Press Kit 2010

Dear Representative of the Media,

It is our pleasure to introduce One Green Street, an organic lifestyle destination retailer. The Grand Opening of One Green Street is scheduled for January 23, 2010 at 5160 Buffalo Speedway, Houston, TX. 77098. The store launch is touted to be one of the most antici-pated in the nation. Setting the precedence for green retailing, the store will be the first LEED certified retail environment in Houston, Texas.

Proprietors David and Sherry Eichberger have hand picked over seventy socially responsi-ble vendors that include beauty, fashion and home accessories. The featured eco- friendly lines include EcoSmart Fire, Natura Mattress, W3LL People, Allot to Say, LoomState Organ-ics, and a customized line by Project Runway participant, Alison Dahl.

The savvy retailer will have a full friendly e-commerce counterpart to their existing brick-and-mortar store that will launch early February 2010. Whether shopping at the retail environment or shopping online, the animated shopping assistant, DOT ( Do One Thing) will entertain, educate and inform the guests of One Green Street how to shop green. The series of eco-icons will guide shoppers to choose treasures that are organic, fair trade, recycled, vintage or handmade.

Within the electronic press kit you will find a series of documents regarding One Green Street. We hope to inspire you to share the message of One Green Street: “Start Where You Are and Grow From Here.”

Jessica ZapateroJessica ZapateroExecutive Director- Public Relations & Media

Green Lily, Inc. 6111 Kirby Drive Houston, TX 77005

About Sherry Eichberger

In a way, Sherry Eichberger has always seen it. From her earliest days in Wayne, Michigan till now; from entrepreneur to actress; devoted daughter to award-winning professional achievement; hours of education and public service; all the roads she has traveled have brought her to her most important address: One Green Street. “Maybe it was a vision of some kind,” she says. “I had 24 hours of sleeplessness, and finally I fell asleep. The minute I woke up I had it. The whole One Green Street con-cept, the difference it could make in the world, how the building would be laid out, everything.” Sherry believes the seeds of One Green Street were planted when she was in her 30’s. “Two strapping and otherwise healthy looking men in my neighborhood contracted leukemia and died suddenly, leaving behind a wife and young children. That was traumatic and it made me wonder what I could do, if anything, to stop that from happening to me and others I loved.” And, thus began a journey that included hours and hours of research and a remark-able discovery: “We take things into our bodies and put things on our bodies and in our homes that are killing us,” she says with some sadness in her voice. “One Green Street will change that, and offer education and products that will help people live longer, healthier lives, and play offense against the things that harm us, many of which we don’t even know about or understand until somebody helps us. We will be the resource to help rectify that.” Those who know Sherry know this about her: when she sets her mind to something she does it. “I can’t just dream dreams, I have to make them happen,” she says. Re-cently, she saw the building that will house the first of what she hopes will be many One Green Streets around the country. “I stood in the room, looked at actual prod-ucts we will carry, and I even thought I heard the faint laughter of future customers having a good time in our place.” Visionaries are like that. When Epcot was opened after Walt Disney’s death, someone made the comment to Walt’s wife that is was a shame that Walt couldn’t have seen this. “He HAS seen it,” said Mrs. Disney. “He saw it years ago. It wouldn’t be here if he hadn’t.” Sherry has seen it, too.

One Green Street Story

Possibly the most anticipated retail store grand opening in Houston, One Green Street will set a new standard for retailing. Proprietor and eco-minded citizen Sherry Eichberger, has chosen to act on her environmental values with the cre-ation of One Green Street. By minimizing impacts of construction and design and integrating the most advanced environmental technologies, One Green Street has chartered an aggressive course toward green retailing. One Green Street has made substantial investments and long-term commitments in their internal pro-cesses, products, and even it’s facility. One Green Street will become the first Gold LEED certified retailer in Houston.

-Low-flow restrictors on bathroom and kitchen faucets, and dual flush toilets re-sulting in more than a 40% reduction in water use.-In-store recycling-Dedicated carpool parking spots-Energy efficient lighting with occupancy sensors-Emission-reduction finishes: formaldehyde-free or sealed finishes-Educational video describing green features of the retail space-100% renewable energy source from Green-e certified source

The commitment to the environment has permeated not only in the structure of the existing building but also in each hand picked vendor represented at One Green Street. This retailer’s philosophy is to bring consumer choices for clothes that are ecologically sustainable, recycled, upcycled and organic. Many consid-erations have been taken when purchasing products ensuring fair trade and local including unique assortments from vintage stores and artisan designers.

Green Street Inspires Socially Conscious Shopping In Houston

01.12.2010 – Houston, Texas- Houston becomes a greener city with the grand opening of One Green Street, an organic lifestyle destination bou-tique. One Green Street opens its doors to the public with a grand open-ing event from 1-7 p.m. Saturday, January 23, 2010 at 5160 Buffalo Speedway.

Sherry Eichberger, founder of One Green Street, dreamt of a healthier, happier world and from that dream, One Green Street grew. Eichberger’s mission is to edu-cate others about living an eco-friendly life and at One Green Street customers will find everything they need to do just that. The boutique features a variety of prod-ucts that have a positive impact on the customer’s life as well as the environment.

“The store was designed to help consumers easily implement envi-ronmental choices into all aspects of their lives,” said Eichberger.

Customers are expected to find high quality and unique products at One Green Street. For instance, Further Soap is made from left over cooking grease and created into moisturizing hand soap with a fresh scent. Not only does One Green Street cover all corners of an organ-ic lifestyle, but it also offers a welcoming space called “The Gathering Place.” Guests are invited to enjoy the warm seating area, delicious make-and-take items and a bright LED TV display. Special and on-going events will bring a great sense of community to the boutique.

“We want One Green Street to feel like a second home where our shoppers will want to come and stay for a while. It is our mission to make all of our customers feel like royalty,” said Eichberger

At the grand opening event, guests will enjoy a tour of the boutique, samples of se-lect One Green Street products, delectable appetizers by Byrd’s Market, Green Light Martinis made with Dripping Springs Vodka and Parducci Sustainable White Wine. The theme of the grand opening is to experience a natural winter wonderland where guests can come in and appreciate the warmth of vendor EcoSmart Fire. Eco Smart has created the award winning modern, ventless fireplaces fueled by eco friendly ethanol. A raffle prize of the round fireplace will be awarded to a fortunate winner.

The first 50 guests to attend the grand opening soiree’ receive swag bags filled with various One Green Street goodies from vendors like Billy Jealousy and Chico Bag. W3LL People will be conducting a Eco Luxe Demo and gift giveaways with purchase. Eichberger invites the public to attend the grand opening and visit One Green Street often for a healthier, greener life.

Organic Lifestyle Destination Boutique Hosts Grand Opening Event

Treasures at One Green Street

This organic lifestyle destination carries men and women’s apparel, decorative home and office products, jewelry and bags. One Green Street will provide a unique shopping experience where green shopping culminates with products for everyone and anything one can need. The store is going to be divided into four quadrants with fresh, new and famous labels in each section.

Addressing a growing need for affordable, accessible, “green” products, One Green Street has created “ DOT “ Do One Thing creating a proprietary product labeling system developed to help consumers navigate the landscape of the dif-ferent shades of green products through the use of a simple icon system.

Whole Body

Whole body is a holistic and ecological mind-ed quadrant of the store offering a pletho-ra of natural cosmetics. Here you will find sophisticated organic skin care products made without mineral oils, paraffins, para-benes and otherwise inferior ingredients. Inspiring natural beauty by Mother Nature, makeovers and samples will be available for all those wishing to green their beauty routine. Lines will include W3LL People, Tsi-La the first true organic perfume, Hamadi, Billy Jealousy, Juice Beauty among other natural beauty products. Once you have had a relaxing experience at One Green Street, take home a Mette Vangso, one of a kind eye compress made of lavender to refresh and renew.

Full Circle Fashion

Full Circle Fashion is where the eco-fash-ionista and urban style meet. Here Housto-nians are inspired to “care what you wear”. A wonderful collection of fashions for men and women made with fabrics that range from the expected organic cottons, wools, hemps and soys to fabrics made from recy-cled soda bottles. Designers include Nicole Daponte that found stylish ways to rework vintage neckties, purses crafted of upcy-cled men’s suits by Mandika, and premium organic denim line, Loomstate Organics. In-cluded in the mix will be a custom line for One Green Street from Project Runway Contestant, Alison Dahl.

With so many products available on the mar-ket today, One Green Street has made the choice easier. Here you will find a selection of items that helps provide a healthy home without compromising quality, price or ef-ficiency. There is no other investment more meaningful than a healthy, peaceful sleep. The mattress line Natura is made with or-ganic latex materials that is healthy and luxurious. To complete your experience, curl up with a wonderful book on green lifestyle within the Plover Organics line enhancing the senses with Madison Avenue Candles. Even your pets can be pampered in the Healthy Home section with the won-derful collection of Canine Earth.

Healthy Home

Over recent years, the importance of en-vironmentally friendly living is becoming more widely understood and green living is becoming incorporated into mainstream life. Whether you are green to the core or just learning about recycling, come to the ‘ Gathering Place’ section of One Green Street to mix and mingle with new and old friends. Here you will enjoy samplings of the delectable treats from One Green Street.12 Months of Gorgeous Green Events are planned with vendors highlighted ac-cording to the season, holiday or event.

Gathering Place

Fact Sheet

One Green Street

Who

WhatOne Green Street Grand Opening

Where5160 Buffalo Speedway Houston, Texas

January 23, 2009When

WhyProprietors David and Sherry Eichberger saw the need for a healthier lifestyle

BenefitsOne Green Street provides the latest in eco-friendly products, while supporting fair trade practices and local vendors whenever possible.

“Start where you are and grow from there. Adapting a greener lifestyle is all about learning and adapting changes that you are comfortable with ‘ - Sherry Eichberger.