Digital Content Leaders Masterclass

Produced by Marketing Masterclass Series

#DCMANC18

Where: Museum of Science and Industry (Garratt Suite), Manchester M3 4FP

When: Tuesday 16th January 2018 // Time: 9.30am-1.00pm

*Registration between 9.00am-9.30am

The Digital Content Leaders Masterclass will showcase a series of expert insights from industry lead-ers who will share their latest thinking on the big issues and emerging trends that are shaping the ‘Content Marketing’ landscape.

The masterclass will provide delegates with a unique learning experience through a series of engaging

roundtable sessions that will explore the critical importance of content and its strategic link in building

brand awareness, online visibility, engagement, trust, loyalty and customer acquisition in an

ever-changing digital and social age.

Digital Content Leaders Masterclass #DCMANC18

Produced by Marketing Masterclass Series in association with:

Wavemaker

www.wavemakerglobal.com

Bring Digital

www.bringdigital.co.uk

Harvest Digital

www.harvestdigital.com

Search Laboratory

www.searchlaboratory.com

TMC Strategic Communications

www.wearetmc.co.uk

Digitaloft

www.digitaloft.co.uk

Tunafish Media

www.tunafishmedia.co.uk

Forward Role Recruitment

www.forwardrolerecruitment.co.uk

theEword

www.theeword.co.uk

Who’s Attending?

• Head of Kitbag.com – Fanatics• Global Digital Director – PZ Cussons• Head of Digital Marketing, Food – The Co-op• Digital Manager – Kellogg’s• Head of Content & Creative – ao.com• Head of Content – Rentalcars• Head of Brand & Advertising – Jacamo & Simply Be• Head of Content – Manchester Met University• Head of Digital Marketing – Fujitsu• Head of Digital – Safestyle UK• Head of Digital Development – Silentnight Group• Senior Digital Marketing Manager – Swinton Insurance• SEO Content Marketing Manager – Missguided• SEO Onsite & Technical Lead – Shop Direct• Digital Content Editor – Auto Trader UK• Digital Content Manager – ScS Sofas• Digital Acquisition Journey Manager – Virgin Money• Digital Transformation Manager – Plusnet• Head of Marketing – Chums• Content Strategy Manager – Sky Betting & Gaming• Senior Digital Content Marketing Manager – Matalan• Content Production & Publication Manager – Cottages.com• Digital Content Manager – British Council• Marketing Account Manager – ASICS Europe• Content Specialist, Digital Customer Experience – Lloyds Banking Group• Content Marketing Executive – Betfred• Social Media & Digital Content – Pets at Home• Digital Content Lead – npower• Senior Marketing Manager – Home Retail Group

*Sample of #DCMANC18 delegates

Creating Social Content for Brand and Personal Engagement (Keynote)Sam Jones, Managing Director at Tunafish Media

This session will look at how you can create content and manage your online channels to raise brand awareness and increase engagement for both you and your brand. Sam will also discuss case studies showing how himself and Tunafish have achieved this in the real world.

Delivering Content that Builds Trust & Fosters Audience Loyalty Peter Young, Head of Wavemaker Content & Simon Jones,

Head of Digital Engagement at Wavemaker

Putting Content at the Heart of SEOEmma Wilson, Co-Founder and CEO & Mike Teasdale,

Co-Founder and Planning Director at Harvest Digital

How to Utilise Data & Analysis to Build a Winning Content Strategy Kira Feather-Stracey, Head of Content and Online PR &

James Bentham, Head of SEO Account Management at

Search Laboratory

Maximising Content Performance Through a Strategic Ideation, Creation & Promotion Strategy James Brockbank, Managing Director at Digitaloft

Content and Innovation in a Changing Social Media LandscapeLiam Foy, Head of Social at Bring Digital

Creating Personalised Content Experiences Tim McCloud, Managing and Creative Director & Terri

Lowe, Marketing Manager at TMC Strategic

Communications

Keynote & Roundtable Sessions

Emma WilsonCo-Founder & CEO at Harvest Digital

Emma’s career started as a media planner buyer, where she was identified as a rising star in Media Week’s ‘Thirty under Thirty’ feature. She now works with clients across all areas of our business, search marketing, content marketing, social media and display.

Alongside working at Harvest, she works as a board level advisor for a number of start-up businesses, with a particular focus in marketing technology. Most notably, she was chair of Brainient leading up to their successful sale last year.

Keynote & Roundtable Experts

Sam Jones Managing Director at Tunafish Media (Keynote Speaker)

Sam is the twenty-nine-year-old Managing Director of the award-winning creative social content agency Tunafish Media. Sam has won a number of awards including JCI’s Entrepreneur of the Year 2014 and Insider Magazine’s Young Marketing Professional of the Year 2015. He was also named in Insider Magazines 42 under 42 feature.

Outside of Tunafish, Jones is an ambassador of the charity Forever Manchester and sits on the board Future Pro Manchester. In 2015 he co-founded a weekly soup kitchen called Not Just Soup, which see’s local restaurants cook for the homeless.

Mike Teasdale Co-Founder & Planning Directorat Harvest Digital

He started his career as a copywriter and now focuses on customer segmentation, user experience and content strategy. Outside Harvest he is an Adjunct Professor at Hult International Business School and also helped to set up the IDM’s Award in Digital Copywriting. He has presented at numerous conferences, including three times at SXSW in Austin Texas.

He is an investor and advisor to a number of other businesses including Brainient, toucanBox, Solvasure, Pollen Capital and Race Nation.

Peter YoungHead of Wavemaker ContentAt Wavemaker

Senior digital marketing practitioner with over 15 years’ experience across the digital landscape having worked with brands including Expedia, Thomas Cook, TUI, DFS Barratt Homes.

Voted one of the 15 most influential people in Search by the Drum in 2015, Peter is experienced across the full consumer purchase journey having managed P&Ls as well as teams across PPC, SEO, Affiliates, Display and Paid Social.

A thought leader in his field, Peter has contributed to leading publications including eConsultancy, The Drum, organised leading digital marketing conferences in the UK (Such as Sascon and Bidex), and been a speaker in industry leading conferences such SMX, SES, iGB (Gambling) and Affiliate World.

Kira Feather-StraceyHead of Content and Online PR at Search Laboratory

As Head of Content and Online PR at Search Laboratory, Kira is responsible for leading a team of 29 including project managers, a specialist digital content team, media and online specialists, and events experts.

Kira has over nine years’ experience in digital communications, working with brands such as Jet2, Megabus, Oasis, and Mars. Qualifying initially as a multimedia journalist, Kira takes an analytical approach to content and works closely with brands to maximise digital value from marketing activities.

Simon JonesHead of Digital EngagementAt Wavemaker

From working in one of the UK’s first SEO agencies, founding one of ebay’s earliest and most prolific women’s fashion businesses and developing content solutions for some of the UK’s leading financial brands, Simon’s team develop and activate a wide variety of content based campaigns with touch points right around the consumer purchase journey.

Liam FoyHead of Social at Bring Digital

With over 8 years’ experience working in social media, Liam heads up the social department at Bring Digital. Focusing on business and commercial objectives, Liam’s able to deliver ROI for all clients that are covered. In the past, he has worked with Gumtree, Seagate, Pearson and VisitEngland.

James BenthamHead of SEO Account Management at Search Laboratory

James is the Head of SEO Account Management at Search Laboratory. He leads a team of seven account managers based in Leeds and New York, who are all experts in creating commercially focussed, ROI-driven SEO strategies.

James has been working in SEO for seven years, and draws on his broad experience of national and international SEO to drive the strategic offering of the department, building on the deep analytic insights available from Search Laboratory’s proprietary software tools.

Terri Lowe Marketing Manager at TMC Strategic Communications

Terri has close to a decade of experience in Social Media, Content Marketing and SEO. With a broad range of skills across multiple platforms, Terri has worked both agency and client side, in a range of industries.

With multi-channel knowledge, she has the ability to merge creativity with an analytical approach. Understanding the fast-moving pace of content marketing, influencer relationships and social media, Terri has the natural ability to detect opportunities in the market, whilst cultivating new leads to forge valuable relationships.

James BrockbankManaging Director at Digitaloft

James is Managing Director at Digitaloft, overseeing the agency’s growth and working alongside the team to drive success for clients across SEO and content marketing campaigns. With a background in search marketing; he previously headed up the team at one of the UK’s first SEO agencies prior to launching Digitaloft in 2014.

James is a regular contributor to both Search Engine Journal and the SEM Rush blog, sharing industry insights with the wider search community.

Tim McCloudManaging and Creative Director at TMC Strategic Communications

Tim is a passionate marketeer with over 20 years experience in the creative, branding and marketing sectors. He has a strategic approach and is a natural problem solver, with the confidence to strip back concepts in an approachable and down to earth style to ensure that the right message, not only engages, but also delivers.

Working directly with major brands in the UK, Europe and the USA, such as Siemens, Reebok and BMW, he has assisted both SME’s and large global companies with business development and digital marketing strategies.

Daniel NolanManaging Director at theEword (Official Master of Ceremonies)

Daniel Nolan is managing director of theEword, one of Manchester’s leading independent digital agencies. The agency specialises in working with lifestyle and leisure brands to drive awareness, consideration and purchase intent.

Daniel is the co-chair of pro.manchester’s creative committee, the chairman of the Manchester Publicity Association and has previously been recognised as the Digital, Media or Creative Professional of the Year at the Made In Manchester Awards.

He is a passionate ambassador for Manchester and the North West’s creative, digital and media industries and has hosted and spoken at conferences and events for the likes of pro.manchester, the Chartered Institute of Public Relations, Salford Media Festival, the MPA, Manchester Metropolitan University and many more.

Working with Manchester Metropolitan University, Oldham College and the UTC @ MediaCity, Daniel is also a leading figure locally in setting the agenda for training and retaining the best creative, digital and media talent in the city.

How to attend

If you’d like to attend #DCMANC18 or wish to become

an ‘Official Partner’ at a future event, please contact:

John McCambley, Founder & Chief Producer

+44 (0)7796322894

john@marketing-masterclass-series.com

Further information can also be found on

www.marketing-masterclass-series.com