nps social education people process technology
TRANSCRIPT
Keith Privette
Principle Consultant
Stratactical Consulting
@keithprivette
/in/keithprivette
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KeithPrivette.com
Norfolk Public Schools & Social
Media
Feel like this when getting in Social?
Like this 6 months later?
Why? Oh And Why Bother?
Gold Standard Communication Program
The world has shifted and not going back
Community Defines the Boundaries
Left Behind
Short Changing Your Community
The 3 R’s of Social
Ok maybe it is the The 2 P’s & 1 T
People
Process
Technology
People
Roles
Skill Sets
Personalities
Who Needs to be Involved?
Strategy
Planning
Tactics
Rinse and Repeat (with tweaks)
Process
Write it Down!
Places to Engage and Track
Learning on the #hashtag
Putting them on the List
LinkedIn Groups
Private Facebook Groups with Parents
Bloggitty
Circle People and Hangout
Track Your Information
Metrics
Objectives
Calls to Action
Information
Customer Service
Reduce Costs (paper)!!!
Tool Architecture Succeeding or Failing?
Training and Usage
Operational Cost Reductions?
Doing it right now
Eric Sheninger principal of New Milford (N.J.) High School @NMHS_Principal
High school students use social media to promote Louisiana tourism
Des Moines Public Schools Social Media Usage
Social Media and Student Discipline in Public Schools
Angela Maiers – Follow Her! Book: Classroom Habitudes
Do what makes sense to your
organizations!
The What’s of the Why
Monitoring
Frequency
Crisis Communication
Management
Technology
o Snag It
o Salesforce.com
o Twitter
o Google+
o Youtube
o Facebook
o Path
o Tweetdeck
o Hootsuite
o Posterous
o Tumblr
o Google Search
o Comments on Online Newspapers
o Jive Software
o SocialText
o Yammer
o Flickr
Tools of the Trade
o Smartphones
o iPads
o Tablets
o Laptops
o Wifi
o BYOD
o eReaders
o Evernote
o Twubs (hashtagmanagement/chats)
o Google Apps
o Eventbrite
o Email (yes email is still alive)
o Texting
o Google Alerts
o Google Analytics
Throw It At Me!
Keith Privette
Principle Consultant
Stratactical Consulting
@keithprivette
/in/keithprivette
gplus.to/keithprivett
e
KeithPrivette.com