November 2017

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November 2017

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November 2017

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November 2017

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November 2017

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November 2017

6 Focus

`mKy ]co£WØn\v

\Ωƒ aebmfnIƒ \m´pssi

enbn¬ ]dbp∂ Hcp hmNI

ap≠v˛ H∂n¬ ]ng®m¬ aqs∂

∂v. F∂m¬ aq∂nepw ]ng®m¬

]ns∂ B hgn°v t]mIpIbpw

C√. F∂m¬ aq∂nepw \men

epw ]ng®n´pw ]ns∂bpw B

hgnbneqsS k©cn® Hcp

hy‡nbp≠v. ]cmPbØn¬

IÆp \\bv°msX hnPbØn

¬ IÆv a™fn°msX apt∂

dnb ss_Pp s\SpwtIcnbn¬.

ss_Pp s\SpwtIcnbpsS Pohn

XØn¬ ]cmPbw H∂√, hnPb

hpw H∂√. Pbhpw ]cmPbhpw

Hcp {Xmkn¬ Xq°nbm¬ hnPb

tØ°mƒ IqSpX¬ ]cmPb

Øn\mbncn°pw `mcw.

P]vXnbnseØn® BZy

_nkn\ vsamssk°v am¿_nƒ {]u

Unbn¬ h∂ Imew. ss_Pphn

s‚ kplrØp°fn¬ Nne¿°v

am¿_nƒ tPmensb√mw Adn

bmw. tem¨ FSpØv am¿_nƒ

t]mfojnMv sajo≥ hmßn.

am¿_nƒ tPmen Icm¿ FSpØv

AXv kplrØp°sfs°m≠v

sNøn°mw F∂Xmbncp∂p

[mcW. F∂m¬ hnNmcn®Xv

t]mse Imcy߃ \S∂n√.

A∂sØ ImeØv [\hm≥

am¿ am{Xambncp∂p hoSpIfn¬

samssk°v am¿_nƒ D]tbmKn

®ncp∂Xv. am{Xa√ Aßs\bp

≈ [\hm≥am¿ sNdp∏°mcpw

Cu ^o¬Un¬ Xosc ]cnNb

°pdhpap≈ ss_Pphns\bpw

Iq´scbpw ]cnKWn°mØXn¬

A¤pXan√. Bdpamk°mew

_nkn\s m∂pw e`n®n√.

_nkn\ v XI¿®tbmsSm∏w

_m¶n¬ \n∂pw tem¨ Xncn®

S°m\p≈ \n¿t±ihpw h∂p.

Aßs\ tem¨ FSpØv kz¥

am°nb sajo≥ hmßnb IS

bn¬ Xs∂ Xncn®p sImSpØv

Imiv Xncn®p hmßm≥ ss_Pp

Xocpam\n®p. FdWmIpfsØ

ISbn¬ sIm≠v sImSpØv

]n∂osSmcp Znhkw Imiv

hmßm≥ hcmsa∂v ]d™v

t]m∂p. aq∂mw Znhkw Imiv

hmßm≥ FØnbt∏mƒ B IS

bpsS ÿm\Øv Hcp tlm´ em

Wv ss_Pp I≠Xv. ISØn¬

apßnb ISbpsS Daÿ≥

ss_Pp sImSpØ sajo≥

adn®p hn‰v IS∂p If™p.

DSaÿs\ At\zjn®v Hcp]mSv

Aes™¶nepw Is≠Ønbn√.

HSphn¬ Bsf Is≠Øn Imiv

Xncn®phmßm≥ tIkv sImSp

Øv tImSXn hn[n h∂t∏mƒ

FXn¿ÿm\ sØ DSaÿ≥

as‰mcp X´n∏v tIkn¬ {]Xnbm

bn Pbnenembn. ss_Pphn\v

A∂v Int´≠ 35,000 cq] C∂pw

ss_Pp s\-Sp-t¶cn, sNb¿am≥, At{Km-]m¿°v, ]ndhw

November 2017

7 Focus

e`n®n´ns√∂XmWv kXyw.

CXn\nSbn¬ _m¶nse ISw

Ibdn ss_Pphns‚ hoSv P]vXn

bmbn. ]Xns\´mw hb nse

BZy _nkn\ v Aßs\ ss_

Pphns\ P]vXnbnseØn®p.

ss[cyap≈ amXm]nXm°ƒ

GI aI≥ ]Xns\´mw

hb n¬ tem¨ FSpØv

_nkn\ v XpSßp∂p. AXv

Hcp e£yØnepw FØmsX

IShpw P]vXnbpambn InS∏mSw

\„s∏Sp∂ Ahÿbnse

Øp∂p. Cßs\sbmcp kml

NcyØn¬ at‰Xv amXm]nXm

°ƒ BsW¶nepw aI\p

ap∂n¬ Nph∂ sImSn ImWn®v

apt∂m v HcSn hbv°m≥ kΩXn

°msX AhcpsS hcpXn°m

°pw. F∂m¬ ss_Pphns‚

hnZymkº∂c√mØ km[m

cW Irjn°mcmb amXm]nXm

°mƒ Aßs\sbm∂pw sN

bvXn√. Hcp Ip‰s∏SpØtem

IpØphm°pItfm C√msX

aIs‚ H∏w Ahs‚ hnPbw

ImWm≥ Ahcpw Iq´p \n∂p.

]Ømw ¢m v ]m mbt∏mƒ

Fb¿ t^mgvkn¬ tPmen e`n®

ss_Pphns\ kv--t\lØns‚

t]cn¬ hnSmsX GI aIs\

]nSn®p \ndpØnb amXm]nXm

°ƒ AtX kv--t\ltØmsS

ss_Pphns\m∏w \n∂p. AXv

Xs∂bmbncp∂p ]cmPbØn¬

XfcmsX ss_Pphns\ apt∂m v

\bn°m≥ t{]cn∏n®Xv.

BZyw hnPbn® kwcw`w

\mb\m¿ k¿°m¿ P\Io

bmkq{XWw \nehn¬ sIm≠p

h∂ Imew. tIcfØnse acma

Øv ]WnIsf√mw s]mXpP\

ßfpsS IΩ‰nIsfsIm≠v

sNøn°pIbmbncp∂p P\Io

bmkq{XWØns‚ ]≤Xn.

AXn\v Np°m≥ ]nSn°m≥

ss_Pphns\ t]msebp≈

sNdp∏°mcmbncp∂p ap∂n¬.

\mev h¿jtØmfw Cu s]mXp

tkh\ {]h¿Ø\ßfpsS FIv-

-kv]ocnb≥kneqsS ss_Pp

apt∂m´ v t]mbn. ]n∂oS v

B‚Wn k¿°m¿ h∂t∏mƒ

AXv ho≠pw tIm¨{SmtŒgv--

kns\ G¬∏n®p. Aßs\

A{Xbpw \mfsØ FIv --

k]ocnb≥kv sh®v ]nUªyq

UnbpsS ssek≥kv Icÿam

°n. Aßs\ acmaØv ]WnI

fpsS tIm¨{SmŒv h¿°pIƒ

Bcw`n®p. ]{¥≠v h¿j°m

ew Cu taLebn¬ Xs∂

hfsc anI® {]IS\hpambn

apt∂m´v t]mIpIbmbncp∂p.

B taLe ss_Pphn\v anI®

kmºØnI t\´w Icÿam

°m≥ klmbIambn.

H∂n¬ \n∂pw as‰m∂nte°v

\√ coXnbn¬ apt∂dp∂

Hcp _nkn\ n¬ \n∂v as‰mcp

_nkn\ nte°v NphSv amdm≥

Bcpw H∂v aSn°pw. F∂m¬

Hcp aSntbm t]Sntbm C√msX

N¶q‰tØmsS ]pXnb kwcw`

Ønte°v IS°m≥ a\ v

ImWn® hy‡nbmWv ss_Pp.

_tbmKymkv πm‚ v Bbncp∂p

ss_Pphns‚ ]n∂oSp≈

Is≠ج. _tbmKymkns‚

D]tbmKhpw DXv]mZ\hpw

C∂sØ ImesØ t]mebm

bncp∂n√ A∂v. tIcfØn¬

_tbmKymkv πm‚ns‚ _nkn

\ v sNbvX c≠v hy‡nIfn¬

Hcmfmbn amdn ss_Pp. k¿°m

cn\p th≠nbpw {]h¿Øn®p.

am¿°‰v amen\yØn¬ \n∂pw

sshZyXn DXv]mZn∏n°p∂

]pXnb I≠p]nSpØhpw ss_Pp

Is≠Øn. F∂m¬ F√mhcpw

Cu taLebnte°v IS∂v

h∂tXmsS hne Xmtg°v t]mbn.

November 2017

8 Focus

Aßs\ B Iº\nbpw \ndpØn.

πm®naS IÆp Xpd∏n®

]pXnb kwcw`w

πm®naSbn¬ sIm°t°mf

Iº\ns°Xnsc kacw \S∂

Imew. B kacØn¬ ss_Pphpw

]¶mfnbmbn´p≠v. sIm°t°mf

Iº\nsb πm®naSbn¬ \ntcm[n

®m¬ ChnSpsØ Pe NqjWw

am{Xta IpdbpIbp≈q. F∂m¬

Ch¿ as‰mcnSØv mŒdn XpSßn

bm¬ AhnsSbpw CtX PeNqj

Ww XpScnt√ F∂ kwibw

ss_Pp AhnsS {]ISn∏n®ncp∂p.

F∂m¬ ss_Pphns‚ \nco£

Ww AhnsS Bcpw {i≤n®n√.

F¶nepw Cu Hcp Nn¥ ss_Pp

hns‚ a\ n¬ Xs∂ InS∂p.

sIm°t°mfbv°v ]Icw PeNqj

Ww C√mØ \ΩpsS kztZin

]m\obw Bbmse¥msW∂

Nn¥ Aßs\bmWv h∂Xv. aq∂v

h¿jw sIm≠mWv Cu Bib

sØ ]q¿WXbnseØn®Xv. hfsc

kzmZn„amb A[nI\mƒ CuSp

\n¬°p∂ ‘Cf\o¿ Iqƒ' \nehn¬

hcp∂Xv Aßs\bmWv. Ct∏mƒ

kuØv C¥ybn¬ 30 {^mt©

knIƒ D≠v Cu DXv∏∂Øn\v.

]pXnbXv I≠p]nSn°pI

Hcp _nkn\ v F∂ Nn¥

ss_Pphns‚ a\ n¬ t]mep

an√. kXyØn¬ Hcp I≠p]nSp

Ø°mcs‚ a\t msSbmWv

]e kwcw`ßfpw ss_Pp

XpSßp∂Xv. AXv hnPbn®mepw

]cmPbs∏´mepw XfcmsX

ASpØ I≠p]nSpØØnte°v

ss_Pphns‚ a\ v k©cn°pw.

B k©mcw ss_Pphns\ k©

cn∏n®Xv ]n∂oSv ]e ]pXp _nkn

\ v hgnIfneqsS k©cn∏n®p.

sSIv--t\m temUvPns‚ amt\Pnßv

UbdŒdmbpw At{Km ]m¿°ns‚

sNb¿am\mbpw Hs° FØn®Xv.

F∂m¬ Xs‚ kz`mhØn

se G‰hpw henb Ipg∏ambn

ss_Pp ]dbp∂Xv H∂n¬

\n∂v as‰m∂nte°p≈ Cu

Nm´amWv. X\n°v Hcp ÿm]\

sØ t\XrXz\ncbn¬ \n∂v

\nco£n°mt\m \SØns°m

≠v t]mImt\m Bhn√. Znhtk

s\ ÿm]\sØ \nb

{¥n®v ap∂n¬ \n¬°m\p≈

Ignhv X\n°n√. ]Icw ]pXnb

]pXnb I≠p]nSpØ߃°v

]n∂mse k©cn°p∂ Hcp

a\ n\v DSa am{XamWv Xms\

∂v ss_Pp ]dbp∂p. Cu a\ v

hfsc k©mc kzmX¥yw B{K

ln°p∂ H∂msW∂v ss_Pp

]dbp∂p. CXphsc ss_Pp 20

tXmfw hyhkmb߃ sNbvX

Xn¬ \mtem At©m FÆw

am{XamWv hnPbn®Xv. ]cmPb

s∏´ F√m kwcw`ßfnepw Xf

¿∂v t]mImsX ss[cyw sImSp

ØXv Cu a\ v Xs∂bmWv.

hnPbØns‚ sImSn ]mdn°≥

th≠n am{Xa√msX ]cmPb

Øn\v apJw sImSp°msX

]mbp∂ ss_Pp s\Spt¶cnbp

sS I≠p ]nSpØw Ct∏mgpw

k©cn®p sIm≠ncn°pIbm Wv.

ASpØ I≠p]nSpØØns‚

Xnc°nemWv Ct∏mƒ ss_Pp.

November 2017

9 Cover Story

Fw. Fw. cmtKjv

AwKoIrX Npa´v sXmgn

emfnIf√mØhscs°m≠v

Ib‰nd°v tPmenIƒ \SØp

tºmgpw B[p\nI b{¥ßƒ

(sPkn_n s{Ibn≥ Sn∏¿

apXembh) D]tbmKn®pw

Ib‰nbnd°p \SØptºmƒ B

{]tZisØ sXmgnemfn bqWn

b\v sImSpt°≠ Iqenbmb

‘t\m°vIqen' F∂ `ojWn

X{¥Øn\v ap∂n¬ hogmØ

hyhkmbnIƒ tIcfØnep

≠mhn√. CXn\mWv am‰w hcm≥

t]mIp∂Xv.

hyhkmb ÿm]\ß

fnse Ib‰nd°n\mbn DSabv°v

C„ap≈ sXmgnemfnItftbm

b{¥ßtftbm D]tbmKn°m

\p≈ Hm¿Un\≥kn¬ Kh¿ W¿

H∏n´ncn°pIbmWv. DSabv°v

C„ap≈ sXmgnemfn Itftbm

b{¥ßtftbm D] tbmKn°mw

F∂XmWv Cu Hm¿Un\≥

knse as‰mcp {]tXyIX. tIc

fsØ hyhkmb kulrZam

°m≥ CSXvk¿°m¿ sIm≠p

h∂ hnπhIcamb Xocpam\w

F∂Xn\pa∏pdw Cu Imcy

Øn¬ F∂pw CSXp]£Øn\v

{]tXyIn®v kn.]n.FΩn\v

XethZ\ kr„n ®ncp∂ t{SUv

bqWnb\v ]m¿´n Xs∂ Ipcp

°n´v ]nSn®p F∂XmWv Cu

Hm¿Un\≥kns\ thdn´Xm

°p∂Xv. tIcf Npa´v --sXmgn

emfn \nbaw t`ZKXn sNbvXv

Gtgmfw am‰ßfmWv CXn\mbn

hcpØnbsX∂dnbp∂p. Hm¿Un

\≥kv ]pdØndßnbm¬ IqSp

X¬ hy‡X hcpw.

Ct∏mƒ ho´mhiyØn\v

am{XamWv Ib‰nd°n\v C„ap

≈ sXmgnemfnIsf \nban

°m≥ A\phmZap≈Xv. ]pXnb

k¿°m¿ \o°w e{]m]vXnbn

seØp∂tXmsS hyhkmb

]m¿°pIfnepw {]tXyI kmº

ØnI taJeIfnepw hyhkmb

{]tZiambn hn⁄m]\w

sNbvXn´p≈ ÿeßfnepw

kz¥w sXmgnemfnIsf D]tbm

Kn°m\mIpw. hyhkmb ÿm]

\߃°p≈n¬ Npa v sXmgnem

fnIƒ AhImihmZw D∂bn

°p∂Xv \ncp’mls∏SpØpI

F∂ Dt±iyw Xs∂bmWnXn\v

]n∂nse∂v hyhkmb a{¥n

F.kn sambvXo≥ Xs∂

hy‡am°nIgn™p. sXmgn¬

F∂Xpw Iqensb∂Xpw DSa

bpw sXmgnemfnbpw XΩnep≈

November 2017

10 Cover Story

]ckv]c[mcWtbmsSbp≈

\ymbmhImiamsW∂pw Ahn

sS `ojWnIƒ°pw Iøq°n

\pw ÿm\ans√∂pw CSXv

k¿°m¿ {]Jym]n°ptºmƒ

hyhkmbtemIw H∂S¶w Cu

am‰Øn\v IøSn°psa∂Xn¬

kwiban√. tIcfØns‚

sXmgn¬ kmlNcyßfnenXp

≠m°p∂ am‰hpw ImWm\ncn

°p∂tXbp≈q. am\yamb

sXmgn¬s]cpam‰w GsXmcp

tPmen°psa∂ t]mse Npa´v

sXmgnemfn kwLS\Iƒ°pw

_m[IamIm≥ Cu \nbaw

F{X am{Xw KpWw sNbvXp

sh∂v tijw ]cntim[n°

s∏tS≠XmWv. Ct∏mƒ tIcfw

`cn°p∂ ]m¿´nsbXs∂

kwLSnX tijnbneqsS ]nSn

s®Sp°m≥ {ian® Ncn{Xap≈

t{SUv bqWnb≥ kwkv--Imcw Cu

\nbasØ Fßns\bmIpw

t\cnSpI F∂ Bi¶ am{Xta

bp≈q. C—mi‡nbpw Znim

t_m[hpap≈ Hcp k¿°mcn\v

hyhkmb temIsØ I≠ns√

∂v \Sn°m\mIns√∂ ]nWdm

bn k¿°mcns‚ Cu Xocpam\w

Ncn{XamsW∂Xn¬ X¿°an√.

ssek≥kv t\Sm≥ kwcw

`I≥ sX‰mb hnhcw \¬In

sb∂v Is≠Ønbm¬ A©v

e£w cq] ]ngboSm°m\p≈

Xocpam\w Hm¿Un\≥knep

s≠∂v ]dbp∂p. ]t£ CXn¬

t\cnb Hcp A]mIX ImWp

∂p≠v. apS°v apXens‚ C{X

iXam\w F∂ \nc°v ]ngbm

bn \n›bn®m¬ AXv k¿°m

cn\pw kwcw`I\pw Ipg∏an√m

Ø Hcp Xocpam\amtbs\ F∂v

tXm∂p∂p. ImcWw henb

apX¬ apS°p≈ ÿm]\߃

t_m[]q¿Δw sX‰v sNbvXv

A©v e£w ]ng \¬Im≥

XømdmIp∂ kmlNcyw

CXneqsS Hgnhm°mambncp∂p.

AXpt]mse sNdpInS kwcw`

I\v Adnhn√mbva aqew kw`hn

°p∂ sX‰n\v henb ]ng \¬

Ip∂ kmlNcyhpw C√mXm

°m≥ CXv aqew km[nt®s\.

kwcw`w XpSßm≥ At]£

\¬In ap∏Xv ZnhkØn\Iw

A\paXn e`n®ns√¶n¬ A\pa

Xn e`n®Xmbn IW°m°m

sa∂ hyhÿbpw \S]Sn{Ia

߃ thKØnem°m\pXIp∂

XmWv. en^v‰pIƒ°v h¿jw

tXmdpw ssek≥kv ]pXpt°

≠Xv aq∂v h¿jØn semcn°

em°nbXv kwcw`I¿°v klm

bIamb Xocpam\amWv. Hm¿Un

\≥kv \nbaambn AXns‚

^ew kwcw`I\v ]q¿Æambn

BkzZn°m\mIp∂ kmlNcyw

hcpsa∂ {]XymibmWv hyh

kmb temIØn\p≈Xv.

tPmen sNømsX Iqenhm

ßp∂Xv icnbs√∂v ASp

ØnsS apJya{¥n ]nWdmbn

hnPb≥ ]d™n´pw t{SUv

bqWnb\pIƒ AXv apJhnebv-

-s°SpØncp∂n√. AtX kabw

]pXnb k¿°mdns‚ \bw

sNdpInS sFSn kwc`ßfS°

ap≈ Ãm¿Sv A]v Iº\nIsf

]camh[n t{]m’mln∏n°p

Isb∂XmWv. F∂m¬ tIcf

Øns‚ A`nam\tI{\amb

sSIv--t\m]m¿°n¬ `cWm\p

Iqe sXmgnemfn bqWnb\S°w

t\m°vIqenbpsS t]cn¬ kwcw

`Isc ]oUn∏n®Xv henb hm¿

Øbmbncp∂p. Cu \ne XpS¿

∂m¬ Iº\n Dt]£n°≠

kmlNcyamsW∂pw Ãm¿ v A]v

DSaIƒ ]d™ L´ØnemWv

k¿°mcns‚ Hm¿Un\≥kv.

hyhkmb hmWnPy taJ

ebnse amμyw, Xf¿®, hnIk\

apcSn∏v CXns\ms° sXmgnemfn

November 2017

11 Cover Story

bqWnb\pIfpsS ISpw]nSp

Øhpw hnet]iepsams°

tZmjIcamWv F∂v CSXp]£

k¿°m¿ Xncn®dn™ncn°p

∂p. ]nWdmbn k¿°m¿ Cu

hnjbØn¬ Xo¿®bmbpw

A`n\μ\w A¿ln°p∂p.

as‰mcp `cWIqSambncp

∂psh¶n¬ F¥mhpambncp∂p

CXnt\mSp≈ t{SUv bqWnb≥

\ne]msS∂v ]dbm\mIpambn

cp∂n√. AtXkabw C{Xtb

sd°mew tIcfØns‚ hnIk

Øn\v XSkambn amdnb \ne]m

SpIƒ Xncn®dn™v sIm≠p≈

Ip‰kΩXambpw CXns\

ImWmw. am‰ßƒ°v C\nbpw

\ap°v ImtXm¿Øv \n¬°mw.

H∏w \√ am‰ßƒ°v IøSn°mw.

km[\ßfpsS ssIam‰

Øn\v hyhkmbnImSnÿm\Øn¬

t{Um Bfn√mhnam\w) D]tbmKn

°p∂Xn\v kmlNcysamcpßp∂p.

I¿i\ am\ZfißtfmsSbmWv

tI{μ k¿°m¿ A\paXn \¬IpI.

t{Um D]tbmKØn\v khntij

\º¿ (bpsFF≥), tdUntbm

XcwK SmKv XpSßnbh Dƒs∏Sp

Ønb IcSp t{Um \bw thyma

bm\ a{¥mebw ]pdØnd°n.

IcSp\bw AwKoIcn®m¬

cmPyØv t{UmWpIfpsS hyh

kmbnI D]tbmKw km[yamIptam

F∂ tNmZyØn\p AsX F∂mbn

cp∂p knhn¬ thymabm\ sk{I

´dn B¿. F≥.Nus_bpsS adp]Sn.

km[\ss°am‰Øn\p Iº\n

Iƒ°p t{Um¨ D]tbmKn°m\m

Ipw. t{UmWpIƒ°v khntij

\º¿ A\phZn°pw. 250 {Kman¬

Ipdhv mcap≈ \mt\m t{UmWpI

ƒ°v Cfhp≠mIpsa∂v UnPnknF

IcSn¬ ]dbp∂p.

henb N¿®Iƒ°p tij

amWv D]tbm‡ kulrZ IcSv

Xbmdm°nbsX∂p Nus_

Nq≠n°m n. Unkw_¿ Ahkm\

tØmsS \S∏m

°m\mWv Dt±in

°p∂Xv. 200 ASn

DbcØn¬ ]I¬

am{Xta C\n t{Um

¨ ]dØm\mIq.

t{Um WpIsf A©v

hn mKambn Xncn®n p

≠v. 250 {Kmw hsc

\mt\m, c≠p Intem

{Kmw hsc ssat{Im, 25

Intem{Kmw hsc an\n,

150 Intem{Kmw hsc kvtamƒ, 150

Intem{Kman¬ IqSpX¬ em¿Pv

F∂nßs\bmWp hn P\w.

t{UmWpIƒ°p bpWoIv

sFU‚n^nt°j≥ \º¿

D≠mIpw. an\n Im‰Kdn sXm´p

≈hbv°v dntam´ v ss]e‰v

A\paXnbpw Bhiyam°n.

B¿F^vsFUn\knw (tdUn

tbm {^oIz≥kn sFU‚n

^nt°j≥) t{UmWpIfn¬

Ab®nStØ°p XncnsI hcm

\p≈ kwhn[m\hpw (tlmw

_´¨) Iq´nbnSn Hgnhm°m

\p≈ {]tXyI shfn®hpw

ÿm]n®ncn°Ww. Chsb Ce

I®hS Bhiy߃°v C\n

t{UmWpIƒ D]tbmKn°mw;

\n_‘\Iƒ I¿i\w

{ŒmWn°embn Xncn®dnbm

\pamIpw.

]d°en\v thsdbpw \nb

{¥Wßfp≠v. hnam\Ømhf

Øn\p A©v Intemao‰¿ Np‰f

hn¬ \ntcm[\ap≠v. IqSmsX,

cmPym¥c AXn¿Ønbn¬\n∂v

50 Intemao‰dnepw IS¬XocØv

500 ao‰dnepw ]d°m\mhn√.

t{Um¨ hgnbp≈ tZihncp≤

{]h¿ØnIsf XSbpI IqSnbm

Wv \nb{¥W߃ sIm≠pt±

in°p∂sX∂p a{¥mebw

hy‡am°n.

November 2017

12 Management

BXnc ‰n. Fkv

c≠p h¿jambn kq£n

®ph® ]Øp cq]m \mWb߃

tN¿Øv h®v A—\v Hcp kΩm

\w hmßm≥ tlm≠bpsS tjm

dqante°v t]mIptºmƒ ]Xnaq

∂pImcn cq]mepw F´phb p

Imc≥ bmjnbpw Hcn°epw

hnNmcn®v ImWn√ CXv hen

sbmcp hm¿ØbmIpsa∂v.

Ign™ Znhkßfn¬ tIcf

Ønepw a‰v kwÿm\ßfnepw

N¿® sNøs∏´ hm¿Øbm

WnXv. X߃°v e`n® ]Øv

cq]m \mWbXp´pIƒ kq£n®v

h®v Ah¿ A—\v Hcp°nbXv

hensbmcp k¿ss{]kv Bbncp

∂p. amXm]nXm°sf Adnbn

°msX hensbmcp _mKn¬

62000 cq]bpw sIm≠v ASpØ

_‘phpsamØv tlm≠bpsS

tjmdqanseØnb Ip´nIsf

BZyw Ah¿ Ku\n®n√. F∂m

¬ ChcpsS e£yw AhtcmSv

]¶ph®t∏mƒ tjmdqanse

F√mhcpw cq]mens\bpw bmjn

s\bpw ImWm≥ HØpIqSn.

]n∂oSv tjmdqanse A©p t]¿

IqSnbncp∂v \mWbXp´pIƒ

FÆn Xn´s∏SpØn. A—\p≈

kΩm\amb tlm≠ BŒoh

Ip´nIƒ°v ssIamdptºmƒ

tjmdqan¬ h∂ a‰v IÃtagv--kpw

B Imgv®bv°v km£nbmbn.

ho´n¬ a°ƒ Hcp°nb k¿

ss{]kv kΩm\w hmXn¬ °se

Ønbt∏mƒ B A—s‚ a\

 pw kt¥mjw sIm≠v H∂v

Ic™n´p≠mIpw.

November 2017

13 Management

Cßs\ Hcp a°sf e`n®

B A—\pw AΩbpw F{X `m

Kyhm∑mcmsW∂v hm¿Ø hm

bn®hcpw IcpXmXncp∂p

ImWn√. H∏w XßfpsS a°fpw

Cßs\ kºmZyioeap≈hcm

bncps∂¶ntem F∂pw Nn¥n®n

´p≠mIpw. F∂m¬ kºmZysa

∂Xv GXv {]mb°m¿°pw GXv

{]mbw sXm´pw BImsa∂

XmWv kXyw. sNdp∏Ønte

Ip´nIsf kºmZyioew \s√m

cp kwcw`Is‚ e£WamWv.

amXm]nXm°ƒ Cu A©v

Imcy߃ {i≤n°q Ip´nIsf

kºmZyioeØneqsS kwcw`I

cwKtØ°v hgnIm´mw...

kºmZyw ioeam°q

kºmZyw Hcp ioeam°q.

kºmZyw F∂ Bibw Ip™p

a\ nte°v IS∂p Ign™m¬

AXv hepXmbmepw a\ n¬

Xs∂ InS°pw. \√ ioeØn

te°p≈ hgnbmWv kºmZyw.

F¥v kq£n®v D]tbmKn

°m\pw kq£n®v hbv°m\pap

≈ IgnhmWv Ip™p߃°v

Cu ioeØneqsS e`n°p∂Xv.

amXm]nXm°ƒ Cu A©v

Imcy߃°v {i≤ \¬Inbm¬

\nßfpsS Ip™pßsfbpw

kºmZyioeap≈hcm°mw. \√

kºmZyioew \mfsØ kwcw`

I\p≈ XpS°w IqSnbmWv.

kz¥ambn \nt£]߃

D≠mIp∂nSØv Hcp kwcw`I≥

IqSn P\n°p∂p.

1. ]WanS]mSpIsf°pdn®v

Ip´nItfmSv kwkmcn°mw

\n߃ Ip´nbpsamØv Hcp

bm{X t]mIptºmƒ tNmƒ

_qØntem As√¶n¬ Im¿ t]

B‚ v ]m¿°nßv Gcnbbn¬

FØptºmƒ AhnsS Nnehm

Ip∂ ]Ww F{XbmsW∂v

Ip´nbpw Adnbpw hn[w kwkm

cn°pI. Ignbpsa¶n¬ Ip´nbp

sS ssIhiw ]Ww G¬∏n®v

AXv AhnsSbp≈h¿°v \¬

Iphm≥ \n¿t±in°pI. _m°n

]Ww Ah¿ Xcm\ps≠¶n¬

AXpw \nßfpsS km∂n[y

Øn¬ Ip´ntbmSv hmßm≥

]dbpI. F{X In´nsb∂v

FÆm≥ Ip´ntbmSv ]dbpI.

dtÃmd‚pIfn¬ t]mIptºmƒ

F{X Sn∏v sImSp°p∂p F∂p

≈ Imcyhpw Ip´n ImWpw hn[w

sNøWw. Fßs\ s]mXpÿ

eßfn¬ s]cpamdp∂p F∂pw

Ip´n CXphgn a\ nem°pw.

Aßs\ Hmtcm Znhkw F{X

Nnehmsb∂pw F{X kºmZn

s®∂pw Ip´ntbbpw Adnbn

°pI. Znhtks\bp≈ ]WanS

]mSpIsf°pdn®v Ip´n°v sNdn

b [mcWbp≠m°m≥ CXneq

sS klmbn°pw. _UvP‰v

F¥msW∂pw Fßs\ ]Ww

Nnehm°Wsa∂pap≈ sNdnb

Adnhv Ip´n°v e`n°p∂p.

2. sNdnb {]Xn^e߃

\¬Imw kΩm\ambn

Ip´n sNøp∂ sNdnb Im

cy߃°v t{]m’ml\w F∂

coXnbn¬ kΩm\ambn sNdnb

XpIIƒ \¬Imw. ho´n¬ Ip´n

Isf°qSn ]¶mfnIfm°n sN

øm≥ ]‰p∂ tPmenIfmWv

XpWn aS°n sh°¬, Km¿U

Wn¬ klmbn°¬, tK‰v Xpd

°m≥ klmbn°¬, hoS v

hrØnbm°m≥ AΩsb klm

bn°¬ F∂nßs\bp≈ Imcy

߃. Chbnse√mw Ip´n

]¶psIm≈ptºmƒ kΩm\am

bn sNdnb XpIIƒ Ip´n \¬In

AhtcmS v AXv kq£n®v

hbv°m≥ ]dbpI. sNdnb

IpSp° AXn\mbn Ip´n°v

\¬IpI. ]Wsa√mw CXn¬

\nt£]n°m≥ Ip´ntbmS v

\n¿t±in°pI. CXneqsS Ip´n

hoSn\v th≠nbpw amXm]nXm

November 2017

14 Management

°ƒ°v th≠nbpw henb

Imcy߃ sNbvXXmbn Ah¿

°v Xs∂ tXm∂pw. am{Xa√

tPmenIƒ sNøm≥ CXv Ip´n

Isf IqSpX¬ X¬]ccm°pw.

3. kºmZyØns‚ {]m[m\yw

kzbw a\knem°n°pI

Ip´nbpsamØv \n߃

ISbn¬ t]mIp∂p. ISbnse

GsX¶nepw Hcp hkvXphn

te°v DZmlcWw Ifn∏m´

Øn\v th≠n Ip´n B{Klw

{]ISn∏m¬ AXv kz¥am°m≥

Ip´ntbmSv Xs∂ ]Ww Iq´n

sh®v kºmZn°m≥ \n¿t±

in°pI. As√¶n¬ Ip´nbpsS

Iøn¬ t]m°‰v aWnbmbn

\¬Inbncn°p∂ ]Ww D]tbm

Kn°m≥ ]dbpI. Ip´n°v B

Ifn∏m´tØmSv Xm¬]cyw

IqSpXeps≠¶n¬ X\nsb

]Ww kzcp°q´m≥ Ip´n Xøm

dmIpw. CXneqsS B Hcp

hkvXpw kz¥am°m≥ D≈

B{Klhpw AXn\p th≠n

kºmZn°m\p≈ a\ pw

D≠mIpw. C∂sØ sNdnb

sNdnb kºmZyßfmWv

\mfsØ henb em`w F∂v

]Xnsb Ip´nsb ]d™v

a\ nem°n°pI.

4. \nt£]w Fs¥∂v

ImWn®p sImSp°pI

15 hb p Ign™m¬

Ip´nIƒ°v ]n∂oSv Ah[n

Znhkßfn¬ sNdnb tPmen°v

t]mIm\p≈ Ahkcw Hcp°p

I. sNdnb tjm∏pIfntem at‰m

_n√nMv sk£\ntem ]m°nMv

sk£\ntem D≈ sNdnb

tPmenIƒ Ip´nIƒ sNøp∂Xv

\√XmWv. AXn¬ \n∂p≈

hcpam\w AhcpsS t]cn¬

Xs∂ _m¶v AIu≠n¬

\nt£]n°m≥ AhtcmS v

]dbpI. AXv \nt£]nt°

≠Xpw Nnehmt°≠Xpw Ah

cpsS ISabmsW∂v t_m[ys∏

SpØpI. CXneqsS Bhiy

Øn\v ]Ww Nnehm°m≥

Ah¿ ]Tn°pw. F∂m¬ Ah

sc ]q¿Æambpw hnizkn°p∂p

s≠¶nepw Ip´nIƒ F¥v

sNbvXmepw Ahsc \n߃

{i≤n°p∂ps≠∂v Ah¿°v

a\ nemIWw. sNdnb sNdnb

\nt£]ßfn¬ \n∂pamWv

]ecpw henb henb _nkn\

 pImcmbXv F∂v Ip´nsb

Hm¿Ωn∏n°pI.

5. kmºØnI ImcyØn¬ \nß

fmbncn°Ww tdmƒtamU¬

\nßfpsS Ip´n \nßsf

I≠mWv ]Tn°p∂Xv. F√m

ImcyØnepw Ip´n \nßsfbm

bncn°pw tdmƒ tamU¬ B°p

I. kmºØnI ImcyØnepw

\n߃ Ip´n°v tdmƒ tamU¬

BIpI. NnehpIpd®v ]Ww

ssIImcyw sNøp∂Xpw sNdp

XpIIƒ \nt£]n°p∂Xp

sa√mw \n߃ Ah¿°v ImWn

®psImSp°pI. F∂m¬ ]W

Ønt\mSv B¿Øntbm ]Ww

Nnehm°p∂Xn¬ AanX ]nip

t°m {]ISn∏n®v \n߃ ]¶v

hbv°p∂ Bibw sX‰n≤cn

°msXbpw {i≤n°Ww.

November 2017

15 Focus

Xo¿Øpw Ft°m{^≠v

enbmb t]∏¿_mKv DXv∏∂

߃; A\mbmkw t]∏¿

_mKpIƒ \n¿Ωns®Sp°m≥

Ignbp∂ t]∏¿ _mKv \n¿Ωm

Wb{¥w Cu c≠v hnhcW

߃ aXnbmIpw P\߃°v

_mKv amÃdn's\ Xncn®dnbm≥.

F∂m¬ aebmfnIƒ°v kp]cn

NnXamb t]∏¿ _mKv \n¿Ωm

W hyhkmbØnse ap≥\nc

°mcmb tIm´bw Bÿm\

am°n {]h¿Øn°p∂ ‘_mKv

amÿ' C\n XßfpsS {]h¿Ø

\߃ hym]n∏n°m≥ Hcpßp

∂p. {]IrXnbptSbpw PohPme

ßfptSbpw \e\n¬∏ns\ tZm

jIcambn _m[n°msX Fß

s\ _mKv \n¿ΩmWw \SØmw

F∂v ImWn®p X∂hcmWv

_mKvamÿ. XßfpsS {]h¿

Ø\ßfpsS ]pXnb apJsØ

Ipdn®v ]dbptºmƒ _mKv

amÃdn's‚ Aac°mc\mb

sI.sP tXma v BÀmZØns‚

s\dpIbnemWv.

_mKv amÿ kzmKXw

sNøp∂p.

_mKv amÃdpw t]∏¿

_mKv \n¿ΩmW b{¥hpw

tIcfØn¬ H∂msI Adnbs∏

´p Ign™p. πmÃn°v Iymcnb¿

_mKpItf°mƒ P\߃

Ft°m{^≠venbmb t]∏¿

_mKpIfn¬ {][m\nbmb _mKv

amÃsd Xncs™Sp°m≥ XpS

ßnbXv AXns\mcp DØa

DZmlcWamWv. temIsaºm

Spap≈ HmtcmcpØcptSbpw

ASptØ°v FØnt®cm\p≈

XpS°ØnemWv _mKv amÿ

Ct∏mƒ. _mw•qcn¬ ASpØv

Xs∂ Bcw`n°m\ncn°p∂

_mKv amÃdns‚ {_m©v AXn

\p≈ BZy Nhn´p ]SnbmWv.

am{Xa√ temIsam´msI

D≈ CSØp\n∂pw {^mss©

knIsfbpw _mKv amÿ

XncbpIbmWv. XßfpsS _mKv

\n¿ΩmWb{¥hpw AXns\

Ipdn®p≈ IqSpX¬ ]cnioe

\hpw ]I¿∂p \¬Im≥ Ign

hp≈ {^mss©knIsfbmWv

_mKv amÿ Xncbp∂Xv.

IqSmsX XßfpsS _mKv DXv∏

∂߃ hn¬°m\pw tdm sa‰ocn

b¬kv hn]W\w sNøm\pw

IgnhpIfp≈ {^mss©knI

sfbpw _mKv amÿ Xncbp∂p≠v.

ssI]nSn°mw

_mKv amÃdns\m∏w...

November 2017

16 Focus

temIØmIam\ap≈hsc

{]IrXntbmsSm∏w tN¿°m≥

_mKv amÿ XømsdSp°p

tºmƒ a\t msS Xm¬]cyap

≈h¿°pw _mKv amÃdpambn

HØp tNcmsa∂v sI.sP

tXma v ]dbp∂p

_mKv amÿ Z s_Ãv

tIcfw πmÃn°v \ntcm[

\w {]Jym]ns®¶nepw ]q¿Æam

bn πmÃn°ns‚ D]tbmKw

XSbm≥ CXphsc km[n®n´n√.

F¶nepw _mKv DXv∏∂ßfn¬

_mKv amÃdns‚ t]∏¿ _mKv

DXv∏∂߃°v Unam‚p≠v.

s{S‚pIƒ°\pkcn®v H‰

t\m´Øn¬ Imgv®sb kzm[o

\n°p∂ Unssk\pIfmWv

_mKv amÃdns‚ DXv∏∂ß

fpsS {]tXyIX. BI¿jI

amb \ndßfnepw hyXykvX

BIrXnbnepw hen∏Ønepw

Unssk\nepw t]∏¿ _mKp

Iƒ hn]Wnbn¬ kpe`amWv.

{]oanbw _mKpIƒ, F°tWm

an _mKpIƒ, Kn v‰v _mKpIƒ,

\yqkvt]∏¿ _mKpIƒ, ssh≥

_mKpIƒ F∂nßs\ At©m

fw hn`mKßfnembn _mKpIfp

≠v. Hmtcm C\w _mKpIƒ°pw

Bhiy°mtcsdbmWv. Chbp

sSsb√mw \n¿ΩmWØn\p]

tbmKn°p∂ Akwkv --IrX

hkvXp t]∏¿ BbXn\m¬

{]IrXnt°m PohPme߃

t°m tZmjIcambn `hn°p∂n

√ F∂Xv hensbmcp {]tXyI

XbmWv.

sI.sP tXma v F∂

a\pjys\ Adnbmw

t]∏¿ _mKpIsf t]mse

Xs∂ _mKv \n¿ΩmW b{¥

Øn\pw Bhiy°mcps≠∂dn

™t∏mƒ Xs‚ I≠p]nSpØw

Iøn¬ hbv°msX ssIamdm≥

k∂≤X ImWn® hy‡nbmWv

sI.sP tXma v. Xm¬]cyap≈

hy‡nIƒ°pw IpSpw_{io

kwL߃°psa√mw t]∏¿

_mKv \n¿ΩmWØn¬ At±lw

]cnioe\w \¬Inhcp∂p.

sXmgn¬ clnXcmb ho´Ωam¿°v

ho nencp∂ sNømhp∂ sXmgn¬

]cnioen∏n°pI F∂ e£yhpw

CXn\p]n∂neps≠∂v sI.sP

tXma v ]dbp∂p. am{Xa√

]cnioe\thfbn¬ Bhiyap≈

h¿°v t]∏¿ _mKv \n¿ΩmW

b{¥hpw hmßphm\p≈ k÷o

IcWßfpw Hcp°m≥ sI.sP

tXma v ad∂n√.

1986 apX¬ t]∏¿

\n¿ΩmW cwKsØ kPoh

km∂n[yambn amdnb sI.sP

tXma v kwcw`I cwKØpw

s]mXpcwKØpw

At±lØns‚ km∂n[yw

sIm≠v al\ob kw`mh\

IfmWv \¬Inbn´p≈Xv.

tIm´bw kuØv sPbvko

kns‚ XpS°w apXep≈ AwK

amb At±lw 2010¬ s{]knU

≠mbpw {]h¿Øn®n´p≠v.

tIcf kvtamƒ kv--tI¬ C≥U

kv{Sokv Atkmkntbjs‚

FI-vknIyq´ohv IΩn‰n saºdm

Wv At±lant∏mƒ. IqSmsX

Ct‚m˛bpFkv tNº¿ Hm^v

sImtag vkn¬ AwKXzhpw,

tIm¨^nUtdj≥ Hm^v

C¥y≥ C≥Ukv{Sobn¬ AwK

Xzhpw, tIm´bsØ tNº¿

Hm^v sImtagvkv B‚ v C≥U

kv{Sobnepw At±lØn\v AwK

Xzap≠v. sshFwknFbnse

t_m¿Uv saºdpw, tIm´bw

Unkv{SnŒv _mkv--°‰vt_mƒ

Atkmkntbj≥ FI-vknIyq

´ohv IΩn‰n saºdpw tIm´bw

¢∫v saºdpw IΩn‰n saºdpw

IqSnbmWv At±lw. tIm´bw

]mºmSnbnse Kh¨sa‚ v

F≥Pn\obdnMv tImtfPmb

cmPohvKm‘n C≥Ãn‰yq v Hm v

sSIvt\mfPnbnse ]nSnF

{]knU‚mbpw At±lw tkh

\w A\p„n®n´p≠v. Zo¿Lamb

CgIfp≈ t\m´v_p°v C¥y

bn¬ BZyambn I≠p]nSn®Xv

At±lamWv.

{]IrXnsb aen\am

°msX _mKv amÃdn

s\m∏w tN¿∂v {]h¿

Øn°m≥ temIsaºmSp

ap≈hsc kzmKXw

sNbvXv _mKv amÿ

£Wn°p∂p; hcq R߃

s°m∏w ssItIm¿°mw.

Ph : +91 9447288234,0481 258 2749 / 2562749

November 2017

17 Focus

BZtØmSv A∂v ssZhw

]d™p: “hne°s∏´ I\n \o

kv{XobpsS hm°v tI v £n®p.

\o aqew aÆv i]n°s∏´Xm

bncn°pw. Bbqjv--°mew apgp

h≥ ITn\m[zm\w sIm≠v \o

AXn¬ \n∂v Imebm]\w

sNøpw. AXv ap≈pw apƒs®Sn

Ifpw \n\°mbn h¿Øn°pw.

hbense kky߃ \o `£n

°pw. aÆn¬ \n∂v FSp°s∏´

\o aÆnt\mSv tNcp∂Xv hsc

s\‰nbnse hnb¿∏v sIm≠v

`£Ww kºmZn°pw. \o s]mSn

bmWv s]mSnbnte°v Xs∂ \o

aSßpw.'' ]dpZokbn¬ \n∂v ]m]w

sNbvXv ]pdØm°s∏´ BZna

a\pjyt\mSv ssZhw ]d™Xv \o

aÆnt\mSv a√n´v Pohnt°≠n

hcpsa∂mWv. a\pjy\pw aÆpam

bp≈ a¬∏nSpØw A∂v XpSßnb

XmWv.

BZyamZyw aÆn¬ hnb¿

s∏mgp°n `£Ww kºmZn®

a\pjy≥ ]n∂osSt∏mtgm aÆn

s\ ad∂v `£Ww kºmZn

°m≥ XpSßn. F∂m¬ aÆns\

ad∂Xns‚ im]w C∂v a\p

jy≥ a\ nem°n Ign™p.

sXmSp∂Xpw `£n°p∂Xpw

izkn°p∂Xpsa√mw hnjam

sW∂ Xncn®dnhv Xncn®v aÆn

s\ tXSnt]mIm≥ a\pjys\

Nn¥n∏n®p XpSßn. henb ho´n

se sNdnb ap‰sØ t{Km_m

Knse ]®°dn sNSnbpw, a´p∏m

hnse IrjntØm´hpsa√mw

AXns\√mw sXfnhmWv. F√mw

a\ nem°nbt∏mƒ Xncn®p

t]mIm≥ aÆn√mØ Ahÿ,

]cn]men°m≥ kaban√mØ

Ahÿ. F∂m¬ kaban√m

Øhsc t]mepw Xncn®v aÆns\

kvt\ln°m≥ ]Tn∏n°pIbm

Wv ‘{Ko≥ ssIcfn'. ‘\mw \ap

°mbn ]®∏v hncn°mw˛ A footstep to green kerala' F∂

temtKm IqSnb {Ko≥ ssIcfn

t]cv A¿Yam°pw hn[w ]®∏v

hnX® qanbmWv {Ko≥ ssIcfn

e£yw hbv°p∂X.v tPmenØn

c°v ImcWw Znhkhpw sh≈

samgn°m≥ Ignbp∂ns√∂pw

]cn]men°m≥ Ignbp∂ns√

∂pw C\n ]dbcpXv. {Ko≥

ssIcfnbpsS Iøn¬ F√m

Xnc°n\pw ]cnlmcap≠v.

aÆns\ kvt\ln® a\pjy≥

Hcp Hmt´msamss_¬

UntπmΩm°mc\v aÆnse¥v

Imcyw F∂v tNmZn®m¬ A

sXmcp IYbmWv. Xncph√ kz

tZin ]n.F kRvPbv Hmt´m

samss_¬ Untπmam ]T\Øn

\p tijw ]e {]apJ Iº\nI

fnepw tPmen t\m°n. HSphn¬

P\d¬ amt\P¿ XkvXnIbn

epw hsc FØn. ChnsSsb√mw

tPmenbnembnc°ptºmƒ

Xs∂ _n_nFbpw Fw_nF

bpw Icÿam°n. AhnsS

\n∂mWv kRvPbv Xncn®v aÆn

te°v hcp∂Xv. AXn\v kRvP

bv°v {]tNmZ\ambXv At±l

Øns‚ A—≥ sI.B¿ A¿

÷p\ ]Wn°cmWv. UnsshF

kv]n dm¶n¬ dn´b¿sa‚mb

hy‡nbmWv kRvPbv --bpsS

A—≥. tPmenbn¬ Ccn°ptºm

ƒ Xs∂ Ah[n Znhkßfn¬

I¿jIs‚ thjsaSpØ

Wnbpw. sNdp∏w apX¬ CXp

I≠v hf¿∂Xv sIm≠mIWw

Adnhv h®t∏mƒ apX¬ A—

s\m∏w tNcm\mbncp∂p kRvP

bv°pw C„w. hnZym`ymkØns‚

aXn¬ Ibdnsb¶nepw aÆnt\m

Sp≈ kvt\lw a\ nep≠m

bncp∂p. CXmWv kRvPbv--sb

‘C‚enP‚ v In®¨ Km¿U¨'C\n \nßfpsS a´p∏mhnepw ]®hncn°pw

November 2017

18

henb henb ]ZhnIfn¬ \n∂v

]ns∂bpw Im¿jnIcwKtØ

s°Øn®Xv.

Im¿j nIc wKØns\mc p

I≠p]nSpØw

Irjn sNøm≥ aSn°p∂h

¿°v Hcp henb ImcWw ]dbm

\p≠v ‘kabans√∂v'. B kab

an√mbvabv°v acp∂v I≠p]nSn

°m\mWv kRvPbv BZyw

{ian®Xv. AXn\v kRvPbv--s°m

∏w kplrØv {]Zo]v Ipamdpw

tN¿∂p. Hcp]mSv \mfpIƒ

\SØnb ]co£WØns\mSp

hn¬ Ah¿ Cu kaban√mbva

bv°v Hcp ]cnlmcw I≠p

]nSn®p. kzn®n´m¬ sh≈w Hgn

°m≥ Ignbp∂ H∂v F∂v ]d

™m¬ AXv hnizkn°m≥

_p≤nap´mbncn°pw. F∂m¬

kRvPbv--bpsS Cu I≠p]nSp

Øw AXv aÆn¬ am{Xa√ vfm

‰pIfnepw sNdnb ÿeßfn¬

t]mepw Irjn sNømhp∂ 'C‚

enP‚ v In®¨ Km¿U¨' BWv.

C‚enP‚ v In®¨ Km¿U¨

]{¥≠v kv--Izb¿^o‰n¬

Hcp AXn\qX\ In®¨ Km¿U

¨ B¿s°¶nepw Nn¥n°m≥

Ignbp∂Xmbncp∂n√. F∂m¬

kRvPbv Akm[yamb B

Imcyw km[yam°n Xo¿Øp.

]{¥≠v kv--Izb¿ ^o‰n¬ ]Xn

\mev t{Km _mKpIƒ X´pI

fmbn ]ncaUv kv--ss‰enep≈

kv{SIv®dn¬ {IaoIcn°pw. CXn

te°v sh≈samgn°m\pw ka

bw Is≠tØ≠Xn√. kzn®v

_´¨ Aa¿Ønbm¬ \Ωƒ

sk‰v sNøp∂ A{Xbpw kabw

IrjntXm´Ønte°v X\nsb

sh≈w hogpw. F{X Xnc°n\n

Snbnepw km[yamIp∂ Hcp

AXn\qX\ D]IcWamWv

C‚enP‚ v In®¨ Km¿U¨.

PeZu¿e`yw D≈h¿°v hen

sbmcp ]cnlmcam¿§w IqSnbm

Wv CXv. ImcWw {Un∏v CdntK

j≥ (drip irrigation) hgnbmWv

CXneqsS sh≈w sN√p∂Xv.

\Ωƒ km[mcWbmbn sNSn

Iƒ°v sh≈samgn°p∂Xns‚

20iXam\w am{Xta {Un∏v

CdntKj≥ hgn NnehmIp

∂p≈q. A[nIw Pew ]mgm°m

sX D]tbmKn°mhp∂Xv C‚

enP‚ v In®¨ Km¿UWns‚

am{Xw {]tXyIXbmWv.

{Ko≥ ssIcfn \¬Ip∂p

Hcp IrjntØm´w XpS

ßm≥ \n߃°v B{Klap

s≠¶n¬ B B{Klw am{Xw

aXn. _m°n \n߃°p th≠p

∂sX√mw {Ko≥ ssIcfn \nß

fntes°Øn°pw. 'Bring out thefarmer in you' CXmWv {Ko≥

ssIcfnbpsS a{¥w. \nßfnse

I¿jIs\ DW¿Øphm≥

th≠p∂sX√mw {Ko≥ ssIcfn

D≠mIpw. CXnte°v sh≈w

hogp∂Xn\mbn ss]∏v IWŒv

sNtø≠ DØchmZnØw

am{Xta DSaÿ\v D≈q.

]≠v apX¬ I¿jI¿ D]

tbmKn®ncp∂ {Zh cq]Ønep≈

ssPhhfw anI-vkv t{Km_mKpI

fnte°v Hgn°p∂Xn\p≈ {]

tXyI I≠p]nSpØhpw {Ko≥

ssIcfnbpsS as‰mcp {]tXyI

XbmWv. Hm^oknte°v t]mIm

≥ sdUnbmbn \n¬°p∂ t\c

ØmWv \n߃ sNSnIfn¬ hfw

C´ns√∂ Imcyw Hm¿Ω hcp

∂Xv. C\n Fßs\ hfØn¬

sXm´v ssI hrØntISm°pw

F∂v Nn¥n®v \ncmis∏tS≠.

ssIIfn¬ Hcp Xcn t]mepw

H´n]nSn°mØ hfw sNSnIfn¬

CSmhp∂XmWv.

Htc kabw ÿeem`w,

Peem`w, kabem`w Cu aq∂v

Imcy߃ tNcp∂XmWv C‚en

P‚ v In®¨ Km¿U¨. C‚en

P‚ v In®¨ Km¿U¨ D≈t∏m

ƒ C\nbpw \nßfnep≈ Irjn

°mc≥ aSn®p \n¬t°≠ Bh

iyapt≠m. C\nbpw aÆnte°v

Cdßm≥ aSn°p∂htcmS v

kRvPbv°v ]dbm\p≈Xv H∂v

am{XamWv: “F√m a\pjycpsS

D≈nepw \Ωƒ Xncn®dnbmØ

Hcp I¿jI\p≠v. aÆnte°v

\ΩpsS ssIIƒ FØn°p

tºmƒ AXv \Ωƒ t]mepadn

bmsX B I¿jI≥ \Ωfnte

°v IS∂p hcnIbp≈q.'' C‚en

P‚ v In®¨ Km¿UWneqsS

tIcfØnse Hmtcm hy‡nsb

bpw ]®°dn Im¿jnI cwKØv

kzbw ]cym]vXam°m≥ {Ko≥

ssIcfn ap∂n´p \n¬°p∂Xn

ep≈ kt¥mjØnemWv

kRvPbv Ct∏mƒ..

\nßfpsS ho´nseØn

°pw. t{Km_mKv hbv°m

\p≈ Ãm‚ v, Ãm‚n¬

hbv°m\p≈ t{Km _mKv,

Hcp hnØn\v hfcm\p≈

an{inX߃, AXn\p

≈n¬ hbvt°≠ hnØp

Iƒ. F√mw Cu {Ko≥

ssIcfnbpsS C‚enP‚ v

In®¨ Km¿U\n¬

Focus

November 2017

19

c©nØv F. B¿.No^v FIvkn-Iyq-´ohv Hm^o-k¿

{_Ω teWnwKv skmeyq-j≥kv

Guest Column

sX°≥ tIcfØnse

{]ikvXamb Hcp s{Sbn\nwKv

ÿm]\Øns‚ Aac°mc

\mWv {]n≥kv. 1500 Hmfw

Ip´nIƒ ]Tn°p∂ Cu ÿm]

\Øn¬ \qdne[nIw Ãm^p≠v.

henb ¢mkvapdnIfpw At\Iw

Iw]yq´dpIfpw Nn√n´ Im_n\p

Ifpsams°bmbn Hcp henb

kwcw`w Xs∂bmWXv. tImgv--

kpIƒ Unssk≥ sNøp∂Xpw

]cky߃ sImSp°p∂Xpw

tImfpIƒ A‰‚ v sNøp∂Xpw

AUvanj≥ sImSp°p∂Xp

sa√mw ]e hnZKv≤cmbncn°pw

F∂v IcpXnbh¿°v sX‰n...

F√mw \ΩpsS {]n≥kv Xs∂!

Ign™ 4 h¿jambn

ÿncambn 1000˛1500 Ip´nIƒ

]Tn°p∂p. F∂m¬ AXn\∏pd

tØ°v HcSnt]mepw apt∂dm≥

km[n°p∂pan√. 5 t]cSßp∂

Hcp skbn¬kv Sow t\m°pIp

Ønbmbn Ccn°p∂pap≠v.

]t£, Ahsctb¬∏n®m¬

Cu 1000 shdpw 500 Bbn

Npcpßpsa∂mWv {]n≥kns‚

]£w. Chsc ]ncn®phn´m¬

Imcy߃ IqSpX¬ hjfmIp

tam F∂pw bap≠v. Npcp°n∏

d™m¬ {]n≥kv, sNIpØm

\pw ISen\pw \Sphn¬ Xs∂

bmWv k¿hokv am¿°‰nwKn¬

a{Xa√, s{]mUŒv am¿°‰nw

Kns‚ ImcyØnepw ]e

ÿeßfnsebpw ÿnXn

CXpXs∂bmWv. Hcp \√

skbn¬kv SoaneqsSbp≈

_nkn\kv h¿≤\ D≠mIpt∂

bn√. ]ecpw kz¥w _‘ßfn

eqsS _nkn\kv h¿≤n∏n°m≥

{ian®v kwXr]vXcmIpIbmWv.

skbn¬kn\v Bsf In´nt√?

F¥psIm≠mWv \n߃

skbn¬kv Sow hn]peoIcn

°m≥ {ian°mØXv F∂v

tNmZn®m¬ Bsf In´t≠ F∂

DØcw tIƒ°mw. ]t£ Bsf

November 2017

20 Guest Column

Fßs\ In´pw F∂v Nn¥n®n

´pt≠m? _‘phnt\bpw Ab

¬°mct\bpw kplrØv ImWn

®pXcp∂ht\bpw NpΩm ]nSn®v

skbn¬kv amt\Pcm°p∂

amPn°v \n¿Øem°Ww. F∂n

´v kmam\ybp‡n°v \nc°p∂

coXnIƒ Ahew_n°Ww.

Aßs\sb¶n¬ ]ckyw sIm

Sp°msa∂mIpw _nkn\kv

HmWdpsS adp]Sn. ]ecpw

¢mknss^Un¬ ]ckyw sImSp

°p∂Xv ImWmw. Nne¿ t\m´o

kv, t]mÿ XpSßnb a‰v sNe

hv Ipd™ coXnIfpw ]co£n

°pw. CØc°m¿ kz¥w

_nkn\kns‚ IgpØdp°p

IbmWv. sI´nSØn\pw sajn\

dn°pw sNehm°nb e£ßƒ,

shdpsX InS∂v XpcpsºSp°m

Xncn°Wsa¶n¬ lyqa≥

dntkmgv --kn\v AXnt‚Xmb

{]m[m\yw \¬Intb Xocq. Hcp

{][m\ ]{XØn¬, AXymh

iyw hep∏Øn¬, \√ coXnbn¬

sNøp∂ Hcp ]ckyw BfpIƒ

{i≤n°pIbpw Ahcnte°v

BI¿jn°s∏SpIbpw sNøpw.

\√ ]ckyw F√mØn\pw

]cnlmcamtWm?

Hcp \√ ]ckyw sNbvXp

sIm≠v am{Xambn√, hcp∂

tImfpIƒ \√ coXnbn¬ A‰

‚p sNøpIbpw, C‚¿hyq Xob

Xnbpw ÿehpw IrXyambn

]d™psImSp°pIbpw thWw.

tImƒ A‰‚ v sNøp∂Xns‚

s{]m^jWenkØneqsSbmWv

]ecpw C‚¿hyqhn\v hctWm

F∂v Xocpam\saSp°p∂Xv.

AXn\m¬ CØcw tImfpIƒ

A‰‚ v sNøm≥ Hcp s{]m^j

Wens\Øs∂ \ntbmKn°pI.

C‚¿hyp hfsc {][m\am

sW∂v a\knem°pI. AXn\m

¬Øs∂ ÿm]\Øns‚ Hm

W¿s°m∏w, km[n°psa¶n¬

Nne C‚¿hyq kv--s]jenÃpI

sf°qSn ]m\en¬ Dƒs∏Sp

ØpI. skbn¬kv amt\PdptS

bpw FIv --knIyp´ohnt‚bp

sa√mw DØchmZnØ߃

ap≥Iq´n \n›bn®n´mbncn°

Ww C‚¿hyp \StØ≠Xv.

AXns\m∏w Xs∂ Ah¿ t\Sn

sbSpt°≠ _nkn\kns\°p

dn®pw Ah¿°v ]camh[n

\¬Im≥ Ignbp∂ iºfsØ

°pdn®pw [mcW thWw.

HcpImcyw Hm¿Øphbv°pI.

\nßfpsS skbn¬kv Sow

\nßfpsS _nkn\kns‚

G‰hpw {][m\ IÆnbmWv.

AXn\m¬Xs∂, Ah¿°v \√

{]Xn^ew \¬Im≥ {]tXyIw

{i≤n°pI. C‚¿hyphn¬

\n߃°v tbmPn°psa∂v

tXm∂p∂bmsf, Abmƒ°v

]q¿Wambpw kΩXamb Hcp

iºf\nc°n¬ \nban°pI.

{]Xn^ew am{Xw aXntbm?

\√ {]Xn^ew F∂Xv

Hcp `mKw am{XamWv. Xm≥ sN

tø≠sXs¥ms°bmsW∂pw

AsXßs\ sNøWsa∂pw

hniZam°p∂ Hcp \√ s{Sbn\n

November 2017

21 Guest Column

ßv Abmƒ°v \¬tI≠Xp≠v.

Ignbpsa¶n¬ skbn¬kv

amt\P¿°v Xmsg hcp∂ FIv--

knIyp´ohpIsf At±lØns‚

km∂n[yØn¬ Xs∂ sXc

s™Sp°pI. IqSpX¬ DØc

hmZnØt_m[hpw HmW¿

jn∏pw \¬Im≥ AXv D]Icn

°pw. CXns\√mw tN¿Øv Hcp

amkØn¬ IqSpX¬ kabw

FSp°cpXv. IqSpX¬ kabsa

Sp°p∂Xv Soans‚ Bflhnizm

ktØbpw sI´pd∏nt\bpw

_m[n°pw. Sow ske£≥

]q¿Ønbmbm¬ D¬∏∂w,

D¬∏mZ\w, a’cw, ]pXnb

coXnIƒ F∂nhsb°pdns®m

s° BgØn¬ {]Xn]mZn

°p∂ Hcp {]mŒn°¬ s{Sbn

\nwKv \n¿_‘amWv. Iº\n

sb°pdn®pw AXns‚ D¬∏∂

ßsf°pdn®pw IqSpXednbm\pw

H∏w SoawK߃ XΩn¬ HsØm

cpabp≠mIm\pw CØcw s{Sbn

\nwKpIƒ klmbn°pw.

dnkƒ´v Fßs\ Adnbmw?

]e _nkn\kpImcpw

dn{Iq´v sNbvXm¬ ]nt‰Znhkw

apX¬ dnkƒ´v B{Kln°p∂

hcmWv. ]t£, hy‡amb

s{Sbn\nwKv, kt∏m¿´v F∂nh

sImSpØm¬t]mepw aq∂pamk

sa¶nepw IgnbmsX Hcp skbn

¬kv Soans\ Af°cpXv. aq∂p

amkw apX¬ Bdpamkw hsc

bp≈ (C≥Ukv{Sn A\pkcn®v

hyXymks∏Smw) Imew Hcp

sNSn \´p\\bv°p∂ t]mse

XßfpsS Soans\ IcpØp‰

Xm°m≥ th≠sX√mw sNøpI

bmWv th≠Xv. BgvNtXmdp

ap≈ I¨kv{SŒohv dnhypIƒ

AXn¬ {][m\amWv. {]iv --

\߃°p≈ ]cnlmcam¿K

߃, skbn¬kv Soan¬\n∂p

Xs∂ hcpØm≥ {i≤n°pI.

AhcpsS A`n{]mb߃

°pw hne sImSp°pI. IqSpX¬

DØchmZnØßfpw ]hdpw

G¬∏n®psImSp°pI. Bdp

amkw Ignbptºmtg°pw Xß

fpsS kz¥w _nkn\kv BsW

∂v tXm∂¬ Ahcnepfhm

°pI. Hcp]t£ PohnXmhkm

\whtc°pw Ah¿ \nßtfm

sSm∏w D≠mtb°mw. sX‰pIƒ

I≠m¬ XncpØm\pw, Ah¿°v

IqSpX¬ Adnhv ]I¿∂p

sImSp°m\psa√mw \nc¥c

amb CSs]SepIfpw Bhiy

amWv. AXn\ptijw C≥sk

‚ohv--kv, IΩoj≥ F∂nhsbm

s° imkv{Xobambn hnIk∏n

s®SpØv IqSpX¬ s{]m^j

Wssekv sNømhp∂XmWv.

\Ωfn¬ ]ecpw {]n≥kn

s\t∏msebmWv. A\mh

iyamb Imcy߃°pth≠n

kabhpw ]Whpw sNehgn®p

sImt≠bncn°pw. C\nsb

¶nepw Hcp \√ Sow hm¿sØSp

°m\mbn A¬∏w kabhpw

]Whpw am‰nhbv°q.... Hcp

km{amPyw Xs∂ ]SpØpb¿Øq.

November 2017

22 Brands & Business

\nßfpsS lrZbsØ

A]ISØnem°mØ, G‰hpw

anI® ]mNI FÆ GsX∂v

tNmZn®m¬ AXns\mcp DØc

tabp≈q. ]hngw ssdkv {_m≥

Hmbn¬. XhnSn¬ \n∂pw th¿

Xncns®Sp°p∂ Cu FÆbn¬

icocØns\ tZmjIcambn

_m[n°p∂ H∂pwXs∂ AS

ßnbn´n√. F∂m¬ Db¿∂

Afhn¬ B‚n HmI- vknU

‚ vkpw hn‰man≥ C˛bpw CXnep

≠pXm\pw. ssZ\wZn\ ]mNI

Øn\mbn Cu FÆ D]tbmKn

°p∂Xphgn lm\nIcamb

sImfkvt{Smfns\ icocØn¬

\n∂v Hgnhm°m≥ Ignbpw.

IqSmsX aq{XØn¬ I√v

hcm\p≈ km[yXsbbpw

]hngw ssdkv {_m≥ Hmbnen

s‚ D]tbmKw XSbp∂p.

]hngw ssdkv {_m≥

Hmbnens‚ Db¿∂ kvtam°v

t]mbn‚ v(FÆ NqSmbn ]pI

han°m≥ Bhiyamb Xm]

Øns‚ Afhv) , FÆbn¬

hdpØv tImcp∂ XcØnep≈

Hcp]mSp kabw Bhiyamb

]mNIØn\pw Gsd A\ptbm

PyamWv. ÿm]\Øns‚

Gsd°mesØ ]cn{iaØns‚

^eamWv Cu DXv]∂w. anI®

KpW\nehmcØn¬ ip≤amb

DXv]∂ßfmWv ]hngw {Kq∏v

lrZbw Im°p∂

]hngw ssdkv {_m≥ Hmbn¬

]pdØnd°p∂Xv. ssdkv {_m≥

Hmbnens‚ ImcyØnepw Cu

ip≤nbpw KpW\ne hmchpw Dd

∏p]dbm\mhpw. KpWta∑bn¬

hn´phogvNbn√msX, F√mh¿

°pw Xmßmhp∂ hnebnemWv

]hngw {Kq∏v DXv]∂߃

hn]WnbnseØn°p∂Xv.

temIØn¬h®v G‰hpw

anI®Xpw \qX\hpamb kmt¶

XnI hnZybpsS klmbtØm

sS, Db¿∂ \nehmcØnep≈

{_m≥ Hmbn¬ Xømdm°p∂p

sh∂Xv temIsaºmSpap≈

aebmfnIƒ°nSbn¬ Cu

]mNI FÆbv°v {]Nmcw

h¿[n∏n°p∂p.

Ph: +91 484 3051800,0484 2649961

November 2017

23 Brands & Business

tIm´bw Ipdn®n Bÿm

\ambn {]h¿Øn°p∂ km

PvtIm C≥Ukv{Sokv anXamb

\nc°n¬ D∂X KpWta∑

bp≈ sdUnsabvUv tIm¨{Io‰v

sk]v‰nIv Sm¶v, C≥¿tem°nwKv

{_nI- vkv , C≥¿tem°nwKv

ssS¬kv, tUm¿ B≥Uv

hn≥tUm tIm¨{Io‰v s{^bnw

XpSßnb D¬∏∂߃ D]t`m

‡m°fnseØn®v {it≤b

amIp∂p. sFFkvH AwKoImc

ap≈ Cu D¬∏∂ßfneqsS

D]t`m‡m°fpsS C„ Xmc

ambn amdpIbmWv kmPvtIm

C≥Ukv{Sokv. Ccp]Xv h¿j

sØ tkh\ ]mcºcyhpambn

apt∂dp∂ kmPvtIm C≥U

kv{Sokn\v C∂v 20 Hmfw Iº\n

tjmdqapIfp≠v.

Hcp

kmPvtIm hnPbKmY

F©n\obdnwKv h¿°pI

fpambn 1995˛emWv kmPvtIm

F©n\obdnwKns‚ XpS°w.

XpS¿∂v 1998˛HmsS am\p^mIv®

dnwKv taJebnte°v IS°pI

bmbncp∂p. kmPvtIm \n¿an®p

\¬Ip∂ hmXnepIfpsSbpw

P\meIfpsSbpw tIm¨{Io‰v

s{^bnan\v hn]Wnbn¬ Bh

iy°mtcsdbmWv. F¶nepw

kmPvtImbpsS {][m\ D¬∏∂

ßfnsem∂v tIm {Io‰v sk]v‰nIv

Sm¶mWv. CtXmsSm∏w Xs∂

t]hnMv ssSepIfpw, C≥¿tem

°nwKv {_nI-vkpw kmPvtIm

C≥Ukv{Soknt‚Xmbn tIcf

hn]Wn IogS°n°gn™p.

B[p\nI coXnbnemWv

kmPvtIm sdUnsabvUv tIm¨

{Io‰v sk]v‰nIv Sm¶pIfpsS

\n¿amWw. D]t`m‡m°ƒ°v

Bhiyamb AfhpIfn¬

G‰hpw Ipd™ sNehnep

amWv ÿm]\w D¬∏∂߃

\n¿an®p \¬Ip∂Xv. D]t`m

‡m°ƒ H∂S¶w G‰hpw

anI® D¬∏∂sa∂v AwKoIcn

November 2017

24 Brands & Business

®XmWv kmPvtIm C≥U

kv{Soknt‚Xv. kmPvtIm sk]v‰nIv

Sm¶pIsf hyXykvXhpw D∂X

KpWta∑bp≈Xpam°p∂ LSI

ßfnsem∂v kne≠dnIv BIrXn

bpw, Fw km≥Uv, 20 FwFw

sa‰¬, PnsF Iºn F∂nh

D]tbmKn®v tPmbn‚ v C√msX

H∂mbn sajo\n¬ hm¿sØSp

°p∂p F∂XmWv kmPvtIm

sk]v‰nIv Sm¶pIfpsS {]tXyIX.

IqSmsX hm´¿ Sm¶nen v IyqdnwKv

sNbvsXSp°p∂Xn\m¬ Db¿∂

ZrVXbpw Cu sk]v‰nIv Sm¶v

Dd∏p \¬Ip∂p. AXn\m¬ Im¿

t]m¿®pIfpsS ASnbn¬t∏mepw

ÿm]n°mhp∂Xpw thcpIsf

tbm, a‰v GXv {]XnIqekmlNcy

sØtbm {]Xntcm[n°m\pw

kmPvtIm sdUnsabvUv Sm¶n\m

Ip∂p≠v. \n¿amWØn¬ h¿jßfpsS ]mcºcyhpw KpW\nehmchpw tkh\hpw Zo¿LImeKymc≠nbpw Dd∏v \¬Ip∂ D¬∏∂w 100 iXam\w eo°v {]q vBbXn\m¬ sh≈w sI´n°nS°p∂ Xmgv∂ {]tZi ßfn¬t∏mepw Dd∏n°m\mIp∂ps≠∂vAWnbd{]h¿ØI¿ ]dbp∂p.

Call :- 9447366474, 8547520326,0481-2320890

November 2017

25 Brands & Business

\nßfpsS kz]v--\ `h\w

ChnsS bmYm¿∞yamIp∂p

RßfneqsS. sse^v kvt]kv

{]oanbw hn√Iƒ sI. kn. kn.

tlmwkns‚ tIm´bsØ G‰

hpw henb dknU≥jy¬

s{]mPŒpIfnsem∂mWv. 4.5

G°dn¬ 39 hn√Iƒ, sl¬

Øv ¢∫v, saUnt‰j≥ lmƒ,

Ip´nIƒ°mbn {]tXyIw Xøm

dm°nbncn°p∂ Ifnÿew,

^e{]Zamb amen\y \n¿Ωm

¿÷\ kuIcy߃ F∂n

htbmsS Xømdm°nbncn°p∂p.

Gh¿°pw kzmKXw...

\nßfpsS a\ p sImXn

°p∂ kpμc`h\w, sse v kv-

-t]kv dknU≥jy¬ bqWn‰pI

fmbn sI. kn. kn. tlmwkv A`n

am\tØmsS AhXcn∏n°p∂p.

Hmtcm CShpw kz]v --

\tØ°mƒ kpμcw...

kz]v-\ `h\w

bmYm¿∞yamIp∂p

sI. kn. kn. tlmwkneqsShnimeamb aq∂v, \mev

s_Uv --dqapItfmSp IqSnb

hn√Iƒ... CXv \n߃ kz]\w

I≠XmWv, bmYm¿∞yam°p

∂Xv Rßfpw. \n¿ΩmW

Øns‚ Hmtcm L´ßfnepw

KpWta≥abn¬ hn´phogvNbv°v

XømdmhmsX, \nßtfmsSm∏w

\n∂v ]WnXpb¿Ønb \n߃

a\ n¬ I≠ AtX hoSv...

{]K¤cmb tlmw

Unssk\¿amcpsS IchncpXn¬

sa\s™SpØ AIØf߃

kpμcw, H∏w kvss‰enjpw.

lcnXm`amb em≥Uvkv--

tIt∏mSpIqSn at\mlcambn

Xo¿Øncn°p∂ ]qt¥m´w.

Btcbpw tamln∏n°p∂

{]IrXn caWobamb ]›mØ

ew sse^v kv--t]kn\p am‰p

Iq´p∂p.

sIm®nbnse {]apJ

I¨sk]vNz¬ Unssk≥

ÃpUntbmbnse B¿°nsSŒv

tP°_v amXyp Unssk≥

sNbvX in¬] hnkvabamWv

FSpØp ]dtb≠Xv.

IΩyqWn‰n sse^ns‚

F√m km[yXIfpw D]tbmKn

°mhp∂ hn[Øn¬ Cu

Unssk≥, hn√bpsS C≥

tUm¿/ Hu´v tUm¿ kv--t]kp

Iƒ°v tamSn Iq´p∂p.

Aan\n‰okv

_mUvan‚¨ tIm¿´v

sl¬Øv ¢∫v

em≥Uv--kv--tI∏v sNbv--sXSpØp

]qt¥m´w

saUnt‰j≥ lmƒ

]m¿´n tkm¨

tπ Gcnb

thÃv amt\Pv--sa‚ v

November 2017

26 Brands & Business

Ct‚W¬ sshUv tdmUv

skIyqcn‰n

sse^v kv--t]kv hn√bn

sebpw _w•mhnsebpw a‰p

Nne {]tXyIXIƒ

NqtSdnb Imemhÿ

bnepw AIØfßfn¬ XWp

t∏Ip∂ hn[Øn¬ Ãv v--tfm

dn\p Xmsg {Skv Ih¿ sNbvXp

at\mlcamb hn[Øn¬ cq]I

¬∏\ sNbvXncn°p∂p.

{]IrXnZØamb shfn®w

D≈nte°v Bthmfw IS°p∂

Xn\pw ip≤hmbp IrXyambn

Nw{IaWw sNøp∂Xn\pambn

kv--s‰b¿tIknt\mSp tN¿∂v

Hcp Hm∏¨ ]¿tKmf sk‰v

sNbvXncn°p∂p.

Hmtcm hn√tbmSpw tN¿∂v

]pdØv Hcp tÃm¿ dqw sk‰v

sNbvXncn°p∂p. \nßfpsS

SqfpIƒ, Kymkv kne≠dpIƒ

F∂nh kq£n°mhp∂ hn[

Øn¬ D]tbmKn°mhp∂ Cu

dqw Hmtcm hn√bv°psam∏w

XnI®pw kuP\yambn \¬Ip

∂p. CXv sI.kn.kn tlmwkn¬

\n∂p am{Xw e`n°p∂ CØc

Øn¬ BZytØXmWv.

\nßfpsS hkv{X߃Ae°m\pw DW°m\pambnBZy \nebn¬ Xs∂ Hcptem¨{Un dqw Hcp°nbncn°p∂p. Htckabw kqcyshfn®w t\cn´p X´msXbpw F∂m¬shfn®Øn¬ InS∂v hkv{X߃ DWßm\pap≈ kuIcyw. ChnsS hkv{X߃

tXbv°p∂Xn\p th≠n HcpsFbWnMv Iu≠dpw sk‰vsNbvXncn°p∂p.

XSnIƒ D]tbmKn®p≈P\me, hmXn¬ s{^bnapIƒF∂nhbpsS \n¿ΩmWØns‚BZyL´Øn¬ Xs∂ KpWta≥a \ne\n¿Øm\mbn XSnbpSaIfn¬ \n∂pw t\cn´v CS]mSpIƒ \SØpIbpw ssk‰n¬Xs∂ tPmenIƒ {IaoIcn°pIbpw sNbvXncn°p∂p.

em≥Uv--kv--tI∏v sNbvXncn°p∂ ]qt¥m´w, at\mlcambn Unssk≥sNbvXncn°p∂Ct‚W¬ tdmUpIƒ, {]mbambh¿°v kabw sNehgn°mhp∂ hn[Øn¬ D]tbmKn°mhp∂ a‰v kuIcy߃.

Ph: 9061780000, 9847058800

November 2017

27

hensbmcp ^mŒdnbnse

DXv]mZ\w \SØns°m≠ncp∂

b{¥w XIcmdnembn. Iº\nbn

se F≥Pn\ob¿am¿ A{im¥w

]cn{ian®n´pw AXns‚ XIcm¿

]cnlcn°m≥ Ign™n√. Ah

km\w amt\Pv--sa‚ v hnZKvZ\mb

Hcp dn´tb¿Uv F≥Pn\obsd

kao]n®p.

At±lw mŒdnbnseØn

b{¥w hniZambn ]cntim[n®p.

Hcp tNm°v sIm≠v b{¥Øn

s‚ Hcp `mKØv KpW\Nn”w

hc®n v Iº\nbpsS F≥Pn\ob

¿amtcmSv ]d™p Cu mKw Xpd

∂v ]gb t_mƒ´v am‰n ]pXnb

t_mƒ´v CSWw. F≥Pn\ob¿

am¿ ]gb t_mƒ v Agn®p am‰n

Guest Column

kp[o¿ _m_pamt\-PnwKv Ub-d-IvS¿

Un. hme¿ amt\-Pvsa‚ v I¨kƒ´≥kv ss{]. en.

]pXnsbmscÆw C´p. b{¥w

kpμcambn {]h¿Øn®p XpSßn.

dn´tb¿Uv F≥Pn\ob¿

]nt‰ Znhkw Iº\n°v _n¬

Ab®p. ]Xn\mbncw cq]bmWv

_n¬ XpI. _n√p I≠ Iº\n

A°u≠‚ns‚ IÆpX≈n.

A°u≠‚ v dn´tb¿Uv F≥Pn

\obtdmSv hniZamb _n¬ Bh

iys∏´p. \ΩpsS dn´tb¿Uv

F≥Pn\ob¿ hniZamb _n¬

Ab®p. AXv Xmsg ]dbp∂

{]Imcambncp∂p.

1. Hcp tNm°ns‚ hne ˛ 1

cq]

2. tNm°v sIm≠v FhnsS

KpW\ Nn”w CSWsa∂p≈

Adnhn\v ˛ 9999 cq]

Adnhv (Knowledge) t\Sp

I F∂ {]{Inb (Process) \nc

¥camb Hcp A`ymkamWv. Hcp

hy‡nbpsS PohnXØnse G‰

hpw aqeyap≈ hn`hamb (Re-source) kabamWv (Time)Adnhp t\Sp∂Xn\mbn Nnehgn

°s∏Sp∂Xv. uXnI hkvXp°

ƒ°v \mw I¬∏n°p∂ aqeyw

(Value) ]et∏mgpw Adnhn\v

\¬Ip∂Xn¬ \mw ]cmPb

s∏Sp∂p. bYm¿∞Ønep≈

Adnhv F¥msW∂v a\ nem

°pIbpw AXv kzmbØam

°pIbpw sNøpI F∂Xv _n

kn\kpImcs‚ e£yamhWw.

November 2017

28 Guest Column

\nch[n hyhÿIfpsS

(Systems) {Iam\pKXamb k¶

e\amWv _nkn\kv. CØcw

hyhÿIƒ H∂nt\msSm∂v

_‘s∏´ncn°p∂p. hyhÿI

tfmtcm∂pw kzX{¥amb {]h¿

Ø\ßfn¬ G¿s∏´ncn°p

∂Xp IqSmsX a‰p hyhÿIfp

sS {]h¿Ø\ßfpambn At`

Zyambn Iq´nbnW°s∏´ncn

°p∂p. a‰p hyhÿIfpambn

amdn \n∂psIm≠v Hcp hyhÿ

bv°pw e£y\n_‘ambn {]h

¿Øn°phm\mhn√. Hmtcm hyh

ÿbpw kzX{¥hpw ]ckv]cm

{inXhpamWv.

a\pjyicocw (HumanBody) CØcsamcp hyhÿ

bpsS DØtamZmlcWamWv.

A\h[n hyhÿIƒ (Sys-tems) IqSnt®cp∂ k¶o¿Æ

amb Hcp {]h¿Ø\ ssienbm

Wv a\pjyicocØn\v. \mUo

hyhÿ (Nervous System),

izk\ hyhÿ (RespiratorySystem), Zl\ hyhÿ (Di-gestive System) XpSßnb

At\Iw hyhÿIfpsS at\m

lcamb k¶e\amWv a\pjy

icocw. icocØnse Hmtcm

hyhÿbv°pw AXns‚ [¿Ω

ßfp≠v. Ahtbmtcm∂pw

AXns‚ [¿Ω߃ A\pjvTn

°pIbpw a‰p hyhÿIfpsS

{]h¿Ø\߃°v ]n¥pW

\¬IpIbpw sNøp∂p.

a\pjyicocØnse Cu

hyhÿIƒ t]mse Xs∂bm

Wv _nkn\knse hyhÿI

fpw (Systems). a\pjyicoc

Ønse hyhÿIfpsS [¿Ω

ßfpw ISaIfpw \n¿hNn°s∏

´ncn°p∂Xpw {]{Inbm[njvTnX

am°s∏´ncn°p∂Xpw t]mse

Xs∂bmWv _nkn\kns‚

hyhÿIfpw. hyhÿIfpsS

\S]Sn{Ia߃ (Procedure)

ap≥Iq´n \n¿hNn°s∏´ncn

°p∂p (Pre-defined). icocØn

s‚ hyXymk߃°\pkcn®v

hyhÿIƒt°m \S]Sn {Ia

߃t°m hyXymk߃ hcp

∂n√. Hcp hyhÿbpw as‰mcp

hyhÿbpsS tPmen Gs‰Sp

°p∂pan√. ap≥Iq´n \n¿hNn

°s∏´ {Iam\pkrXamb \S]

Sn{IaßfneqsS Hmtcm hyhÿ

bpw Xs‚ tPmen `wKnbmbn

DØchmZnXztØmsS \n¿hln

°ptºmgmWv a\pjy icocw

BtcmKytØmsS \ne\n¬°p∂Xv.

hyhÿIƒ°v kw`hn

°p∂ XIcmdpIsfbmWv \mw

tcmKw (Disease) F∂v hnh£n

°p∂Xv. a\pjyicocØnse

hyhÿIƒ°v kw`hn°p∂

XIcmdpIƒ icocØns‚ {]h

¿Ø\ßsf tZmjIcambn

_m[n°p∂Xpt]mse _nkn\

knse hyhÿIƒ°v kw`hn

°p∂ XIcmdpIƒ _nkn\kn

November 2017

29

s\ tZmjIcambn _m[n°p

∂p. \nc¥cw {]h¿Øn®psIm

≠ncn°p∂ GsXmcp hyhÿ

bv°pw kw`hn°mhp∂ Cu

XIcmdpIƒ kzm`mhnIamWv.

bYmkabw Chsb Is≠Øn

]cnlcn°p∂Xp hgn \mw c£n

°p∂Xv _nkn\kns\bmWv.

kzbw NnIn’n°p∂ tcmKn

icocØnse k¶o¿Æ

ßfmb hyhÿIƒ°v kzbw

NnIn’n°p∂ Hcp tcmKnsb

t∏msebmWv ]et∏mgpw _nkn

\kpImc≥. icocimkv{Xw

AdnbmØ hyhÿIfpsS

{]h¿Ø\hpw \S]Sn{Ia

ßfpw k¶o¿ÆXIfpw Adnbm

Ø tcmKn kzbw NnIn’n°p

∂Xns‚ B]Øv Fs¥∂v \ap

°dnbmw. ChnsS tcmKnbpsS

hnNmcw Fs‚ icocsØ°p

dn®v F\n°dnbmhp∂{X thsd

bm¿°dnbmw F∂XmWv.

hnZ KvZ\mb Hcp tUmŒ¿

NnIn’n t°≠ tcmKw kzbw

NnIn’n ®v tcmKn

Ipg∏ØnemIpw. CØcsamcp

am\knImhÿ bnte°v

kn≥t{Umante°v hfsc thKw

\bn°s∏Sp∂ HcmfmWv

_nkn\kpImc≥. hnZKvZcpsS

D]tZißfpw \n¿t±ißfpw

Bhiyap≈n SØv kzbw

NnIn’n®v B] Ønte°v

FØs∏Sp∂ Hcmƒ, Xs‚

_ n k n \ k n s \ ° p d n ® v

a‰p≈h¿s°¥dnbmw F∂

[mcWsIm≠v kzbw NnIn’

bnte°p≈ ]mX Xpd°p∂p.

hy‡nIƒ°\pkc n®√

hyhÿIƒ

hy‡nIƒ°\pkcn®v hy

hÿIfpw (Systems) \S]Sn{I

aßfpw (Procedures) kr„n°

s∏Sp∂ B]Xv°camb Hcp

{]hWX _nkn\kv cwKØp

≠v. kzX{¥hpw ]ckv]cm{i

bXzw \ne\nev°p∂Xmb kpK

aamb e£yt_m[tØmSp

IqSnb Hcp hyhÿsb°mfp

]cn hy‡nKXamb {]tXyI

XIfneqsSbpw Xmev]cyØn

eqsSbpw kr„n°s∏Sp∂

hyhÿIƒ _nkn\kns\

tcmK{KkvXam°p∂p. hyhÿ

IfptSbpw \S]Sn {Iaßfp

tSbpw imkv{XobXbpw Ah

\S∏nem°s∏Sptºmƒ {i≤n

t°≠ k¶o¿ÆIßfmb ]e

{]mtbmKnI hißfpw hnkvacn

®psIm≠v kzbw NnIn’n

°p∂ _nkn\kpImc≥ im

kv{XobXsb sh√phnfn®v

sIm≠v as‰mcp hyhÿbn

eqsS a\pjyicocw kr„n°m

≥ {ian°p∂ Hcp imkv{X⁄

\mIp∂p. imkv{Xobamb

hyhÿIfpw \S]Sn{Iaßfpw

kr„n°pIbpw Ah \S∏nem

°phm\mhiyamb a\pjyhn`h

ßfpw a‰p hn`hßfpw Is≠

tØ≠XmWv _nkn\kpImc≥

sNtø≠Xv. AX√msX hy‡n

Iƒ°X\pkcn®v Chsbms°

am‰n adnt°≠X√.

kzbw NnIn’n°p∂

tcmKnbmbn _nkn\kpImc≥

amdmXncn°pI.

_nkn\kns‚ hyhÿ

Ifpw \S]Sn{Iaßfpw a\pjy

icocw t]msebmWv. Hmtcm hyh

ÿIƒ°v {]tXyI [¿Ωhpw

ISabpw DØchmZnXzhpap≠v.

_nkn\kns‚ Db¿®

bv°v Xm≥ sNbvXp ]Tn®

Imcyßfnep≈ Adnhv am{Xw

t]mc F∂Xv _nkn\kpImc≥

a\ nem°Ww.

_nkn\kns\°pdn®v

F√madnbp∂bmƒ Xms\∂

`mhw Dt]£n°Ww.

Guest Column

November 2017

30 Brands & Business

\ΩpsS cmPyØv Adp]XviXam\w sXmgnehkcßfpwsImtagvkv cwKhpambn _‘s∏ pInS°p∂p. AXpsIm≠p Xs∂A°u≠≥kn ]T\Øn\v \ΩpsS\m n¬ hfsc {][m\ya¿ln°p∂p≠v. Cu cwKØv hf¿∂phcp∂]cnioe\ tI{μamWv tIm´bØv{]h¿Øn°p∂ C≥Ãn‰yq v Hm vt•m_¬ FIvske≥kv C≥amt\Pvsa‚ v(I-gem). knUªqFF∂ tImgvkns‚ ]pXnb cq]ambtImÃv B≥Uv amt\Pv--sa‚ vA°u≠≥kn (knFwF), Nm¿t ¿Uv A°u≠‚ v(knF), BtKmfXeØn¬ {]h¿Øn°p∂ A°u≠≥kn ÿm]\amb Atkmkntbj≥ Hm v Nm¿t´¿Uv sk¿ nss^Uv B°u≠‚ vkv (FknknF) tbmKyX F∂nh t\Sm\p≈ ]cnioe\amWv ChnsSe n°p∂Xv.

knFwF, C≥Ãn‰yq v Hm vtImÃv A°u≠‚ v--kv Hm^vC¥ybpsSbpw knF, C≥Ãn‰yq vHm v Nm¿t´¿Uv A°u≠‚ v--kvHm v C¥ybp sSbpw tImgv--kpIfmWv.2013˛¬ XpSßnb Cu ÿm]\wCXp hsc Ccp\qtdmfw Ip nIƒ°v]cnioe\w \¬In°gn™p.knFwF, knF F∂nhbv°mbnChnsS ]cnioe\w t\Snb 70iXam\w hnZym¿YnIfpw C‚¿aoUntb‰v F∂ {][m\ ISº IS∂n p≠v. F√m tImgvkpIƒ°pw Xn¶ƒapX¬ sh≈nhsc sdKpe¿_m®pIfp≠v. IqSmsX i\nbm

I-gemA°u≠≥kn ]T\cwKsØ

hnZym¿YnIfpsS hnPba{¥w

gvNIfn¬ hmcm¥y _m®pIfpw.hnZym¿YnIƒ°v bqWnt mapw sSÃvt]∏dpw t]mep≈ Imcy߃ \n¿_‘am°n hfsc Nn tbmSpIqSnXs∂bp≈ ]cnioe\amWv \¬Ip∂sX∂v Cu hnZym`ymk ÿm]\Øn\v t\XrXzw \¬Ip∂ knFwFtPm Fw. tXmakv ]dbp∂p.

F√m h¿jhpw sabv˛Pq¨, \hw_¿˛Unkw_¿amkßfnemWv knFwF, knFtImgvkpIfnte°v Ip´nIsf

{]thin∏n°p∂Xv. HºXcapX¬ \mephscbmWv ¢mkpIƒ. Zqsc\n∂p hcp∂ s]¨Ip´nIƒ°pw B¨Ip´nIƒ°pw XmakkuIcyhpw I-gemXs∂ G¿∏mSm°p∂p. IqSmsXhnZym¿YnIfpsS ]T\\nehmcwc£nXm°sf Adnbn°m≥IrXyamb CSthfIfn¬ c£mI¿ØrtbmKhpw hnfn®pIq mdp≠v.

Ph: 0481-2300535, 9744247067,8156964064, 9656077844

November 2017

31 Brands & Business

A¿∏W at\m`mhtØm

sS {]h¿Øn°p∂ hnZym`ymk

ÿm]\amWv Fenk_Øv

C‚¿\mjW¬ s{Sbn\nMv

B≥Uv Hmh¿kokv FUyqt°

j≥ I¨kƒ´≥kn. XnI™

{]Xn_≤XtbmsS ChnsS

]T\w \S°p∂p. hnZym¿∞n°v

Bhiyamb D∂X hnZym`ymk

Øn\p≈ ]mTy{IaamWv Xøm

dm°nbn´p≈Xv.

2001-¬ Bcw`n® ÿm]\w

Npcpßnb Imebfhn¬ Xs∂

]T\\nehmcØm¬ P\{i≤

]nSn®p ]‰nbn´p≠v. hn`n∂amb

tImgvkpIfmWv ChnsSbp≈Xv.

sdKpe¿ ¢m pIƒ°v ]pdta

tam¿WnMv, Cuh\nMv _m®p

Ifn¬ ]Tn°m\p≈ kuIcyhpw

D≠v. i\nbpw Rmbdpw ¢m pIƒ

D≠mbncn°p∂XmWv. t\gvknMv

hnZy¿∞nIƒ°pw ChnsS IqSpX

¬ Ahkc߃ e`yamWv.

A[ym]\sØ AXns‚

G‰hpw alØmb coXnbn¬

ImWp∂ A[ym]I¿ hnZym¿

∞nIsf AhcpsS e£yßfn

tebv°v \bn°p∂p. anI®

sse{_dnbpw emwtKzPv em_pw

hnZym¿∞nIƒ°v Gsd D]tbm

K{]ZamWv. bpFkvF, Im\U,

Hmkvt{Senb, Ab¿ e≥Uv,

P¿Ω\n, Kƒ vcmPy߃ F∂n

hnSßfntebv°pw tπkvsas‚ v

\S°p∂p≠v.

sNøp∂ tkh\ßfn¬

anIhp Im´pI F∂XmWv ÿm

]\Øns‚ {][m\ AP≠.

IELTS, OET,G MAT, MOH,TOEFL XpSßnb tImgvkpIƒ

e`yamWv. IELTS tImgvkn\v 3

amkamWv ¢m pIƒ D≠mhpI

IqSmsX {Ijv tImgvkv kwhn

[m\hpw e`yamWv.

Ph: - 9447037591 , 8281571590

Fen-k-_Øv C‚¿\m-j-W¬ s{Sbn-\nwKv

B≥Uv Hmh¿kokv FUyp-t°-j≥ I¨kƒ´≥kn

November 2017

32 Brands & Business

hoSpam{Xw \∂mbm¬

t]mcm, AXn\pƒ`mKw IÆv

A©n∏n°p∂ coXnbn¬

Ae¶cn®mte hoSv hoSmIq. Cu

cwKØv `h\߃°pw _nkn

\kv ÿm]\߃°pw anI®

tkh\w \¬Inhcp∂ ÿm]\

amWv ‘kv--s]bv--kv C≥'. hoSn\Iw

tamSn ]nSn∏n°m\mhiyambh

F√mw H‰ IpS°ogn¬ F∂

XmWv kv--s]bkv C≥ ˛s‚

{]tXyIX.

hoSn\Iw kpμcam°m≥

‘kvs]bvkv C≥'

ssIønep≈ ]WØns‚

aqeyØn\v C‚ocnb¿ DXv]∂

߃ F∂Xp am{Xa√ ChcpsS

{]tXyIX. AXp hoSn\nWßp

∂Xpambncn°pw. H∏w \nß

fpsS a\kn\nWßp∂h sXc

s™Sp°m≥ Ignbp∂{X Xc

Ønep≈ DXv]∂ßfpw Chcp

sS ]°ep≠v. hoSpIfpsSbpw

hyhkmb ÿm]\ßfpsSbpw

C‚ocnb¿ kw_‘n® cq]I

ev]\ apX¬ Ae¶mc∏WnIƒ

hsc Ch¿ sNbvXp \¬Ip∂p.

ASp°f, DuWpapdn,

hnt\mZapdn, InS∏d, Krtlm]I

cW߃, ta¬°qcpIfpsS

koenwKv, Hm^nkv, tjmdqw,

`£Wime F∂hbpsS cq]I

¬]\bmWv kv--s]bv--kv C≥

{][m\ambpw sNøp∂Xv. Cu

cq]I¬]\Iƒ°v A\pkrX

ambn Chsbms° Ae¶cn®pw

Ch¿ \¬Ip∂p.

sI´nS \n¿amXm°ƒ,

tIm¨{SmtŒgv--kv, B¿°nsS

Iv‰pIƒ F∂nhcpsS C‚ocnb¿

cq]I¬]\Iƒ Fs‰SpØp

{]tXyI ]mt°PpIfmbpw Ch¿

sNbvXp \¬Ip∂p≠v. tamUpem¿

In®≥kv, In®≥ Assπ≥kkv,

In®≥ ^n‰nwKvkv B‚ v

lm¿Uvshtbgv--kv, Ip´nIfpsS

apdn°mhiyamb D]IcW߃

F∂nhbmWv kv--s]bv--kv C≥

{][m\ambpw hnXcWw sNøp∂

DXv]∂߃.

Mob:- 9995290291,9349043100, 0487 6523001

November 2017

33

sshZypXnbpsS klmb

tØmsS {]h¿Øn°p∂ FIv--kv-

-tlmÃv ^m\n\v _Zembn

tIcfw Bÿm\ambn {]h¿

Øn°p∂ C˛]h¿ F∂ Iº

\n ]cnNbs∏SpØnb ‘hn≥Un

te‰¿' hn]Wn IogS°p∂p.

t]cp kqNn∏n°p∂Xpt]mse

Xs∂ Im‰psIm≠p {]h¿Øn

°p∂ Cu FIv --k v -- tlmÃv

^m\n\v b{¥`mKßtfm, hb

dnwKpItfm, \SØn∏v sNethm

H∂pw Bhiyan√. ÿm]n

°p∂bnSßfnse

NqS v Cu ^m≥

Ft∏mgpw {IaoIcn

®p \n¿Øp∂p. AXp

sIm≠pXs∂ ta¬

°qcIfp≈ sXmgn¬

CSßfn¬ CXv ÿm

]n°p∂Xp sXmgnem

fnIfpsS {]h¿Ø

\£aX Iq m≥ klmbn°pw.

km[mcW Im‰ns\ {]

tbmP\s∏SpØnbmWv hn≥Un

te‰¿ {]h¿Øn°p∂Xv. CuSp

\n¬°p∂Xpw

`mcw Ipd™

XpamsW∂Xv

CXns‚ as‰m

cp khntijX

bmWv. GXp

sXmgnenSßfn

sebpw ta¬

°qcIfn¬ A

hbv°v tISp]m

SpIƒ kw`hn

° m s X b p w

tNm¿®bp≠m

ImsXbpw Cu

^m≥ A\m

bmkw ÿm]n

°m≥ Ignbpw.

h n ≥ U n t e ‰

dns‚ F√m `m

K߃°pw, Ir

Xyamb ]cn

tim[\bneqsS

Dd∏pw KpWta≥abpw Dd∏m°n

btijamWv Ch Bhiy°m

cnte°v FØn°p∂Xv. sFF

kvH 9001˛2008 sk¿´n^n°‰pw

Iº\n°p≠v.

IqSmsX A©ph¿jsØ

hmd≠n Imemh[nbpw \¬Ip

∂p. i‡ntbdnb Imt‰m

ISpØ NqtSm H∂pw CXns‚

{]h¿Ø\sØ XSks∏Sp

Øn√. hn≥Unte‰dns‚ F√m

`mKßfpw KpWta≥a Dd∏m

°nb Aepan\nbw, Ão¬ F∂n

h sIm≠mWv \n¿Ωn°p∂

sX∂v am¿°‰nwKv amt\P¿

tPmk^v Un. Be∏m´v k£y

s∏SpØp∂p. Xriq¿ FwPn

tdmUn¬ H^nkpw \n¿amW

Øn\mbn tImgn°p∂n¬

AXym[p\nI kwhn[m\ß

fp≈ ^mŒdnbpw ÿm]\

Øn\p≠v.

Ph: 9995290291,9349043100, 9349143100.

‘hn≥Unte‰¿'sshZyp-Xnbn-√msX sXmgn-en-S-ß-fnse

NqSv {Iao-I-cn°mw

Brands & Business

November 2017

34 Brands & Business

\ap°v ]et∏mgpw ]ebn

Sßfnepw Bflhnizmkw

\¬Ip∂ Hcp LSIamWv

kuμcyw. AXp Ipd™m¬

\Ωƒ an°bnSßfnepw ]nt∂m

°w t]mhpIbpw sNøpw.

F∂m¬ C\n apX¬ \n߃°v

kpμcnIfpw kpμc≥amcp

amImw. BtKmfXeØn¬

{]h¿Øn°p∂ ‘]n¶v ]mj≥'

F∂ _yq´n]m¿edneqsS. H∂p

anp\pßm≥ Zp_mbnbnse jm¿

P Bÿm\ambn {]h¿Øn

°p∂ Cu ÿm]\sØtØSn

AhnsShsc t]mI≠. sIm√w

\n߃°v kpμcnIfpw

kpμc≥amcpamIm≥

‘]n¶v ]mj≥'cma¶pfßcbn¬ tZiob]mX

47˛s≥ HmcØv Ch¿ Ign™

H∂c h¿jambn {]h¿Øn°p∂p.

]ns‹t‚j≥ B‚ v Sm≥

dnaqh¬ {So‰v--sa‚ v, ]nw]nƒ {So‰v-

-sa‚ v--kv, hm¿Sv--kv dnaqh¬ {So‰v--

sa‚ v, hmIv--knwKv, B‚n GPnwKv

{So‰v--sa‚ v XpSßn H´\h[n {So‰v-

-sa‚pIƒ N¿ΩØn\v AgtI

Im≥ ChnSp≠v. Im¿ Iq¥egIv

Iq´m\mhs´, slb¿temkv {So‰v-

-sa‚ v, Um≥{S^v {So‰v --sa‚ v,

sl∂m {So‰ v --sa‚ v , slb¿

\qdnjv--sa‚ v XpSßnbhpw.

ssh‰v--\nwKv {Iow, Um≥{S v

{So‰v--sa‚ v jmw]qkv, N¿ΩØnse

]mSpIƒ \o°m\mhiyamb

Hmbn¬sa‚pIfpw XpSßnbhbpw

Ch¿ \¬Ip∂p. \hh[p°sf

AWnbns®mcp°m\pw Ch¿

tkh\w \¬Ip∂p≠v.

Ph: 9895808086, 9633958080

November 2017

35 Brands & Business

ssPhIrjnbn¬ I¿j

I¿°p Xmßmbn amdnbncn

°p∂ Zn kuØv C¥y≥

s^¿´nssetkgv--kv hn]Wnbn

seØn°p∂Xv ap∏Xn¬]cw

ssPhfßfpw(hnfIsfbpw hf

{]tbmKsØbpw ASnÿm\

s∏SpØn {]tXyIw {]tXyIw

Xøm¿ sNbvXXv) ssPh

IoS\min\nIfpw ssPh Ipanƒ

\min\nbpw. H∏w sImt°m]o‰v,

t{Km_mKv XpSßn I¿jI¿°m

hiyamb F¥pw GXpw \n¿am

WØneqsSbpw hnXcWØn

eqsSbpw \¬Ip∂p.

ssPhIrjnsb°pdn®pw

hnjclnX Im¿jnI hnfIsf

°pdn®psams° tIcfw kPoh

ambn N¿® sNøm≥ XpSßnbn v

A[nIImeambn´n√. F∂m¬

Cu DZyaw e£yam°n aq∂p

]Xn‰m≠ntesdbmbn ssPh

ssPhIrjnbn¬

I¿jI¿°p Xmßmbn

kuØv C¥y≥ s^¿´nssetkgvkv

hf, IoS\min\n DXv]mZ\ cwK

Øv {]h¿Øn°p∂ ÿm]\

amWv 'Zn kuØv C¥y≥

s^¿´nssetkgvkv' . Cu

cwKØv kwÿm\ IrjnhIp∏n

s‚ AwKoImcw BZyambn

kz¥am°nb kuØv C¥y≥

s^¿´nssetkgvkn\v C∂v

cmPyØn\IØpw ]pdØpw

hn]Wnbp≠v.

Bephbnep≈ FSbmdn

emWv ÿm]\Øns‚ {][m\

DXv]mZ\ bqWn‰v {]h¿Øn

°p∂Xv. Akwkv--IrX hkvXp

°fnepw DXv]mZ\ {]{Inb

bnepw DXv]∂ßfnepw IrXy

amb CSthfIfn¬ X߃

]cntim[\ \SØmdps≠∂v

ÿm]\Øns‚ FwUn kp\n¬

Ipam¿ ]dbp∂p.

ssPhhf \n¿amW

cwKØv Hmtcm hnfIƒ°pw

Bhiyamb aqeI߃°pw

kq£va aqeI߃°pw {][m

\yw \¬In GItZiw ap∏Xn¬

]cw hf߃ \n¿an°p∂ GI

ssPhhf \n¿amXm°fmWv

kuØv C¥y≥ s^¿´nsse

tkgvkv.

hfw \n¿amWØn\mhiy

amb Akwkv--IrX hkvXp°fp

sS 75 iXam\hpw ]me°mSp≈

ktlmZc ÿm]\amb KuXw

FI-vkv{SmI-vkv Hmbn¬kv BWv

\¬Ip∂Xv. kuØv C¥y≥

s^¿´nssetkgvkv ]pdØnd

°p∂ kn_nkn {_m≥Uv ssP

hhf߃ tIcfØnse I¿j

I¿°v Gsd {]nbs∏´XmWv.

Hcp Intem{Kmw apXep≈

]mbv°‰pIfn¬ hf߃ e`yam

°p∂ XcØn¬ kuØv C¥y

≥ s^¿´nssetkgvkv hnXcW

irwJe hn]peoIcn®n´p≠v.

November 2017

36 Brands & Business

Imk¿tImSv, IÆq¿, tImgn

t°mSv, ae∏pdw, ]Ø\wXn´,

CSp°n, sIm√w Xncph\¥

]pcw F∂nhnSßfn¬ imJI

fpw {]h¿Øn°p∂p.

1979˛¬ ÿm]nXamb

kuØv C¥y≥ s^¿´nsse

tkgvkns\ C∂v Dbcßfn

te°v \bn°p∂Xv FwUn

kp\n¬ Ipamdns‚ t\XrXzØn

ep≈ A¿∏W t_m[ap≈

kwLamWv.

tIcf Im¿jnI hIp∏v

ap≥ UbdŒ¿ B¿. tlen,

d∫¿ t_m¿Uv ap≥ sU]yq´n

UbdŒ¿ B¿. tImX≠cma≥,

tIcf tkmbn¬ k¿th ap≥

sU]yq´n UbdŒ¿ sI.sI.

tkma≥ F∂nh¿ kmt¶XnI

D]tZiIcmbn {]h¿Øn°p∂p.

Chsc°qSmsX {]apJcmb a‰v

Bdpt]¿ IqSn tkmbn¬ sIan

kv{Sn hn`mKØnepw tPmen

t\m°p∂p≠v.

Ph: 0484 2630372,9847055620, 9947773620,9847752620

November 2017

37 Brands & Business

shdpw G ph¿jwsIm≠p

cmPysØ hnizmkyXbp ≈ {]apJ

hmjnwKv, ss{U¢o\nwKv sajo≥

\n¿amXm°fmbn amdnbncn°p

IbmWv Be∏pgbnse tN¿Øe

bnep≈ tem¨ am¿°v C¥y

ss{]h‰v enan‰Uv. KpWta≥abv--

s°m∏w Bhiys∏Sp∂ kabØv

D]IcWw ho nseØn®pw IrXy

amb k¿hoknwKneqsSbpw hn]Wn

bn¬ apt∂dp∂ tem am¿°ns\

C¥ybnse sNdpInS Ae°pIm¿

apX¬ h≥InS hkv{X\n¿amXm°ƒ

hsc B{ibn°p∂p. 2008˛¬ 10

Intem hmjnwKv sajo\pIƒ

\n¿an®psIm≠mbncp∂p Iº

\nbpsS XpS°w. ]n∂oSv ]pXnb

t{]mUŒpIƒ°mbp≈ Kth

jWØneqsSbpw hf¿®bneq

sSbpw cmPyØv Adnbs∏Sp∂

ÿm]\ambn.

{Inì' F∂ Ae°p,

ss{U ¢o\nwKv \n¿amW bqWn

‰n\v H∏w knsFUnF¬Sn'

Fs∂mcp Ae°v, ss{U ¢o\nw

Kv ]coioe\ tI{μwIqSn Iº\n

\SØp∂p≠v. Ccp]Ønb

©ne[nIw t{]mUŒpIƒ Iº\n

\n¿an°p∂p. Hcmƒ tem¨ am¿°v

DXv]∂w hmßnhbv°ptºmƒ,

\¬Ip∂ ]WØns‚ aqeyw

\„s∏SmsX Iº\n Im°p∂p

sh∂XmWv XßfpsS hf¿®

bpsSclkysa∂v ÿm\]\

apSa sI.Fw. tPm_n ]dbp∂p.

Ae°n\pw ss{U ¢o\nwKn\pw

Ccp]Ønb©ne[nIw

D]IcWßfpambn tem¨ am¿°vKpWta≥abn¬\n∂mWv aqeyap

≠mIp∂Xv. tem¨ am¿°v DXv]

∂߬ hmßptºmƒ Iº\n

bpsS klIcWw IqSn AXns\m

∏w In´p∂p. tem¨ am¿°ns\

°pdn®p D]t`m‡mhv BtemNn

®p XpSßptºmƒXs∂ Bhiy

ambXp Is≠Øm≥ e`yamb

F√m t{imXkpIfpw Iº\n

At±lØns‚ hnc¬Øp

ºnseØn°pw.

tem¨ am¿°v DXv]∂߃:

hmj¿ FIv--kv{SmŒ¿, hmjnwKv

sajo≥ tSm]v temUv, sslt{Um

FIv--kv{SmŒ¿, ss{U ¢o\nwKv

sajo≥, Ie≠dnwKv sajo≥,

t]m¿´_nƒ t_mbne¿, kv--t‰mIv

hmj¿ {Ub¿, hmjnwKv sajo≥

{^≠v--temUv, Sw]nƒ {Utbgv--kv,

ss{U ¢o\nwKv sajo≥ ]nC

B¿kn, hmIzw n\njnwKv tS_nƒ,

bqSnen‰n {]kv, v--fm‰v s_Uv {]kv,

{Suk¿ ^n\nj¿, sa‰ocnb¬

lm≥UnenwKv knÃwkv, km\n dn

\m]vIn≥ Unkv--t{Smb¿, t]∏¿

_mKv sajn\dn, t^mw n\nj¿,

UbnwKv sajo≥, kmcn t]mfnjnwKv

sajo≥, tem {Sn Iw]yq ¿ s\‰v--

h¿°v, t]∏¿ tπ‰v I]v sajn\dn.

Ph: 9895998611, 04782522121, +919995208786.

November 2017

38 Brands & Business

tIfawKew F∂ hyhkm

b {Kq∏ns‚ hnPbw as‰mcmfpsS IqSn

hnPbØns‚ IY ]dbp∂p.

[\ImcycwKØv am{Xw {]h¿

Øn®ncp∂ tIfawKew F∂ IpSpw

_ _nkn\ ns\ C∂v kz¿Æ,

hkv{Xhym]mccwKsØbpw {it≤b

km∂n[yam°n am‰nbXv Cu hy‡n

bmWv. tIm´bw Nnßh\w B

ÿm\ambn {]h¿Øn°p∂

tIfawKew {Kq∏ns‚ amt\Pnw

Kv ]m¿SvWdmb kPnXv tIfawK

eØns\ C{Xbpw Npcpßnb

hm°pIfn¬ ]cnNbs∏Sp

Ønbm¬ aXnbmhn√. ImcWw

At±lØnep≈ I®hS {]Xn`

AXn\pw A∏pdw Xs∂.

1992 apX¬ [\Imcycw

KØv {]¿Øn®ncp∂ tIfawK

ew F∂ [\Imcy ÿm]\

Øns‚ t]cv 2005˛¬ kz¿Æhym

]mccwKtØ°pw 2013˛¬ h

kv{Xhym]c cwKtØ°pw sIm

s≠Øn®Xn\p ]n∂n¬ Cu

FwtImw _ncpZ[mcnbpsS

A{im¥ ]cn{iaap≠mbncp∂p.

tIm´bw Nnßh\Øpw Rmen

bmwIpgnbnepamWv tIfawKew

Pphtegv --kpw kn¬--I - vkpw

{]¿Øn°p∂Xv. a‰p h≥InS

kz¿Whym ]mcnIsft∏mse

AUzm≥kv _p°nwKv kuI

cyw, {]tXyI ]mt°tPmSpIqSn

bp≈ hnhmlB`cW߃,

]Wn°qenbn¬ hºn® Cfhv,

_nkn\kv cwKØv

hnPbØns‚ tIfnsIm´n

tIfawKew {Kq∏vHcp°nbncn°p∂p. H∏w ]pcpj≥am¿°pw Ip´nIƒ°pap≈hn`mKhpw ChnsSbp≠v.

sNdnb \Kcßfnte°pwXs‚ hf¿®sbØn°pIsb∂XmWv kPnXv tIfawKeØn s‚ASpØ e£yw. ]nXmhv sI.B¿. P\m¿±\≥ \mbcpsS ]n≥Kmanbmbn _nkn\kv cwKtØ°v IS∂ph∂ Ct±lwF∂pw hnPbn®hsc am{XtaamXrIbm°n {]h¿Øn®n´p≈q.tdm´dn ¢_v, sPknsF, tIcfss{]h‰v _mt¶gv--kv Atkmkntbj≥ F∂nhbpsS {]knU≠v--, sk{I´dn F∂n \neIfn¬{]hcvØn®n´p≈ kPnXv tIfawKew Cu cwKsØ Hmtcm am‰ßfpw {i≤m]q¿hw ho£n°p∂ Hcmƒ IqSnbmWv.

Ph:- 9446065043, 8281272043.

A©p]h≥ apXep≈ hnhml

B`cWsk‰pIƒ F∂o kuI

cyßsfms° Chcpw \¬Ip∂p.

aqhmbncw cq] apXep≈ h{PB`

cW߃, \hcXv--\ tamXnc߃,

sh≈n B`cW߃ F∂nhsbm

s° Bhiy°m¿°v ChnsS

e`yamWv.

IeymW, kn¬°v , tIm´

¨, jnt^m¨, tPm¿sP‰v,

t{_m°Uv kmcnIƒ, Po≥kv

Ip¿Ø, [mhWn, sdUnsabvUv

NpcnZmdpIƒ XpSßn kv{XoIƒ

°p am{Xambn hn]peamsbmcp

tiJcw tIfawKew kn¬I-vkv

November 2017

39 Brands & Business

C≥^¿taj≥ sSIv--t\m

fPn(sFSn) I¨kƒ´≥kn

cwKØv ]pXnb km[yXIƒ

kzbw Xpd∂v Ign™ Hcp ]Xn

‰m≠ntesdbmbn Xncph√

tI{μoIcn®p {]h¿Øn°p∂

ÿm]\amWv temKn≥ skm

eyqj≥. hfsc ]cnNb kº∂

cmb Iw]yq´¿ t{]m{Kmap

Imscbpw sh_v Unssk\¿

amscbpw D]tbmKn®p aq∂n¬

]cw tkh\ßfn¬ 2004 apX¬

{]h¿Øn°p∂ Cu ÿm]\w

{i≤bq∂p∂p.

temKn≥ skmeyqj≥kv;hnhckmt¶XnIhnZybn¬

\n߃°nWßp∂ klmbn

tkm v‰v shb¿ hnIkn∏n

°p∂ ImcyØn¬ C∂nh¿

tIcfØnse ap≥\nc ÿm]\

ßfpsS Iq´Ønep≠v. tkm v‰v

shb¿ hnIkn∏n°¬, C˛sIm

tagv skmeyqj≥ F∂nhbn¬

D]t`m‡mhns‚ {]Xo£

bv°∏pdw temKn≥ skmeyqj

≥kv sNs∂Øp∂p. I®hS

ÿm]\ßfnse _n√nwKv ,

tImfPpIƒ, kv--IqfpIƒ, Bip

]{XnIƒ, Z¥¬ ¢n\n°pIƒ,

¢n\n°¬ em_pIƒ,

tlm´epIƒ, dntkm¿´pIƒ,

`£WimeIƒ XpSßnbhbp

sS \SØn∏n\mhiyamb tkm

v‰vshbdpIƒ t{]m{Kmw sNbvXv

\¬Ip∂p≠v. CXp am{Xa√,

tkm v‰v shb¿ \hoIcWØns‚

ImcyØnepw Ch¿ Atßb‰w

{i≤mep°ƒ Xs∂.

tkm^v‰v shb¿ ]cnio

e\ cwKØpw temKn≥ skmeyq

j≥kv H´pw ]n∂ne√. ssa

t{Imtkm^v‰v, tUm´v s\‰v,

]n®v]n, Pmh, kn, kn πkv πkv,

hn_n, Hmdm°nƒ, Fkv--IyqF¬

sk¿h¿, ssa Fkv--IyqF¬

F∂o hn`mKßfn¬ Atß

b‰w ss\]pWyw In´Ø°

hn[w ]cnioe\w \¬Ip

∂p.

_nsS°v, Iw]yq´¿

kb≥knep≈ FwsSIv,

_nknF, FwknF,

_nFFkv--kn Iw]yq ´¿

kb¿kv, t]mfn Untπma

F∂o A°mZanIv tImgv--

kpIfpambn _‘s∏´

t { ] m P v I S p I f n e p w

hnZym¿YnIƒ°v temKn≥

skmeyqj≥kv klmbw

\¬Ip∂p.

Ph: 9947 015358, 0469-2630924

November 2017

40 Brands & Business

amkw 80,000 cq] iºfw

t\Sm≥ \n߃°v ss[cy

apt≠m?

\nßfpsS tbmKyXIƒ

GXpamIs´ πkvSpthm, _ncpZ

tam F¥mbmepw s\‰v h¿

°nwKv taJebn¬ am\yam

sbmcp sXmgn¬ \n߃°p

t\Smw, BI¿jIamb iºf

tØmsS. ‘s\‰v h¿°v A°m

Uan ' Cu Ahkcw \n߃°p

apºn¬ Xpd∂nSp∂p. C‚¿s\‰v

bpKw Bhiys∏Sp∂ s\‰v

h¿°nwKv, tkm^v‰v shb¿

XpSßnb taJeIsf Dƒs∏Sp

Ønb tImgvkpIfmWv A°m

Uan \¬In hcp∂Xv. \o≠

]Xn\©p h¿jsØ A\p`h

]mcºcyhpambn Cu cwKØv

anI® tkh\amWv FdWmIp

fsØ ‘s\‰v h¿°v A°mUan'

bptSXv.

apffhsc B{ibn®p am{Xta

`mhn temIØn\p \ne\n¬

∏pffp. h≥InS sF. Sn Iº\n

Iƒ Xncbp∂Xpw ChscbmWv.

am{Xtam _m¶pIfn¬, Kh.

ÿm]\ßfn¬, do˛ sSbn¬

Hu´v --e‰pIfn¬, Bip]{Xn

Ifn¬˛ ChnsSsb√mw kmt¶

XnI hnZKv[cpsS tkh\w IqSn

tb Xocq. s\‰v h¿°v AUvan

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bmbn {]h¿Øn°p∂p AXv.

hm¿Ømhn\nab irwJe C∂v

samØambpw B{ibn®p \n¬

°p∂Xp Xs∂ s\‰v h¿°v

kwhn[m\ØneqsSbmWv .

samss_¬ {]h¿Øn∏n°m\pw

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s\‰v h¿°v IqSntb Xocq. AXp

sIm≠p Xs∂bmWv ImeL´

Øn\\pkcn®pff tImgv--kpIƒ

e`yam°ns°m≠v s\‰v h¿°v

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\ LSIßfmWv tkm^v‰ v

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h¿°nwKpw. Chbn¬ sshZKv[y

November 2017

41 Brands & Business

h n Z y m ¿ ∞ n I f p s S

\nehmcØn\\pkcn®pff

¢mkpIƒ

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kn, Fw. Fkv. kn, _n. sSIv,

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F hnZym¿∞nIƒ°v A°mU

anIv s{]mPŒpIƒ sNøp∂

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BdpamksØ tPm_v Hmdnb

‚Uv tkm^v‰v shb¿ Ct‚¨

jn∏n\pw Ahkcap≠v. ]Tn®nd

ßp∂h¿°v tπkvsa‚pw Dd∏p

hcpØp∂p A°mUan. Xmakn

®p ]Tnt°≠h¿°v Xmak

kuIcyhpw G¿s∏SpØnbncn

°p∂p.

tImgvkpIƒ

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November 2017

42 Brands & Business

tIcfØnse sI´nS

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\¬Ip∂p. AXpw XmcXtay\

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Cu c≠p ]≤XnIfpw c≠ph¿

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t]mƒ Bep°mkv sUhet∏gvkv...sI´nS \n¿ΩmWcwKsØ

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November 2017

43 Brands & Business

November 2017

44 Brands & Business

B´nd®n, am´nd®n, tImgn

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tI´n´p≠mhpw. CSnbnd®nsb

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Intembv°v 1400 cq].

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c l n X a m b

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∏w Xs∂ t_m¨sekv Nn°

\pw ImSbnd®nbpsams° hm

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bvs°m∏w tlmw sUenhdnbpw

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tIm´bw Pn√bnse Nß\m

ticn s]cp∂bnepw Ch¿ DS≥

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November 2017

45 Brands & Business

November 2017

46 Brands & Business

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_v--ssk‰ns‚ t]cv.

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Ct∏mƒ Cu kuIcyw e n°pI.

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Hmtcm ¢mknt‚bpw tIm

gvkpw kne_kpw sh_vt]Pn

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b‚Umbpff tNmZy_m¶pI

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¿∞nIƒ°v kzbw hnebncp

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Cukn, seh¬ 1, seh¬ 2

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hnhcW߃, hoUntbm XpS

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]cmPbs∏Sp∂p F∂ ]cmXn°v

]cnlmcw ImWm≥ C s]≥kn

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amXm]nXm°ƒ°pw ]T\

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amXm]nXm°ƒ°pw AhcpsS ]T

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A ncpNnIƒ IrXyambn a\ nem

t°≠Xp≠v. C∂sØ Xnct°

dnb PohnXØn¬ AXn\v ]e¿

°pw kabw e n°pIbn√. ChnsS

bmWv C˛ s]≥knse∂ Ip™p

sh_v--ssk‰ns‚ {]k‡n. Ip nI

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dnt∏m¿´mbn F√m i\nbmgvNbpw

C sabn ¬ hgn amXm]nXm°ƒ°v

e n°p∂p.

CXphgn Ip´nIƒ°v G

sXms° taJebn¬ tamisa

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]nXm°ƒ°v IrXyamb hnhcw

e`n°pw. CXp IqSmsX Bdp

November 2017

47 Brands & Business

amkw IqSptºmƒ ]T\ \nehm

csØ kw_‘n® hnhc߃

t^mWneqsS Adnbn°pIbpw

sNøpw. Npcp°n∏d™m¬

a°fpsS hnZym`ymkØn¬

amXm]nXm°sf IqSn ]s¶Sp∏n

°m≥ C s]≥kn¬ klmbn°pw.

]co£n®dnbmw kuP\yambn c≠p h¿jsØ ]cn{iawsIm≠mWv C s]\vknens\kvIzb¿ dq´ v C A°mZanhnIkn∏ns®SpØXv. Bbnc°W°n\v hnZym¿∞nIƒ Cush_v--ssk‰ns‚ ÿncw D]t`m‡m°fmWv. Cu ssk‰n¬cPnÿ sNøp∂ hnZym¿∞nIƒ°v BZysØ 10 ZnhkwkuP\yambn D]tbmKn°mw.hcn°mcmItWm th≠tbmF∂v AXn\p tijw am{XwXocpam\n®m¬ aXn. sh_vssk‰n¬ ]T\Øn\mbn t\cn´pcPnÿ sNøpI : www.epencil.com. Cu tkh\w{]tbmP\s∏SpØp∂Xn\ vhnfn°pI: hnjvWp˛ 9895171456

BcmWv C˛ s]\vknens‚]n∂n¬?

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F≥{S≥kv ]cnioe\wFfp∏am°mw

F≥{S≥kv ]co£bv°pXømsdSp°p∂ hnZym¿∞n

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kv C˛ A°mUan Hcp sh_v--

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sh _v -- ssk‰v klmbn

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t b m K w

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ssk‰n¬ cPnÿ sNøWw.

kuP\yambn D]tbmKn°mw.sh_v--ssk‰v kw_‘n® F√mtkh\ßfpw XnI®pw kuP\yambn \¬IpI hgn Adnhns‚]pXnb cpNn°q´pIƒ Ip™pßfn te°v ]IcpIbmWv CusIm®p Soans‚ e£yw.

Ph: 919447016720,919656200221

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kn¬ ]Tn

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November 2017

48 Brands & Business

Ip´nIfpsS hnZym`ymk

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c£nXm°fn¬ Gdnb ]¶pw.

F∂m¬ AhcpsS hnZym`ymk

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November 2017

49 Brands & Business

AfhpIƒ {]Imcw \n¿Ωn

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November 2017

50 Health Care

tcmK NnIn’m cwKØvtemIØn\v `mcXw \¬Inbkw`mh\bmWv Bbp¿thZw.tIcfØn¬ Bbp¿thZ NnIn’mcwKØv a‰m¿°pw AhImis∏Sm\mImØ ]pXnb NnIn’m coXnbpambn Cu taJebn¬ {i≤ t\SpIbmWv ]Ø\wXn´bnep≈ [\z¥cn Bbp¿thZ Bip]{Xn. \nehnep≈AkpJßsf°pdn®v hnebncpØm\pw mhnbnep≠mtb°mhp∂ tcmKmhÿsb°pdn®pap≥Iq´n Adnbm\pw Ignbp∂tcmK\n¿Wb am¿KamWv ]pXnb NnIn’mcoXn. acp∂pIfpsSD]tbmKw hfsc Ipd®p am{XwBhiyap≈ Cu NnIn ’mcoXn Bbp¿thZ taJebn¬]pØ\pW¿hn\v hgnsbmcp°psa∂v IcpXs∏Sp∂p.

lrZb kw_‘ambAkpJ߃, ssXtdmbvUv,Rcºp kw_‘amb tcmK߃, Bkva, enh¿ kntdmknkv, BahmXw, {]talw,AanXhÆw, sk¿hn°¬ kv--t]m≠nsse‰nkv, aq{XØn¬I√v, sImfkv--t{Smƒ, ]£mLmXw, kv--t{Sm°v, tkmdnbmknkv,ssat{Kbn≥, aZy]m\ioew,K¿`]m{X kw_‘amb AkpJ߃, ssewKnI kw_‘amb AkpJ߃, kv{XoP\ytcmK߃, DZctcmK߃,t{]mtÉv kw_‘amb AkpJ߃, ISpØ \SpthZ\,A¿i v, \mfnXphsc NnIn’^en®n´n√mØ AkpJ߃,tcmK\n¿Æbw \SØm≥ ]‰mØ AkpJ߃ XpSßn A≥

[\z¥cn;BtcmKy PohnXØnte°p≈ hgnIm´n

]tXmfw AkpJ߃ ]cn]q¿Æambn ChnsS kpJs∏SpØp∂p.

H∏w, icocØns‚ buΔ\mhÿ \ne\n¿Øm\mhiyamb {]tXyI NnIn’bpw[\z¥cnbn¬ \¬Ip∂p. 39Huj[°q´pIfpsS {]tbmKØneqsS 41 Znhkw £octØmWnbn¬ kv--\m\w sNbvXp≈ CuNnIn’bn¬ Bbp¿thZ Øns‚]hn{Xhpw ANn¥\o bhpambam¿KßfmWv Ahew_n°p∂Xv.

[\z¥cn Bip]{Xn\¬Ip∂ {][m\ NnIn’m{Ia߃ ChbmWv.

XncpΩ v : icocØnseF√mXcØnepap≈ thZ\AI‰p∂Xn\pw Aÿn _e£bw C√mXm°p∂Xn\pw, RcºpIfpsS DW¿hn\pw, aknepIfpsS ]p\:{IaoIcWØn\pwAXneqsS ]pØ≥ DW¿ΔvssIhcn°p∂Xn\pw CXv

D]Icn°p∂p.

Rhc°ngn: AÿnIfpsS ÿm\Ne\w {IaoIcn°p∂Xn\pw Aÿn tXbvam\w]cnlcn°n∂Xn\pw, AImehm¿≤Iyw XSbp∂Xn\pw Ip´nIfpsS hf¿®bv°pw RcºpIƒ]p„ns∏Sp∂Xn\pw imcocnImhÿbpsS ASnÿm\w \ne\n¿Øp∂Xn\pw Rhc°ngnklmbn°p∂p.

Ce°ngn: icocØnep≠mIp∂ \ocns\ C√mXm°p∂Xn\pw thZ\kwlcn°p ∂Xn\pw AXphgn ]pØ≥ HmPkvssIhcn°p∂Xn\pw CuNnIn’sIm≠p Ignbp∂p.

s]mSn°ngn: I ,hmX tcmK߃°v AXypØaw. AanXhÆwIpdbv°p∂p. c‡ Nw{IaWw Iq p∂Xn\pw HmPkv ssIhcn°p∂Xn\pwklmbn°p∂p. \„s∏ BtcmKyw

hos≠Sp°p∂p.

November 2017

51 Health Care

]ngn®n¬: k‘nIfpsS

AI¬® am‰p∂Xn\pw, Xz°v

tcmKßsf AI‰p∂Xn\pw,

RcºpIfpsS DW¿hn\pw,

]£mLmXw, Xf¿hmXw F∂n

h aqew I„s∏Sp∂h¿°pw

Bizmkap≠mIp∂p.

[m\ymAae [mc: sI´n

°nS°p∂ \ocns\ C√mXm

°p∂p. I^ ta[tcmKßsf

bpw C√mXm°p∂p.

Pm\phkvXn: ap´pIfpsS

tPmbn‚ v {]h¿Ø\߃ i‡ns∏

SpØm\pw tXbvam\w C√mXm°m\pw

AXphgn BtcmKyw {]Zm\w

sNøp∂Xn\pw D]Icn°pw.

ISn hkvXn: \s´√ns‚

tXbvam\w, Aÿn AI¬® XpSßn

bhbv°v D]Icn°p∂ AanXamb

\SpthZ\ Ch AI‰p∂p.

intcmhkvXn: apJØns‚

tIm´w, A]kvamcw, Dd°°p

dhv, am\knI XIcmdpIƒ XpS

ßnbhbv°pw thZ\ AI‰p∂

Xn\pw D]Icn°p∂p.

I¿ÆhkvXn: sNhn

kw_‘amb AkpJ߃°v

Bizmkap≠mIp∂p.

\ky : apSnsImgn®n¬,

ssk\ssk‰nkv, \mkm¿iw

(aq°n¬ Zihf¿®) ssa{Kbn≥

IgpØn\papIfn¬ hcp∂

AkpJ߃ Chbv°p ]cnlm

cw. XethZ\ C√mXmIp∂p,

Dd°an√mbvabv°v imizX

]cnlmcap≠mIp∂p.

Ijmb hkvXn: hbdns‚

ip≤oIcWØn\pw F√m hmX

tcmK߃°pw Ijmb hkvXn

klmbn°p∂p.

ha\w: I^ {][m\ tcmK߃°p ia\ap≠mIp∂p

hntcN\w: Xz°v hmXc‡ AkpJßsf AI‰p∂p.

c‡tam£: Xz°v tkmdnbmknkv, \o¿s°´v XpSßnbh¿°v AXypØaw.

]mZA`yKw: hmXtcmKwam‰p∂p, thZ\ AI‰p∂p

Xfw: am\knI kwL¿jw C√mXm°pI, Dd°an√mbva, ssl∏¿ sS≥j≥ XpSßnbh°p ]cnlmcamIp∂p.

hnemkw: [\z¥cn Bbp¿thZ Bip]{Xn, sIm®pgØn¬ k¨ssj≥ _n¬UnwKv,sIFkvB¿Snkv t{Imkv tdmUv,]Ø\wXn´, tIcfw, C¥y. Ph: 9446114676, 9745685739,7025323440.

November 2017

52 Health Care

Aÿn tXbvam\w aqe

ap≈ k‘nthZ\bv°v \qX\

amb sskt‰mt{Sm¨ NnIn’

Ct∏mƒ tIcfØnepw e`yam

Wv. _mw•q¿ Bÿm\ambn

{]h¿Øn°p∂ sk‚¿ t^m¿

AUzm≥kvUv dnk¿®v B‚ v

sUhe]vsa‚ v (CARD) hnI

kn∏ns®SpØ Cu NnIn’mco

Xn AÿntXbvam\w aqew

thZ\ A\p`hn°p∂h¿°v

hfsc ^e{]ZamsW∂v sXfn

™ncn°p∂p. CARD Dw

C¥y≥ Fb¿t^mvg vkns‚

ÿm]\amb _mwKvfqcnse

C≥Ãn‰q´v Hm^v Fbvtdmkvt]

kv saUnkn\pw (IAM) kwbp

‡ambn 2004 apX¬ 4 h¿j

°mew \m\qdne[nIw tcmKnI

fn¬ \SØnb ]co£Wß

fnemWv Cu NnIn’m^ew

imkv{Xobambn sXfnbn°s∏

´n´p≈Xv. Snjyp F≥Pn\nb

dnßv hn`mKØn¬s∏Sp∂ Cu

NnIn’mcoXnbn¬ sdmt´j

W¬ o¬Uv Izm≠w amKvs\‰n

I-vkv dokW≥kv (RFQMR)

knKv\epIƒ tXbvam\ap≈

k‘nIfn¬ Iºyq´dns‚

klmbtØmsS ]Xn∏n®v

Aÿn tXbvam\Øn\p

sskt‰mt{Sm¨ NnIn’

XcpWmÿn tImißsf DtØ

Pn∏n°pIbmWp sNøp∂Xv.

XpS¿®bmbn 21 Znhkw Hcp

aWn°q¿ hoXamWp Cu NnIn

’. eLphmb ^nkntbm

sXdm∏nbpw XcpWmÿnbpsS

hf¿® XzcnXs∏SpØp∂

Xn\mhiyamb `£W{IaoI

cWßfpw Dƒs∏´ NnIn’

{]talhpw lrt{ZmKhpw D≈h

¿°pt]mepw kpc£nXambn

sNømhp∂XpamWv. IqSmsX

NnIn’bv°pap≥]pw \n›nX

CSthfbv°p tijhpw

sNøp∂ MRI k-vIm\nßneqsS

NnIn’m^ehpw hf¿®bpsS

tXmXpw sXfnbn°m≥ km[n

°p∂p. tXbvam\w aqeap≈

F√m k‘nthZ\bv°pw Cu

NnIn’ hfsc ^e{]ZamWv

F∂ncp∂mepw ap´pthZ\bv°p

th≠nbmWv BfpIƒ IqSpX

epw Cu NnIn’ {]tbmP

\s∏SpØp∂Xv.

Ph:9995599332, 0484-2116237

Imebfhv ]q¿

ØnbmIp∂tXm

Sp IqSn amkß

ƒ°Iw XcpWm

ÿnIƒ hf¿∂v

t c m K m h ÿ

I p d b p I b p w

thZ\bn√msX

\S°phm\ p w

s s Z \ y w Z n \

{]h¿ØnIfn¬

G¿s∏Sphm\pw

km[n°p∂XmWv.

{]mb]cn[nbn

√msX B¿°pw

sNømhp∂ Cu

NnIn’m ]m¿

i z^eßtfm

tdUntbjt\m

IpØnhbvt∏m

C √ m Ø X p w

November 2017

53 Health Care

B≥Pntbm πmÃnbpw

ss_]mkpw Hgnhm°n lrZbm

tcmKyw hos≠Sp°m\mIptam?

Xo¿®bmbpw km[n°pw F∂m

WpØcw. E. E. C. P (EnhancedExternal Pulsation) AYhm

'k¿Pdnbn√mØ ss_]mkv '

(Natural Bypass Therapy) NnIn

’bneqsSbmWv CXv km[y

am°p∂Xv. tªm°pffh¿°pw

lrZbØns‚ {]h¿Ø\w

Xmfw sX‰nbh¿°pw G‰hpw

A\ptbmPyamb ]cnlmcam¿

KamIpw CCkn]n. ss_]mkv

ikv{X{Inbbpw _eq¨ B≥

PntbmπmÃnbpw Ign™Xn\p

tijhpw s\©pthZ\, InX∏v

XpSßnb tcmKe£Wßfpw

_p≤nap´pIfpw A\p`hn°p∂

tcmKnIfp≠v. CØc°m¿°pw

CCkn]n˛ bneqsS tcmKap‡n

t\Smw. B≥Pntbm πmÃn,

ss_]mkv F∂nhtbmSv `bap

ff tcmKnIƒ°pw CCkn]n Hcp

hcZm\amWv.

F¥mWv CCkn]n?

lrt{ZmK NnIn’m cwK

sØ G‰hpw e{]Zhpw AXn

\qX\hpw sNehp Ipd™Xp

amb NnIn’mcoXnbmWnXv.

acpt∂m ikv{X{Inbtbm IqSm

sX, lrZb[a\nIfnse c‡{]

hmlw i‡ns∏SpØn, XS ß

sf adnIS∂v lrZbsØ Du¿P

kzeam°pI F∂XmWv Cu

NnIn’bn¬ sNøp∂Xv. icoc

Øn\v ]pdØv LSn∏n°p∂ D]

IcW߃ D]tbmKn®v lrZb

‘lrZb'apffh¿ {i≤n°q...

Ønte°pff c‡{]hmlw

kpKaam°pI F∂XmWv

NnIn’m coXn.

Atacn°≥ FDA/ AHA/ACC, bqtdm]y≥ bqWnb≥

Hm v Im¿UntbmfPn, {_n´ojv,

It\Unb≥, ssN\okv F∂n

ßs\ \nch[n A¥mcm{„

AwKoImc߃ C. C. kn. ]n˛

°v CXnt\mSIw e`n®n´p≠v.

NnIn’mcoXn

tcmKnIsf {]tXyIXcw

InS°bn¬ InSØn, Iºyq´¿

\nb{¥nX I^pIƒ (c‡kΩ

¿±w Af°m≥ Iøn¬ sI´p∂

I^pIƒ t]msebpffh) Ac

s°´v, XpS, Im¬ F∂nhnS

ßfn¬ sI´nsh°p∂p. lrZb

anSn∏ns‚ CSthfIfn¬ Cu

I^pIƒ i‡nbmb kΩ¿±w

sNepØp∂tXmsS, Acbv°p

Xmsgbpff icoc`mKsØ c‡w

lrZbØnte°v {]hln°p∂p.

kPoha√mØ t\cnb

c‡°pgepIsf ho≠pw kPo

ham°n, Xf¿® {]m]n® lrZb

t]inIƒ°v DW¿thIp∂p.

CXneqsS Znhk߃°Iw

icnbmb {]h¿Ø\ tijn

ssIhcn°m≥ lrZbØn\v

km[n°p∂p.

C.C.kn.]nbpsS ta≥aIƒ

A≥ssP\ (s\©p

thZ\) AI‰mw

acp∂pIƒ Ipdbv°mw

]m¿iz^e߃ H∂pw

D≠m°p∂n√

{] mb]c n[ nI q S m sX

GsXmcmƒ°pw Cu NnIn’

kzoIcn°mw

Bip]{Xnbn¬ AUvan‰m

tI≠Xn√

tcmKnbpsS kuIcya

\pkcn®v kabw {IaoIcn°m≥

Ignbp∂Xn\m¬ {]XnZn\

tPmenIfn¬ Imcyamb am‰w

B h i y a n √ . \ n e h n ¬

D]tbmKn®p hcp∂ acp∂pIƒ

XpScp∂Xn¬ XS an√.

November 2017

54 Health Care

ImepIfnse aknepI

ƒ°v \s√mcp a mPns‚ {]Xo

Xn e`n°p∂p

s\©nt\m lrZbØnt\m

Akzm`mhnIamb bmsXm∂pw

A\p`hs∏Sp∂n√

lrZbhm¬hpIƒ°v XI

cmdpffh¿, P∑\m¬ lrt{ZmK

apffh¿, Xmfw sX‰nb lrZb

anSn∏pffh¿, lotam^oenb

Dffh¿ F∂nh¿°v EECPNnIn’sbSp°m≥ ]mSn√.

NnIn’ FhnsS?

C¥ybnse \nch[n {]ap

J lrt{ZmK NnIn’m tI{μ

ßfnepw Bip]{XnIfnepw

Ct∏mƒ C. C. kn. ]n. NnIn’

\¬In hcp∂p≠v. FdWm

IpfØv ISh{¥bnepff Cμncm

Km‘n tlmkv]n‰¬ Im¿Un

tbmfPn Un∏m¿ vsa‚n¬ EECPNnIn’ e`yamWv. hnZKv[

t\m¨ C‚¿sh≥jW¬ Im¿

UntbmfPnÃns‚ ]cntim

[\bnepw \n¿t±iØnepamWv

CXv sNbvXp hcp∂Xv.

Ph: 9847152837/ 9847717878.

November 2017

55 Automobile

Ah©dnt\mSv a’cn°m≥

_P‰v {Iqbnkdns\ Hcp°pIbm

Wv kpkq°n. kpkq°n {]Xo£

tbmsS AhXcn∏n°m\ncn°p∂

C≥{SqU¿ 150 {Iqbnk¿ tamt´m¿

ssk°nfns‚ Nn{X߃ ]pdØm

bncn°pIbmWv.

ASpØ amkw \hw_¿

7\v ap≥]mbn tamUens\ Pm∏

\okv \n¿ΩmXm°ƒ AhXcn

∏n°psa∂mWv hnhcw.

^vtfmbnwKv ^yqh¬ Sm¶v

Unssk\mWv C≥{SqUdns‚

{][m\ khntijX. kpkq°n

bpsS knKvt\®¿ slUvemºpw

]pXnb {Iqbnk¿ tamt´m¿

_PmPnt\mSv G‰pap´m≥ ‘_P‰v {Iqbnkdpambn' kpkq°n

ssk°nfn¬ Hcp°nbn´p≠v.

s{]mPŒ¿ F¬CUn slUvem

ºv, kvt]m¿Sn ak-vIpem¿

^yq h¬ Sm¶v, F¬CUn

sSbn¬ sse‰v F∂nh

bv°v H∏w Uyqh¬ t]m¿´v

FIvkvtlmÃpw tamUens\

hyXykvXam°p∂p. PnI-vk¿

\ncbn¬ \nehnep≈ 155 knkn

Fb¿ IqƒUv, knwKnƒ knen

≠¿ F©n\nemWv C≥{Sq

U¿ 150 sbbpw AhXcn

∏n°pI. 14 Nmtorque, 14.5 bhp

IcpØv F∂nh

D ¬ ] m Z n ∏ n

°p∂XmWv

tamUen

s‚ F©n

≥. IqSm

sX {^

≠v, dnb¿

F≥UpIfn¬ UnkvIv t{_

°pIfpw kpkq°n Hcp°nbn

cn°p∂p.

Aßs\ apwss_ \nhm

knIfpsS Hcp ]Xn‰m≠v \ofp∂

ImØncn∏n\v eap≠mbn. tI{μ

sdbn¬ a{¥mebØn¬ \n∂pw

tem°¬ Fkn s{Sbn\pIsf

]pXph¿j kΩm\sa∂hÆw

apwss_bv°v e`n°pw. C¥y

bnse BZy Fkn tem°¬

s{Sbn\pIƒ P\phcn H∂v apX¬

apwss_bn¬ HmSnØpSßpw.

apwss_ k_v˛A¿_≥ sdbn¬

k¿hoknte°v Fkn tem°¬

s{Sbn\pIsf Dƒs∏SpØpsa∂v

dbn¬ a{¥n ]nbqjv tKmb¬

{]Jym]n®p. apwss_bpsS Poh

\mUnbmWv tem°¬ s{Sbn≥

irJe. {]XnZn\w 65 e£w

bm{X°mcmWv apwss_bpsS

tem°¬ s{Sbn\pIsf B{ibn

°p∂Xv. CXn¬ 35 e£w bm{X

°mcpw k©cn°p∂Xv ]›na

sse\neqsSbpamWv. BZy L´

Øn¬ {]XnZn\w Ggv k¿hokv

\SØp∂ Hcp Fkn s{Sbn\mIpw

C¥ybnse BZy Fkn tem°¬ s{Sbn\pIƒ apwss_bn¬ HmSnØpSßpw

]›na sse\n¬ k¿hokv

\SØpI. Fkn tem°¬ s{Sbn\p

Isf hnPbIcambn ]co£n®v--

Ign™psh∂v sdbn¬ a{¥n

]nbqjv tKmb¬ am[yaßtfmSv

]d™p.

Zn√n sat{Smbv°v kam\amb

\nc°mIpw Fkn tem°¬ s{Sbn

\pIfnepw CuSm°pI F∂mWv

kqN\. \nehnep≈ tem°¬

s{Sbn\pIfpsS Ãv ¢mkv Sn°‰v

\nc°n¬ \n∂pw H∂c Cc´n

h¿[\hmIpw Fkn tem°¬

s{Sbn\pIfn¬ tcJs∏SpØpI.]›na sdbn¬sh, tI{μ sdbn¬sh sse\pIfnte°v HºXvCeIv--{Sn°¬ aƒ´n∏nƒ bqWn‰vFkn s{Sbn\pIsf IqSn sdbn¬sh t\Snbn´p≠v. BZy Fkn

tem°¬ s{Sbn\ns\ Cuamkw AhXcn∏n°m\mWv Xocpam\n®ncp∂sX¶nepw kmt¶XnI XSk߃ ImcWw P\phcnH∂nte°v XnøXn ]p\¿\n›bn°pIbmbncp∂p.apwss_ k_v˛A¿_≥sdbn¬sh irJebnep≈]›na sse\n¬ 37 tÃj\pIfmWp≈Xv. {]XnZn\w1201 k¿hokpIfmWv

]›na sse\n¬ HmSp∂Xpw. Fkntem °¬ s{Sbn\n\v ]pdsaapwss_ tÃj\pIfn¬ 370FkvIte‰dpIfpw knknSn hnIfpwLSn∏n°p∂Xn\p≈ A\paXn\¬In°gn™psh∂pw ]nbqjv

tKmb¬ hy‡am°nbn´p≠v.

November 2017

56 Automobile

d¨thbn√msX hnam\

and°m\p≈ ]≤Xnbpambn

kvss]kv sP‰v. CXn\mbn

P∏m\nse skX®n tlmƒUn

Mvkv F∂ A¥mcmjv{S Iº

\nbpambn kvss]kv sP‰v

A[nIrX¿ N¿® \SØn. Ic

bnepw sh≈Ønepw k©cn

°mhp∂ 100Hmfw tImUnbmIv

hnam\߃ hmßp∂Xpambn

_‘s∏´mWv N¿® \S∂Xv.

tdmUneqsS ]eXcw hm

l\߃ k©cn°p∂Xv I≠n

´p≠v. F∂m¬ tdmUneqsS k

©cn°p∂ s{Sbn\ns\ k¶¬

]n°m≥ \n߃°v km[n°ptam?

C¥y≥ sdbn¬ k¶¬]߃

Ct∏mgpw ]mfØneqsS \oßp

tºmƒ, ]mfØn¬\n∂pw tdmUn

te°v s{Sbn\ns\ ]dn®v--\´ncn

°pIbmWv ssN\. tI´Xv icn

bmWv, temIØnse BZy

{Sm°v sekv s{Sbn\pambn ssN\

FØnbncn°pIbmWv. tdmUneqsS

ssN\ ]co£n°p∂ ]pXnb

s{Sbn\ns‚ Zriy߃°v ap∂n¬

IÆpangn®v-- \n¬°pIbmWv cm

Pym¥c kaqlw. ssN\okv \Kc

amb kpskmbn¬ sh®mWv {Sm°v

sekv s{Sbn\ns\ A[nIrX¿

]co£n®Xv. 'hn¿Nz¬' (km¶¬

]nI) {Sm°pIfpsS ]›mØe

ØnemWv s{Sbn≥ tdmUneqsS

k©cn°pI. temIØnse BZy

kvam¿ v s{Sbn≥ F∂ hntijWw

]pXnb \o°Øn\v ssN\ \¬In

Ign™p. hn¿Nz¬ sdbn¬

sse\pIfneqsS k©cn°p∂

s{Sbn\ns‚ ]camh[n thKX

aWn°qdn¬ 70 In temao‰dmWv.

]mfw th≠, Cu s{Sbn≥ k©cn°pI tdmUneqsS;

CXv ]pXnb ssN\okv hnkvabw....!Hmt´mW

akv sdbn¬{ S m ≥ k n ‰ v(ART) F∂mWv ssN\okvkvam¿´v s{Sbn\ns‚ HutZymKnI \maw.\Kcßfnse{Sm^nIv {]iv\߃°p≈]c nl m c a mbmWv kvam¿´vs{Sbn\ns\ ssN\ AhXcn∏n®ncn°p∂Xv. HmtŒm_¿ 23apX¬ kvam¿ v s{Sbn≥ kp skm\KcØn¬ tkh\w Bcw`n®XmbmWv dnt∏m¿´pIƒ. temIØnse G‰hpw henb s{Sbn≥\n¿ΩmXm°fmb CRCC tIm¿∏tdj≥ enan‰UmWv kvam¿´vs{Sbns\ hnIkn∏n®Xv. 3.75ao‰¿ hoXntbdnb sh≈hcIƒ {]Xn\n[oIcn°p∂hn¿Nz¬ {Sm°ns\ ASnÿm\s∏SpØnbmWv kvam¿ v s{Sbn≥\nßpI. _kns‚bpw {Smans‚ssl{_nUv cq]amWv ]pXnbkvam¿´ v s{Sbn≥ F∂mWvIº\n ]dbp∂Xv. {Smw, k_vshIsf At]£n®v-- hn¿Nz¬

d¨thbn√msX hnam\and°m≥ kvss]kv sP‰v....

s{Sbn≥ kwhn[m\Øn\v sNehv Gsd IpdhmWv. πmÃnIv˛d∫¿ hoepIfmWv kvam¿´vs{Sbn\n¬ CSw]nSn®n´p≈Xv.s{Sbn\n¬ Hcpßnbn´p≈sk≥k¿ sSIvt\mfPn aptJ\tdmUv kmlNcyw a\knem°n\oßm≥ s{Sbn\n\v km[n°pw.300 bm{X°msc hsc Dƒs°m≈m≥ km[n°p∂ aq∂v Iºm¿´vsa‚pIfmWv kvam¿´v s{Sbn\n\v D≈Xv. \nehn¬ ss]e‰vaptJ\bmWv kvam¿´v s{Sbn≥{]h¿Øn°p∂sX¶nepw hcpw`mhnbn¬ ss]e‰v clnX kvam¿´v s{Sbn\ns\ ssN\ AhXcn∏n°psa∂mWv kqN\.

CØcw hnam\߃°v Cdßm

≥ d¨th Bhiyan√. Icbn

tem ISentem FhnsS thWsa

¶nepw Cd°mhp∂XmWv.

400aney¨ tUmfdns‚XmWv

Icm¿. C¥ybn¬ hnam\Øm

hf߃ hfsc IpdhmWv. AXn

\m¬ Fb¿t]m¿´pIfn√mØn

SØpw hnam\and°p∂Xn\mWv

CØcsamcp kwcw`w sIm≠v

Dt±in°p∂sX∂v kvss]kv sP‰v

A[nIrX¿ Adnbn®p. hnam\wsh≈Ønendßp∂ {]IS\w\hw_dn¬ kwLSn∏n°m≥Iº\n Xocpam\n®n p≠v.

November 2017

57 Technologies

\√ shbnep≈ kabØv

kvam¿´v t^m¨ D]tbmKn°p

tºmgp≠mIp∂ {]bmk߃

adt∂°q. C≥hnkn_vƒ •mkv

(AZriy kv SnIw) hnIkn∏n

s®SpØtXmsSbmWv CXn\v

]cnlmcamIm≥ t]mIp∂Xv. Cu

]cnanXnsb imkv{X⁄¿ ]pXnb

I≠p]nSnØØneqsS adnIS°p

sa∂mWv {]Xo£.

C¥y°mcS°ap≈ im

kv{X⁄cSßnb kwLamWv

kqcyshfn®Øn¬ C\n kvam¿´v t^m¨ D]tbmKn°mw....]pXnb •mkv I≠p]n

Sn®Xv. sNdnb iXam

\wt]mepw {]Imic

ivanIƒ {]Xn^en

°mØ •mkpIfm

WnXv. ]psWbnse

C¥y≥ C≥kv‰n‰yq v

Hm v kb≥kv FPp

t°j≥ B≥Uv dnk

D]t`m‡m°ƒ°mbn hm

Svkv-- B∏ns‚ dot°mƒ ^o®¿

AYhm Uneo‰v t^m¿ Fhcnh

¨ ^o®¿ FØn. hmSvkv--B

∏ns‚ sh_vssk‰pIfnsem

∂mb hm_v _o‰m C≥t^mbm

Wv Cu hnhcw ]pdØv hn ncn°p

∂Xv.

B≥t{UmbnUv, sFHm F

kv, hn≥tUmkv ]Xn∏pIfnemWv

]pXnb o®¿ FØnbncn°p∂

sX∂mWv dnt∏m¿´v. F∂m¬

Uneo‰v Hm]vj\pambn hmSvkv--B∏vCXp kw_‘n®v-- HutZymKnI

{]Jym]\ßsfm∂pw hmSvkv--B∏v

\evInbn n√. Cu ]pXnb o®dn

¬ A_≤Øn¬ Ab®tXm amdn

Ab®tXm Bb ktμi߃

\o°w sNøm≥ km[n°pw. Cu

^o®¿ {]h¿Øn°Wsa¶n¬ktμiw Ab°p∂hcpw ktμ

i߃ kzoIcn°p∂hcpw

hmSvkv--B∏ns‚ A]v tU‰vsNbvX ]Xn∏v Xs∂ D]tbmKn

t°≠XmWv. Pn v, sSIvÃv, CtaPv,

hoUntbm, thmbvkv satkPv,semt°j≥, Ãn°¿, tIm SmIv‰v

Im¿Uv XpSßnb ktμißsf

√mw CXp hgn Uneo‰v sNøm≥

km[n°pw.

Ct∏mƒ temIhn]Wnbn¬

]eXcØnep≈ kvam¿´v t^mWp

IfmWv ]pdØndßp∂Xv. F∂m¬

]e {_m≥UpIsfbpw sR´n∏n

®nsIm≠mWv ]pXnb tdk¿ kvam

¿ v t^m¨ hn]Wnbn¬ FØnbncn

°p∂Xv. CXns‚ G‰hpw {][m\

khntijX CXns‚ dmw Xs∂bmWv.

8 Pn_nbpsS dmw BWv

CXn\p \¬Inbncn°p∂Xv.5 .72

C©ns‚ Quad HD IGZO LCDUnkvtπbmWv CXn\p \¬In

bncn°p∂Xv. Qualcomm's Snap-dragon 835 SoC emWv CXns‚

¿®nse (sFk¿) imkv{X⁄ cpw

Atacn°bnse sk‚¿ t^m¿

^Mvj\¬ \mt\m sa‰ocnb¬

(kn.F^v.F≥) sk‚dnse

imkv{X⁄cpw tN¿∂mWv

]pXnb I≠p]n SnØw \SØnbXv.

Uyqh¬ ]n≥ Iymadbn¬ tdk¿ t^m¨ hn]Wnbn¬ AhXcn∏n®p

{]h¿Ø\w. CXns‚ B¥cnI

khntijXIƒ ]dbpIbmsW¶n¬

8 Pn_n bpsS dmw IqSmsX 64 Pn_nbpsS

Ct‚W¬ tÃmtdPv

F∂nhbmWv CXn\p

\¬Inbncn°p∂Xv .

2Sn_n hsc

CXns‚ saΩdn h¿≤n

∏n°phm≥ km[n°p

∂XmWv. Android 7.0Nougat emWv CXns‚

Hm Fkv {]h¿Ø\w.

12MP 13MP Uyqh¬

]n≥ IymadmbmWv Cu

tamUepIƒ°v \¬Inbncn°p∂Xv.

IqSmsX 8 saKm]nI-vkens‚ ap≥

Iymadbpw CXn\p≠v .

4000mAh s‚

_m‰dn sse^v BWv CXv

ImgvNsh°p∂Xv. CXn s‚

{]o Hm¿UdpIƒ Bcw`n

®pIgn™p. US, bqtdm∏v

t]msebp≈ cmPyßfn¬

BWv CXv BZyw e`n°p

∂Xv. CXns‚ hn]Wnbn

se hne 45000 cq]bmWv .

November 2017

58 Technologies

BtKmfXeØn¬ _nkn\

kv CS]mSpIfpsS tI{μambn

amdptºmgpw t]sa‚pIƒ°mbn

kz¥amb Hcp Id≥kn kwhn[m

\w C√mØXv C‚¿s\‰ns‚

t]mcmbvabmbn Nq≠n°mWn

°s∏´ncp∂p. _n‰v--tImbn\pw {In]v-

-t‰m Id≥knIfpw B Ipdhv \nI

ØpIbmWv. i‡amb kpc£m

s\‰v h¿°pw em`Icambn Ffp∏

Øn¬ ]WanS]mSv km[yamIpsa

∂Xpw _n‰v--tImbn≥ CS]mSpI

ƒ°v IqSpX¬ {]Nmcw \¬Ip∂p.

ªm°vaWn Dƒs∏sS \ne

hnse kºZv hyhÿ t\cn

Sp∂ ]e `ojWnIfpw {In

]v--t‰m Id≥knIsf _m[n

°ns√∂pw CXns‚ KpW

ambn sSIv FIv--kv--t]¿´pIƒ

Nq≠n°m´p∂p. F∂m¬

]WØns‚ DSaÿmh

Imiw hy‡ambn \n¿Æbn

°m\mImØXpw, CS]mSp

Iƒ°v A{X kpXmcyX

Bhiyan√mØXpw Imc

Ww `cWIqS߃ _n‰ vtIm

bns\ kwibZr„nbn¬ \n¿ØpI

bmWv. C¥ybpw X¬°mew

_n‰vtImbns\ AwKoIcn®n´n√.

sk_v t] t]msebp≈

Hm¨sse≥ πm‰vt^mapIƒ _n‰v

tImbn≥ - C¥y≥ Id≥kn hn\na

b km[yXIƒ Xpd∂n´p≠¶nepw

B¿ _n sF \bw hy‡am°pw

hsc C¥ybn¬ CXns‚ \nba

km[pX tNmZyw sNøs∏SpI

Xs∂ sNøpw. ]q¿Wambpw sSIv-

-t\mfPnbn¬ A[njvTnXamb

Id≥kn kwhn[m\sa∂ te_em

Wv {In]v--t‰m Id≥knIsf mhnbp

sS \mWbkºØm°n am‰p∂Xv.

\nehnse \mWb kwhn[m\

ßfn¬ Id≥knbpsS aqeyw Hcp

tI{μoIrX ÿm]\Øns‚ \nb

{¥WØnemsW¶n¬ {In]v--t‰m

Id≥knIfn¬ aqeyw \nb{¥n

°m≥ tI{μoIrX ÿm]\tam hy

‡ntbm C√. CS]mSp hnhc߃

tcJs∏SpØp∂ tªm°vsNbn≥

F∂ UnPn‰¬ eUvPdns\ ASn

ÿm\am°nbmWv _n‰vtImbn≥

Dƒs∏Sp∂ {In]v --t‰m Id≥kn

IfpsS \ne\n¸v . hn\nab

Øn\pw HmUn‰nwKn\pw A°u

≠nwKn\psams° Cc´nthKw

\¬Ipsa∂XpsIm≠p Xs∂

{In]v -- t‰m Id≥knIƒ C∂v

IqSpX¬ kzoImcyambns°m≠n

cn°pIbmWv.

CS\ne°mcmb _m¶pI

ƒ°pw [\Imcyÿm]\߃°pw

]Ww \¬ImsX hn\nabw \S

Ømsa∂Xpw cmPyØns‚ AXn¿

ØnIƒ hIhbv°msX temI

sØhnsSbpw t\cn´v CS]mSpIƒ

\SØmsa∂Xpw {In]v--t‰m Id≥kn

IfpsS km≤yX h¿≤n∏n°p∂

LSIßfmWv. C¥ybn¬ _n‰v--

tImbn≥ D]tbmKn°p∂hcpsS

FÆw F´v apX¬ ]Øv e£w

hsc hcpsa∂mWv A\utZymKnI

IW°pIƒ. h≥i‡nIfmb

temIcmPy߃ {In]v--t‰m Id≥

knIsf AwKoIcn°Wtamsb∂

Bib°pg∏Øn¬ XpScptºmgpw

_n‰v--tImbn≥ CS]mSpIƒ°v ssek

≥kv Dƒs∏sSbpff kuIcy߃

Hcp°pIbmWv P∏m≥ Dƒs∏sS

bpff cmPy߃. bpFkpw ssN\bp

ambncp∂p ap∂n¬ \n∂sX¶nepw

Z£nW sImdnbbpw nen∏o≥kpw

Dƒs∏sSbpff cmPyßfn¬ _n‰v

tImbn≥ CS]mSpIƒ kPohambn

°gn™p.

ssN\bpsS bphm\pw bp

Fkv tUmfdpw

D]tbmKn°p∂

\ n t £ ] I s c

A S n ÿ m \ a m

°nbmbnc p∂p

_n‰ v -- tImbns‚

aqeyw Ccp∂sX

¶n¬ C∂v IY

a m d p I b m W v .

P∏m\n¬ \nt£

]I¿ Ib‰paXn

°pff {][m\

am¿Kambn _n‰v--tImbns\ I≠p

XpSßn. \nehn¬ FÆbpw [m\y

hpw temlhpsams° t{SUv

sNøs∏Sp∂Xpt]mse {In]v--t‰m

Id≥knIƒ hym]IamIp∂tXm

sS kv--t‰mtdPpw _m≥UznUvØpw

Iw]yq´nwKv ]hdpw t{SUv sNøs∏

Sp∂ ImeamWv hcm≥ t]mIp∂

sX∂v sSIv--t\m{Im‰pIƒ Nq≠n

°m´p∂p.

hyhkmb, kmºØnI,

PohnXtaJeIfn¬ C‚¿s\‰v

hcpØnb t]mep≈ AXn hnπh

Icamb am‰amIpw _n‰v tImbn≥

{]Xn\n[m\w sNøp∂ {In]v--t‰m

Id≥knIƒ hcpØm≥ t]mIp∂Xv.

C\n {In]vt‰m Id≥knbpsS Imew...

November 2017

60