Online PR

Inform. Educate. Inspire.

Welcome

• Introductions• What is online PR?• Why does it matter in 2011?• How has the communications landscape

changed?• What does it all mean?

So, what is online PR?

In PR, we’ll always:

• Engage in two way communication• Believe that building relationships is key • Be the guardians of our company’s reputation

Principles of PR remain whether online or offline

The two C’s

Active & engaged participants talking & sharing

9 million Australians use social networking

4 in 5 online Australians sent or shared a photo in the past year

1 in 4 online Australians read tweets

Why does it matter?

Source: Nielsen

Email & IM beginning to tail off

Source: Comscore

I’ll Facebook you

Source: Social Media News

The business case

9 in 10 Australian internet users look to fellow internet users for opinions and information about products,services and brands

Source: Nielsen

Innovator

Financial returns

Widely admired leadership

Good corporate citizen

Communicates frequently and honestly

Prices fairly and competitively

Treats employees well

Company I can trust

High quality products or services

Transparent and honest business practices

30%

31%

33%

46%

51%

55%

57%

60%

63%

64%

The business case

Globally quality tops the list of reputation

attributes; in Australia

transparency and honesty

most important

65% 2.

69% 1.

65% 3.

63% 4.

55% 5.

55% 5.

51% 7.

39% 9.

39% 9 .

46% 8.

Global ranking

Source: Edelman Trust Barometer

Top 2 Box, Very/Extremely Important

LESSimportant to Aussies

MOREimportant to Aussies

Journalism has gone social

Plus, rise of citizen journalism

Read all about it

We are news gatherers and sharers

Communities

Share and support

Communities

Critique and share

Mobilise and publicise

Mobilise and pressurise

Disseminate information quickly

More places, more information sources, more networks, more

conversations…

WHAT DOES THIS MEAN?

Macro to micro comms

It’s all about ME!!

The press release is DEAD!*

* No it’s not but it is changing

Open & Honest

How can we help you?

Content is KING

Storytellers

Don’t be scared….Listen

EngageRespond

Inform. Educate. Inspire.

www.lincintegrated.com/ignite