omar gomez_resume_e_commerce _v1
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OMAR GOMEZ22/12 Acland Mobile: 0402 856 070St Kilda E-mail: [email protected] Victoria 3182 https://au.linkedin.com/in/gomezomarFull rights to work in Australia
Professional Summary Online Market Research Consultant and E-Commerce Entrepreneur, specialised developing online business, building private brand and delivering revenue growth to the companies. Worked with multidisciplinary offices and markets from APAC, USA, LATAM and the European Community.
Skills Summary
Effective managed online stores, implemented eye caching listings and general Marketing campaigns
Executed private label program OEM Established procurement strategies focus on Chinese suppliers Operated advance product research and digital marketing tools such as Terapeak,
Amazon, Hootsuit, Alibaba eBay and Google Trends Exceeded expectations in reaching sales targets and generating leads through online
marketing strategies Increased product visibility, promotions, and client base through social media
campaigns Successfully developed interpersonal abilities and established productive relationships
with external customers and worked effectively with staff from a diverse range of backgrounds
Established clear and attainable project goals and deliverables by using tools such as PDCA cycle and KPI’s boards in order to efficiently handle numerous projects at the same time
Experience in managing time and priorities - setting milestones – introduced to the market research agency the use of “To Dos apps”
Demonstrated ability to solving customer concerns in relation to complex issues while working in a fast environment pace company
Willing to undertake further training in conjunction with work
Professional Experience
E-Commerce Manager 2014-CurrentlyCo-Founder Bliss Goods LLC. Melbourne, Australia.
Bliss Goods LLC is an E-Commerce Firm that conduct businesses over an electronic networks such an Amazon, eBay,
Alibaba, Facebook, Kichink among others. Operates in two of the major market segments: business to business and business to consumer. My daily activities are focus on two fronts; Research/Procurement and Online Store Management with digital marketing activities, currently we have business in Australia, USA and Mexico.
Responsibilities Developed products by identified potential trends; conducted market research;
generated product requirements; determinate specifications, production timetables, pricing, and time-integrated plans for product introduction and developed marketing strategies
Determinate customers' needs and desires (narrow niche) by used market research tools in order to obtain market information
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Omar Gomez | Mobile: 0402 856 070 | [email protected]
Assessed market competition by comparing the company's product to competitors' products
Purchased of products that have low prices and best quality after reviewed and analysed all options, also monitored purchase duties and administrative work
Maintain complete updated purchasing records, data and pricing Linked between the company and suppliers, look for interested suppliers and
negotiate the best deal and developed excellent relations with them Analysed our E-Commerce sites, advertising & cross supply channels; identified
inefficiencies and opportunities Planed, developed, designed and executed strong Social Media strategies Develop and expanded online community within brand context Established data base management plans and developed business opportunities
with commercial business partners Market research for wording, listing and posting in a variety of online platforms Be the main contact for customers queries, complaints, feedback’s and requests
.
Key Achievements Found 3 killers products with overall of 70% sell ratio and 30% profit margin on
three different categories in 1 month Develop online marketing business plan for launching three different private
brands in USA and Latin American Market in 6 months Reduced 20% of original costs by negotiated with Chinese suppliers, using
Piggyback strategies, forecast sales and skills negotiation Private labelled 3 products; researched on names and logos, supervised design
and packaging, monitored production, shipping, distribution and commercialization
Minimized the shipping time in 2 weeks by liaised with bigger companies Got approved to be an official vendor of the Natural Beauty Category Products on
Amazon in 2 months 30% of sales response on the “give away” campaign using Facebook ads and
online marketing campaigns Designed the social media plans/policy for three brands and set up the social
media sites completed in one moth of implementation Set up 2 online shops in Latin America and one in USA in less than six months Reach more than 10,0000 followers in diverse Social Media Networks such as
Facebook, Twitter and Instagram
Community Manager 2014-2015Santa Ana Ltd. Melbourne, Australia.
Is a creative Latin American restaurant specialized in blending Latin styles and flavours, now looking for a potential expansion challenge to become reference for tourists in Melbourne?
Responsibilities Created Social Media plan and content that involves market research, digital art
design and best practices on posting Managed Facebook, Twitter, Instagram and Website that involves trends
research, target analysis, editing and programing daily posts Online promotions trough electronic tools such as Facebook ads, promotions
campaigns, bloggers, cross sales among others Assisted with the production of marketing materials and literature Coordinated the production of a wide range of marketing communications Provided support for marketing events and exhibitions Uploaded marketing material to online libraries, internet groups and social media
sites
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Omar Gomez | Mobile: 0402 856 070 | [email protected] Key Achievements
Contributed to the expansion of a new branch in less than 8 months, set up and built all the Social Media sites and strategies
Built a 360° Marketing plan including offline promotions and complete strategies for online and social media that helped to increase the brand awareness
Increased 100% of awareness and participation of the social media base Created a data base of costumer, increased from 50 members to 600 Increased from 200 Facebook followers to approximately 2000 in 6 months’ time
with budget “0” Implemented a customer relationship management system and marketing
campaign that help to bring clients to the venues by 1400 in three months Increased the average ticket per person from A$25 to A$30 Created and implemented a loyalty card program in order to increae the
repetition rate by 50%
Online Market Research Coordinator 2012-2014
De la Riva Group, Mexico & Australia http://delarivagroup.com/
Market research agency with 250 employees and 27 years conducting market research projects in USA and Latin America. It is the number 1 Mexican market research company and 3rd place in the ranking of AMAI (Mexican Association of Market Intelligence Agencies).
Responsibilities Linked all internal areas in order to have multidisciplinary –qualitative and
quantitative- methodologies on projects and portfolio Assisted the project team updating tracking tools Established internal and external relationships with key participants of projects Planned and arranged the team workflow Organized conference calls, meetings and agenda between local and
international offices Coordinated the quality communication of our team and the partners when a
project was on field Developed and executed marketing strategies Trained the commercial and operation team on protocols and procedures for new
projects Researched and developed new online products
Key Achievements Developed and implemented new business area (Online Research Department) in
the company group Mexico and Guatemala offices which translated to Increase of annual income of 630% in research online projects
Successfully assisted and coordinated more than 100 projects which exceeded annual profit margin by 10%
Designed and established a quotation model that helped to increase the online monthly proposals from 4 to 20
Increased the conversion ratio of online proposals from 18% to 92% Ranked 9/10 on the annual quality customer surveys Launched and hosted 2 international congresses with more than 400 participants Participated as a keynote speaker in the event “Pool of Possibilities Beyond
Technology Interpretation” at conference “Gamification” in Guatemala City Negotiated a preferential cost from our providers that allowed savings of
$A 50,000.000 per year Conducted full training on online marketing research methodologies for 20
colleagues in Mexico, USA, Guatemala and Argentina offices Saved $A 27,000.000 per year by implementing new survey programming
software “Qualtrics” 3/5
Omar Gomez | Mobile: 0402 856 070 | [email protected]
Online Market Research Client Consultant 2010-2012 Survey Sampling International, Mexico http://www.surveysampling.com/
Is the premier global provider of online sample, data collection and data analytic solutions for online survey research, SSI reaches respondents in 86 countries via internet, phone, mobile/wireless and mixed modes and has 25 offices in 18 countries.
Franchise Adviser 2006-2010 Unilever, Mexico http://www.unilever.com.mx/
It is the world's third-largest consumer goods company and one of the oldest multinational companies their products are available in around 190 countries and owns over 400 brands, at the end of 2012 has 173,000 employees.
Professional Qualifications
Postgraduate in Company Wide Quality and Productivity Management 2008
Japan International Cooperation Agency, Osaka and Nagoya Japan. (Won a national scholarship sponsorship by the Japanese government.)
Graduated of Marketing Management 2004School of Business Administration in Barcelona, Spain
Other training
Certificate IV in frontline Management BSB40812 On Going
Rhodes Colleague, Melbourne AustraliaCourse Marketing, Google Analytics and Social Media On GoingE-Careers AustraliaTraining Importing and E-Commerce (Amazon & eBay) 2014StartupBros, USADiploma of Community Management 2012EDUCATE, Malaga, Spain
Volunteers
• Created and developed bimonthly “meetup” events for the Mexican Social and Cultural Association in Victoria (MEXVIC)
Others skills
• Excellent written and spoken Spanish• Knowledge of Japanese culture and language
Personals interest
• Cultural exchanges• Green business models• Camping
• Soccer• Scuba diving• Bicycle roads
Referees
