Digital Leaders Masterclass SeriesSummer 2012

In association with:

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Introduction

“Welcome to the inaugural Digital Leaders Masterclass,

We hope that over the course of these two days you encounter an array of new ideas and resources with regard to the development of innovative digital solutions for application within your organisation.“

Robin Knowles, Founder Digital Leaders Programme

Social Media

@DigiLeaders#DigiLeaders

Presentations will be available on http://slideshare.com/DigiLeaders

Download the Masterclass Booklet at http://www.issuu.com/CivicAgenda

Contact

Martyn DenneyCivic Agenda martyn.denney@civicagenda.co.uk+ 44 (0) 20 7378 0422

Practical InfoIntroduction…………………………………3Timetable…………………………………...4Programme Google...........………….....…………....6 IBM...........….....……….....…………...8 GDS...............………….....……..…..12 Facebook......………….....…………..14Delegate Biographies…………….……….16Upcoming Events…………………………20

Content Table

“We set up Digital Leaders because we passionately believe that sharing knowledge and experience is a key contributing factor to the UK’s future success as a world leading digital nation.

I am looking forward to meeting you all as your host for what should be a fascinating two days of discussion and debate”

Graham Walker, Chair Digital Leaders Programme

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Digital Leaders Masterclass: Timetable of Events 5th July 2012

MASTERCLASS SESSION ONE: GOOGLELOCATION: 1 ST GILES HIGH STREET, LONDON, WC2H 8AG

08:30 DIGITAL LEADERS ARRIVE AT GOOGLE, REGISTRATION AND BREAKFAST

09:00-09:30 FORMAL INTRODUCTORY PRESENTATION GIVEN BY DAVID BLACK, DIRECTOR: LOCAL, B2B, EDUCATION AND GOVERNMENT

09:30-10:00 WORKSHOP 1: ADWORDS

10:00-10:45 WORKSHOP 2: YOUTUBE AS AN ENGAGEMENT PLATFORM

10:45-11:00 BREAK

11:00-11:30 WORKSHOP 3: GET MO

11:30-12:00 WORKSHOP 4: GOOGLE INSIGHTS AND PUBLIC DATA

MASTERCLASS SESSION TWO: IBMLOCATION: 76-78 UPPER GROUND, SOUTH BANK, LONDON SE1 9PZ

12:00-12:30 TRAVEL TO MASTERCLASS SESSION TWO: IBM

12:30 DELEGATES ARRIVE AT IBM

12:45-13:30 LUNCH & NETWORKING

13:30-13:45 OVERVIEW OF THE IBM WORKSHOP BY TIM CROFTS

13:45-15:00 WORKSHOP 1: GLOBAL TECHNOLOGY OUTLOOK

15:00-16:15 WORKSHOP 2: MAKING THE DIGITAL AGENDA REAL

16:15-16:45 AFTERNOON COFFEE

16:45-18:00 WORKSHOP 3: SUCCESSFULLY ADOPTING SOCIAL MEDIA INTO YOUR BUSINESS

18:00-18:30 TRAVEL TO PARAMOUNT RESTAURANT, CENTRE POINT FOR DIGITAL LEADERS MASTERCLASS EVENING EVENT

DIGITAL LEADERS MASTERCLASS DINNERTHEME: INTEL AND ICL SUSTAINABLE CITIESLOCATION: PARAMOUNT, CENTRE POINT, 101-103 NEW OXFORD STREET, LONDON WCA1A 1DD

18:30 ARRIVAL AT PARAMOUNT

18:35-19:30 DRINKS RECEPTION AT THE PARAMOUNT VIEWING GALLERY

19:30-19:35 DIGITAL LEADERS MOVE INTO THE PRIVATE DINING ROOM

19:35-19:45 WELCOME FROM INTEL FOLLOWED BY ROUNDTABLE INTRODUCTIONS

19:45-21:00 THREE COURSE DINNER

21:00-21:15 PRESENTATION ON SUSTAINABLE CITIES

22:00 CARRIAGES

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Digital Leaders Masterclass: Timetable of Events 6th July 2012

MASTERCLASS SESSION THREE: GOVERNMENT DIGITAL SERVICELOCATION: 6TH FLOOR AVIATION HOUSE, 125 KINGSWAY, WC2B 6NH

08:50 DIGITAL LEADERS ARRIVE AT GOVERNMENT DIGITAL SERVICE

09:00-09:15 COFFEE AND WELCOME

09:15-10:00 PRESENTATION 1: GOVERNMENT DIGITAL SERVICE

10:00-10:30 COFFEE AND NETWORKING WITH GOVERNMENT DIGITAL SERVICE STAFF

10:30-11:00 PRESENTATION 2: GOV.CO.UK

11:00-11:30 PRESENTATION 3: DIGITAL POLICY

11:30-12:00 PRESENTATION 4: INNOVATION

MASTERCLASS SESSION FOUR: FACEBOOKLOCATION: 42 EARLHAM STREET, LONDON, WC2H 9LA

12:00-12:30 TRAVEL TO MASTERCLASS SESSION FOUR: FACEBOOK

12:30 DIGITAL LEADERS ARRIVE AT FACEBOOK

12:45-14:00 NETWORKING LUNCH IN THE FACEBOOK CANTEEN

14:15-15:00 WORKSHOP 1: FACEBOOK AS AN ENGAGEMENT PLATFORM

15:00-16:00 WORKSHOP 2: USING NEW TOOLS TO ENGAGE CITIZENS

16:00-16:30 COFFEE BREAK

16:30-17:30 WORKSHOP 3: ECONOMIC IMPACT IN EUROPE

17:30 DIGITAL LEADERS DEPART

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5th July 8:30am-12:00pm

Society now spends an increasing amount of time connected online and it is up to government and business to react appropriately in order to effectively engage with key target audiences. The purpose of today’s workshop at Google is to give delegates a practical insight into how growth, innovative engagement and efficiency gains can be realised through the appropriate application of digital technologies.

08:30 Breakfast

09:00 Introduction from David Black

09:30-10:15 Workshop 1: AdwordsPresenter: Emma Thorn

This session will initially begin with a strategic overview of the nature of the Digital Economy today and the challenges that organisations are currently facing in the online sector, before a discussion begins on how Google is actively helping to support business online. A question and answer session will follow which will enable delegates to ask about the initiatives, services and products which Google have created and how these might reasonably be applied throughout different sectors.

10:15-11:00 Workshop 2: Youtube as an engagement platformPresenter: Anais Hayes

Social media is opening up vast opportunities to reach and influence large audiences and this session aims to explore the impact that Youtube can have as a tool for political and business engagement. Exploring case studies of how businesses and politicians are currently using the Youtube platform, this session will provide an opportunity to witness best practice and learn about the key aspects behind the creation of successful engagement strategies.

11:00-11:30 Workshop 3: Get MoPresenter: Joel Lohrey

With a rising proportion of the UK population increasingly accessing the internet on the move via their smartphones, it is imperative that businesses create and maintain websites which are mobile friendly. Websites designed for the small screen and which place a premium on accessibility can help business further connect with customers.

With this in mind the session will take an interactive focus as delegates are introduced to Get Mo, an online resource which helps identify exactly how mobile friendly any website is. Delegates will then be invited to use the resource in order to assess how mobile friendly their company website is and reports will be produced which can be taken away.

11:30-12:00 Workshop 3: Google Insights and Public DataPresenter: Nicola Arnold

This session will adopt an interactive focus as delegates are introduced to both Google Insights and Google Public Data Explorer. Google Insights for search provides detailed information on the search terms that users have been entering into the Google search engine and can superimpose a visual representation of the popularity of particular search terms onto a physical map of a local community. The Google Public Data Set is designed to enable users to take large data sets and make them more palatable for public consumption by turning the data into more visually appealing formats and posting it online.

These resources are designed to empower citizens and businesses by providing them with access to smart and innovative data sources that will support increasingly informed and evidence based decision-making based on data-driven facts.

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David Black, Director: Local, B2B, Education & Government

David is Director of Local, B2B, Education & Government for Google UK & Ireland. David and his team focus on helping UK and Ireland businesses in these categories make the most of the Internet. He joined Google in 2011 as Director of Online Sales for UK & Ireland, working with mid-market businesses to accelerate their growth online. Before joining Google, David spent much of his career in media and digital, with particular interests in commercial development, sales and strategy. He spent over 10 years at Trinity Mirror plc, Britain’s biggest newspaper publisher, in a number of senior commercial roles, including Group Director of Digital Publishing. Prior to that, he worked at Virgin, leading several launches of new sites and services for Virgin.Net.

David holds an MA from Oxford University, where he read Philosophy, Politics and Economics at Magdalen College. He has served on the Board and Executive Committee of the UK Association of Online Publishers, and as the Chair of the IAB Ireland Search Council. He lives in North London, where he grows his own food.

Joel Lohrey, Industry Head: Education, Non-Profit and Government

Joel was raised and educated in Australia, before moving to London at the beginning of 2011. He holds a Bachelor of Science degree majoring in Biology and a Bachelor of Law from the University of Wollongong.

Joel started his career as a corporate lawyer working for Australia’s largest law firm, Clayton Utz. Soon disillusioned with the long hours, he moved into consulting initially, before joining Google in 2006.

Joel’s career at Google has seen him partner with businesses to help them develop and deliver on their digital ambitions. His client base runs the spectrum, from Mum and Dad business through to large multi-nationals, across a variety of sectors.

More recently Joel has been responsible for Google’s Education, Non-profit and Government advertising business in the UK. He is tasked with leading the go-to-market strategy, coaching a team of amazing Googler’s and helping Google’s most important clients navigate the increasingly complex world of digital advertising. Follow Joel on twitter @JoelLohrey

Anaïs Hayes, YouTube: Google Media Solutions

Anaïs is a media specialist who has spent the past 10 years helping brands get the most out of digital. She has worked on award-winning projects for numerous familiar brands, from Nike and First Direct to T-Mobile. Her background in video, mobile and social media has enabled her to create innovative, cross-platform campaigns for leading companies across the globe.

Emma Thorn, Senior Programme Manager

Emma Thorn is a Senior Programme Manager for Google in the UK, and runs the Getting British Businesses Online campaign. She started the project in 2009 and since then has helped more than 200,000 British businesses online. Before joining Google in 2009 Emma worked for Enterprise UK for 3 years delivering campaigns for people who wish to start and grow their business. Before that she worked for the London Development Agency focusing on developing local government campaigns for small businesses. Emma herself is co-founder of a business called Chesamel Communications, a marketing communications consultancy that implements digital and traditional brand campaigns for premium brands.

Emma graduated from Hull university (BA Hons International Business) and London School of Marketing (Post Grad Marketing). Outside work Emma likes to horse ride, run and help small charities develop their marketing strategies.

Nicola Arnold, Industry Analyst: Education, Non-Profit and Government

After graduating with a Politics & Philosophy degree from the University York, Nicola embarked on the Teach First leadership development scheme. She spent two years teaching Business, Economics and Citizenship at a challenging secondary school in London, and then left to join Google to work as an analyst focussing on the Education, Non-Profit and Government sectors. This involves working with clients to solve strategic problems through data and analysis, and providing insights that help inform business decisions. Outside of work Nicola enjoys photography (especially Instagram!), yoga and Mexican food (but never fajitas!). Follow Nicola on twitter @NicolaArnold

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5th July 12:30pm-18:00pm

Smarter Planet encompasses a world that is becoming increasingly informed, interconnected and intelligent while recognising that the pressure on governments to make better choices, deliver results and demonstrate accountability is intensifying. There are new dynamics in the relationships between citizens, organisations and their governments. In the UK, the transformation of government digital services will guide how people choose to interact with both government and business. It will determine what they value about those relationships and the organisations they decide to trust. By seeking to engage citizen’s in new ways, there an important opportunity to foster innovation, employment and new economic growth while increasing revenues and reducing costs.

Today’s session explores the future technologies that will impact the digital agenda and how IBM is responding and helping clients worldwide with social media adoption.

12:30 Digital Leaders Arrive at IBM

12:30-12:45 Welcome and Introductions led by Anu Khurmi

12:45-13:45 Lunch, Networking and an overview of the IBM workshop led by Tim Crofts

13:45-15:00 Workshop 1: Global Technology OutlookPresenter: Dr Peter Waggett

This session looks at technology horizons and how they shape IBM’s research and development activities which are captured in reports such as the Global Technology Outlook (GTO). The GTO provides a 10 year outlook for technology and its impact on business and society. Dr Waggett will share some key insights on how current business and technological capabilities will be transformed as new, innovative technologies continue to emerge, with a particular focus on the digital agenda.

15:00-16:15 Workshop 2: Making the Digital Agenda Real Presenters: Gary Bacon, Martin Saunders and Paul Fryer

This session looks at examples of how two organisations are embracing a digital strategy to deliver value and enhance the user experience. The case studies are the Wimbledon tennis championships and IBM itself. There will be the opportunity to see a number of demonstrations including the SMART solution which is providing real-time sentiment analysis and insights into group behaviour by monitoring and visualising open source information on a global scale.

16:15-16:45 Afternoon Coffee

16:45-18:00 Workshop 3: Successfully Adopting Social Media into your Business Presenter: Stuart McRae

This session looks at what it takes to become a successful social business and the associated impact on users and organisations. It examines the strategic implications beginning with the reasons for adoptionas well as exploinge the various tools, techniques and frameworks that support the business change.

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Gary Bacon, Marketing Leader, IBM Public SectorGary Bacon is Marketing Leader for IBM Public Sector in UK. He is responsible for IBM’s overall marketing in this market segment, covering the complete IBM portfolio of services, hardware and software offerings. Gary leads a team of Marketing brand specialist and provides business direction working with client teams in Public Sector.Previously Gary spent three years managing IBM’s Global strategic partner relationships with organisations such as SAP and Oracle and other System Integrators. Prior to this he spent 6 years in IBM’s EMEA Software organisation as Marketing Leader for IBM Software business managing strategy and campaign execution across Europe.

Dr Peter Waggett, Emerging Technology Programme LeaderDr Waggett has been running the Emerging Technology Programme since 2001. During his time the programme has delivered over 300 significant engagements for clients to address challenges around new and emerging technologies. These include the first ‘pay as you go’ car insurance systems, interactive TV systems and mobile phone based banking and commerce systems. His research interests include social media and it’s applications and he chairs the steering group involved with one of the EPSRC Dot.Rural hubs. He has been an advisor to the UK’s Chief Scientific Officer on Biometric technology and chairs the BSI’s Biometric Working Group. He is heavily involved in understanding the impact of emerging, innovative and disruptive technologies on existing technical and business models. Follow Peter on twitter @Waggo

Anu Khurmi, IBM Public SectorAnu moved to public sector seven years ago from IBM’s financial services industry. She is responsible for developing IBM’s business across the Home Office and Police. Since joining Public Sector, Anu has been an active participant in government and industry consultation groups. She is a Patron of Intellect’s Young Professional’s Network which she founded in 2007 and is a member of the Parliamentary Internet, Communications & Technology Forum and IBM UK Women’s Leadership Council.Last year Anu was appointed as the Industry Vice-Chair of the EURIM e-Crime and Cybersecurity Group, Youth Engagement, and launched the highly successful Cyber Champions initiative. The programme recognises the importance of maintaining a positive digital footprint early and provides e-Safety workshops in schools across the UK, mobilising young professional volunteers, government stakeholders and partners from industry and academia.

Stuart McRae, Executive Collaboration & Social Business EvangelistStuart McRae is an Executive Collaboration & Social Business Evangelist, responsible for briefing executives and IT strategists on the business value organisations can realise from the latest exceptional web and work experience solutions. He is particularly focused on the business impact of emerging technologies such as Social Computing, Mobile Devices and Cloud Computing. He also acts as executive sponsor for key customers and partners, helping them to maximise the business value they derive from the IBM Social Business solutions they deploy.Stuart is involved in many industry bodies, including Guide Share Europe, EEMA and the IETF. He is currently on the board of EEMA and is an EEMA Fellow. His many speaking engagements include The Role of Social Media in Government in Transforming Government 2010; Social Business at the International Conference on Weblogs and Social Media at Trinity College, Dublin; Successfully Driving Social Web Experience Adoption at the Exceptional Web Experience Conference in Berlin. He also delivers an annual guest lecture on Knowledge Management 2.0 at Loughborough University. Follow Stuart on twitter @smcrae

Tim Crofts, Defence & Public Safety Industry Leader Tim Crofts is IBM’s Defence & Public Safety Industry Leader with sales and relationship responsibility across IBM’s business with the MOD, Home Office, Ministry of Justice, Police, Security Services and other agencies. Tim has been in this role for 6 months where previously he led and managed our business with the MOD in particular in on corporate programmes and supporting functions such as DII, DRMP, Civilian HR, Estates and with a number of Prime Contractors and Systems Integrators. Tim also led on IBM’s Strategic Relationship process as part of the MOD’s Key Supplier Programme and is taking a keen interest in MOD Sustainable Procurement. Tim has worked across Public Sector and IBM’s Global Technology Service business for last 10 years where he has focused on selling IBM’s Infrastructure Services to all segments of Public Sector including Other Government Departments, Local Authorities and other agencies. Tim joined IBM directly from University as a Business graduate and has now been in the company for 15 years.

Paul Fryer, Workforce and Field Enablement Leader With over 28 years experience in the IT industry Paul has had major roles in Sales, PR and Marketing. His current role as Workforce and Field Enablement Leader is helping drive transformational initiatives within IBM. He leads a team of professionals with the aim of ensuring that the 2500+ client facing IBM sellers in UK and Ireland have the right skills and knowledge to satisfy our clients needs in a smarter social world.

Martin Saunders, Technical Professional - Enterprise Content ManagementMartin works in the technical profession team specialising in enterprise content management across different industries. He is part of the IBM team that developed the social media pilot which is currently being deployed at the Wimbledon tennis championships, and will be demonstrating this particular resource in the workshop today.

Digital Leaders Masterclass DinnerTheme: Sustainable Connected CitiesHost: Intel

6.30 pm

6.35 pm

7.30 pm

7.35 pm

7.45 pm

9.00 pm

10.00 pm

Arrival at Paramount Drinks reception at the Paramount Viewing Gallery Digital Leaders move into the private dining room

Welcome from Intel followed by round table introductions

3 Course Dinner

Presentation on Sustainable Cities

Close

Location: Paramount, Centre Point,

101-103 New Oxford Street, London

Evening Running Order

Digital Leaders Masterclass DinnerTheme: Sustainable Connected CitiesHost: Intel

Sustaining Sustainable Behaviours

City as a Platform

Harnessingthe

Invisible City

Health & Wellbeing

Citizens & Community

Energy Systems

Water &Waste

Built Environment

Transport Pollution

Enabling Connected Communities

Integrated Urban Services

Privacy, Trust & Security

Policy + Business Models

•How can technologies help make cities more “aware and adaptive” by harnessing user and city infrastructure data?

•How do we protect privacy in a city of a billion sensors?

•Can technologies embedded in communities and daily practices help ‘sustain sustainable behaviors’ through

meaningful visualizations and feedback about resource usage to individuals and groups?

•How do we build adaptive resilient sensing infrastructures in key areas such as water and energy provision that

canimproveefficiencyofservicedelivery?

Inte

l Coll

aborative Research Institute

- Sustainable Connected Citi

es -

For more information contact: david.k.prendergast@intel.com

The urban population is expected to increase from 3.6 billion people in 2011 to 6.3 billion in 2050

On average, larger U.S. cities produce more wealth and innovation per capita than smaller ones

Cities consume two thirds of the World’s energy and contribute to 70% of its greenhouse gas emissions

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6th July 9:00am-12:00pmThe Government Digital Service (GDS) as part of the Cabinet Office is tasked with transforming government digital services. Established in response to Martha Lane Fox’s report, ‘Directgov 2010 and beyond: revolution not evolution’, the core purpose of the GDS is to ensure the Government offers world-class digital products that meet the needs of people today.

Today’s session will offer an opportunity to hear about the guiding principles of the GDS and how it aims to increase the overall quality of user experience when accessing government services online. Delegates will hear about the development of the single government domain (GOV.UK), alongside the work being done to ensure that driving an online channel shift leaves no-users behind. With users now increasingly accustomed to high quality web services, the session will close with a discussion relating to how Government departments are utilising agile technological solutions in order to better meet business challenges.

09:00 Welcome and Introductions led by Abby Peel

09:15-10:00 Presentation 1: Government Digital ServicePresenter:Abby Peel

This session will introduce the Government Digital Service and the key implications of the Digital by Default Strategy which came out of the government’s response to Martha Lane Fox’s report. The first implication is that government itself needs to become digitally minded in order to deliver the standard of service which users have grown accustomed to based on their continually evolving online interaction with businesses and commercial services. The second implication is that, as digital by default comes into effect and the scale of government service provision dramatically expands it will be essential to maintain the quality of user experiences and standards of user satisfaction as more and more individuals start accessing these services.

10:00-10.30 Coffee break & Meet and GreetPresenter: Emer Coleman

10:30-11:00 Presentation 2: Gov.UKPresenter: Sarah Prag

With businesses continually developing online strategies in order to better reach their customers, government must follow, if it is to become truly Digital by Default. This session will explore the rationale and development behind the single government domain which aims to deliver simpler, clearer and faster services for users and savings and innovation for government.

In order to encourage the public to switch off from traditional forms of access to public services it is vital that the needs of users are placed at the forefront of the development of new government digital initiatives, and this session will offer a timely opportunity to hear about how the development of single government domain has managed to factor in as much user feedback as possible.

11:00-11:30 Presentation 3: Digital PolicyPresenter: Bob Kamall

The Government’s adoption of the Digital by Default strategy raises the challenge of ensuring that public services are easily accessible for all those who are entitled to them. Whilst online public services are designed to be increasingly user-centric, innovative and efficient, there is a responsibility to ensure that help is available for those users who rely on public services but are not familiar with operating online so that they too have the opportunity to access increasingly high-quality services.

This session will offer an opportunity to hear how the Government Digital Service is tackling Digital Inclusion so that everyone has the ability to utilise increasingly innovative online services.

11:30-12:00 Presentation 4: InnovationPresenter: Mark O’Neill

This session will explore how the application of innovative and agile digital solutions across the government is helping to improve the ability of individual departments to meet particular business challenges in a quicker and more effective manner. Led by Mark O’Neill, who was responsible for the creation of the e-Petitions website, this session will explore how technological solutions such as cloud computing have been integrated into public sector operation enabling new innovative modes of interaction to take place between Government, suppliers and users alike.

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Emer Coleman, Deputy Director of Digital Engagement

Emer is the Deputy Director of Digital Engagement for the Government Digital Service, and she has been in this role since December 20121. Prior to this, She worked at the GLA responsible for the development of the London Datastore a project to release all of London’s public sector data into the public domain.

Emer’s background spans Communications, Journalism, Social Media, Arts and Culture, Open Data, Public Sector Policy and Organisational Change. She holds a BA in History and Sociology from University College Cork and an MPA from Warwick Business School. Emer was named in Wired Magazines Top 100 Digital Power Influencers List 2011 and recently served as a judge for the Rockerfeller Foundation 2012 Innovation Challenge Decoding Data. Follow Emer on twitter @emercoleman

Specialties: Communications, Social Media, Open Data, Public Policy, Organisational Change.

Bob Kamall, Senior Policy Advisor

Bob Kamall is a Senior Policy Adviser working in the Government Digital Service (part of the Cabinet Office) where he works on Digital Policy in general and leads work on tackling Digital Inclusion.

He has worked on the Public Service Reform agenda for the last ten years with a focus on e-Government and Digital Public Services; often working with stakeholders in Government Departments, Local Authorities, or Third Sector organisations. Bob has a BSc (Hons) in Technology (including Diplomas in Systems Practice and Information Technology) from the Open University; and a MA in Public Services Management from the London Metropolitan University. Follow Bob on twitter @bkamall

Mark O’Neill, Head of Innovation

Mark O’Neill is responsible for the delivery of rapid, agile solutions to business needs - ePetitions, the Mutuals Information Service, GPS portal, G-Cloud Cloud store 2, QDS web apps. He advices and support to departments on finding different, faster, better ways to meet business challenges.

Building capability and capacity in terms of both people, and reusable platforms and components Mark was previously CIO for DCLG, DCMS and London 2012. He started his civil service career in the Home Office working on Criminal Justice IT, building very high volume/availability transaction processing systems for the police. He spent four years working on EU and international policy issues in Brussels, Paris, Berne and Toronto. Mark works with the Government Procurement Service, SMEs and startups to encourage new business models and challenge current approaches to delivery. Follow Mark on twitter @marxculture

Abby Peel, Community Lead, Digital Engagement

Abby is the community lead for the Government Digital Service, and works in Emer Coleman’s team. She manages a number of communities for GDS, coordinates speaking events for GDS staff as well as coordinating GDS visits for overseas Governments and key speakers.

Previously Abby worked in Cabinet Office Strategic Communications and was the Procurement Marketing & Stakeholder manager for the Office of Government Commerce. Prior to working in Government, Abby spent 13 years working in communications within the retailing sector.

Sarah Prag, Product Manager, GOV.UK mainstream

Sarah is a Product Manager within the Government Digital Service, with particular responsibility for delivering the core mainstream offer - meeting the common needs of both citizens and businesses.

Prior to this, Sarah was a digital consultant. Sarah has spent 13 years working with digital, initially as one of the original eBay UK team, then for the BBC, latterly as a freelance consultant, and now as a Product Manager in the new Government Digital Service team.

She is motivated by using appropriate technology to meet real needs, and making that as enjoyable an experience as possible for all involved! Follow Sarah on twitter @SarahPrag

Specialties: Product Management, Stakeholder Management, Digital strategy & planning, Project Management, Change Management (esp moving teams towards digital)

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6th July 12:30pm-17:30pm

With the social web playing an increasingly dominant role within society as a tool through which people are able to connect with each other, the purpose of this Facebook workshop is to gain an understanding of how organisations from across all sectors can use this platform to reach out to new audiences, become better informed of consumer preferences and integrate that knowledge into decision making.

With a practical focus this workshop will utilise case studies and examples of best practice to highlight the impact that the Facebook platform can have in helping organisations become increasingly effective in responding to the needs and tastes of consumers.

12:30 Arrival at Facebook

12:45-14:00 Networking Lunch in Facebook Canteen

14:15-15:00 Workshop 1: The Facebook PlatformPresenter: Karla Geci

This session will offer an introduction into the background of Facebook as a tool for political and civic engagement before going on to consider how businesses might go about using the Facebook platform to reach out to key target audiences. Using case studies as a guide the session will also consider how the results of online social interactions can be fed back into the decision making process so that businesses can make increasingly informed decisions in light of greater awareness of evolving user preferences and tastes.

15:00-16:00 Workshop 2: Using new tools to engage citizensPresenter: Elizabeth Linder

Facebook will discuss a current initiative which they are running, designed to help small businesses grow using the Facebook platform. Case studies will be explored which outline the operation of companies which are entirely based on the platform itself, as well as a broader explanation of the importance of boosting overall ICT capabilities within society. This will help individuals, not just to start their own businesses, but also to help them grow and expand those operations using the most effective online techniques and approaches.

16:00-16:30 Coffee Break

16:30-17:30 Workshop 3: Economic Impact in EuropePresenters: Rosa Birch & Simon Milner

An overview and short history of the Facebook platform will be given in this session before the Facebook platform team explain the dynamics of how businesses are currently using Facebook to reach out to new audiences. The platform team will go beyond just the Facebook page product and talk about the specific technical integration and applications that companies are building for use on the site itself. The session will end with an oversight into the future possibilities associated with the social web and how user behaviour might change as a consequence.

17:30 Digital Leaders Depart

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Simon Milner, UK and Ireland Policy Director, Facebook

Simon Milner is Facebook’s first UK and Ireland Policy Director, responsible for issues such as privacy, safety and advertising policy. He joined the company in January 2012. He previously held senior roles with BT, most recently as Director for Group Industry Policy, where he was responsible for policy development, articulation and advocacy on communications industry issues. Before BT, Simon worked for the BBC, including holding the position of Secretary, responsible for the Corporation’s governance and accountability, advising the Chairman and Director-General on a range of strategic, regulatory, managerial and governance issues.

Karla Geci, Head of International Media, Strategic Partner Development, Facebook

Karla works with broadcasters, media companies and content owners who want to leverage the Facebook Platform to build social applications and experiences on 3rd party web properties and Facebook Pages.

From 2007 to 2009 Karla was Director of Marketing at Bebo where she drove strategic marketing partnerships with media owners and publishers.

Prior to Bebo, Karla spent six years at RealNetworks as the European Marketing and PR Manager working across their mobile, software and digital music verticals, launching enterprise products and consumer services.

Karla is originally from the US where she received a BSBA from the University of Pittsburgh, College of Business Administration. She has lived and worked in the UK since 2001.

Rosa Birch, Public Policy Associate Manager, Facebook

Rosa Birch works in Facebook’s European, Middle East and Asia Public Policy team concentrating on UK Policy relationships. Rosa works closely with a wide range of charities and NGOs providing expertise on setting up, maintaining and maximising a presence on Facebook. She joined Facebook in June 2010. Follow Rosa on twitter @rosabirch

Elizabeth Linder, Politics & Government Specialist Europe, Middle East & Africa

A California native, Elizabeth joined Facebook four years ago during the very week the company reached its 100 million active user milestone. After working with a small but growing team to build Facebook’s public relations strategy in Australia, Canada, Europe, India, and Japan, Elizabeth moved across the Atlantic, where she developed the government & politics outreach program across the Europe, Middle East & Africa region and now serves as Facebook’s global governance strategist. Elizabeth liaises with government agencies, public administrations, political figures, and think tanks across the region at the local, national, and international levels to chart out effective strategies for 21st-century leadership, digital diplomacy and transparent and open government initiatives in a social media era.

Prior to joining Facebook, Elizabeth focused on politics and education at YouTube as part of Google’s Global Communications & Public Affairs team. A scholar of French and Italian history, language and literature who wrote her thesis on the nineteenth-century metropolis, Elizabeth graduated Phi Beta Kappa from Princeton University. She currently resides in London.

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Digital Leaders’ Biographies

Martin Cantor, Executive Officer to the Chief Executive, Barnsley MBC

Educated at Cambridge and Oxford Universities, Martin Cantor spent the first seven years of his working life delivering laundry, during which time he was involved in a wide range of trade union activities. In the early 1980’s he helped establish a network of TUC Unemployed Centres, where he was also Secretary and Vice President of the European Network of the Unemployed.

Next he worked on European, regional and regeneration policy for the UK’s mining and older industrial regions and ran EUR-ACOM, the European Association of Mining Communities.

In 2005 he went to work at Barnsley Council. As Executive Officer to the Chief Executive he has a wide ranging role which includes co-ordinating the digital agenda.

He is Secretary of the South Yorkshire Public Sector e-Forum, developing joint public sector strategies to make the most of developments in ICT, and Programme Co-Director for the Sheffield City Region Local Enterprise Partnership’s Tech City Programme.

He has been at the forefront of the drive to digital inclusion, leading South Yorkshire’s digital inclusion programme Making IT Personal, Director of its ESF-funded Joining the DOTs project, and initiating Totally Online Barnsley, the campaign to make Barnsley the first place in Britain where the entire population are digital natives.

His spare time is devoted to his wife, two step-daughters, two dogs and playing bridge. Follow Martin on twitter @martincantor

Adrian Goodall, Senior eAccessibility Policy Adviser for Minister of Communications at Department for Culture, Media and Sport

Adrian is Senior Digital Inclusion Policy Advisor at the Department for Culture, Media and Sport and previously held a position as Senior Digital Inclusion Policy Adviser at Department for Business, Innovation and Skills.

David Dinsdale, e-Government Product Director, Atos

David is a closet techie – started his career in programming / IT training / tech support and still reads science fiction novels. His best night out involved Chris Date (of Codd & Date), a bottle of red wine and a slightly blurred conversation about the merits of relational ‘v’ codasyl database models. He is co-inventor of two patented workflow technologies and specialises in innovation methodologies. More recently, David has led technology start-ups (one sold to Microsoft), businesslink.gov.uk and currently leads on e-Government for Atos. Proudest moments include getting customer satisfaction on biz.gov to be greater than amazon.com and finally working out the rules of War Hammer with his son. Follow David on twitter @ddinsdale2000

Rohan Grove, Private Pensions Policy Team Leader, Department for Work and Pensions

Rohan has been a civil servant for ten years working in a range of roles across Whitehall before specialising in advising on social policy in the Department for Work and Pensions. In his current role he advises Ministers on how to best engage consumers and remove market inefficiencies related to the increasing prevalence of dormant occupational pensions. Within DWP Rohan has been involved in a range of welfare reform change programmes, has experience leading work in communications and customer research as well as being Private Secretary to the Secretary of State. Previous experience includes working on changes to company law and innovations to support social enterprise at the DTI. Rohan has a BSc in Economics from the University of Warwick.

17

Digital Leaders’ Biographies

Robin Knowles, Director of Civic Agenda and Founder of the Digital Leaders Programme

Robin Knowles is Founder and Managing Director of Civic Agenda and has been the driving force behind its core areas of expertise: e Inclusion; Digital Government; Accessible Technology; Public Libraries; and Creative Industries. He is passionate about equipping leaders, policymakers and opinion-formers with evidence, new thinking and connections and has built up an strong network across these domains in the UK and across the EU.

As a well-known curator in the digital space Robin has founded a number of high profile annual events and conversations attracting top level participants in the fields of policy development and strategic agenda setting. These include the National Digital Conference; the Digital Leaders Programme and the European Congress on E Inclusion. Robin has also recently launched Civic Agenda EU to support a new client base in Brussels. Follow Robin on twitter @civicagenda

Phil Miles, Director, Regeneration & Communities for Affinity Sutton

Phil is Director of Regeneration & Communities for Affinity Sutton. Affinity Sutton is one of the UK’s largest social landlords with 60,000 properties in 120 Local Authorities. As such they house many of the most excluded households in the country.

Phil is responsible for Affinity Sutton’s Community Investment programme which aims to help people into work and training, tackle debt, poverty and digital exclusion, and build stronger communities. Last year the programme won Business in the Community’s national ‘Award for Excellence’ for ‘Building Stronger Communities’. Each year the programmes support over 300 projects supporting 5,000 people. They recently established a Community Foundation with an endowment of £50m to provide long term support for their programmes. Affinity Sutton see digital exclusion as a key barrier for residents and have a number of programmes designed to address it under their ‘Get Connected’ programme. They are interested in new approaches to move the organisation and their residents closer to a position of ‘digital by default’.

Phil is on a DWP working group looking at the introduction of Universal Credit which will have to be done on-line.

Colin Mackenzie, Contract Director, the Information Standard

Colin has been the Contract Director at the Information Standard since July 2011 where he is responsible for the overall delivery and growth of the scheme across the health and social care landscape. Previously he was Director of Communications and Digital Engagement at NHS Choices, where he was responsible for Internal and External Communications, Research and Insight, User Experience, Marketing and Content Syndication.

Prior to Choices he worked for the UK’s largest retailer for 24 years in a variety of roles, laterally as Head of Internet in their Financial Services division.

Colin lives in Biggleswade, Bedfordshire and is married with 2 boys. When he is not working he can be found on the golf course or refereeing on the rugby pitch.

Marketa Mach, CEO, Go ON UK

As CEO for Go ON UK, Marketa is responsible for leading a radical cross-sector partnership committed to boosting the digital capability of UK SMEs, charities and the final 8.1 million offline adults.

She has joined from Apple Inc. where she was Head of Digital for EMEIA after having played in the digital space for over a decade. Her previous experience includes various strategic leadership roles in the digital arena, working across a variety of blue chip clients including: Land Rover, Microsoft, Glenfiddich, Motorola, Vertu, Santander & Littlewoods. Follow Marketa on twitter @marketamach

18

Digital Leaders’ Biographies

David Mortimer, Age UK

David Mortimer is the Head of Digital Inclusion at Age UK. He is responsible for devising and implementing a strategy to ensure that those in later life can enjoy the benefits of online technology by developing the organisation’s capacity to deliver the right support for older people.

He manages a number of UK-wide programmes including the Digital Inclusion Network, consisting of more than 200 partner organisations delivering support to get online, and Connect with IT, a comprehensive digital inclusion campaign involving itea & biscuits week, myfriends online week, Internet Champion of the Year; and IT volunteering.

David joined Age UK in August 2010 from Digital UK, the company responsible for digital TV switchover where, as Head of Consumer Affairs, he was responsible for devising and delivering outreach to older people and other potentially vulnerable groups to ensure switchover passed smoothly. He has previously worked at the BBC, ITV, Channel five and in numerous charities, and is a qualified lawyer (in Scotland).

Kevin O’Malley, Manager,Connecting Bristol

Kevin O’Malley is Manager of Connecting Bristol, Bristol City Council’s Digital Partnership. He is an experienced web developer, a PRINCE2 Practitioner and a member of the British Computer Society. He has a particular interest in usability, accessibility and eDemocracy. He is a recovering Archaeologist and worked on the excavation of the earliest domesticated dog remains at Hayonim Terrace in Israel.

Dan Mount, Head of Policy & Public Affairs, Civic Agenda

Dan is Head of Policy & Public Affairs at Civic Agenda. He has worked for the last six years at the House of Commons acting as a senior advisor to several UK Members of Parliament on ICT/telecommunications policy issues, specifically in relation to digital inclusion, online crime and the use of ICT in effective public service delivery. He has acted as speechwriter for the Chair of the Parliamentary Information Technology Committee, the Chair of the UK Internet Governance Forum, and the Chair of the Information Society Alliance (EURIM) – as well as producing material for the Speaker of the House of Commons and key Ministers. These roles have also required building engagement with international stakeholders including the Congressional Internet Caucus in Washington DC, the United Nation’s Internet Governance Forum, and the European Internet Foundation.

He has extensive experience working in a cross-party context whilst managing key stakeholder relationships with government, private sector, trade associations, NGOs and charities. Prior to attending university in the UK, Dan spent the previous 16 years living in France, Switzerland, Germany and the United States.

Nemash Patel, Online Business Specialist, Sovereign Housing Association

Nemash Patel has been an integral part of online business services at Sovereign Housing Association for the last 7 years. He is currently an Online Business Specialist, with his key focus being the development of a resident portal, which will help improve access to housing services and developing different social media tools to provide better customer service to residents. He is a keen advocate of Digital Inclusion and is a member of the Social Housing Digital Strategy Group.

Nemash has a degree in Computer Systems for Business and has worked as a Business Analyst, Project Manager, Web Media Manager and Online Business Specialist for leading businesses. He started his professional career in the retail sector with Harrods, working on a range of business solutions across a variety of projects.

Throughout his career he has developed a range of combined IT and business skills. He has an active passion for new media and social media and has been involved with a range of important projects. He also raised £25,000 for the Disasters Emergency Committee (DEC) in aid of Tsunami appeal, effectively liaising with partners and using social media and other business links to arrange a charity evening, and working to a very tight deadline. Follow Nemash on twitter @Nemash

19

Digital Leaders’ Biographies

Graham Walker, Chair of Digital Leaders and Advisor to the UK Digital Champion and Go ON UK

Graham held the post of Director for Digital Delivery at the Cabinet Office from August to December 2010 where he was heading up the Government’s policy and strategy work on digital delivery in the public sector, also looking at the role of digital to deliver efficient and transparent services.

Graham is now Advisor at Go ON UK, supporting the policy and strategy work behind the UK Digital Champion, working to deliver a 100% networked nation. Graham has previously been a Managing Partner for a consultancy business as well as a former Director of Strategy for the Office of e-Envoy at the Cabinet Office. Follow Graham on twitter @grahamcwalker

Gavin Sheppard, Marketing director, Media Trust and Community Channel

Gavin Sheppard is marketing director at the communications charity Media Trust and it’s national digital TV and online channel, Community Channel. He leads the organisation’s marketing and communications services, including training and resources, media volunteers and Press Association partnership Community Newswire, and is also responsible for customer relationship management, brand, engagement and marketing strategy across the organisation.

In 2009 he launched Media Trust’s pioneering digital media work with communities across England, Community Voices, which is currently working throughout the UK. He has more recently also led on the development of a UK-wide citizen journalism network, which will support the production and distribution of quality local news over the next three years.

Having studied design and communications, Gavin spent several years working in agencies, before joining St. John Ambulance as Head of Marketing, responsible for developing the regional commercial businesses (in training, medical and social care services) and for public and media relations. Before leaving the organisation in 1999, he managed a major national strategic review of its fleet of front line vehicles and transport businesses. He spent five years at the Chamber of Commerce, responsible at board level for overseeing marketing, communications and development of the organisation’s significant commercial training, membership and international trade divisions. During this period he oversaw the organisation winning national accolades, including recognition in the B2B brand of the year awards. In addition to his ten years’ senior commercial, marketing and communications experience, Gavin has been a non-executive director of a rural community council and an advisory board member at the Government’s Business Link service, has written about and commented on marketing, communications and news issues for national publications, and has chaired a number of marketing groups, forums and conferences. Follow Gavin on twitter @GavinMediaTrust

Martin Wilson, Policy Director and Deputy CEO, Go ON UK

Martin Wilson is Go ON UK’s Policy Director and Deputy CEO. He was previously the BBC’s Head of Media Literacy where he launched campaigns like First Click and Give an Hour. Martin is a trained journalist who began his career in regional newspapers, moved to BBC television news and then produced investigations for Newsnight and Panorama. He is an award-winning documentary director for BBC arts, history and science programmes. He has also been an Executive Producer and Head of Development for BBC Current Affairs.

2012/2013 programme

Digital Leaders Summer Masterclass 5-6 July 2012, Google, IBM, GDS, Facebook

Digital Leaders: Briefing 1October 2012, BIS, followed by a Reception at the House of Lords

Channel Shift LiveNovember 2012, BIS, followed by a Reception at the House of Commons

Digital Leaders Autumn Masterclass November 2012, Central London.

Digital Leaders: Briefing 2December 2012, BIS, followed by a Reception-venue to be confirmed

Digital Leaders Annual LectureJanuary 2013, Atlee Room, Portcullis House

Digital Leaders Spring Masterclass February 2013, Central London

Digital Leaders DinnerMay 2013, Central London (National Digital Conference 2013)

For further information about the Digital Leaders Programme please contact Martyn Denney by email at martyn.denney@civicagenda.co.uk or by phone on 020 7378 0422.

www.digitalleaders.co.uk @DigiLeaders #DigiLeaders

2012/2013 programme

Digital Leaders Summer Masterclass 5-6 July 2012, Google, IBM, GDS, Facebook

Digital Leaders: Briefing 1October 2012, BIS, followed by a Reception at the House of Lords

Channel Shift LiveNovember 2012, BIS, followed by a Reception at the House of Commons

Digital Leaders Autumn Masterclass November 2012, Central London.

Digital Leaders: Briefing 2December 2012, BIS, followed by a Reception-venue to be confirmed

Digital Leaders Annual LectureJanuary 2013, Atlee Room, Portcullis House

Digital Leaders Spring Masterclass February 2013, Central London

Digital Leaders DinnerMay 2013, Central London (National Digital Conference 2013)

For further information about the Digital Leaders Programme please contact Martyn Denney by email at martyn.denney@civicagenda.co.uk or by phone on 020 7378 0422.

www.digitalleaders.co.uk @DigiLeaders #DigiLeaders

Contact Us Telephone: + 44 (0) 20 7378 0422 Fax: + 44 (0) 20 7357 8015

www.digitalleaders.co.uk www.civicagenda.co.uk

Digital Leaders Programme 21 Garden Walk Shoreditch London EC2A 3EQ