly unique customers(4)

Job seeker side Employer side

Zhaopin has become No.1 in number of unique customers since Q3 FY15

Zhaopin is a leading career platform in China which connects users with relevant job opportunities throughout their career

lifecycle.

3

Overview of our business model

Zhaopin engages white-collar users throughout their career lifecycle

Graduation

Campus recruitment

xiaoyuan.zhaopin.com

Change job

White collar

recruitment

www.zhaopin.com

Career advancement

High-end recruitment

www.highpin.cn

Skills and personality assessment

Assessment and

testing services

ceping.zhaopin.com

Continuous education

Vocational learning

and training

edu.zhaopin.com

Complementary service offerings across the entire career lifecycle of our users

Jobseekers

~ 100 million

Employers

~ 300,000 quarterlyBest search and

matching experience

Core onlinerecruitment platform

4

Business Overview Page 3-4

Investment Highlights Page 6-14

Key Financials and Operational Metrics Page 16-21

Future Growth Strategy Page 23

Table of Contents

5

Key Investment Highlights

Nationwide sales network with high capability and productivity

3

Large addressable market with huge growth potential

1

Robust product innovation and business expansion capabilities

4

Strong market leadership on both job seeker side and employer side

2

6

Successfully executed mobile strategy

5

Agriculture27.0%

Manufacturing41.0%

Services32.0%

7

China's GDP expected to keep growing Rate of urbanization continues to grow

Service sector gains share of jobs as the economy becomes

increasingly sophisticated Steady rise in number of SMEs

Agriculture9.2%

Manufacturing42.6%

Services48.2%

Source: International Monetary Fund, as of 14 March 2013, National Bureau of Statistics of China and iResearch Public Data.

43%44%

46%47%

48%50%

51%53%

54%55%

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1980 2014

(US$ in trillions, except for percentages)

(millions)

5.1 6.07.5 8.5 9.5 10.4 11.1 11.9 12.7 13.6

9.2

10.6

9.5

7.7 7.7 7.4 7.0 7.0 7.0 7.0

0

4

8

12

0

5

10

15

20

2009 2010 2011 2012 2013 2014 2015E 2016E 2017E 2018E

China GDP (nominal) Real GDP Growth (%)

42 4650

5458

6367

7378

2009 2010 2011 2012 2013 2014 2015E 2016E 2017E

Chinese economy continues to grow at 7% with service

segment contributing half of the economy1

8

Shortage of skilled workers in China

(# of job vacancies / # of available skilled workers in China) (% of Generation Y employees changing jobs as of the age of 27 to 31(1))

Note: (1) Generation Y is defined as those born between 1980–84, based on Zhaopin survey as of Feb 24, 2011.

Source: Ministry of Human Resources and Social Security of China, Zhaopin survey as of Feb 24, 2011.

Demand for the first time exceeded supply in 2010

High frequency of job changes

0.71

0.79

0.88

0.93

0.96 0.960.98

0.950.91

1.01

1.06 1.071.09

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

18%

56%

26%

Never 1-3 times >3 times

Job market trends continue to favor online recruitment

business1

74

104

151

2013 2017E

Zhaopin's (stand-alone) registered users

Number of online job seekers in China

Both job seeker side and employer side are under-penetrated,

indicating big growth potential

Zhaopin registered users vs. China online job seekers Zhaopin unique employers vs. China online employers

(in millions)

Notes:

(1) # of online job seekers in China.

(2) Zhaopin’s number of registered users as of December 31, 2013.(Zhaopin standalone data)

(3) # of online SME employers in China. Source: iResearch reports.

(4) Zhaopin’s number of unique employers for the 12 months ended June 30, 2014.

Source: Company data and iResearch Survey

Multiplier effect on the

number of placements as

a result of increase in job

changes per user

Under-penetrated and growing user (1)

base … …and employer base

Penetration rate = 71.3%

(2）

9

Our 0.34 million unique employers in 2014 (4)

Penetration rate= 17%

70 million SMEs in China

2 million (3)

Online employers in China

1

10

Strong market leadership on both job seeker and employer

sides

Employer sideJob seeker side

Zhaopin / Player 2 in Daily UV** (PC + Mobile)

88%99% 104% 102%

106%

FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3

+20%

No. of Unique Customers

(in ‘000)

235 244265 272

292259

280 284 279 288

91% 87% 93% 98% 101%

FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3

Zhaopin Player 2 Zhaopin / Player 2

85 90 92 94 97

76 79 82 84 87

111% 113% 113% 112% 112%

100%

110%

120%

130%

140%

150%

0

50

100

FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3

Zhaopin Player 2 Zhaopin / Player 2

No. of Registered Users

(in millions)

Zhaopin has become

No.1 in number of

unique customers

since Q3 FY15

30% 30%28%

30%

24%

26%21%

19% 18%

11%

FY14Q3 FY14Q4 FY15Q1 FY15Q2 FY15Q3

Zhaopin Player 2

YoY growth in no. of quarterly unique customers

2

Source: Press releases by Zhaopin and Player 2, company data and iResearch reports

Competitive advantages driving market leading position

Players that focus exclusively on recruitment

and career-related services

High-end niche recruitment websites

Professional networking websites

General websites which offer recruitment as

part of their services

11

Competitive landscape

Apr-14 1st 2nd 6th 4th NA

May-14 1st 2nd 6th 4th 33rd

Jun-14 1st 2nd 6th 4th 29th

Jul-14 1st 2nd 6th 4th 23th

Aug-14 1st 2nd 5th 4th 17th

Sep-14 1st 2rd 4th 5th 18th

Oct-14 1st 2rd 4th 5th 23th

Nov-14 1st 2rd 4th 5th 18th

Dec-14 1st 2rd 4th 5th 14th

Jan-15 1st 2rd 5th 4th 20th

Feb-15 1st 2rd 4th 5th 19th

Mar-15 1st 2rd 5th 4th 14th

Source: iResearch public data. The ranking is measured among major online recruitment companies in China.

Based on job seeker metrics, Zhaopin is consistently the

market leader that is exclusively focused on recruitment and

career related services through a jobseeker’s career lifecycle

Ranking by average daily unique visitors

TMT vertical recruitment websites

2

Nationwide sales network with high capability and productivity

Our nationwide sales footprint enables us to

develop business relationships with customers in

targeted local markets and industry verticals

Shanghai

Chongqing

Chengdu

Changsha

Wuhan

Xian

Fuzhou

Xiamen

ShenzhenGuangzhou

Hangzhou

Suzhou**Hefei

Zhengzhou

DalianShijiazhuang Tianjin

Beijing

JinanQingdao

ShenyangMore than 3,000

sales and account

management

representatives in 33

regional offices

nationwide

Taiyuan

Haerbin

Nanjing

Kunming

Ningbo

Wuxi

ChangchunJilin

Nanchang

Guiyang

*

* Numbers are calculated as of

March 31, 2015. The company

opened its second call center in

Suzhou in October 2014.

** The second call center

Recent progress of new Suzhou call center:

• About 150 headcount

• Covering ~200 cities

• Focusing on southern & eastern regions

3

Source: Company data 12

Real estate

Consumer/

retail

TMT

Automotive

Financial

services

Recent product innovation

• Employers send “Olive Branches” to selected candidates allowing the

job seekers to instantly access the job application once accepted, and

employers to access the job seeker’s contact information

Quick Feedback • A PC and mobile-based product that allows employers to provide instant

feedback to job applicants once the application has been submitted

Priority Listing • Premium charged for higher search results, generating better recruiting

results for employers

Robust product innovation capabilities 4

13

Olive Branch

(Invite to apply)

Easy Hire • A mobile-based product that provides employers with a user-friendly

platform to track applications to their job postings and offer quick

feedback through WeChat anytime anywhere

Successful launch of new business – Highpin.cn

14

4

About Highpin.cn

• Positioning: focus on high-end job seekers with RMB100K+

annual salary (~200K for tier-1 cities)

• Features:

- Three-way interaction among headhunters, job seekers and

employers

- Fit passive job seekers needs through functions like “job

invitations”

- Provide comprehensive profiles of job seekers by 3D resumes

- Promote interactions between different parties through functions

such as “review” and “credit rating”

Source: Company data as of Mar 2015

Job Invitation 3D Resume

Business Overview Page 3-4

Investment Highlights Page 6-14

Key Financials and Operational Metrics Page 16-21

Future Growth Strategy Page 23

Table of Contents

15

821.5

908.9

1,079.8

796.2

952.8

FY2012 FY2013 FY2014 FY2014Q1-Q3

FY2015Q1-Q3*

772.9

866.9

1,057.7

778.8

938.9

FY2012 FY2013 FY2014 FY2014Q1-Q3

FY2015Q1-Q3*

Total revenues

(RMB million)

Net revenues

16

(RMB million)

Robust top-line revenue growth

* Quarterly numbers refer to unaudited financial results.

Source: Company data

692.8

769.1

882.5

641.1

778.6

FY2012 FY2013 FY2014 FY2014Q1-Q3

FY2015Q1-Q3*

Online recruitment services revenues Number of unique customers and ARPU

(RMB million) (Average Revenue per Customer ("ARPU") in RMB)

Solid online recruitment revenue growth driven by strong

customer volume growth

17

222

257

335

235

292

FY2012 FY2013 FY2014 FY2014

Q3

FY2015

Q3*

No. of unique customers('000)

3,114 2,991

2,633

922 897

FY2012 FY2013 FY2014 FY2014

Q3

FY2015

Q3*

ARPU

* Quarterly numbers refer to unaudited financial results.

Source: Company data

18

84% 85% 82% 81% 82%

16% 15% 18% 19% 18%

FY2012 FY2013 FY2014 FY2014Q1-Q3

FY2015Q1-Q3*

Online recruitment services Other services revenues

128.8 139.8

197.3

155.1

174.2

FY2012 FY2013 FY2014 FY2014Q1-Q3

FY2015Q1-Q3*

Revenue Breakdown Between Online and Other Services Other Services Revenues

Other services revenues continue to grow

(RMB million)

* Quarterly numbers refer to unaudited financial results.

Source: Company data

Operating expenses (unaudited)

Operating profit and margin (unaudited)

(RMB million)

(RMB million)

(RMB million)

* All quarters refer to fiscal quarters. Zhaopin’s fiscal year refers to the 12 months ended June 30. All quarter numbers refer to unaudited financial results.

** Reported net profits for FY13 Q3 and Q4 included withholding taxes associated with cash dividends by a subsidiary to Zhaopin Ltd. in an amount of RMB13 million and RMB10 million respectively.

Excluding such taxes, the net profits and net margins would be RMB36 million and 17% for FY13 Q3 and RMB48 million and 20% for FY13 Q4, respectively.

***Excluding the one-time tax expense of RMB5 million arising from the ownership change of a consolidated affiliated entity, our net profit and net margin for FY15, 1Q would have been RMB65 million and

22%, respectively.

1

Net profit and margin (unaudited)

(RMB million)

Gross profit and margin (unaudited)

186

202 195 216 217

250 238

258 268

300 279

94%

91% 91%93% 93%

88%

90%

93% 93%

89%89%

13 Q1* 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2 15 Q3

132 151 152 156

165

194 185

192 200

228 216

66% 68% 71% 67% 71% 69% 70% 69% 69% 68% 69%

13 Q1 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2 15 Q3

54 52

43

59

52 56 53

67 68 72

63

27%

23%20%

26%

22%20% 20%

24% 24%21% 20%

13 Q1 13 Q2 13 Q3 13 Q4 14 Q1 14 Q2 14 Q3 14 Q4 15 Q1 15 Q2 15 Q3

19Source: Company data. All quarterly margins and expenses percentage are calculated as a % of quarterly net revenue.

50

45

23

38

47 41 43

56 60 62

58 25%

20%

11%

16%

20%

14%17%

20% 21%18% 19%

13 Q1 13 Q2 13 Q3**

13 Q4**

14 Q1 14 Q2 14 Q3 14 Q4 15 Q1***

15 Q2 15 Q3

Stable profitability with continued investment to support

business expansion

617.8

944.9

1,536.7 1,508.6

1,662.1 1,769.1

FY2012 FY2013 FY2014 FY2015Q1

FY2015Q2

FY2015Q3

330.0

390.7

488.7 496.4

534.4548.4

FY2012 FY2013 FY2014 FY2015Q1

FY2015Q2

FY2015Q3

Deferred revenue Cash balance (1)

(As of fiscal year-end )

(RMB million)

(1) Including restricted cash, time deposits and restricted time deposits.

(2) Quarterly numbers refer to unaudited financial results.20

Source: Company data

(As of quarter-end )

(RMB million)

(As of fiscal year-end )

(RMB million)

(As of quarter-end )

(RMB million)

Strong cash generating capability and healthy cash position

(2) (2)

Healthy growth in key operating metrics

No. of Registered Users No. of Completed Resumes

No. of Job Postings

(in million)

56.6 76.9

89.5 84.6

97.3

FY2012 FY2013 FY2014 FY2014 Q3 FY2015 Q3

7.6 11.0

18.1

12.5

17.3

FY2012 FY2013 FY2014 FY2014Q1-Q3

FY2015Q1-Q3

41.3

57.1 66.5 62.8 71.4

FY2012 FY2013 FY2014 FY2014 Q3 FY2015 Q3

Average Daily Unique Visitors

(in million)

1.4 1.8 2.2 1.9 2.1

FY2012 FY2013 FY2014 FY2014Q1-Q3

FY2015Q1-Q3

21

(As of fiscal year-end / quarter-end)

(in million)

(As of fiscal year-end / quarter-end)

( in million)

Source: Company data.

Business Overview Page 3-4

Investment Highlights Page 6-14

Key Financials and Operational Metrics Page 16-21

Future Growth Strategy Page 23

Table of Contents

22

Our vision and future growth strategy

Our strategic objective is to strengthen our leadership as the No.1 career platform for

job seekers in China

Attracting and retaining more users and customers by growing our core

marketplace aggressively

Leverage our core platform to expand into adjacent product offerings

Continue to pursue our mobile strategies

Proactively pursue strategic investment and acquisition opportunities

23