one global presentation
TRANSCRIPT
Theron Bullcock
MORNING SESSION
• 8:30 am Assemble
• 9:00 am Introduction
• 9:30 am Year in review• Best sellers
• Solid backlist titles
• 10:00 Revisions
• 12:15 Lunch break
Theron Bullcock
AFTERNOON SESSION
• 1:00 Title List• Competitive Analysis
• French, Spanish, Japanese core products
• New electronic ancillaries
• Acquisition candidates
• Unsolicited submissions from professors
• New titles now under contract
• Rounding out the list
• Conclusion
In the afternoon session a competitive analysis has a core of different products varying from different languages.
Theron Bullcock
PRODUCT REVISIONS
• Revised language programs
• Spanish; Levels 2 & 3 (local editions only)
• Arabic; Level 3
• German; Level 2
• Revised systems
• Computer access systems
• Internet LiveCast
Language Levels
Spanish 2 & 3
Arabic 3
German 2
Theron Bullcock
SPANISH REVISION
• Level 4
• Update essays with current content
• Update grammar sections for contemporary usage
• Spanish Conversation Practice
• Review idioms for contemporary usage
• Characters should reflect ethnic diversity
• Appropriate gender speakers
EnglishHelloHow are you ?What’s your name?How old are you?Where are you from?What school do you go to?
SpanishHola¿Cómo está?¿cómo te llamas?¿Cuántos años tienes?¿De dónde es usted?¿a qué escuela vas?
Theron Bullcock
CHINESE REVISION
• Levels 1 & 2• Examine for outdated political references
• Check regional coverage
• Update with current vocabulary
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JAPANESE REVISION
• Level 3• Add dialogs
• Review phonetic transcriptions
• Add notes on body language
Theron Bullcock
PRODUCT ANALYSIS
• Competitive analysis• Core languages
• English and Spanish
• Competition
• 3rd party reviews
• Program statistics
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PRODUCT IMPROVEMENTS
• New electronic ancillaries
• Rich audio tracks
• Improved video displays
• More interactivity options
• Traditional sellers initiatives
Theron Bullcock
NEW TITLES
• On-line Titles• French; Level 4
• Vietnamese; Level 3
• CD-ROM Titles
• Hindi; Level 3
• Punjabi; Level 2
“Go for a record of emotion rather then a piece of photography.”
“Ir para un registro de las emociones en lugar de una pieza de la fotografía.”
بدال العاطفة من لسجل الذهابالتصوير من قطعة . " من
“My fellow Americans, ask not what your country can do for you, ask what you can do for your country.”
“Compatriotas , No preguntes qué puede hacer tu país por ti, pregunta qué puedes hacer por tu país.”
ماذا تسأل ال ، األميركيين إخوانيما نسأل ، لك بلدك يفعله أن يمكن
لبلدك به القيام . يمكنك