omma behavioral come back here! retargeting to scale

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OMMA Behavioral Come Back Here! Retargeting to Scale

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Page 1: OMMA Behavioral Come Back Here! Retargeting to Scale

OMMA Behavioral

Come Back Here!Retargeting to Scale

Page 2: OMMA Behavioral Come Back Here! Retargeting to Scale

Confidential

Why FetchBack

Retargeting Management

Technology that improves performance and reduces the time to implement and manage.

Adding Value Market

MarketPaid Search Management

Retargeting

Search

Atlas Search

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Page 3: OMMA Behavioral Come Back Here! Retargeting to Scale

Confidential

Designer Plumbing Outlet – Case Study

Results

Before FetchBack Return Conversion Rate was

20.7% After FetchBack

Return Conversions were increase by 46% to 30.19%

$25.25 in sales for every $1 spent.

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Page 4: OMMA Behavioral Come Back Here! Retargeting to Scale

Confidential

Evisibility – Client Case Study

Cellular Phone Client

Results

Before FetchBack Return Conversion Rate was

24% After FetchBack

Return Conversions were increase by 80% to 47%

Gross Conversions increased by 26.2%

Return Conversion RateReturn Conversion Rate:The % of Gross Conversions that came from Prospects who visited the site once before

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Page 5: OMMA Behavioral Come Back Here! Retargeting to Scale

Confidential

Major Online Fragrance/Cosmetic Retailer Case Study

Results

Before FetchBack Return Conversion Rate was

10.7% After FetchBack

Return Conversions were increase by 197% to 31.8%

$10.52 in sales for every $1 spent

Average Return Conversion order was 7% higher than Direct ConversionsReturn Conversion Rate:

The % of Gross Conversions that came from Prospects who visited the site once before

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Page 6: OMMA Behavioral Come Back Here! Retargeting to Scale

Confidential

Online Apparel Retailer – Client Case Study

Results

FetchBack implemented Smart Pixel technology with keyword targeting

Gross Conversions were increased by 20%

218% ROI 3.39% Increase in Clicks

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Page 7: OMMA Behavioral Come Back Here! Retargeting to Scale

Confidential

Online Apparel Retailer – Client Case Study

Results

FetchBack implemented Smart Pixel technology with keyword targeting

Gross Conversions were increased by 20%

218% ROI 3.39% Increase in Clicks

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Page 8: OMMA Behavioral Come Back Here! Retargeting to Scale

Confidential

Why FetchBack

PixelsNetwork A

PixelsNetwork B

PixelsExchange

PixelsPublisher

PixelsPublisher

Advertisers Website

Multiple reporting systems Inconsistent conversion data Numerous pixels to implement No sequential advertising No Smart Pixel technology

Retargeting 1.0

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Page 9: OMMA Behavioral Come Back Here! Retargeting to Scale

Confidential

Why FetchBack

PixelsNetwork A

PixelsNetwork B

PixelsExchange

PixelsPublisher

PixelsPublisher

FetchBackFIDO

Retargeting Ad Server

One set of analytics Consistent conversion data One Smart Pixel Sequential advertising CPA

Advertisers Website

Smart Pixel

Retargeting 2.0

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Page 10: OMMA Behavioral Come Back Here! Retargeting to Scale

Confidential

Why FetchBack

The Patent Pending FIDO Retargeting Ad Server is best of breed and was developed from the ground up to deliver unprecedented results.

More Conversions at a Better Value

Focused

The Retargeting Experts

FetchBack maintains a 93% client retention rate. Your Retargeting Strategist and ROI Consultants ensure your goals are met.

“If you need heart surgery, you visit a surgeon not your family doctor. Retargeting is our ‘heart surgery’, it’s what we do.”

Chad Little, Chief Retriever

Using the latest in Retargeting Technology

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Page 11: OMMA Behavioral Come Back Here! Retargeting to Scale

Confidential

FIDO – Retargeting Ad Server

Single Smart Pixel across entire site

enables complete server side control and

keyword targeting

Dynamic optimization, Sequential ad delivery, Dynamic Ad Creation

The most comprehensive Retargeting analytics available.

The majority of your lost prospects will receive retargeted ads via the FIDO Patent Pending technology.

Patent Pending Technology

FIDORetargeting Ad

Server

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