note: ignore any call-in information provided by the web-ex software. call-in using our ru toll free...
TRANSCRIPT
NOTE: Ignore any call-in information
provided by the web-ex software.
Call-in using our RU Toll Free Dial-in Number: 800-868-1123 & Participant Passcode: 89648935
Volunteer Leadership Learning Series
Session: Communications 102: Online and Social Media
Presenters: Tamara Remedios RC'97, RBS'97, RUAA Board Member
Anthony Guido, Director of Alumni Communications
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 102
Online Community at Ralumni.com
• Reconnect with Classmates• Message Boards• Blogs• Photos
• Coming Soon: dynamic online groups!
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 102
www.LinkedIn.com
• Great for Professional/Networking Events & Groups
• Rutgers Alumni Group– 7,276 Members
• Ways to promote group/event:– Post information/Email– Create an Event– Create a Group
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 102
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 102
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 102
www.Facebook.com
• Powerful, Dynamic Social Marketing Tool– 21-39 largest market on Facebook - Young Alumni– Highly Viral– Spend 1-3 hours a day
• Rutgers Alumni – Page + Group– 26,000+ declared Rutgers Alumni
• Become “Social”– Create an Event– Create a page or group(before doing these: have photos, logos at-hand)
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 102
Feed
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 102
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 102
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 102
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 102
www.Facebook.com
• Get Fans for page– email blasts, sent people you know, post on other groups
• When to promote– Prior to event– Post event
TIP: Business hours
• How to promote group + events– Post on similar groups/sites– Status updates– Add photos – Create events– Buy Facebook Ad
Rutgers University Alumni Association & The Department of Alumni Relations
Communications 102
Welcome to the RUAA family!
*This presentation will be available online at www.Ralumni.com/tools.*
Our united alumni body is an amazingly diverse constituency, and we look forward to developing even more opportunities that excite and interest each and every one of our alumni.
~ Advancing Rutgers University by engaging all alumni. ~
Questions? Contact Anthony Guido, director of communications, at [email protected] or 732-932-7490 ext. 218.