online communities 101 introduction
TRANSCRIPT
-
8/3/2019 Online Communities 101 Introduction
1/21
Introduction to Online CommunitiesVia @thejournalizer or Elliot V.
-
8/3/2019 Online Communities 101 Introduction
2/21
Source: Hyperbole and a Half
-
8/3/2019 Online Communities 101 Introduction
3/21
Virtual communities are cultural aggregations that emergewhen enough people bump into each other often enough in
cyberspace. A virtual community is a group of people who mayor may not meet one another face-to-face, and who exchangewords and ideas through the mediation of computer bulletinboards and networks
There is no single definition that describeseach and every online community. However,
-Howard Rheingold
Rheingold.com/vc/book
You should probably read his book. Its free on his site, but you can buy it as well.
-
8/3/2019 Online Communities 101 Introduction
4/21
Internal Connection to
members
Increased onsiteengagement
Used more frequently
by non-professionals
External Increased social media
Increased offsite
engagement
Often used when fanmade communities
exist
Both require analytics, monitoring,management, and planning
Before you launch!
-
8/3/2019 Online Communities 101 Introduction
5/21
-
8/3/2019 Online Communities 101 Introduction
6/21
-
8/3/2019 Online Communities 101 Introduction
7/21
Community Managers act asmonitors for their marketingteams.
Collect responses and issuesfrom the public and provide todevelopment.
Less frequently engage with
members of the community Sort of act as ninjas, but dont
call yourself that. Seriously.
Wait, scratch that
-
8/3/2019 Online Communities 101 Introduction
8/21
Connect with competingcommunities/companies
Cheerleader for thecommunity/Face of thebrand
Gets involved with thecommunity on their turf
Occasionally shares contentand information or...
Shares pizza with everyone
Just dont tell your marketing teams this
-
8/3/2019 Online Communities 101 Introduction
9/21
Facebook Twitter
LinkedIn
Googe+
Or anything else that falls under the generaltheme of a social network.
However
-
8/3/2019 Online Communities 101 Introduction
10/21
Social media and Social networks areimportant
Help to share your content externally
Increases community growth Competition is there
Conversations occur there
Influencers can be found there
-
8/3/2019 Online Communities 101 Introduction
11/21
Lurkers (Active/Passive)
General Members
Advanced Member
Power User
Community
Manager
Community
Architect
-
8/3/2019 Online Communities 101 Introduction
12/21
Passive Lurker Community Manager
-
8/3/2019 Online Communities 101 Introduction
13/21
Active Lurker Community Manager
-
8/3/2019 Online Communities 101 Introduction
14/21
Troll In this case.. Boxxy Community Manager
-
8/3/2019 Online Communities 101 Introduction
15/21
Community ManagerThe crowd
-
8/3/2019 Online Communities 101 Introduction
16/21
??
-
8/3/2019 Online Communities 101 Introduction
17/21
Community Manager
By the way its not a community. Its a network.
-
8/3/2019 Online Communities 101 Introduction
18/21
Community ManagerThe Power User
-
8/3/2019 Online Communities 101 Introduction
19/21
Session 2 Thursday, Jan. 12 Navigatingcommunities and Identifying tools
Session 3 Thursday, Jan. 19. Community bestpractices and policy building GovLoops LaurenModeen.
Session 4 Thursday, Jan. 26 Insights from aCommunity Manager Reddits Erik Martin
Session 5 Thursday, Feb. 2. Monitoring,Tracking, and Analytics
Session 6 Thursday, Feb. 9. Communication
Theory Session 7 Thursday, Feb. 16* What Motivates an
Online Community?
-
8/3/2019 Online Communities 101 Introduction
20/21
Volunteer Project (Become moderators) By the next session get one other person to
subscribe to the subreddit
Assignment Find a new community andobserve how users commonly interact Look at the tools being used, and the ease of use
for finding what you are looking for.
Post a self post that includes two positivenotes and two negative notes about the newcommunity
-
8/3/2019 Online Communities 101 Introduction
21/21
Read through Rich Millingtons site, it rocks.www.feverbee.com