OEAC-11-59

Oshawa Environmental Advisory Committee Meeting - December 132011

Referral from City Council- November 28 2011

Bottled Water (08-11-381)

Recommendation

That Report 08-11-381 dated November 92011 concerning bottled water be received for information and referred to the Oshawa Environmental Advisory Committee for comment

ATTENTION Development Services Department Office of the City Manager S Elston L Davis

ACTION TAKEN CARRIED AS AMENDED

6

Report~OShawa To Development Services Committee Item

DS-11-381

Date of Report November 9 2011

From Commissioner Development Services Department

File Date of Meeting

November 14 2011

Subject Bottled Water PUBLIC REPORT

10 PURPOSE

The purpose of this report is to respond to Councils referra l to staff of correspondence from the Oshawa Environmental Advisory Committee (OEAC) in respect to bottled water at Council Committees and Sub-Committees

Attachment No1 is a copy of the relevant correspondence from the OEAC

Attachment No2 is a copy of the relevant Council direction

Attachment No 3 is information about the Blue W program - a community-based tap water promotion program

Attachment NO4 is a newspaper article about Taplt an iPhone app that facil itates access to businesses willing to refill usable water bottles free of charge

20 RECOMMENDATION

That the Development Services Committee recommend to City Council

1 That Report DS-11-381 dated November 92011 be received for information

30 EXECUTIVE SUMMARY

NA

40 INPUT FROM OTHER SOURCES

41 Other Departments and Agencies

raquo The following have been consulted in the preparation of this report

bull City Manager bull Oshawa Environmental Advisory Committee (OEAC)

98011-9901

7

Report to the Development Item 05-11-381 Services Committee (Continued) -2- Meeting Date November 14 2011

42 Auditor General

~ The Auditor General has no comment

50 ANALYSIS

~ On May 7 2008 the OEAC adopted the motion which appears as Attachment No1

~ On May 22 2008 Council considered the motion from the OEAC and adopted the resolution set out in Attachment No2

~ Since the completion of the new Council Chamber and new Committee Room

bull Single-serving plastic water bottles are no longer purchased and provided at Councilor Committee meetings

bull Water jugs and glasses are now available at all Council and Committee meetings anq

bull A fu lly accessible water founta in is located outside the Council Chambers and is equipped with a spout for refilling reusable water bottles with chilled water

~ Based on the foregoing the City has already taken the corrective steps directed by Council to eliminate the use of single serving plastic bottled water at all meetings of Council Committees and Sub-Committees

~ Further in respect to single-serve plastic water bottles

bull Most floors in City Hall now include staff access to a filtered drinking water tap that is designed and sized to facilitate the fill ing of reusable water bottles

bull Service Oshawa sells reusable water bottles bull The Citys Sustainability Strategy (now being drafted) can consider such other

initiatives as

- The Citys involvement in the Blue W program (see Attachment No3) Blue W is a no-cost community-based program that promotes the use of tap water and reusable bottles The Blue W program could have many positive benefits and would provide an opportunity for the City to show leadership on th is important issue Promotion of the Taplt program (see Attachment No4) to private business etc

60 FINANCIAL IMPLICATIONS

~ There are no financial implications associated with the recommendation

8

Report to the Development Item 05-11-381 Services Committee (Continued) -3- Meeting Date November 14 2011

70 RESPONSE TO THE COMMUNITY STRATEGIC PLAN

~ The Citys continued promotion of tap water advances Goal A (A Caring and Responsive Community) and Goal B (A Green and Sustainable Community) of the Citys Community Strategic Plan by being a cleaner greener city enhancing health and taking action to ensure accountability

Suzaflne Elston Senior Environmental Coordinator Office of the Senior Environmental Coordinator

Thomas B Hod Wls BESJ MA RPP Commissioner Development Services Department

SEc Attachments

9

[ 08-08-197

Oiata~~Om

Item No DS-II- 3g I May 72008

Attachment No _ 1_shyThomas B Hodgins Commissioner

Development Services Department City of Oshawa 50 Centre Street South Oshawa ON LlH 3Z7

- RE Oshawa Environmental Advisory Committee

At its regular meeting the Oshawa Environmental Advisory Committee (OEAC) passed the following motion

Whereas the Oshawa Environmental Advisory Committee is aware of the plastic bottled water concerns

Whereas the use provides a negative image with respect to the Citys municipal water system

Now therefore be it resolved that the City of Oshawa take all available opportunities to publicize the negative environmental and health consequences of individual serving size containers of water and othert beverages and

To promote economic and environmental savings at all meetings of Council Committees and Sub-Commi~ees by removing individual servings of beverages and replacewith pitchers carafes and ~ulk containers of beverage and encourage the use of reusable cups mugs and other c(mtainers

Attached for your reference is background information on global water isSues that includes the financial and environmental Impacts of bottled water

If you require further information or clarification please contact Suzimne Elston at extension 2132

Sincerely

RECEIVED~~ Jennifer Mutton MAY 07 Z008 Secretary OEAC ADMINISTRATION OFFICE

City of Oshawa Attachment

Oshawa Environmental Advisory Committee - 50 Centre ~tr~~ South Oshawa Ontario L1H 3Z7 - Tel 905436middot3853 Fax 905436--5699

Bottled Water - Background Information

bull Bottled water sales top $ 100 billion annually making water the worlds fastest growing beverage industry I

bull In 2002 Ontario recycled 35 of plastic beverage bottles one of the lowest in Canada (Source Environment and Plastics Industry Council (EPIC) study)

bull In 2002 over 33000 tonnes of non-recycled plastic were either bumed or buried releasing toxins into the ground and atmosphere

bull Bottled water can cost up to 10000 times more than municipal tap water (Source The Earth Policy Institute)

bull Tap water is delivered efficiently without any unwanted packaging

bull In Canada local water supplies are inspected every day whereas bottledshywater plants are inspected at three-year intervals (CBC News September 2006)

bull Bottled water can be from any source distilled carbonated or treated in any manner For example Dasani (owned by Coca-Cola) is filtered municipal tap water (CBC News September 2006)

bull The distribution of bottled water is both costly and elaborate In many cases water is bottled and shipped halfway around the world from places with such exotic names as Perrier and Evian

bull Canadian bottled water is shipped elsewhere around the globe

bull Shipping bottled water consumes large amounts of fossil fuels

bull Most plastic water bottles are made from polyethylene terephthalate (or PET) a plastic made from crude oil This translates 15 million barrels of oil annually in the US alone or enough to fuel 100000 cars for a year (Source Earth Policy Institute)

bull On a global scale we use 27 million tons of plastic just to bottle water very little of which is ever re-captured through recycling programs The remaining bottles are tossed into our landfills where they can take up to 1000 years to break down

1 1

I ~

Antimony a chemical used to make PET bottles has been found to leach into the drinking water The longer the water sits the higher the concentration of antimony Small exposures to antimony can cause depression and illness while larger quantities can induce violent vomiting and even cause death (Source Dr William Shotyk)

o Ground water contains approximately 2 parts per trill ion (ppt) of antimony

0 Freshly bottled water averages 160 ppt o Samples left up to six months had levels as high as 630 ppt o While these levels fall below international standard of 6 parts per

billion they do beg the question Why bother risking it in the first place

bull The United Nations Millennium Development Goal of halving the number of people without clean water by 2015 has a price tag of $ 15 billion a fraction of what we spend on bottled water

bull The United Nations reports that 11 billion people dont have access to any safe drinking water

bull The death of 16 million people could be prevented if they had safe drinking waterand sanitation (Source United Nations Report to the Fourth World Water Forum held in Mexico City in March 2006)

lr

39 Direction of Development Services Committee

File F-7000 Meeting Date May 22 2008

Distribution - TlYManager----shy

To gt Development Services Community Services Corporate Services City Clerk Services Legal Services Finance Services Information Technology Services Human Resource Services Fire Services Municipal Law Enforcement and Licensing Services Other

Copygt S_ Elston Senior Environmental Co-ordinator

Item No bs-If - 6 Attachment No cX__

CARRIED OS-08-197 Oshawa Environmental Advisorv Committee - Plastic Bottled Water (All Wards)

Whereas the Development Services Committee supports the efforts of the Oshawa Environmental Advisory Committee

Be it resolved that Correspondence OS-08-187 dated May 72008 from the Oshawa Environmental Advisory Committee be referred to staff for a report outlining corrective steps to eliminate the usage of single-serving plastic bottled water at all meetings of Council Committees and Sub-Committees_

Jvte(issa PringCe Committee Co-ordinator

98013-0510 13 Page 1

-a - v lt ~ ~~ ~ f -~ - -

~~~ i~middot~~~ ~~~1 -~ ~ ~~~I_ ~~_~~ ~_I

Item No PS-II - 38 ICommunity-based Attachment No _3__

Tap Water Promotion

Presented by

Refill your bottle here wwwblueworg

Presented to

DWPB Webinar

Background

Evan Pilkington bull Decade water management consultant bull Focus on Municipal WLM and lei water efficiency bull Local and international experience (TZ PH UK) bull Director of Blue W

Blue W Program Principles bull Social awkwardness trumps common sense bull Provide simple access to a public resource bull Address market imbalance with positive promotion

w IldiIlyrortlotllheil

~NiWIlbwor]

1 4

Report~OShawa To Development Services Committee Item

DS-11-381

Date of Report November 9 2011

From Commissioner Development Services Department

File Date of Meeting

November 14 2011

Subject Bottled Water PUBLIC REPORT

10 PURPOSE

The purpose of this report is to respond to Councils referra l to staff of correspondence from the Oshawa Environmental Advisory Committee (OEAC) in respect to bottled water at Council Committees and Sub-Committees

Attachment No1 is a copy of the relevant correspondence from the OEAC

Attachment No2 is a copy of the relevant Council direction

Attachment No 3 is information about the Blue W program - a community-based tap water promotion program

Attachment NO4 is a newspaper article about Taplt an iPhone app that facil itates access to businesses willing to refill usable water bottles free of charge

20 RECOMMENDATION

That the Development Services Committee recommend to City Council

1 That Report DS-11-381 dated November 92011 be received for information

30 EXECUTIVE SUMMARY

NA

40 INPUT FROM OTHER SOURCES

41 Other Departments and Agencies

raquo The following have been consulted in the preparation of this report

bull City Manager bull Oshawa Environmental Advisory Committee (OEAC)

98011-9901

7

Report to the Development Item 05-11-381 Services Committee (Continued) -2- Meeting Date November 14 2011

42 Auditor General

~ The Auditor General has no comment

50 ANALYSIS

~ On May 7 2008 the OEAC adopted the motion which appears as Attachment No1

~ On May 22 2008 Council considered the motion from the OEAC and adopted the resolution set out in Attachment No2

~ Since the completion of the new Council Chamber and new Committee Room

bull Single-serving plastic water bottles are no longer purchased and provided at Councilor Committee meetings

bull Water jugs and glasses are now available at all Council and Committee meetings anq

bull A fu lly accessible water founta in is located outside the Council Chambers and is equipped with a spout for refilling reusable water bottles with chilled water

~ Based on the foregoing the City has already taken the corrective steps directed by Council to eliminate the use of single serving plastic bottled water at all meetings of Council Committees and Sub-Committees

~ Further in respect to single-serve plastic water bottles

bull Most floors in City Hall now include staff access to a filtered drinking water tap that is designed and sized to facilitate the fill ing of reusable water bottles

bull Service Oshawa sells reusable water bottles bull The Citys Sustainability Strategy (now being drafted) can consider such other

initiatives as

- The Citys involvement in the Blue W program (see Attachment No3) Blue W is a no-cost community-based program that promotes the use of tap water and reusable bottles The Blue W program could have many positive benefits and would provide an opportunity for the City to show leadership on th is important issue Promotion of the Taplt program (see Attachment No4) to private business etc

60 FINANCIAL IMPLICATIONS

~ There are no financial implications associated with the recommendation

8

Report to the Development Item 05-11-381 Services Committee (Continued) -3- Meeting Date November 14 2011

70 RESPONSE TO THE COMMUNITY STRATEGIC PLAN

~ The Citys continued promotion of tap water advances Goal A (A Caring and Responsive Community) and Goal B (A Green and Sustainable Community) of the Citys Community Strategic Plan by being a cleaner greener city enhancing health and taking action to ensure accountability

Suzaflne Elston Senior Environmental Coordinator Office of the Senior Environmental Coordinator

Thomas B Hod Wls BESJ MA RPP Commissioner Development Services Department

SEc Attachments

9

[ 08-08-197

Oiata~~Om

Item No DS-II- 3g I May 72008

Attachment No _ 1_shyThomas B Hodgins Commissioner

Development Services Department City of Oshawa 50 Centre Street South Oshawa ON LlH 3Z7

- RE Oshawa Environmental Advisory Committee

At its regular meeting the Oshawa Environmental Advisory Committee (OEAC) passed the following motion

Whereas the Oshawa Environmental Advisory Committee is aware of the plastic bottled water concerns

Whereas the use provides a negative image with respect to the Citys municipal water system

Now therefore be it resolved that the City of Oshawa take all available opportunities to publicize the negative environmental and health consequences of individual serving size containers of water and othert beverages and

To promote economic and environmental savings at all meetings of Council Committees and Sub-Commi~ees by removing individual servings of beverages and replacewith pitchers carafes and ~ulk containers of beverage and encourage the use of reusable cups mugs and other c(mtainers

Attached for your reference is background information on global water isSues that includes the financial and environmental Impacts of bottled water

If you require further information or clarification please contact Suzimne Elston at extension 2132

Sincerely

RECEIVED~~ Jennifer Mutton MAY 07 Z008 Secretary OEAC ADMINISTRATION OFFICE

City of Oshawa Attachment

Oshawa Environmental Advisory Committee - 50 Centre ~tr~~ South Oshawa Ontario L1H 3Z7 - Tel 905436middot3853 Fax 905436--5699

Bottled Water - Background Information

bull Bottled water sales top $ 100 billion annually making water the worlds fastest growing beverage industry I

bull In 2002 Ontario recycled 35 of plastic beverage bottles one of the lowest in Canada (Source Environment and Plastics Industry Council (EPIC) study)

bull In 2002 over 33000 tonnes of non-recycled plastic were either bumed or buried releasing toxins into the ground and atmosphere

bull Bottled water can cost up to 10000 times more than municipal tap water (Source The Earth Policy Institute)

bull Tap water is delivered efficiently without any unwanted packaging

bull In Canada local water supplies are inspected every day whereas bottledshywater plants are inspected at three-year intervals (CBC News September 2006)

bull Bottled water can be from any source distilled carbonated or treated in any manner For example Dasani (owned by Coca-Cola) is filtered municipal tap water (CBC News September 2006)

bull The distribution of bottled water is both costly and elaborate In many cases water is bottled and shipped halfway around the world from places with such exotic names as Perrier and Evian

bull Canadian bottled water is shipped elsewhere around the globe

bull Shipping bottled water consumes large amounts of fossil fuels

bull Most plastic water bottles are made from polyethylene terephthalate (or PET) a plastic made from crude oil This translates 15 million barrels of oil annually in the US alone or enough to fuel 100000 cars for a year (Source Earth Policy Institute)

bull On a global scale we use 27 million tons of plastic just to bottle water very little of which is ever re-captured through recycling programs The remaining bottles are tossed into our landfills where they can take up to 1000 years to break down

1 1

I ~

Antimony a chemical used to make PET bottles has been found to leach into the drinking water The longer the water sits the higher the concentration of antimony Small exposures to antimony can cause depression and illness while larger quantities can induce violent vomiting and even cause death (Source Dr William Shotyk)

o Ground water contains approximately 2 parts per trill ion (ppt) of antimony

0 Freshly bottled water averages 160 ppt o Samples left up to six months had levels as high as 630 ppt o While these levels fall below international standard of 6 parts per

billion they do beg the question Why bother risking it in the first place

bull The United Nations Millennium Development Goal of halving the number of people without clean water by 2015 has a price tag of $ 15 billion a fraction of what we spend on bottled water

bull The United Nations reports that 11 billion people dont have access to any safe drinking water

bull The death of 16 million people could be prevented if they had safe drinking waterand sanitation (Source United Nations Report to the Fourth World Water Forum held in Mexico City in March 2006)

lr

39 Direction of Development Services Committee

File F-7000 Meeting Date May 22 2008

Distribution - TlYManager----shy

To gt Development Services Community Services Corporate Services City Clerk Services Legal Services Finance Services Information Technology Services Human Resource Services Fire Services Municipal Law Enforcement and Licensing Services Other

Copygt S_ Elston Senior Environmental Co-ordinator

Item No bs-If - 6 Attachment No cX__

CARRIED OS-08-197 Oshawa Environmental Advisorv Committee - Plastic Bottled Water (All Wards)

Whereas the Development Services Committee supports the efforts of the Oshawa Environmental Advisory Committee

Be it resolved that Correspondence OS-08-187 dated May 72008 from the Oshawa Environmental Advisory Committee be referred to staff for a report outlining corrective steps to eliminate the usage of single-serving plastic bottled water at all meetings of Council Committees and Sub-Committees_

Jvte(issa PringCe Committee Co-ordinator

98013-0510 13 Page 1

-a - v lt ~ ~~ ~ f -~ - -

~~~ i~middot~~~ ~~~1 -~ ~ ~~~I_ ~~_~~ ~_I

Item No PS-II - 38 ICommunity-based Attachment No _3__

Tap Water Promotion

Presented by

Refill your bottle here wwwblueworg

Presented to

DWPB Webinar

Background

Evan Pilkington bull Decade water management consultant bull Focus on Municipal WLM and lei water efficiency bull Local and international experience (TZ PH UK) bull Director of Blue W

Blue W Program Principles bull Social awkwardness trumps common sense bull Provide simple access to a public resource bull Address market imbalance with positive promotion

w IldiIlyrortlotllheil

~NiWIlbwor]

1 4

Report to the Development Item 05-11-381 Services Committee (Continued) -2- Meeting Date November 14 2011

42 Auditor General

~ The Auditor General has no comment

50 ANALYSIS

~ On May 7 2008 the OEAC adopted the motion which appears as Attachment No1

~ On May 22 2008 Council considered the motion from the OEAC and adopted the resolution set out in Attachment No2

~ Since the completion of the new Council Chamber and new Committee Room

bull Single-serving plastic water bottles are no longer purchased and provided at Councilor Committee meetings

bull Water jugs and glasses are now available at all Council and Committee meetings anq

bull A fu lly accessible water founta in is located outside the Council Chambers and is equipped with a spout for refilling reusable water bottles with chilled water

~ Based on the foregoing the City has already taken the corrective steps directed by Council to eliminate the use of single serving plastic bottled water at all meetings of Council Committees and Sub-Committees

~ Further in respect to single-serve plastic water bottles

bull Most floors in City Hall now include staff access to a filtered drinking water tap that is designed and sized to facilitate the fill ing of reusable water bottles

bull Service Oshawa sells reusable water bottles bull The Citys Sustainability Strategy (now being drafted) can consider such other

initiatives as

- The Citys involvement in the Blue W program (see Attachment No3) Blue W is a no-cost community-based program that promotes the use of tap water and reusable bottles The Blue W program could have many positive benefits and would provide an opportunity for the City to show leadership on th is important issue Promotion of the Taplt program (see Attachment No4) to private business etc

60 FINANCIAL IMPLICATIONS

~ There are no financial implications associated with the recommendation

8

Report to the Development Item 05-11-381 Services Committee (Continued) -3- Meeting Date November 14 2011

70 RESPONSE TO THE COMMUNITY STRATEGIC PLAN

~ The Citys continued promotion of tap water advances Goal A (A Caring and Responsive Community) and Goal B (A Green and Sustainable Community) of the Citys Community Strategic Plan by being a cleaner greener city enhancing health and taking action to ensure accountability

Suzaflne Elston Senior Environmental Coordinator Office of the Senior Environmental Coordinator

Thomas B Hod Wls BESJ MA RPP Commissioner Development Services Department

SEc Attachments

9

[ 08-08-197

Oiata~~Om

Item No DS-II- 3g I May 72008

Attachment No _ 1_shyThomas B Hodgins Commissioner

Development Services Department City of Oshawa 50 Centre Street South Oshawa ON LlH 3Z7

- RE Oshawa Environmental Advisory Committee

At its regular meeting the Oshawa Environmental Advisory Committee (OEAC) passed the following motion

Whereas the Oshawa Environmental Advisory Committee is aware of the plastic bottled water concerns

Whereas the use provides a negative image with respect to the Citys municipal water system

Now therefore be it resolved that the City of Oshawa take all available opportunities to publicize the negative environmental and health consequences of individual serving size containers of water and othert beverages and

To promote economic and environmental savings at all meetings of Council Committees and Sub-Commi~ees by removing individual servings of beverages and replacewith pitchers carafes and ~ulk containers of beverage and encourage the use of reusable cups mugs and other c(mtainers

Attached for your reference is background information on global water isSues that includes the financial and environmental Impacts of bottled water

If you require further information or clarification please contact Suzimne Elston at extension 2132

Sincerely

RECEIVED~~ Jennifer Mutton MAY 07 Z008 Secretary OEAC ADMINISTRATION OFFICE

City of Oshawa Attachment

Oshawa Environmental Advisory Committee - 50 Centre ~tr~~ South Oshawa Ontario L1H 3Z7 - Tel 905436middot3853 Fax 905436--5699

Bottled Water - Background Information

bull Bottled water sales top $ 100 billion annually making water the worlds fastest growing beverage industry I

bull In 2002 Ontario recycled 35 of plastic beverage bottles one of the lowest in Canada (Source Environment and Plastics Industry Council (EPIC) study)

bull In 2002 over 33000 tonnes of non-recycled plastic were either bumed or buried releasing toxins into the ground and atmosphere

bull Bottled water can cost up to 10000 times more than municipal tap water (Source The Earth Policy Institute)

bull Tap water is delivered efficiently without any unwanted packaging

bull In Canada local water supplies are inspected every day whereas bottledshywater plants are inspected at three-year intervals (CBC News September 2006)

bull Bottled water can be from any source distilled carbonated or treated in any manner For example Dasani (owned by Coca-Cola) is filtered municipal tap water (CBC News September 2006)

bull The distribution of bottled water is both costly and elaborate In many cases water is bottled and shipped halfway around the world from places with such exotic names as Perrier and Evian

bull Canadian bottled water is shipped elsewhere around the globe

bull Shipping bottled water consumes large amounts of fossil fuels

bull Most plastic water bottles are made from polyethylene terephthalate (or PET) a plastic made from crude oil This translates 15 million barrels of oil annually in the US alone or enough to fuel 100000 cars for a year (Source Earth Policy Institute)

bull On a global scale we use 27 million tons of plastic just to bottle water very little of which is ever re-captured through recycling programs The remaining bottles are tossed into our landfills where they can take up to 1000 years to break down

1 1

I ~

Antimony a chemical used to make PET bottles has been found to leach into the drinking water The longer the water sits the higher the concentration of antimony Small exposures to antimony can cause depression and illness while larger quantities can induce violent vomiting and even cause death (Source Dr William Shotyk)

o Ground water contains approximately 2 parts per trill ion (ppt) of antimony

0 Freshly bottled water averages 160 ppt o Samples left up to six months had levels as high as 630 ppt o While these levels fall below international standard of 6 parts per

billion they do beg the question Why bother risking it in the first place

bull The United Nations Millennium Development Goal of halving the number of people without clean water by 2015 has a price tag of $ 15 billion a fraction of what we spend on bottled water

bull The United Nations reports that 11 billion people dont have access to any safe drinking water

bull The death of 16 million people could be prevented if they had safe drinking waterand sanitation (Source United Nations Report to the Fourth World Water Forum held in Mexico City in March 2006)

lr

39 Direction of Development Services Committee

File F-7000 Meeting Date May 22 2008

Distribution - TlYManager----shy

To gt Development Services Community Services Corporate Services City Clerk Services Legal Services Finance Services Information Technology Services Human Resource Services Fire Services Municipal Law Enforcement and Licensing Services Other

Copygt S_ Elston Senior Environmental Co-ordinator

Item No bs-If - 6 Attachment No cX__

CARRIED OS-08-197 Oshawa Environmental Advisorv Committee - Plastic Bottled Water (All Wards)

Whereas the Development Services Committee supports the efforts of the Oshawa Environmental Advisory Committee

Be it resolved that Correspondence OS-08-187 dated May 72008 from the Oshawa Environmental Advisory Committee be referred to staff for a report outlining corrective steps to eliminate the usage of single-serving plastic bottled water at all meetings of Council Committees and Sub-Committees_

Jvte(issa PringCe Committee Co-ordinator

98013-0510 13 Page 1

-a - v lt ~ ~~ ~ f -~ - -

~~~ i~middot~~~ ~~~1 -~ ~ ~~~I_ ~~_~~ ~_I

Item No PS-II - 38 ICommunity-based Attachment No _3__

Tap Water Promotion

Presented by

Refill your bottle here wwwblueworg

Presented to

DWPB Webinar

Background

Evan Pilkington bull Decade water management consultant bull Focus on Municipal WLM and lei water efficiency bull Local and international experience (TZ PH UK) bull Director of Blue W

Blue W Program Principles bull Social awkwardness trumps common sense bull Provide simple access to a public resource bull Address market imbalance with positive promotion

w IldiIlyrortlotllheil

~NiWIlbwor]

1 4

Report to the Development Item 05-11-381 Services Committee (Continued) -3- Meeting Date November 14 2011

70 RESPONSE TO THE COMMUNITY STRATEGIC PLAN

~ The Citys continued promotion of tap water advances Goal A (A Caring and Responsive Community) and Goal B (A Green and Sustainable Community) of the Citys Community Strategic Plan by being a cleaner greener city enhancing health and taking action to ensure accountability

Suzaflne Elston Senior Environmental Coordinator Office of the Senior Environmental Coordinator

Thomas B Hod Wls BESJ MA RPP Commissioner Development Services Department

SEc Attachments

9

[ 08-08-197

Oiata~~Om

Item No DS-II- 3g I May 72008

Attachment No _ 1_shyThomas B Hodgins Commissioner

Development Services Department City of Oshawa 50 Centre Street South Oshawa ON LlH 3Z7

- RE Oshawa Environmental Advisory Committee

At its regular meeting the Oshawa Environmental Advisory Committee (OEAC) passed the following motion

Whereas the Oshawa Environmental Advisory Committee is aware of the plastic bottled water concerns

Whereas the use provides a negative image with respect to the Citys municipal water system

Now therefore be it resolved that the City of Oshawa take all available opportunities to publicize the negative environmental and health consequences of individual serving size containers of water and othert beverages and

To promote economic and environmental savings at all meetings of Council Committees and Sub-Commi~ees by removing individual servings of beverages and replacewith pitchers carafes and ~ulk containers of beverage and encourage the use of reusable cups mugs and other c(mtainers

Attached for your reference is background information on global water isSues that includes the financial and environmental Impacts of bottled water

If you require further information or clarification please contact Suzimne Elston at extension 2132

Sincerely

RECEIVED~~ Jennifer Mutton MAY 07 Z008 Secretary OEAC ADMINISTRATION OFFICE

City of Oshawa Attachment

Oshawa Environmental Advisory Committee - 50 Centre ~tr~~ South Oshawa Ontario L1H 3Z7 - Tel 905436middot3853 Fax 905436--5699

Bottled Water - Background Information

bull Bottled water sales top $ 100 billion annually making water the worlds fastest growing beverage industry I

bull In 2002 Ontario recycled 35 of plastic beverage bottles one of the lowest in Canada (Source Environment and Plastics Industry Council (EPIC) study)

bull In 2002 over 33000 tonnes of non-recycled plastic were either bumed or buried releasing toxins into the ground and atmosphere

bull Bottled water can cost up to 10000 times more than municipal tap water (Source The Earth Policy Institute)

bull Tap water is delivered efficiently without any unwanted packaging

bull In Canada local water supplies are inspected every day whereas bottledshywater plants are inspected at three-year intervals (CBC News September 2006)

bull Bottled water can be from any source distilled carbonated or treated in any manner For example Dasani (owned by Coca-Cola) is filtered municipal tap water (CBC News September 2006)

bull The distribution of bottled water is both costly and elaborate In many cases water is bottled and shipped halfway around the world from places with such exotic names as Perrier and Evian

bull Canadian bottled water is shipped elsewhere around the globe

bull Shipping bottled water consumes large amounts of fossil fuels

bull Most plastic water bottles are made from polyethylene terephthalate (or PET) a plastic made from crude oil This translates 15 million barrels of oil annually in the US alone or enough to fuel 100000 cars for a year (Source Earth Policy Institute)

bull On a global scale we use 27 million tons of plastic just to bottle water very little of which is ever re-captured through recycling programs The remaining bottles are tossed into our landfills where they can take up to 1000 years to break down

1 1

I ~

Antimony a chemical used to make PET bottles has been found to leach into the drinking water The longer the water sits the higher the concentration of antimony Small exposures to antimony can cause depression and illness while larger quantities can induce violent vomiting and even cause death (Source Dr William Shotyk)

o Ground water contains approximately 2 parts per trill ion (ppt) of antimony

0 Freshly bottled water averages 160 ppt o Samples left up to six months had levels as high as 630 ppt o While these levels fall below international standard of 6 parts per

billion they do beg the question Why bother risking it in the first place

bull The United Nations Millennium Development Goal of halving the number of people without clean water by 2015 has a price tag of $ 15 billion a fraction of what we spend on bottled water

bull The United Nations reports that 11 billion people dont have access to any safe drinking water

bull The death of 16 million people could be prevented if they had safe drinking waterand sanitation (Source United Nations Report to the Fourth World Water Forum held in Mexico City in March 2006)

lr

39 Direction of Development Services Committee

File F-7000 Meeting Date May 22 2008

Distribution - TlYManager----shy

To gt Development Services Community Services Corporate Services City Clerk Services Legal Services Finance Services Information Technology Services Human Resource Services Fire Services Municipal Law Enforcement and Licensing Services Other

Copygt S_ Elston Senior Environmental Co-ordinator

Item No bs-If - 6 Attachment No cX__

CARRIED OS-08-197 Oshawa Environmental Advisorv Committee - Plastic Bottled Water (All Wards)

Whereas the Development Services Committee supports the efforts of the Oshawa Environmental Advisory Committee

Be it resolved that Correspondence OS-08-187 dated May 72008 from the Oshawa Environmental Advisory Committee be referred to staff for a report outlining corrective steps to eliminate the usage of single-serving plastic bottled water at all meetings of Council Committees and Sub-Committees_

Jvte(issa PringCe Committee Co-ordinator

98013-0510 13 Page 1

-a - v lt ~ ~~ ~ f -~ - -

~~~ i~middot~~~ ~~~1 -~ ~ ~~~I_ ~~_~~ ~_I

Item No PS-II - 38 ICommunity-based Attachment No _3__

Tap Water Promotion

Presented by

Refill your bottle here wwwblueworg

Presented to

DWPB Webinar

Background

Evan Pilkington bull Decade water management consultant bull Focus on Municipal WLM and lei water efficiency bull Local and international experience (TZ PH UK) bull Director of Blue W

Blue W Program Principles bull Social awkwardness trumps common sense bull Provide simple access to a public resource bull Address market imbalance with positive promotion

w IldiIlyrortlotllheil

~NiWIlbwor]

1 4

[ 08-08-197

Oiata~~Om

Item No DS-II- 3g I May 72008

Attachment No _ 1_shyThomas B Hodgins Commissioner

Development Services Department City of Oshawa 50 Centre Street South Oshawa ON LlH 3Z7

- RE Oshawa Environmental Advisory Committee

At its regular meeting the Oshawa Environmental Advisory Committee (OEAC) passed the following motion

Whereas the Oshawa Environmental Advisory Committee is aware of the plastic bottled water concerns

Whereas the use provides a negative image with respect to the Citys municipal water system

Now therefore be it resolved that the City of Oshawa take all available opportunities to publicize the negative environmental and health consequences of individual serving size containers of water and othert beverages and

To promote economic and environmental savings at all meetings of Council Committees and Sub-Commi~ees by removing individual servings of beverages and replacewith pitchers carafes and ~ulk containers of beverage and encourage the use of reusable cups mugs and other c(mtainers

Attached for your reference is background information on global water isSues that includes the financial and environmental Impacts of bottled water

If you require further information or clarification please contact Suzimne Elston at extension 2132

Sincerely

RECEIVED~~ Jennifer Mutton MAY 07 Z008 Secretary OEAC ADMINISTRATION OFFICE

City of Oshawa Attachment

Oshawa Environmental Advisory Committee - 50 Centre ~tr~~ South Oshawa Ontario L1H 3Z7 - Tel 905436middot3853 Fax 905436--5699

Bottled Water - Background Information

bull Bottled water sales top $ 100 billion annually making water the worlds fastest growing beverage industry I

bull In 2002 Ontario recycled 35 of plastic beverage bottles one of the lowest in Canada (Source Environment and Plastics Industry Council (EPIC) study)

bull In 2002 over 33000 tonnes of non-recycled plastic were either bumed or buried releasing toxins into the ground and atmosphere

bull Bottled water can cost up to 10000 times more than municipal tap water (Source The Earth Policy Institute)

bull Tap water is delivered efficiently without any unwanted packaging

bull In Canada local water supplies are inspected every day whereas bottledshywater plants are inspected at three-year intervals (CBC News September 2006)

bull Bottled water can be from any source distilled carbonated or treated in any manner For example Dasani (owned by Coca-Cola) is filtered municipal tap water (CBC News September 2006)

bull The distribution of bottled water is both costly and elaborate In many cases water is bottled and shipped halfway around the world from places with such exotic names as Perrier and Evian

bull Canadian bottled water is shipped elsewhere around the globe

bull Shipping bottled water consumes large amounts of fossil fuels

bull Most plastic water bottles are made from polyethylene terephthalate (or PET) a plastic made from crude oil This translates 15 million barrels of oil annually in the US alone or enough to fuel 100000 cars for a year (Source Earth Policy Institute)

bull On a global scale we use 27 million tons of plastic just to bottle water very little of which is ever re-captured through recycling programs The remaining bottles are tossed into our landfills where they can take up to 1000 years to break down

1 1

I ~

Antimony a chemical used to make PET bottles has been found to leach into the drinking water The longer the water sits the higher the concentration of antimony Small exposures to antimony can cause depression and illness while larger quantities can induce violent vomiting and even cause death (Source Dr William Shotyk)

o Ground water contains approximately 2 parts per trill ion (ppt) of antimony

0 Freshly bottled water averages 160 ppt o Samples left up to six months had levels as high as 630 ppt o While these levels fall below international standard of 6 parts per

billion they do beg the question Why bother risking it in the first place

bull The United Nations Millennium Development Goal of halving the number of people without clean water by 2015 has a price tag of $ 15 billion a fraction of what we spend on bottled water

bull The United Nations reports that 11 billion people dont have access to any safe drinking water

bull The death of 16 million people could be prevented if they had safe drinking waterand sanitation (Source United Nations Report to the Fourth World Water Forum held in Mexico City in March 2006)

lr

39 Direction of Development Services Committee

File F-7000 Meeting Date May 22 2008

Distribution - TlYManager----shy

To gt Development Services Community Services Corporate Services City Clerk Services Legal Services Finance Services Information Technology Services Human Resource Services Fire Services Municipal Law Enforcement and Licensing Services Other

Copygt S_ Elston Senior Environmental Co-ordinator

Item No bs-If - 6 Attachment No cX__

CARRIED OS-08-197 Oshawa Environmental Advisorv Committee - Plastic Bottled Water (All Wards)

Whereas the Development Services Committee supports the efforts of the Oshawa Environmental Advisory Committee

Be it resolved that Correspondence OS-08-187 dated May 72008 from the Oshawa Environmental Advisory Committee be referred to staff for a report outlining corrective steps to eliminate the usage of single-serving plastic bottled water at all meetings of Council Committees and Sub-Committees_

Jvte(issa PringCe Committee Co-ordinator

98013-0510 13 Page 1

-a - v lt ~ ~~ ~ f -~ - -

~~~ i~middot~~~ ~~~1 -~ ~ ~~~I_ ~~_~~ ~_I

Item No PS-II - 38 ICommunity-based Attachment No _3__

Tap Water Promotion

Presented by

Refill your bottle here wwwblueworg

Presented to

DWPB Webinar

Background

Evan Pilkington bull Decade water management consultant bull Focus on Municipal WLM and lei water efficiency bull Local and international experience (TZ PH UK) bull Director of Blue W

Blue W Program Principles bull Social awkwardness trumps common sense bull Provide simple access to a public resource bull Address market imbalance with positive promotion

w IldiIlyrortlotllheil

~NiWIlbwor]

1 4

Bottled Water - Background Information

bull Bottled water sales top $ 100 billion annually making water the worlds fastest growing beverage industry I

bull In 2002 Ontario recycled 35 of plastic beverage bottles one of the lowest in Canada (Source Environment and Plastics Industry Council (EPIC) study)

bull In 2002 over 33000 tonnes of non-recycled plastic were either bumed or buried releasing toxins into the ground and atmosphere

bull Bottled water can cost up to 10000 times more than municipal tap water (Source The Earth Policy Institute)

bull Tap water is delivered efficiently without any unwanted packaging

bull In Canada local water supplies are inspected every day whereas bottledshywater plants are inspected at three-year intervals (CBC News September 2006)

bull Bottled water can be from any source distilled carbonated or treated in any manner For example Dasani (owned by Coca-Cola) is filtered municipal tap water (CBC News September 2006)

bull The distribution of bottled water is both costly and elaborate In many cases water is bottled and shipped halfway around the world from places with such exotic names as Perrier and Evian

bull Canadian bottled water is shipped elsewhere around the globe

bull Shipping bottled water consumes large amounts of fossil fuels

bull Most plastic water bottles are made from polyethylene terephthalate (or PET) a plastic made from crude oil This translates 15 million barrels of oil annually in the US alone or enough to fuel 100000 cars for a year (Source Earth Policy Institute)

bull On a global scale we use 27 million tons of plastic just to bottle water very little of which is ever re-captured through recycling programs The remaining bottles are tossed into our landfills where they can take up to 1000 years to break down

1 1

I ~

Antimony a chemical used to make PET bottles has been found to leach into the drinking water The longer the water sits the higher the concentration of antimony Small exposures to antimony can cause depression and illness while larger quantities can induce violent vomiting and even cause death (Source Dr William Shotyk)

o Ground water contains approximately 2 parts per trill ion (ppt) of antimony

0 Freshly bottled water averages 160 ppt o Samples left up to six months had levels as high as 630 ppt o While these levels fall below international standard of 6 parts per

billion they do beg the question Why bother risking it in the first place

bull The United Nations Millennium Development Goal of halving the number of people without clean water by 2015 has a price tag of $ 15 billion a fraction of what we spend on bottled water

bull The United Nations reports that 11 billion people dont have access to any safe drinking water

bull The death of 16 million people could be prevented if they had safe drinking waterand sanitation (Source United Nations Report to the Fourth World Water Forum held in Mexico City in March 2006)

lr

39 Direction of Development Services Committee

File F-7000 Meeting Date May 22 2008

Distribution - TlYManager----shy

To gt Development Services Community Services Corporate Services City Clerk Services Legal Services Finance Services Information Technology Services Human Resource Services Fire Services Municipal Law Enforcement and Licensing Services Other

Copygt S_ Elston Senior Environmental Co-ordinator

Item No bs-If - 6 Attachment No cX__

CARRIED OS-08-197 Oshawa Environmental Advisorv Committee - Plastic Bottled Water (All Wards)

Whereas the Development Services Committee supports the efforts of the Oshawa Environmental Advisory Committee

Be it resolved that Correspondence OS-08-187 dated May 72008 from the Oshawa Environmental Advisory Committee be referred to staff for a report outlining corrective steps to eliminate the usage of single-serving plastic bottled water at all meetings of Council Committees and Sub-Committees_

Jvte(issa PringCe Committee Co-ordinator

98013-0510 13 Page 1

-a - v lt ~ ~~ ~ f -~ - -

~~~ i~middot~~~ ~~~1 -~ ~ ~~~I_ ~~_~~ ~_I

Item No PS-II - 38 ICommunity-based Attachment No _3__

Tap Water Promotion

Presented by

Refill your bottle here wwwblueworg

Presented to

DWPB Webinar

Background

Evan Pilkington bull Decade water management consultant bull Focus on Municipal WLM and lei water efficiency bull Local and international experience (TZ PH UK) bull Director of Blue W

Blue W Program Principles bull Social awkwardness trumps common sense bull Provide simple access to a public resource bull Address market imbalance with positive promotion

w IldiIlyrortlotllheil

~NiWIlbwor]

1 4

I ~

Antimony a chemical used to make PET bottles has been found to leach into the drinking water The longer the water sits the higher the concentration of antimony Small exposures to antimony can cause depression and illness while larger quantities can induce violent vomiting and even cause death (Source Dr William Shotyk)

o Ground water contains approximately 2 parts per trill ion (ppt) of antimony

0 Freshly bottled water averages 160 ppt o Samples left up to six months had levels as high as 630 ppt o While these levels fall below international standard of 6 parts per

billion they do beg the question Why bother risking it in the first place

bull The United Nations Millennium Development Goal of halving the number of people without clean water by 2015 has a price tag of $ 15 billion a fraction of what we spend on bottled water

bull The United Nations reports that 11 billion people dont have access to any safe drinking water

bull The death of 16 million people could be prevented if they had safe drinking waterand sanitation (Source United Nations Report to the Fourth World Water Forum held in Mexico City in March 2006)

lr

39 Direction of Development Services Committee

File F-7000 Meeting Date May 22 2008

Distribution - TlYManager----shy

To gt Development Services Community Services Corporate Services City Clerk Services Legal Services Finance Services Information Technology Services Human Resource Services Fire Services Municipal Law Enforcement and Licensing Services Other

Copygt S_ Elston Senior Environmental Co-ordinator

Item No bs-If - 6 Attachment No cX__

CARRIED OS-08-197 Oshawa Environmental Advisorv Committee - Plastic Bottled Water (All Wards)

Whereas the Development Services Committee supports the efforts of the Oshawa Environmental Advisory Committee

Be it resolved that Correspondence OS-08-187 dated May 72008 from the Oshawa Environmental Advisory Committee be referred to staff for a report outlining corrective steps to eliminate the usage of single-serving plastic bottled water at all meetings of Council Committees and Sub-Committees_

Jvte(issa PringCe Committee Co-ordinator

98013-0510 13 Page 1

-a - v lt ~ ~~ ~ f -~ - -

~~~ i~middot~~~ ~~~1 -~ ~ ~~~I_ ~~_~~ ~_I

Item No PS-II - 38 ICommunity-based Attachment No _3__

Tap Water Promotion

Presented by

Refill your bottle here wwwblueworg

Presented to

DWPB Webinar

Background

Evan Pilkington bull Decade water management consultant bull Focus on Municipal WLM and lei water efficiency bull Local and international experience (TZ PH UK) bull Director of Blue W

Blue W Program Principles bull Social awkwardness trumps common sense bull Provide simple access to a public resource bull Address market imbalance with positive promotion

w IldiIlyrortlotllheil

~NiWIlbwor]

1 4

39 Direction of Development Services Committee

File F-7000 Meeting Date May 22 2008

Distribution - TlYManager----shy

To gt Development Services Community Services Corporate Services City Clerk Services Legal Services Finance Services Information Technology Services Human Resource Services Fire Services Municipal Law Enforcement and Licensing Services Other

Copygt S_ Elston Senior Environmental Co-ordinator

Item No bs-If - 6 Attachment No cX__

CARRIED OS-08-197 Oshawa Environmental Advisorv Committee - Plastic Bottled Water (All Wards)

Whereas the Development Services Committee supports the efforts of the Oshawa Environmental Advisory Committee

Be it resolved that Correspondence OS-08-187 dated May 72008 from the Oshawa Environmental Advisory Committee be referred to staff for a report outlining corrective steps to eliminate the usage of single-serving plastic bottled water at all meetings of Council Committees and Sub-Committees_

Jvte(issa PringCe Committee Co-ordinator

98013-0510 13 Page 1

-a - v lt ~ ~~ ~ f -~ - -

~~~ i~middot~~~ ~~~1 -~ ~ ~~~I_ ~~_~~ ~_I

Item No PS-II - 38 ICommunity-based Attachment No _3__

Tap Water Promotion

Presented by

Refill your bottle here wwwblueworg

Presented to

DWPB Webinar

Background

Evan Pilkington bull Decade water management consultant bull Focus on Municipal WLM and lei water efficiency bull Local and international experience (TZ PH UK) bull Director of Blue W

Blue W Program Principles bull Social awkwardness trumps common sense bull Provide simple access to a public resource bull Address market imbalance with positive promotion

w IldiIlyrortlotllheil

~NiWIlbwor]

1 4

-a - v lt ~ ~~ ~ f -~ - -

~~~ i~middot~~~ ~~~1 -~ ~ ~~~I_ ~~_~~ ~_I

Item No PS-II - 38 ICommunity-based Attachment No _3__

Tap Water Promotion

Presented by

Refill your bottle here wwwblueworg

Presented to

DWPB Webinar

Background

Evan Pilkington bull Decade water management consultant bull Focus on Municipal WLM and lei water efficiency bull Local and international experience (TZ PH UK) bull Director of Blue W

Blue W Program Principles bull Social awkwardness trumps common sense bull Provide simple access to a public resource bull Address market imbalance with positive promotion

w IldiIlyrortlotllheil

~NiWIlbwor]

1 4

One National Portal One National Message

W

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Community Benefits

- bull Compensates for lack of public fountains

bull Innovative response to requests for bottle bans elevating rather than eliminating consumer choice

bull Integrates well with municipal messaging

bull Increases public message exposure points of contact

bull Personal dialog versus static marketing

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VIIwt~OltI

1 5

Community Benefits

bull Innovative connection with new demographic

bull Broad spectrum Starbucks Wendys Hair Salon Tattoos

bull Public awareness = public support bull Community-based delivery - minimal

municipal resource demand ($ time) bull Measurable impact 3300+ locations to

date

w

Thank you for your time

Please contact

Evan Pilkington Director

226-979-0166 evonpblueworg

w 1 6

About Us bull ~t~lnthoMnolOturiomiddot~ro_

dumon te 0 1M _h or~ olGtotJlul ay SO~ norIh OCTOO unity io homo u _ f~J ~rlttidcn~

bull Thlt_rltof b~ Sy bull Ourdrlnldn woroyscltm ltOIlsuoflb t n Roymogtnd A a1ltshy

Ullnfiimlon PUn (RAIl) loiltl Collinrood DlJullKatlon Syllm

bull Wabooupplywcentr oTcrwnOfTh Bl 1Iruand Ihcenth bull pcnl Une 0 th T of NewT1OIh Buto OUtriburion S (Tawnolllp olr) ampult Will Supply $pc IT_hlpof ampsa)w NtW ~U (OMew TowruhIp Ohlriboadon 1Id SofgtPIy SuboyoI)

bull We Silly environmentally conscientious tgtot3usewe have fould that our residents will iIlw~ys $Ilt what the onvQtlmoent3llmpact af a decision Is They Wlnt progroms that spnk to this

1 7 2

Why B1le W bull Alternative 10 ~ClStly drinking water fountain bull Easy and incxpcnsive to implement Beliefin education a II best practice ~ Good news story

CoIllnrwood Public Utilities had been looklnl few a cost effecive way to promole oul Up waler Our ConsetVallCln budget is so39 ~ customer In Aitional bendlmrIang this Is ~1tllly higher than the medlllllo other water providelts

W listened 10 a prlt~tallcn from Waterloo a fltW mont 10 aigtcul thlt WilY their city had fOomoted up tel They hid some Vltt 1 IW~tI06 but fOund most to be 100 upMINltand 1110 Involwd for alomaner Ylility such as outs At the end of their pleentaUoo they mMliontd 1~IoIere alo I Blue W (ommuniry We rcscordled Blue W ond found Ih1 II Is 3COII eltectlVll w~y to promole tapYJter

1 TlH Is~ue of providlnl pubUe~ecess to Sltlfe drinklna wilerthrouah drlnldl1ll Willer founlOlins hal 1Y beeII a condrum that has bun easily ~ with the Blue Wprofpm

2 fait and JnexpemIve E~n and our Blue W Projetl MaAi1ft Jacqueme hit thuueell for us We lJnrd on and they went from thefe 0 suit uslsted them wlltu few le~d~ but they dd the maiofjry the Ie work

3 COllingwo od PubU UIllItle1 sttongly be~eves In eduUllon as a best pake We wnt people to become better Inform~ abOltltlhewater they aredrinklnc We Ire partlculrly alml8 to ~ucale Ih e youth In Our community nd hope hat with crealer knC1Wledge will come uca resprx1 for our drlnkln wte system nd Ihe enlrltll1mMI

4 Good nemstory Blue W 111he typeof proVm Iht 11 not hard for Collingwood w aler ClIIt=- to swallow nd II shows the utilitY I~ commitment to lhe eommunityllsetveS

---_shyWhat we did bull Dodslono Lunth W an Ioby _0 ltObgtOdcith ~6onoI

Drinltnamp WltgtCIW___ kr ho OMWAOWWA cont co-hood ITrCoIlitIpood

bull Launched BlultW as pari of OUI NationalDrinkfng Wa~IWcek campaign We wele Co-hoSI of th~ OMWADWWA Confervce and we wefortunilte enough to luve 01111 Drinklng Water Impe~ar John Sag help 011 Mayo Sandra Cooper lUck off QUI DflnklnJ Wot Weck atiotit1es and launch Collingwood n the neWfSt IIIUlt W communiry

1 8

3

Campaign Provided alllIOO public elementary school middot studen~s with a stainless steel water bot~le

oThrough Industry sponsorship we wer~ ablet provide ~1I2100 public elementary xhool students with a stainless st~ wte bottle emhossed with Iheir school logo in their sthool colour The lIIoS of our ltPOnsDltS ourselves nd Blue W were also on the bottles oA lertcrwassent hamewllh each child ou~lne the ImpOrtnce of Drinking Watet We ek and introgtducna Illem lottgte 81ue W program

Campaign bull Teachers ResoUKe Kit bull Visits to schools to discuss the importance ofDrinking

Water Week and Blue

bull We also provided each school with a Teacher Resource Klt thaI we compiled in house Ihat contained age aPlIIOpriat l activities dJUy moming annooncements fact sheets and link fo r teachers to visit 10 gtadditional clanroom ctNitilll The Tcachers Resource Kit alsocOl1tiliMed a wealth of Information about the SI~e W program We enrn~raged teacher to lake from the kit as th ey wished and Incorporate the Information Into tilelr cUlliculum owe a lso had the opportunity to visit a few schools and speak with students about our DrlnkingWater Week activiti es Evan also joined us OIle of these visits and educated IhechHdren aboullhe Slue W prOEram

19

5

6

~~middot~13n S IS ~~ 1 3o~gsect-~ ~~~l ~middott~middot~~~~ ~ f~~~F[~ ~1 i iggii]~~~

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g~~~~ gi [~~ 2 80-shy~[ lt~~2 [i~ ~ 3ll ~~~i g~ ~~i g~ == 3 ~ IE s~ [gi~ 1 ~ ~ til3 ~ ~ ~ shy~ t~ ~ ~ ~~ltsect ~~~ ~~L amp~ P 3e 5 g 10- ~[~ ~~if

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iUlliH Wi l~ ~g-t ~-lt~~ S g ~~~ 0 ~~- g a ~~ 15$ =~~ ~ ~a sects8 ]~~~if aS~ ~~~ i ~~ ~~ ~~g~ ~ ~[~~ 1~g 8amp~ ~3~ l ~g 3il F~ri ~ ~~ Er~ bull ~~ i~ i~[bull ~ [ ~ sect

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Future Plans bull Collingwood businessesmiddotand the community

continuing to embrace Blue W Drinking Water Week next year with it focus on high

schools

Wf ale tofItlnulnamp to promote the Blue W prollilm throUlh newsiette whieh we Issue to OUr (1UlQlTlen lwice bull year with their onlhly hi as well as on our website 0 1011 10 of ( ~ ha mor busiel reghler bui mOle imporuntly NIIeour dtllens uslna 1l1li provm Our 8011 whie h Is Iso IhI ~ of the 8lue w Is 10 provide a we ~tematlvf 10 bottled _Ier ewn whWe away from home Durlnl Drinkinl Wlter Week nert year we plln 10 foo on Nih IoChooIs - ~hl

Iso prOdinl them with waler bottl bull In dosing bdeve this to be an exceUeol very 0011 effective pro lhiltolhe w~te r IIImtlHlnd municipalities should InVHIIlle and hopefullyadopt

Fina l Thoughts It doesnt have to be big to have impact ~ ru it small municipality we may not hav large

budgets but we art very connected to our community and we can use that relationship to bf1(ome involved and create change

bull We wefe struu linc for awhile to come up with a feiUyuniq ue Idea to promote OUr ti p Wiler II em~ thill many suggestions we wereCMn wfff simply too expenltivt and WI did n t hlgtJe the mH esou~s 10 IUpport Ihem We have finoliV found a progrvn In the Blu t W Ih1 can stand behind and lntorpOlillelnto our other tap _Ier promotions such the DrinlUnS Water Week Initlatlve We learned thU If you 11 I Wong idu and a tem ~I Is ~sslonatf 1001111 budlet~ restraints tan be ercomf

21 10

~~middot~13n S IS ~~ 1 3o~gsect-~ ~~~l ~middott~middot~~~~ ~ f~~~F[~ ~1 i iggii]~~~

g ~ ~g~~~ ~i ~ ~ ~ a3-t ~~~ 1 bullbull

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~ ~ 1l ii 5 p 3 a ltgt g t ~ ~ ~~~ ~~ ~w~~ ~ir I ~l~ ~ 8 ~ j a

g~~~~ gi [~~ 2 80-shy~[ lt~~2 [i~ ~ 3ll ~~~i g~ ~~i g~ == 3 ~ IE s~ [gi~ 1 ~ ~ til3 ~ ~ ~ shy~ t~ ~ ~ ~~ltsect ~~~ ~~L amp~ P 3e 5 g 10- ~[~ ~~if

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010 S~i5 ~2 bull ~~ it~sr J l ~ ~ l ~~- ~Q IB S - ] it middot ~ 0 r Ii ~gt ~is t ~ = amp ~ ~o it ~ rr Ii g

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r01 -oo[tmiddot 1Ii- ~-f~ Hf ~ ~ ~~ r ~Iia ~ ~ ~ ~

~ If shy 90 i d a[~ i ~

ri-0

Jf -~bull H ~r

I I~ it

1 ~

i

-~----

Future Plans bull Collingwood businessesmiddotand the community

continuing to embrace Blue W Drinking Water Week next year with it focus on high

schools

Wf ale tofItlnulnamp to promote the Blue W prollilm throUlh newsiette whieh we Issue to OUr (1UlQlTlen lwice bull year with their onlhly hi as well as on our website 0 1011 10 of ( ~ ha mor busiel reghler bui mOle imporuntly NIIeour dtllens uslna 1l1li provm Our 8011 whie h Is Iso IhI ~ of the 8lue w Is 10 provide a we ~tematlvf 10 bottled _Ier ewn whWe away from home Durlnl Drinkinl Wlter Week nert year we plln 10 foo on Nih IoChooIs - ~hl

Iso prOdinl them with waler bottl bull In dosing bdeve this to be an exceUeol very 0011 effective pro lhiltolhe w~te r IIImtlHlnd municipalities should InVHIIlle and hopefullyadopt

Fina l Thoughts It doesnt have to be big to have impact ~ ru it small municipality we may not hav large

budgets but we art very connected to our community and we can use that relationship to bf1(ome involved and create change

bull We wefe struu linc for awhile to come up with a feiUyuniq ue Idea to promote OUr ti p Wiler II em~ thill many suggestions we wereCMn wfff simply too expenltivt and WI did n t hlgtJe the mH esou~s 10 IUpport Ihem We have finoliV found a progrvn In the Blu t W Ih1 can stand behind and lntorpOlillelnto our other tap _Ier promotions such the DrinlUnS Water Week Initlatlve We learned thU If you 11 I Wong idu and a tem ~I Is ~sslonatf 1001111 budlet~ restraints tan be ercomf

21 10

-~----

Future Plans bull Collingwood businessesmiddotand the community

continuing to embrace Blue W Drinking Water Week next year with it focus on high

schools

Wf ale tofItlnulnamp to promote the Blue W prollilm throUlh newsiette whieh we Issue to OUr (1UlQlTlen lwice bull year with their onlhly hi as well as on our website 0 1011 10 of ( ~ ha mor busiel reghler bui mOle imporuntly NIIeour dtllens uslna 1l1li provm Our 8011 whie h Is Iso IhI ~ of the 8lue w Is 10 provide a we ~tematlvf 10 bottled _Ier ewn whWe away from home Durlnl Drinkinl Wlter Week nert year we plln 10 foo on Nih IoChooIs - ~hl

Iso prOdinl them with waler bottl bull In dosing bdeve this to be an exceUeol very 0011 effective pro lhiltolhe w~te r IIImtlHlnd municipalities should InVHIIlle and hopefullyadopt

Fina l Thoughts It doesnt have to be big to have impact ~ ru it small municipality we may not hav large

budgets but we art very connected to our community and we can use that relationship to bf1(ome involved and create change

bull We wefe struu linc for awhile to come up with a feiUyuniq ue Idea to promote OUr ti p Wiler II em~ thill many suggestions we wereCMn wfff simply too expenltivt and WI did n t hlgtJe the mH esou~s 10 IUpport Ihem We have finoliV found a progrvn In the Blu t W Ih1 can stand behind and lntorpOlillelnto our other tap _Ier promotions such the DrinlUnS Water Week Initlatlve We learned thU If you 11 I Wong idu and a tem ~I Is ~sslonatf 1001111 budlet~ restraints tan be ercomf

21 10

Contact Info

We are_moretn happy to answer yoilr questions or provide a$$istlnce

Matrus FiirIaii )0(0 1gt1Mamp wcso Cisto~R1I1 m_)18ooutUlt6 -ltlmumn_ worsmc mfimgtUJqdluSJOO 75IIno 111J

IltIiTKI~hu

22

Blue Wand Tap Water Promotion Getting Guelph to Tap In

Wayne Galliher

fA _

City of Guelph

bull Growing City of -120000 residents

bull One of Canadas largest communities reliant solely on groundwater

bull Municipal water service established in 1879

23

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Drinking Water Promotion in Guelph

bull Public Promotion Action Plan for Drinking Water

bull Tap Water Promotions Strategy

bull Blue W Demonstration Community

I middotQ

GUELPH Thank you fot choosing GUllph water

C+d roltJ ~fYltNurnreM l(lOCltl mKrob~~c~ nd d)nt IIlgttlrlt potbllyend on ~phWl~ ~mplelexhiWr1 In al ca~ GtIltphWOHcootlnues t~ I or i1X~ the plO1indal drlnk1n9 wterql)ltf mrdaidi

Yak pldolo tnltiu(gth WiI(r

-In thlltllIncholro

w~-_ ---~

ActivitiesTactics bull Blue W promoted via

- City press release

- Web content

- Conservation calendar

- Accessible signs in City facilities (with Braille)

- School group facility tours - Community presentations ~ _

Guelp~-~-- ~ -~

24

Resources

bull Resource Requirements for Blue W Program Implementation - Council Resolution

- Staffing Water Services

Corporate Communications Refill your bottle here

Community Services wwwbluew~ Guelph - Budget $3000 + in-kind -4 ~

( ~ -- ltommunity Partne~~hipsNo~ E3r~ ~ ~etV)lO~kS II) - t -

~~~sect r ~_~~ ~lt~- ~~

Accomplishments

bull 75 participating locations in Guelph

bull High level of community recognition and support for initiative

bull Great complement to existing tap water promotion initiatives

bull Extended reach of tap water promotion into areas lacking prior presence

bull Youth focus and uptake )

t

25

Lessons Learned

bull Community Partnerships Key bull Small Wins can go a Long Way bull Position Campaign for Impact

w Measurement

bull Low Cost High Impact

~1111

Other Tap Water Promotion Activities bull Accessibility

- Drinking fountain retrofits (City facilities)

- Public Event Water Servicing

- BlueW

bull Awareness - Message in a Bottle campaign (led by

Wellington Water Watchers local NGO)

- Partnership with University of Guelph (reusable bottles for all incoming first year students ongoing campus outreach)

- Youth video contest (I Guelph Tap Water) and associated outreach

-- 26

I Love Guelph Tap Water Youth Video Contest

_---_

LU I t lilt

DITCHING THE J CO~jSERiAnC1

HChMdS

-1 1l~- fill -- -

wwwguelphcatapwater

t

Final Thoughts bull Bottled water ban not only solution - consider a

range of strategies

bull Positive messaging beats negative every time

bull Target specific audiences with your message

bull Partner with like-minded community organizations for biggest impact (schools universitiescolleges NGOs festivals)

bull Be creative

~r~

~ 27

Questions

Wayne Galliher

Water Conservation Project Manager

City of Guelph

E waynegalliherguelphca

T 519-822-1260 x 2106

guelphcawaterconservation

1 0

guelphcatapwater )

f_ bull

28

~~~~ rrJzh

Drinking Water Promotion in Guelph

bull Public Promotion Action Plan for Drinking Water

bull Tap Water Promotions Strategy

bull Blue W Demonstration Community

I middotQ

GUELPH Thank you fot choosing GUllph water

C+d roltJ ~fYltNurnreM l(lOCltl mKrob~~c~ nd d)nt IIlgttlrlt potbllyend on ~phWl~ ~mplelexhiWr1 In al ca~ GtIltphWOHcootlnues t~ I or i1X~ the plO1indal drlnk1n9 wterql)ltf mrdaidi

Yak pldolo tnltiu(gth WiI(r

-In thlltllIncholro

w~-_ ---~

ActivitiesTactics bull Blue W promoted via

- City press release

- Web content

- Conservation calendar

- Accessible signs in City facilities (with Braille)

- School group facility tours - Community presentations ~ _

Guelp~-~-- ~ -~

24

Resources

bull Resource Requirements for Blue W Program Implementation - Council Resolution

- Staffing Water Services

Corporate Communications Refill your bottle here

Community Services wwwbluew~ Guelph - Budget $3000 + in-kind -4 ~

( ~ -- ltommunity Partne~~hipsNo~ E3r~ ~ ~etV)lO~kS II) - t -

~~~sect r ~_~~ ~lt~- ~~

Accomplishments

bull 75 participating locations in Guelph

bull High level of community recognition and support for initiative

bull Great complement to existing tap water promotion initiatives

bull Extended reach of tap water promotion into areas lacking prior presence

bull Youth focus and uptake )

t

25

Lessons Learned

bull Community Partnerships Key bull Small Wins can go a Long Way bull Position Campaign for Impact

w Measurement

bull Low Cost High Impact

~1111

Other Tap Water Promotion Activities bull Accessibility

- Drinking fountain retrofits (City facilities)

- Public Event Water Servicing

- BlueW

bull Awareness - Message in a Bottle campaign (led by

Wellington Water Watchers local NGO)

- Partnership with University of Guelph (reusable bottles for all incoming first year students ongoing campus outreach)

- Youth video contest (I Guelph Tap Water) and associated outreach

-- 26

I Love Guelph Tap Water Youth Video Contest

_---_

LU I t lilt

DITCHING THE J CO~jSERiAnC1

HChMdS

-1 1l~- fill -- -

wwwguelphcatapwater

t

Final Thoughts bull Bottled water ban not only solution - consider a

range of strategies

bull Positive messaging beats negative every time

bull Target specific audiences with your message

bull Partner with like-minded community organizations for biggest impact (schools universitiescolleges NGOs festivals)

bull Be creative

~r~

~ 27

Questions

Wayne Galliher

Water Conservation Project Manager

City of Guelph

E waynegalliherguelphca

T 519-822-1260 x 2106

guelphcawaterconservation

1 0

guelphcatapwater )

f_ bull

28

Resources

bull Resource Requirements for Blue W Program Implementation - Council Resolution

- Staffing Water Services

Corporate Communications Refill your bottle here

Community Services wwwbluew~ Guelph - Budget $3000 + in-kind -4 ~

( ~ -- ltommunity Partne~~hipsNo~ E3r~ ~ ~etV)lO~kS II) - t -

~~~sect r ~_~~ ~lt~- ~~

Accomplishments

bull 75 participating locations in Guelph

bull High level of community recognition and support for initiative

bull Great complement to existing tap water promotion initiatives

bull Extended reach of tap water promotion into areas lacking prior presence

bull Youth focus and uptake )

t

25

Lessons Learned

bull Community Partnerships Key bull Small Wins can go a Long Way bull Position Campaign for Impact

w Measurement

bull Low Cost High Impact

~1111

Other Tap Water Promotion Activities bull Accessibility

- Drinking fountain retrofits (City facilities)

- Public Event Water Servicing

- BlueW

bull Awareness - Message in a Bottle campaign (led by

Wellington Water Watchers local NGO)

- Partnership with University of Guelph (reusable bottles for all incoming first year students ongoing campus outreach)

- Youth video contest (I Guelph Tap Water) and associated outreach

-- 26

I Love Guelph Tap Water Youth Video Contest

_---_

LU I t lilt

DITCHING THE J CO~jSERiAnC1

HChMdS

-1 1l~- fill -- -

wwwguelphcatapwater

t

Final Thoughts bull Bottled water ban not only solution - consider a

range of strategies

bull Positive messaging beats negative every time

bull Target specific audiences with your message

bull Partner with like-minded community organizations for biggest impact (schools universitiescolleges NGOs festivals)

bull Be creative

~r~

~ 27

Questions

Wayne Galliher

Water Conservation Project Manager

City of Guelph

E waynegalliherguelphca

T 519-822-1260 x 2106

guelphcawaterconservation

1 0

guelphcatapwater )

f_ bull

28

Lessons Learned

bull Community Partnerships Key bull Small Wins can go a Long Way bull Position Campaign for Impact

w Measurement

bull Low Cost High Impact

~1111

Other Tap Water Promotion Activities bull Accessibility

- Drinking fountain retrofits (City facilities)

- Public Event Water Servicing

- BlueW

bull Awareness - Message in a Bottle campaign (led by

Wellington Water Watchers local NGO)

- Partnership with University of Guelph (reusable bottles for all incoming first year students ongoing campus outreach)

- Youth video contest (I Guelph Tap Water) and associated outreach

-- 26

I Love Guelph Tap Water Youth Video Contest

_---_

LU I t lilt

DITCHING THE J CO~jSERiAnC1

HChMdS

-1 1l~- fill -- -

wwwguelphcatapwater

t

Final Thoughts bull Bottled water ban not only solution - consider a

range of strategies

bull Positive messaging beats negative every time

bull Target specific audiences with your message

bull Partner with like-minded community organizations for biggest impact (schools universitiescolleges NGOs festivals)

bull Be creative

~r~

~ 27

Questions

Wayne Galliher

Water Conservation Project Manager

City of Guelph

E waynegalliherguelphca

T 519-822-1260 x 2106

guelphcawaterconservation

1 0

guelphcatapwater )

f_ bull

28

I Love Guelph Tap Water Youth Video Contest

_---_

LU I t lilt

DITCHING THE J CO~jSERiAnC1

HChMdS

-1 1l~- fill -- -

wwwguelphcatapwater

t

Final Thoughts bull Bottled water ban not only solution - consider a

range of strategies

bull Positive messaging beats negative every time

bull Target specific audiences with your message

bull Partner with like-minded community organizations for biggest impact (schools universitiescolleges NGOs festivals)

bull Be creative

~r~

~ 27

Questions

Wayne Galliher

Water Conservation Project Manager

City of Guelph

E waynegalliherguelphca

T 519-822-1260 x 2106

guelphcawaterconservation

1 0

guelphcatapwater )

f_ bull

28

Questions

Wayne Galliher

Water Conservation Project Manager

City of Guelph

E waynegalliherguelphca

T 519-822-1260 x 2106

guelphcawaterconservation

1 0

guelphcatapwater )

f_ bull

28

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