ntl summit tsg presentation 2 3 2016
TRANSCRIPT
PowerPoint Presentation
Adam Warren CEO, The Sentinel [email protected] The Game of Case Acquisition!
Adam WarrenCo-Founder, CEOThe Sentinel Group
*Advertising Executive with more than 18 Years of Industry Experience
*Company Drove 700,000+ Legal Offer Calls in 2015
*DRMA Nominee for 2012 Member of the Year
*Frequent Speaker at NTL Summit, MTMP, And Other Key Industry Events
*Published Several Times in Response Magazine & Blog Contributor to TrialLawyerMagazine.org
The PlaybookBuilding a winning team!
MediaIntakeMarketing TeamTechnology
Every year, 30 percent of the U.S. population uses legal services, for a total of 103,480,348 new legal actions every year, according to theNational Center for State Courts.
KICKOFF
In 2015, 144 legal entities competed in the Legal Services space on Television, spending approximately$116,306,860 (through 10/8/15)to acquire clients and cases.In 2015, 144 legal entities competed in the Legal Services space on Television, spending approximately$116,306,860 (through 10/8/15)to acquire clients and cases.
KICKOFF
First DOWN!MEDIA
TV, Radio, Print, Digital
Direct Response- Call To Action
Performance
Cash Buy
First DOWN!MEDIA
TV, Radio, Print, Digital
First DOWN!MEDIA
Direct Response- Call To Action
First DOWN!MEDIA
Performance
First DOWN!MEDIA
Cash Buy
Second DOWN!Intake
Second DOWN!Intake
Second DOWN!Intake
24/7/365 Bilingual Legal Intake
Second DOWN!Intake
Client Contract Completion
Second DOWN!Intake
Medical Record Collection
Second DOWN!Intake
Option for No Up-Front Payment
Third DOWN!MarketingThe Sentinel Group
Performance driven and traditional cash buying advertising on National TV, radio, print, Web, Mobile, and DigitalThe Sentinel Group is the Legal Marketing Division of OpenJar ConceptsProprietary tracking software system TrafTrack Other legal brands The Sentinel Group has created include:
Fourth DOWN!Technology
Powerful real time reporting tools give user clear information on call activity, caller information, and campaign status
Optimization tools provide intake highest call quality possible
Maximize ROI of campaigns to allow media to drive maximum call volume and quality
Simple, clear user interface
Fourth DOWN! Technology
Touchdown!Campaigns That Work On National Level
Trucking AccidentsPersonal InjuryNursing Home AbuseMass TortBrain InjuryWorkplace (Sexual Harassment / Discrimination, Wage & Hour)
And Now A WordFrom One Of The Most InfluentialCoaches of All TimeAbout WINNING
Vince LombardiNFL Hall of Fame CoachVince LombardiNFL Hall of Fame Coach
Thank you!
Adam Warren CEO, The Sentinel [email protected]
Crowd cheernull5799.198