online education: a game change for international education aiea 2015
TRANSCRIPT
Online Educa,on: A Game Changer for Interna,onal Educa,on?
Patrice Petro, University of Wisconsin, Milwaukee Anjuli Gupta, Coursera
Michael Waxman-Lenz, Intead
Session Objectives
Consider concrete examples that are currently out there
Evaluate online educa6on as an opportunity to increase brand awareness and revenue opportuni6es
Understand
how regional campus-‐based ins6tu6ons are using online educa6on to their advantage
Online Educa,on: A Game Changer for Interna,onal Educa,on?
Patrice Petro Vice Provost for International Education
University of Wisconsin, Milwaukee
Overview
• Online educa,on at UWM – What we’re doing – Why we’re doing it
• Implica,ons for Interna,onal Educa,on/Educators – Challenges and opportuni,es
Wisconsin, UWM Context
• 20% of WI adults 25+ have some college credit but no degree
• UWM access mission • Ongoing efforts to
improve transfer ar,cula,on and degree comple,on op,ons
• Instruc,onal delivery models informed by scholarship of teaching & learning
Using Online to Expand Access and Meet Demand
• Student demographic – Non-‐tradi,onal: older, working, family care (UWM’s demographic)
• Student expecta,ons – Op,ons: any,me, anywhere, any pace, any way – Quality: new knowledge and prac,ce, skills, marketability – Mode: ac,ve learning with problem solving, engaging projects, collabora,on
• Employer expecta,ons: Life-‐long Learning – Specific, applicable knowledge/skill sets, professional development
UWM Online Course/Program Array • General Educa,on: First 60 UG credits • 10 UG majors [Art History, Biomedical Diagnos,c Imaging, Communica,on, Community Educa,on, History, Informa,on Studies, Nursing, Poli,cal Science, Psychology, Sociology]
• 11 Graduate degrees [Educa,on, Informa,on Studies, Nursing, Transla,on]
• 20 Graduate cer,ficates • Blended/hybrid degrees and cer,ficates • 700+ online courses available each year • [new] UW Flexible Op,on – self-‐paced, competency-‐based degrees, cer,ficates, and courses
Online & Int’l Student Recrui,ng? Opportuni6es?
• Building global brand recogni,on and compe,,veness
• Reducing students’ costs of degree comple,on
• Enhancing learning experience through greater diversity
• Targe,ng new audiences – e.g. mid-‐career professionals
Challenges? • US Immigra,on, Sponsor
restric,ons on online course enrollments
• Student prepara,on, suppor,ng infrastructure (on both sides)
• An,cipa,ng demand in curricular design
Online Educa,on: A Game Changer for Interna,onal Educa,on?
Anjuli Gupta, Regional Manager Partnerships Strategy, Coursera
Coursera: Global learner base
Ac6ve learners, by language
English includes US, language determined by primary language and IP address
Why do learners enroll?
Primarily driven by enrichment and advancement Goals vary by educa,onal systems where learners live • Large segment of enrichment
learners in the US • More college-‐bound learners
in India and China
Engaging globally, online • Bring together global learners at scale, delivering global
perspectives to the classroom • Our partners use our platform to:
– Expand awareness and brand reach – Achieve social impact – Innovate in teaching and learning
• Partner case studies
Penn State: Focus on China Run simultaneously in English and Chinese – truly bilingual course Session demographics • 44% of learners from Asia • 24% from N. America • 20% from Europe • 12% from S. America, Africa, or
Oceania
Unexpected impact: Amina Alami Teacher in Morocco Launched Inven,on Club at her school
EPFL: Reaching African learners Tailored courses reach African Audiences MOOCS4@frica
Addi6onal models • University partnerships • Access via local servers
• Brand recogni,on akin to World Bank in Africa • Strong African engagement in the course
• 40% of learners from Europe • 25% of learners from Africa • 20% of learners from N. America
UNAM, Edinburgh, ORT in LatAM Na6ve language content from UNAM
Partnership for regional reach
Strong localiza,on effects in La,n America for na,ve content Session demographics • North American: 43% • South American: 32% (4/5 in Mexico) • European: 24% (2/3 in Spain) • Other geographies: 1%
Brick and mortar partnership toward a new medium and broader reach
Learning from other cultures
Shalin Lawrence Marke,ng Manager
Chennai, India
Course: Social Psychology Day of Compassion Winner for work with transgender people, provides pro bono marke,ng
David Dionne Educa,on Consultant
Boston, MA
Course: BeSer Leader, Richer Life Launched parent-‐teacher advocacy program, improved communica,on
with young people from Asia
Conclusion • Expanded awareness and reach of each partner’s brand
• Scalable global engagement – Bring global perspectives, in perspective – Enable cross-cultural exchange – Build global community
Online Educa,on: A Game Changer for Interna,onal Educa,on?
Michael Waxman-Lenz CEO & co-founder
International Education Advantage (INTEAD)
“Reports of my death have been greatly exaggerated.”
Mark Twain talking about campus-‐based educa,on
Innovation
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