online + offline = bottom line | conor lynch - connector 360
DESCRIPTION
Enterprise Ireland - eMarketing Event - Galway - July 2013TRANSCRIPT
CONOR LYNCH
ONLINE + OFFLINE = BOTTOM LINE
+ +
+
+
= =
=
=
Strategy
Tech & Content
Media & Promotion
PR / Digital PR
Offline Activation
Data & Analytics
Target Consumers
Digital Audits
Events
Experiences
Retail 3.0
Influencers Connectors Tribes
Shared
Bought
Owned
Consumer Intelligence
Competitor Reports
Smart Insight
Strategy
Blogs
Videos
Apps
1. STRATEGY
SMART INSIGHT
STRATEGY
Strategy is a plan to obtain a goal based on the information at hand
TOP TIPS
1. Specific, Measurable, Actionable, Realisic & Timely
2. Conduct research to improve information at hand 3. Upskill team in digital, social & mobile
30% 50% 1 Billion
MOBILE WEB
B2B TECH
eCOMMERCE
MOBILE MOURA
2. STUDIO & CONTENT
DIGITAL VIDEO
BLOGS IMAGES
TOP TIPS
1. Consider inbound marketing using great content
2. Create a calendar of events and content ideas 3. Create free mobile videos with apps like Qik.com
1 Bn
@social media_ie
ESB CORPORATE BLOG
BOUGHT MEDIA
3. MEDIA & PROMOTION
OWNED MEDIA
SHARED MEDIA
TOP TIPS
1. Optimise a mix of Bought, Owned & Shared Media
2. Run visual campaigns that grab attention 3. Map how to find your fragmented audience
NUI MAYNOOTH
SEEDING
INFLUENCERS
4. PR / DIGITAL PR
TRIBES CONNECTORS
TOP TIPS
1. Connect with journalists & connectors on Twitter
2. Build or join communities or Tribes 3. Set targets for media coverage
C2C
KLOUT
GAME OF THRONES
EVENTS
5. OFFLINE ACTIVATION
EXPERIENCES RETAIL 3.0
TOP TIPS
1. Create online / offline events that drive business 2. Reach out to existing events and groups 3. Use conferences & seminars to drive online activity
TRIBES
RETAIL 3.0
O Boticario
RETAIL 3.0
CONSUMER INTELLIGENCE
6. DATA & ANALYTICS
COMPETITOR REPORTS
DIGITAL AUDITS
TOP TIPS
1. Use all analytical data at your disposal
2. Benchmark performance against your competitors 3. Optimise constantly and Test Test Test!
CONSUMER INTELLIGENCE
ALLIANZ GAA
2 Years
EUROCYCLES
COMPETITOR REPORTS
FREE APP
WHAT WE DO
