on demand everything
DESCRIPTION
Since I joined RRE Ventures last fall, I’ve spent time researching mobile on-demand services (ODMS) that we are able to access with a push of a button. My friend Semil Shah defines ODMS as “apps that aggregate consumer demand on mobile devices, but fulfill that demand through offline services.” I’ll take it one step further: ODMS deliver a “closed loop” experience by collapsing the value chain including discovery, order, payment, fulfillment (offline but within owned network) and confirmation. In the pre-mobile era we had to search yellow pages (or google), find a provider, call or email that provider, wait to connect with someone, schedule a convenient time, hope the provider arrives on time, and then pay with a credit card or cash. Thankfully, a new array of mobile services removes all of that friction we were used to experiencing. Welcome to the uberification of our service economy.TRANSCRIPT
Everything On DemandSteve Schlafman, Principal
The US Service Based Economy
$1.2 trillion of GDP
Source: US Bureau of Labor Statistics (2010)Made with love in NYC by @schlaf and RRE Ventures
The Largest Driver of Employment
115 million service workers
Source: US Bureau of Labor Statistics (2010)Made with love in NYC by @schlaf and RRE Ventures
Buying Milk Has Come Full CircleYesterday Today
Groceries in under an hour
Made with love in NYC by @schlaf and RRE Ventures
On-Demand Mobile Services
Applications that aggregate demand on mobile devices but fulfill that demand through offline services.
Made with love in NYC by @schlaf and RRE Ventures
Collapsing The Value Chain
Yesterday
Today
Made with love in NYC by @schlaf and RRE Ventures
The Perfect Storm
Smartphones
High Unemployment
Busy Homes LTE / 4G Everywhere
Made with love in NYC by @schlaf and RRE Ventures
Societal Benefits
Local Jobs More Time Income from Property
Taxes
Made with love in NYC by @schlaf and RRE Ventures
Categories Impacted
Moving & Storage
Transportation Home Services
Office Space Health & Beauty
Food & Dining Care Services Delivery Events TravelMade with love in NYC by @schlaf and RRE Ventures
On Demand LandscapeTransportation Health & BeautyDining + Drinks
Delivery & Logistics
Food & BeverageHome Services
Travel / Hospitality
Events
Source: RRE Ventures (2014)
VC Funding Since 2009
70+ companies$1.75 Billion
Source: RRE Ventures (2014), Mattermark, CB Insights, Crunchbase
*Excludes: Seamless, OpenTable, Eventbrite, Zipcar Made with love in NYC by @schlaf and RRE Ventures
RRE Companies
Veterinarians on demand
Made with love in NYC by @schlaf and RRE Ventures
RRE Companies
Food ordering apps for multi-unit businesses
Made with love in NYC by @schlaf and RRE Ventures
Services We Admire
Peace and quiet on demand
Made with love in NYC by @schlaf and RRE Ventures
Services We Admire
Made with love in NYC by @schlaf and RRE Ventures
Services We Admire
Home services on demand
Made with love in NYC by @schlaf and RRE Ventures
Services We Admire
Package delivery on demand
Made with love in NYC by @schlaf and RRE Ventures
Services We Admire
Local, fresh meals on demand
Made with love in NYC by @schlaf and RRE Ventures
Services We Admire
Move services on demand
Made with love in NYC by @schlaf and RRE Ventures
Challenges
Regulation Low Barriers to Entry
Moving Atoms Regional
Made with love in NYC by @schlaf and RRE Ventures
The Future
Business Services
Health Services
Real Estate Ecosystem Partners
Made with love in NYC by @schlaf and RRE Ventures
A Final Thought
“Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. It’s for the experience.”
-Travis Kalanick, Co-founder / CEO of Uber
Made with love in NYC by @schlaf and RRE Ventures
Thank YouSteve Schlafman, Principal