okimo clinic roundtable: social media content trends 2016
TRANSCRIPT
Okimo Clinic Roundtable Social Media Trends 2016
7 social media content trends for 2016
#OkimoRoundtable 08.12.2015
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1. Social media content - challenges for next year?
Creating visual content
Recycling content
Optimising content
Understanding audiences better
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2. B2B companies increase focus on content marketing
B2B
Source: Content Marketing 2016 Benchmarks, Budgets, and Trends—North America by Content Marketing Institute - n=1,521
B2C
76 %
24 %
No Yes
88 %
12 %
No Yes
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Does your organisation use content marketing?
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“A strategic marketing approach focused on creating and distributing valuable, relevant and consistent
content to attract and retain a clearly defined audience - and ultimately, to
drive profitable action.”
Content marketing - meaning what?
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3. Social content = most used tactic
Source: Content Marketing 2016 Benchmarks, Budgets, and Trends—North America by Content Marketing Institute - n=1,521
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4. The most effective content marketing tactics
Case studies
Blogs
Videos
White papers
Infographics
WebinarsOnline
presentations
Illustrations, photos
Social media content
Mobile apps
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The Internet is video.
5. The year of the video
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By 2019, 80% of the global online consumer
traffic will be targeted at videos.
Lähteet: Cisco Visual Networking Index: Forecast and Methodology, 2014–2019 Ericsson Mobility Report IAB: Mobile Video 2015: A global perspective
Until 2020, video traffic on mobile will grow 55% per year.
5 million years The time consumed if one would watch the video content
shared in one month in the year 2019.
8 billion videos are watched daily
on Facebook
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Most frequently watched video types on mobile?
http://www.iab.net/media/file/IAB_Mobile_Video_Usage_FINAL.pdf
Most watched
2nd place
3rd place
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What kind of videos by companies and brands would you prefer to watch?
Interesting Entertaining Useful
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6. Most used social channels for sharing content
B2C
B2B
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7. Intimacy
Periscope’s unlimited streaming possibilities enables
intimate live broadcasts
Over 60% of Snapchat users are millennials
CONFIDENTIAL
@okimoclinic #OkimoRoundtable