nrg composition funtionality analysis
TRANSCRIPT
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Product
Product
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Composition & IngredientsNRG(content 100 ml) contains:• Key Ingredients
– Taurine 40 mg– Glucuronolactone 10 mg– Caffeine 32 mg
• Ingredients– Charbohydrate 11 g– Glucose 11 g– Inositol 10 mg
• Vitamins– Niacinamide 1.6 mg– Vitamin B6 0.14mg– Pantothenic Acid 1.2 mg– Vitamin B12 0.25 ug
• Additives– Citric Acid– Natural & artificial flavours– Colour (caramel, riboflavin)
Product
All the ingredients in NRG Energy Drink, other than caffeniene, are naturally present in the human body
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• TAURINE (40 mg per 100 ml serving unit)– Amino Acid (non protein building)
• Natural constituent of the human body.• Present in human nutrition e.g. scallops, fish, poultry.• Added to most baby-food. (Nestle Nan)
– Function• Stress-regulation• Detoxifying function• Increases performance of the heart
– Side Effect of Excess Content above permissible quantity• Blood thinning,• Changes to heart rate or rhythm• Extremely low blood sugar. • Digestive problems and dehydration also might be a result of
excess, and it can interact with drugs, particularly lithium. • Doctors usually recommend that pregnant or breastfeeding
women not take this substance as a supplement, just to be safe.
Composition & Ingredients
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• GLUCURONOLACTONE
(10 mg per serving unit)
– Carbohydrate
• Natural constituent of the human body.
• Present in human nutrition e.g. red wine, grain.
– Function
• Detoxifying function
Product
Composition & Ingredients
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• CAFFEINE (32 mg per serving unit)
– A substance that naturally occurs in plants
– Function
• Stimulating effect on the cardiovascular system
• Stimulating effect on the brain
• Stimulates fat burning
– helps to preserve the bodies glycogen stores
Product
Composition & Ingredients
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• VITAMINS– Niacin: 1.6mg per serving unit
– Vitamin B6. 0.14mg per serving unit
– Vitamin B12-: 0.25 mg per serving unit
– Pantothenic acid: 1.2 mg per serving unit
– Vitamin B12: 0.25 mg per serving unit
• Essential molecules for the body (Kellogs & Nestle Nan)– Function
• Maintaining normal physical functions and metabolic reactions (build-up and break-down of carbohydrates, fats and proteins)
– Side Effect of extra doses of Inositol Inositol is safe for consumption. Large doses of over 10 g/day has been
reported to cause mild gastrointestinal side effects such as nausea,
diarrhoea, and flatulence.
Product
Composition & Ingredients
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• SUGARS – Glucose:
• Fast-burning sugar
• Function: protecting the muscle´s own immediate reserves of glycogen
– Sucrose:
• Slow-burning sugar
• Function: providing energy if the body´s reserves of glycogen are already exhausted.
Product
Composition & Ingredients
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How the key Ingredients work together?
Q-NRG is a combination of ingredients:
1. Taurine+Glucuronolactone – detoxify the body
2. Caffeine - gives the initial stimulating effect
3. Combination of glucose and sucrose give the lasting
effect(usually burnt off over a two hour period)
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Claims and positioning• POSITIONING
NRG vitalizes body and mind
Product
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• NRG energy drink is all about
– efficiency i.e. getting more out of what you do (driving/ studying/ working/
clubbing etc.)
• not thirst quenching
• not taste
• NRG is all about FUNCTIONALITY
Claims and positioning
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Claims and positioning• NRG-
– Increases physical endurance
– Increases concentration and reaction speed
– Improves mental alertness
– Stimulates metabolism and helps to eliminate waste substances from the body
– Improves overall feeling of well-being / Improves the emotional status.
Product
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Studies
• Every claim is based on sound scientific
evidence
• The claims are always made for the product,
not for single ingredients
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NRG-Energy Drink Consumption
• KEY CONSUMPTION SITUATIONS
– at work
– while driving
– during sports
– while partying
– as a coffee substitute
• Whenever you need additional energy!
• Red Bull’s effects have been recognized by world class athletes, busy professionals, active students and long-distance drivers around the world.
Consumer/Shopper
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NRG-Energy Dink Consumption• CONSUMPTION VARIETY
NRG-Energy
Drink
Isoton
icsBe
er/wine
Soda
sFru
it juic
es*Co
las*
Competition/SportLeisure time activitiesCoffee substitute
Hangover cureKeeps me awakeOffice / meetingsHard physical workAfter-work revitaliser
DrivingStudying / examsWelcome cocktailDancing / partying
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NRG- Consumption• NRG CONSUMPTION OCCASIONS
NRG fulfills a consumer need by delivering functional benefits across a wide spectrum of usage occasions.
Other 12% At Party/Bar
17%
Driving8%
School/Studying15%
Work24%
Sports11%
Working out13%
Consumer/Shopper