nowal meeting, 12 july 05 libraries in the age of amazoogle: flattened and turned inside out lorcan...
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NOWAL meeting, 12 July 05
Libraries in the age of Amazoogle:flattened and turned inside out
Lorcan Dempsey
OCLC
NOWAL meeting.
Manchester MetropolitanUniversity
12 July 2005
Some context
NOWAL meting, 12 July 2005
A flat world:coordinates adapted from Friedman
A digital platformComputation and communication
Reduced friction in workflows‘Web services’ – communicating applicationsStreamlined logistics and supply chain
Distributed global deep collaboration and sourcingProcesses assembled based on cost and efficiency
Vertical intra-organizational assembly horizontal interorganizational assembly
NOWAL meting, 12 July 2005
The web is the information space Amazoogle defines what is ‘on-
web’ The texting generation
Network workflows emerging to help manage time spent in network
The library has to be in those workflows
‘Pool uncertainty’ Libraries do less on their own.
A digital platform
Reduced friction in workflows
Deep collaboration and sourcing
NOWAL meting, 12 July 2005
Overview
A digital space: an appropriate repsonse: thinking about Amazoogle
Workflow: library services in the flow
Flattening: deep collaboration and sourcing
Examples of some OCLC responses
NOWAL meting, 12 July 2005
Amazoogle
NOWAL meting, 12 July 2005
Web hub services Library
A comprehensive discovery experience
Fragmented
Predictable, often immediate, fulfilment
Intermittent;Silo applications
Data works hard
Inert;Silos of data
Machine interfacesStitch into user environments
Closed
Co-created with users Closed
NOWAL meting, 12 July 2005
Some lessons ..
Data: the advantages of mass Applications: the advantages of light-weight
openness
Experience: rich experiences provided as close to the user as possible
NOWAL meting, 12 July 2005
… flow and flattening …
NOWAL meting, 12 July 2005lab books
exhibitions
PDAs
learning management systems
campus portal
course materialtext book
personal collections
readinglists
Institutional repository
Digital collections
E-reserveCatalog Licensed
collections
Aggregations
Virtual reference
CatalogingILL
libraryuser environmentsresource environment
lab books
exhibitions
PDAs
learning management systems
campus portal
course materialtext book
personal collections
readinglists
NOWAL meting, 12 July 2005
Gather -- create -- share
Flecker and McLean. CNI/IMS paper
Think about librariesand the environment of learning ….
Elgg :: Personal Learning Landscape
NOWAL meting, 12 July 2005
I suggest that the key strategic challenge for information professionals is that many involved in shaping the future of e-learning do not see the relevance of our content and services to their endeavours. Rebranding is needed to transform “library” and “published” content into “learning tools”.
Alicia Wise, CEO, Publishers Licensing Society
NOWAL meting, 12 July 2005
Imperative is to release value in the user environment: reduce friction
In the user workflow
Integration: resource integration supports integration into user environment
Liquid linkable content
Workflow as ‘intermediate’ consumer
Search engine, CMS, RSS, toolbar, extensions, …
No service is the sole focus of user attention
Plug into multiple channels for discovery, location, fulfillment, … web services
Gather, create, share Search, link, reuse, analyse,
chunk, create,
NOWAL meting, 12 July 2005
In the user *-flow
Workflow Learnflow Commuteflow Lifeflow
Research flow e.g. Personal collections and
citation chaining Integration of
data and literature
NOWAL meting, 12 July 2005
Sourcing services
History of cooperative and third party sourcing: Cataloging ILL A&I
What about: Ratings and recommendation Digital preservation Exposing to search engines Knowledge base for e-resource management Digitization/storage of print collections Metadata and content aggregation Data analysis Repository …
NOWAL meting, 12 July 2005
Sourcing options Deep resource sharing Develop ‘horizontal’ shared
services – remove redundancies and build capacity
Institutional Enterprise systems Research and learning
infrastructure Cultural institutions
Jurisdictional California Digital Library DEFF JISC, SURF?
Third party Consortial Vendor
Issues New processes not well
enough defined Third party services
underdeveloped Project mentality ‘Vertical’ structures
entrenched – within and between institutions
Lack of architecture/business model
NOWAL meting, 12 July 2005lab books
exhibitions
PDAs
learning management systems
campus portal
course materialtext book
personal collections
readinglists
Institutional repository
Digital collections
E-reserveCatalog Licensed
collections
Aggregations
Virtual reference
CatalogingILL
libraryuser environmentsresource environment
Flow and flattening: the library in the user environment,Not the user in the library environment.
Flattening and flow:Flexible assembly of services from multiple sources.
NOWAL meting, 12 July 2005
A developing responsibility:Institutional intellectual asset management
NOWAL meting, 12 July 2005
Convergence and dissolving of boundaries
It is not enough just making resources and services available on the network Have to be integrated into workflows
User workflow Library workflow
A library will source services within multiple deep collaborative and third-party arrangements Need to standardize processes Shared services – institution, interinstitution More hosted services? Organizational structures lacking.
NOWAL meting, 12 July 2005
An example: Open WorldCat
Help libraries mobilize their collective resources Expose data to search engines Act as a discovery engine and service router
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Zero sum game
Libraries need to create value in an environment where:
Requirements are multiplying, but Funding is not growing.
Examples ….
NOWAL meting, 12 July 2005
A developing research and learning infrastructure Enterprise computing E-learning E-research
Money follows use? Institutional collections? Licensed collections?
Then … ILS Now ….
Repository, Metasearch, E-resource management, resolver, ….
Within institution
Collections
Systems environment
NOWAL meting, 12 July 2005
NOWAL meting, 12 July 2005
OCLC
Help libraries mobilize their collective resources
Some current initiatives:
Open WorldCat Service discovery and routing on the web Group catalogue A service destination E-Resource management E-serials holdings service
NOWAL meting, 12 July 2005
Web hub services Library OCLC response
A comprehensive discovery experience
Fragmented OpenWorldCat,Group catalog
Predictable, often immediate, fulfilment
Intermittent Expose services in OWC
Data works hard
Passive FRBR, exploit data,Collection analysis
Open to other applications
Monolithic Key objective to introduce web services
Co-created with users
Monolithic WorldCat WIKI
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NOWAL meting, 12 July 2005
NOWAL meting, 12 July 2005
NOWAL meting, 12 July 2005
The end …
NOWAL meting, 12 July 2005
The web is the information space Amazoogle defines what is ‘on-
web’ The texting generation
Network workflows emerging to help manage time spent in network
The library has to be in those workflows
‘Pool uncertainty’ Libraries do less on their own.
A digital platform
Reduced friction in workflows
Deep collaboration and sourcing
NOWAL meting, 12 July 2005
Thank you!
Lorcan
http://orweblog.oclc.org/
OCLC Research:
http://www.oclc.org/research/