Co-funded by the

Erasmus+ Programme

of the European Union

Brussels 2016Laska Nenova

6 FLAGSHIP SIDE EVENTS

30 SUPPORTING EVENTS

IN 11 COUNTRIES

90 CYCLISTS IN TOTAL

JOINED THE JOURNEY

5 CAPITAL CITIES

25 500 PARTICIPANTS

NowWeBike.nowwemove.com

347 004 WEBSITE VISITS

13 809 296 PEOPLE REACHED WITH ADS*

* Aggregated data from all online ads impressions

divided by the ad frequency 14 (14 ads shown per

person).

193 330 153 ONLINE ADDS -

AGGREGATED ADS IMPRESSIONS

13 809 296 PEOPLE

REACHED AGGREGATED (* Ad frequency = 14 )

“I believe that cycling is a

universal language.

It allows us diversity: health,

relaxation, transport to work

or recreation, socialization (…)

or to draw a line on map from

Copenhagen to Vienna and go

for it.”

Mihai Androhovici(travelled 1000km to

take part in the tour)

Lithuania

239 MOVE AGENTS

243 EVENTS

31 COUNTRIES

9000 DANCERS

155 CITIES

18 000 SPECTATORS

Bulgaria

With 19 FlashMOVEs registered, 20 cities dancing and more than

1000 participants enjoying the perks of being physically active.

FlashMOVE.nowwemove.com

526 508 WEBSITE VISITS

15 036 630 PEOPLE REACHED WITH ADS*

* Aggregated data from all online ads impressions

divided by the ad frequency 14 (14 ads shown per

person).

210 512 826ONLINE ADDS - AGGREGATED

ADS IMPRESSIONS

15 036 630 PEOPLE

REACHED AGGREGATED (* Ad frequency = 14 )

“The concept is excellent

and when young people get

involved we know they

really like it – the photos

and video will show that the

young people had a great

time.”

StreetGames, UK

Top from left to right: Greece and

Poland.

Bottom from left to right: Denmark and

Malta.

Slovenia

837 MOVE AGENTS

845 REGISTERED EVENTS

ON EUROPEAN FITNESS DAY

WEBSITE

23 COUNTRIES

294 CITIES

18 000 EVENTS FROM

UKACTIVE NATIONAL

FITNESS DAY 2016

Denmark

ISCA’s staff shared some office moves, a FlashMOVE outside the

ISCA and DGI offices, and ball games with students from

Copenhagen EGU School.

European-Fitness-Day.nowwemove.com

181 037 WEBSITE VISITS

3 686 281PEOPLE REACHED WITH ADS*

* Aggregated data from all online ads impressions

divided by the ad frequency 14 (14 ads shown per

person).

51 607 947 ONLINE ADDS - AGGREGATED

ADS IMPRESSIONS

3 686 281PEOPLE

REACHED AGGREGATED (* Ad frequency = 14 )

“Citizens have the

possibility to try

different sports

activities at this day

(..). This is one step

to more physical

activity.”

DTB - German

Gymnastic Federation

Top from left to right: Slovenia and

Portugal.

Bottom from left to right: Malta and

Ireland.

CLOSE TO 1 000 000 KIDS BEING ACTIVE

20 COUNTRIES

Portugal

Bulgaria

Turkey

ESSD.nowwemove.com

89 293 WEBSITE VISITS

1 451 001PEOPLE REACHED WITH ADS*

* Aggregated data from all online ads impressions

divided by the ad frequency 14 (14 ads shown per

person).

20 314 025 ONLINE ADDS - AGGREGATED

ADS IMPRESSIONS

1 451 001 PEOPLE

REACHED AGGREGATED (* Ad frequency = 14 )

Co-funded by the

Erasmus+ Programme

of the European Union

THANK YOU