From the Office of the Director of Social Media

Social Media Report: Marist at New York

Fashion Week

Introduction In this report please find a qualitative and quantitative analysis of the Marist at New York Fashion Week events in September 2015 across various social media platforms. This report focuses on the Marist and Marist Fashion collaboration to cover the NYFW event via social media.

Thank you, Brian Apfel: Director of Social MediaColleen Kollar: Social Media Intern

The StrategyThe Social Media team sought to emphasize the experiences of the students at NYFW including meetings, student “takeovers” of Marist accounts, interviews, and backstage access. The goal of the strategy was to show prospective students, parents, guidance counselors, and other external audences the potential opportunities available to them at Marist. More specifically, focus on the innovative academic environment that creates individualized and hands-on experiences. The question we tried to answer: What makes the Marist student experience different than other institutions?

The Student Experience

Quotes: Current Students

Quotes: Prospective Students

Quotes: Current Students

Social Media Takeover

FoxTales Blog: Fashion Week

NYFW Social Media Facts & Figures• 1.021 M impressions on Twitter• 164.8K impressions on Facebook• 5,881 likes for NYFW content on Marist’s Instagram • 4,825 views on FoxTales blog during “Fashion Week” • 2,229 likes, comments and shares on Facebook • 800 mentions and favorites on Twitter• 104 new followers on Facebook• 181 new followers on Twitter

Numbers as of 9/18/2015