old and new media
Post on 18-Oct-2014
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Old Mediavs.
New Media
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Hi! I’m Bart.
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I work at web agency Netlash.
... and a few other companies:
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Old Mediavs.New Media
Inspiration Session for Concentra - 15/12/2009
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Hey media folks...What are you looking for?
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Not Jesus but the Jester.
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A few observations from an internet guy.
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1. Content
2. Distribution
3. Information
4. News
5. Community
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1. Content
2. Distribution
3. Information
4. News
5. Community
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Is it the media’s job to deliver the quantity of content?
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Content farms
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www.answers.com
83 mio visitors in sept ‘091.9 mio USD revenue in sept ‘0938 mio webpages
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www.demandmedia.com
pays 200 USD for 10 videoscreates 4000 articles a day
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4000
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a
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day
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4000
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Opportunity or threat?
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I believe there’s room for more content farms in local markets.
(Like Belgium.)
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But you can’t beat these guys with 10 articles a day.
You will have to go *all out* on quantity.
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And assume your public is just cattle.
(There’s an ethical issue.)
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Is it the media’s job to deliver the quality of content?
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Professionalism vs. Passion
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Journalist: knows a lot about the process (journalism), but not about the topic.Amateur: is passionate about the topic, but doesn’t know the process.
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You can’t beat these guys with a well-written superficial story.
You will have to go *all out* on quality.
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My opinion:
* Go horizontal (very horizontal)* Go vertical (very vertical)* Go niche (very niche)
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1. Content
2. Distribution
3. Information
4. News
5. Community
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Are media about distribution?
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Internet:
The first mass medium where the production tool is the same as the consumption tool.
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Internet:
This changes everything.It’s not about distribution anymore.
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2 brain teasers:
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2 brain teasers:
* the network effect
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2 brain teasers:
* the network-effect* website as an island
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1. Content
2. Distribution
3. Information
4. News
5. Community
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Is information this:
Text (+ photo)
?
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Or is it this:
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David McCandless
http://www.davidmaccandless.com
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My opinion:
* Infographics are the new journalism* The way to beat bloggers...
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New York Times Innovation Portfolio
http://innovate.whsites.net
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My opinion:
* The web is interactive* Think ‘application’ i/o ‘article’
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1. Content
2. Distribution
3. Information
4. News
5. Community
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A radical revolutionin the past 10 years...
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Poll:
How do you plan to meet up with your friends for a night on the town?
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(Hint: it’s not about mobile telephony. It’s about planning *realtime* instead of planning ahead. Thanks to the cellphone.)
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Always connected, always realtime.
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http://www.thedailyshow.com/watch/wed-june-10-2009/end-times
The Daily Show - End Times3:03
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“Give me one thing in there that happened today.”
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Now! Now! Now!
(The Realtime Web)
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1. Content
2. Distribution
3. Information
4. News
5. Community
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Web 2.0
(Yeah, yeah. I know. It jumped the shark blah blah blah.)
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The essence of the web (formerly known as Web 2.0):
* creation* social* distributed
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The essence of the web (formerly known as Web 2.0):
* people want to create, not just consume* people want to share* it’s all about the network effect
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Social search
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Social search
Search is shifting from algorithm-based search to social-powered search.
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Social search
If I want to know the capital of Estonia, I’ll turn to Google.
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Social search
If I want to find a plumber in my neighbourhood that people I trust will recommend me, I’ll turn to Twitter or Facebook.
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There is still a need for someone who can recommend the right ‘news’ to me.
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A brand?A community?Common values?A face?
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(Digital Curators)
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1. Content
2. Distribution
3. Information
4. News
5. Community
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Lots of questions...
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?
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Am I saying you’re doomed?
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No.
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Lots of possibilities and opportunities.
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Time to grab them.
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Questions?
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Inspiration Session for Concentra - 15/12/2009
Bart de [email protected]
www.netlash.comtwitter.com/netlash