omma behavioral come back here! retargeting to scale
TRANSCRIPT
OMMA Behavioral
Come Back Here!Retargeting to Scale
Confidential
Why FetchBack
Retargeting Management
Technology that improves performance and reduces the time to implement and manage.
Adding Value Market
MarketPaid Search Management
Retargeting
Search
Atlas Search
2
Confidential
Designer Plumbing Outlet – Case Study
Results
Before FetchBack Return Conversion Rate was
20.7% After FetchBack
Return Conversions were increase by 46% to 30.19%
$25.25 in sales for every $1 spent.
3
Confidential
Evisibility – Client Case Study
Cellular Phone Client
Results
Before FetchBack Return Conversion Rate was
24% After FetchBack
Return Conversions were increase by 80% to 47%
Gross Conversions increased by 26.2%
Return Conversion RateReturn Conversion Rate:The % of Gross Conversions that came from Prospects who visited the site once before
4
Confidential
Major Online Fragrance/Cosmetic Retailer Case Study
Results
Before FetchBack Return Conversion Rate was
10.7% After FetchBack
Return Conversions were increase by 197% to 31.8%
$10.52 in sales for every $1 spent
Average Return Conversion order was 7% higher than Direct ConversionsReturn Conversion Rate:
The % of Gross Conversions that came from Prospects who visited the site once before
5
Confidential
Online Apparel Retailer – Client Case Study
Results
FetchBack implemented Smart Pixel technology with keyword targeting
Gross Conversions were increased by 20%
218% ROI 3.39% Increase in Clicks
6
Confidential
Online Apparel Retailer – Client Case Study
Results
FetchBack implemented Smart Pixel technology with keyword targeting
Gross Conversions were increased by 20%
218% ROI 3.39% Increase in Clicks
7
Confidential
Why FetchBack
PixelsNetwork A
PixelsNetwork B
PixelsExchange
PixelsPublisher
PixelsPublisher
Advertisers Website
Multiple reporting systems Inconsistent conversion data Numerous pixels to implement No sequential advertising No Smart Pixel technology
Retargeting 1.0
8
Confidential
Why FetchBack
PixelsNetwork A
PixelsNetwork B
PixelsExchange
PixelsPublisher
PixelsPublisher
FetchBackFIDO
Retargeting Ad Server
One set of analytics Consistent conversion data One Smart Pixel Sequential advertising CPA
Advertisers Website
Smart Pixel
Retargeting 2.0
9
Confidential
Why FetchBack
The Patent Pending FIDO Retargeting Ad Server is best of breed and was developed from the ground up to deliver unprecedented results.
More Conversions at a Better Value
Focused
The Retargeting Experts
FetchBack maintains a 93% client retention rate. Your Retargeting Strategist and ROI Consultants ensure your goals are met.
“If you need heart surgery, you visit a surgeon not your family doctor. Retargeting is our ‘heart surgery’, it’s what we do.”
Chad Little, Chief Retriever
Using the latest in Retargeting Technology
10
Confidential
FIDO – Retargeting Ad Server
Single Smart Pixel across entire site
enables complete server side control and
keyword targeting
Dynamic optimization, Sequential ad delivery, Dynamic Ad Creation
The most comprehensive Retargeting analytics available.
The majority of your lost prospects will receive retargeted ads via the FIDO Patent Pending technology.
Patent Pending Technology
FIDORetargeting Ad
Server
11