north stars journey

7/30/2019 North Stars Journey

1/36


2/36


3/36

This is one of the teams I played onHighlands 16-1In this moment, we were watching the North Stars 16-1 team warm up before playing them. Were analyzingthem in hopes of nding any weaknesses they may have. Any regional volleyball club knows this is a difculttask.So, why is my team studying the North Stars tactics?


4/36

So they dont do this to us. Its embarrassing to bedown by 15 points.Although the name North Stars was somewhat of an arbitrary decision, this group of girlsdid in fact turn out to be stars. They are recognized for their impressive recordand skill.


5/36

The

Present I considered re-branding a volleyball club that I had played for, but I liked the idea of rebuilding something from an outsiders perspective. I didnt want to have a pre-bias towards what I was re-branding.Being familiar with the game of volleyball and being accustomed to North Stars through opponency, to me, was the perfect base of knowledge for a successful redesign.

I also wanted to work with a group that (although perhaps wasnt successful when it came to graphics), really had their act together when it came to their main purpose of existence. Through records andobservation, its clear that North Stars stands rm on its skills, character, and determination.

but this is what they have to graphically display that skill

Colors. Black and red arent bad colors, the red is very basic and plain, though.Its lacking sophistication and depth.Logo. Elements are disconnected from each other. This mark says nothing about North Stars.


6/36

Website. Flat and dated; solely there to inform.

Theyve done well in representing the club by using a visual of one of their teams in action for the cover photo on their Facebook page.

The prole picture, on the other hand, is generic. It says nothing aboutNorth Stars in particular. The Facebook page prole picture spaces creates

the opportunity for an organization to include their logo - thats whatshould be in that spot!

Coaches gear. Visuals seem to change with the seasons. Change is good sometimes, butNorth Stars needs to have a solid graphic/s that they can be associated with.


7/36

FAMILY

LOYALTY FUNFRIENDSHIP

TRUSTSUPPORTLOVE

UNIFICATION

PROFESSIONALISM

PRIDE AGGRESSIONPRECISIONINTENSITY VOLUMEINTELLIGENCE

PASSION

Ive created a list of 16 attributes present within the North Starssplaying.

North Stars can be viewed as a FAMILY. Both on and o f the court, theres anadmirable amount of LOYALTY within both the club and each team. North Stars

have a good amount of FUN with each other to build a closer bond. Theres aFRIENDSHIP thats carried on beyond the season. An apparent TRUST exists inthis club. Each girl gives SUPPORT to her teammates on and o f the court. Thereis an extreme LOVE for one another and the game, and a tight UNIFICATION.

North Stars teams have a sense of PROFESSIONALISM, having respect and PRIDE forthemselves and the game. They have an AGGRESSION and hunger for the ball. Theyare conditioned for PRECISION, paying attention to detail. Opponents take notice of theirINTENSITY and desire for each point. No one can ignore their extreme VOLUME, heardthroughout the game. They have the INTELLIGENCE to make smart moves on the court,

and its clear they have a true PASSION for the game they play to win.


8/36

FAMILY FUNUNIFICATION

PRIDEPRECISIONPROFESSIONALISM

VOLUMEINTENSITY SUPPORT


9/36


10/36

Parents are the ones paying for their daughter/s position on the team,so its important to wow them. They need to know that theyre making a good investment.

Players need to have confidence in themselves as well as their team and the club.This new design should reinforce that.

Recruiters need to be able to access information quickly (web) andbe able to identify North Stars and their players.

Opposing teams should be jealous of North Starss re-brand! They

should be intrigued by this design, wishing it was their own.


11/36


12/36

INTENSITY, FAMILY, PRIDE I found that I was trying too hard to change things about North Starsslook that didnt necessarily need to be changed. The red & black color combination effectively demonstrates the attributes. I decided to addanother color to the palette, since my logo calls for three colors. The gray

is more of an accent color that adds some sophistication.


13/36

Of course I had to get the perfect red-black-gray combination, so I did a lot of this too.


14/36


15/36

Aldo SemiBoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ArchiveABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Kozuka Gothic Pr6N ELABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ONE HEART, ONE GOAL

Introducing, the new North Star look

I made the red deeper to add some sophistication and made the gray warmin order for it to pop.

aldo: fun with an edgearchive: more bold and pridefulkozuka: supportive type


16/36

.05 in

.05 in

OK NOT OK

NOT OK

OK


17/36


18/36

NORTH STARSVOLLEYBALL CLUB

Laura Tomney18-1 coach

NORTH STARSVOLLEYBALL CLUB

Laura Tomney18-1 coach

Business Cards

the business cards, which hold the 6-mark pattern


19/36

2556 WAlmond StreetKansasCity, MO 64128

8376 W Wickers StreetKansas City, MO 64128

LEAH CONNERY

Outside

Inside

Envelope

the envelopes hold the pattern as well on top of coloredbackgrounds


20/36

Welcome to the Team letter Blank version

Letterhead

here a letter is displayed congratulating a new team member.at the bottom, there is an image of a team huddle, announcingwelcome to the family


21/36

i decided to focus on their website because its such an useful tool,but is currently in poor shape.


22/36

From this page, the viewer can click on any of the links up top to navigate.Quick Links are located at the bottom and are swaped out dependingon the time of year.


23/36

About page. The viewer can learn about who the North Stars are and what makes this club unique.


24/36

Team list page. From this page, the viewer can click on any of the teamlistings to view individual team information.

each page includes the same image for the background, but is more present in this one.this image is a closeup of sport court, or temporary ooring used for larger volleyballtournaments. Orders such as get down, stay low, and hit the oor, are very common.

The oor is a symbol of sacrice and aggression.


25/36

18-1 team page. From this page, the viewer can click on any of theplayers to see individual player profiles. The viewer can also viewthis teams schedules and their coachs staff profile.


26/36

Coachs prole page. The viewer can learn about each staff member by reading their profiles.


27/36

Schedule page. The viewer can take a quick look at upcoming practices bytoggling through the month buttons. The viewer can also look at acomplete calendar, look at specific team schedules, or explore maps todifferent locations. There are also links at the bottom to both practice sites.


28/36


29/36

this t-shirt can be worn by coaches, players during warmups or practices,and fans (aka family and friends)


30/36

because the North Stars mark represents the lining of the equipment,their volleyballs stripes are colored in to mimic it


31/36

one heart, one goal

The North Stars have a simple, large-scale banner to claim their restingarea or sitting area in the stands if there are any.


32/36

Tournament trailer. This trailer is used for larger tournaments, where moresupplies are needed. It would hold uniforms, warmups, and game gear.Its also temperature-controlled, so food /snacks are stored in there as well.


33/36

iPhone app. This app is available for players and parents /guardiansto quickly view their schedules and news. Downloadable documentsare also available.


34/36

Jerseys. The simplicity not only follows volleyball guidelines,but gives the North Stars a bold presence.This club prides itself for being one of the cheapestclubs in the city. One way they keeptheir rates low is by recycling their jerseys each season. Therefore,North Stars is printed on the back of the jersey, rather than alast name.


35/36

This gives North Stars the opportunity to bebased on and known by their pure talent.Well, that, and good design.


36/36

north stars journey

Documents