super bowl 2015 online digital marketing slideshare

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Page 1: Super Bowl 2015 Online Digital Marketing SlideShare
Page 2: Super Bowl 2015 Online Digital Marketing SlideShare

Introduction “Super Bowl is an International Platform”

Scottsdale Nights is your one stop shop for all 2015 Pro Bowl, Super Bowl,

and 2016 National Championship events in Scottsdale/Phoenix/Tempe.

We are beyond excited for the upcoming championship games to be hosted

in the Valley of the Sun. In 2015, The Super Bowl will add an additional 1 million

people from around the world, to the pre-existing Phoenix population of 3 million

residents. All of who have the possibility of attending hundreds of functions in

celebration of these national events.

Our mission in 2015/2016 is simple. Grow your brand while producing your

corporate event(s). As we move forward together, we will not only create new

market awareness, but also help to strengthen the bond that already exists between

company and client. All the while, giving you the perfect platform to be a part ,of

one of the biggest and most anticipated events the world has to offer.

In the next few pages, you will learn about Scottsdale Nights. Our history,

our background, our brand. Furthermore, we will provide you with a snap shot of

what Scottsdale Nights has in store for you.

Page 3: Super Bowl 2015 Online Digital Marketing SlideShare

About Scottsdale Nights

Scottsdale Nights is an Event Planning and Marketing company that produces, markets, and manages;

weekly, monthly, and annual events in the greater Phoenix area/parts of the Southwest.

From its beginnings in 2009, Scottsdale Nights has created a name for itself in the Phoenix entertain-

ment industry by hosting nightly events, concerts and corporate affairs at the hottest spots this town offers.

As the company has progressed, we have had the pleasure to host, produce and market the biggest

shows in the Valley with some of the biggest entertainers in the world. Shows include John Legend, Tiesto,

Armin Van Buuren, Laidback Luke, Lana Del Rey, Goo Goo Dolls, Steve Aoki, and many more. Many of the

opportunities that have been given to us have landed us in Las Vegas, San Diego, Chicago, and Los Angeles.

However, our best work is by far in the special events field. Events we have co-hosted have included

exclusive parties marketed at the Playboy Mansion. Political events with Politics on the Rocks that featured

some of America’s top politicians such as Mayor Rudy Giuliani, Speaker Newt Gingrich, Congressmen Ron

and Rand Paul, U.S. Senator John McCain, Congresswomen Michele Bachmann, and many of Arizona’s Con-

gressional Delegation and local elected officials. We have also been a part of specialty events such as Groove

Cruise, Kandy Kruise, Fiat Rugby Bowl, Bentley Polo Championship, and Ohio State Football in Scottsdale,

Los Angeles, Las Vegas, and Atlanta.

Scottsdale Nights has truly become a one stop shop for events, by developing a plan, then strategically

aligning our vast network behind it. We then utilize our expertise in social media marketing to build a strong

and powerful event that will leave a lasting impression on you and your clients. Expanding on our success,

Scottsdale Nights has become a local household name. When you hear our name, you know two things are

certain. One, you’re going to have the time of your life. Two, the event will be respectfully/tastefully branded.

Today, we have captured the attention of major corporations and entertainers from around the world.

This was done with our event and social media expertise, and through our sister company, Scottsdale Nights

Radio which hosts the best EDM producers in the world on a daily podcast.

Our future is looking very bright and fruitful, and we are excited to share this journey with your

company. Now come experience our brand, lifestyle, and focus, and let us help you live life to the fullest,

because you only live once.

Page 4: Super Bowl 2015 Online Digital Marketing SlideShare

Past and Present Venue Affiliations

American Junkie Cream Stereo Lounge

Geisha A Go Go Narcisse Champagne and Tea Lounge

Axis Radius Degree 270 Hakasann Las Vegas

Philadelphia Sandwich Company

Bar 350 Dirty Pretty Hotel Indigo Playboy Mansion

Bar Smith Dodge Theater Hotel Millennium

Prime Bar

Blue Martini Lounge

Dollhouse Hotel Palomar Pure Las Vegas

Boondocks Dominick's Hotel Theodore Pussy Cat Lounge

Bungalow Cafe Downtown Phoenix

Hotel Valley Ho Red Revolver Lounge

Cake Nightclub Drais Las Vegas International Saddle Ranch

Afterlife Comerica Theater

Flight Lounge Montelucia Resort and Spa

Spanish Fly

Standup Live

Steak 44

Surrender Las Vegas

Talking Stick Resort

Tanzy

Tempe Improv

Tempe Water Park

The Estate House

The Phoenix Convention Center

The Roxy Lounge

Untied Airways Center

Venue of Scottsdale

W Hotel

Westworld

Wet n’ Wild

Wet Republic

Wet Republic LV

Casa Del Sol El Santo iPic Theaters Salt The Marquee Las Vegas

White House Nightclub

Casino Arizona Encore Beach Club

Jackrabbit Salt River Fields The Mint Wild Knight

Chase Field Fairmont Prin-cess

Mabel’s on Main Scottsdale Air-park

The Mondrian Hotel

XS Las Vegas

Chateau Las Vegas

Firehouse Scottsdale

Martini Ranch Scottsdale Fashion Square

The Palms Resort

Original ChopShop Co.

Flemings Mesa Amphitheater

Smashboxx The Phoenician

This is just a sample of the venues we have worked with

Page 5: Super Bowl 2015 Online Digital Marketing SlideShare

Specialty Events

After Glow NYE Cystic Fibrosis Charities

Malibu Party @ Talking Stick

Oktoberfest Scottsdale Nights 4th of July Weekend

The Canary Open

Aldo Red Carpet Party

Dawali Ball Millennium Pool Party

Phoenix Celebrity Bowling Tourna-ment

Scottsdale Nights Anniversary Event

The Jose Cuervo Games

Angeles for Athletes DB Bridal Expo Ninja Turtles Movie Party

Phoenix Fashion Week

Scottsdale Nights Christmas

The Matthew Carter Foundation

AZ BBQ Festival Giant Wednesdays Noche De Gourmet Pimps n Ho’s Party AZ

Scottsdale Nights Halloween

The Most Interesting Man in the World by Dos Equis

Bad Santa Groove Cruise NYE Hotel Valley Ho

Playboy Mansion Halloween

Scottsdale Nights Labor Day Weekend

The Phoenix Open

Barrett Jackson Hakkasan Special Events

NYE Playboy Party Chicago

Playboy Masquerade Scottsdale Nights Memorial Day Weekend

The Rugby Bowl

Bazaar Noir Haunted Hotel Ball Ohio State Basket-ball Hermosa

Playboy NYE Scottsdale Nights NYE

The Suite Case Party

Bentley Scottsdale Polo Championship

Kandy Kruise Ohio State Basketball Newport

Politics on the Rocks

Scottsdale Nights St. Patrick’s Day

True Music Festival

Boondocks Concert Series

Karma Masquerade Ohio State Basket-ball Scottsdale

Release Pool Party Spring Training Twas the Night Before Thanksgiv-ing

Bounce Festival Liquid Pool Party Ohio State Football Hermosa

Running with the Bulls

Street Eats Veuve Clicquot Presents Yelloween

Candidates and Cocktails

Liquid Pool Party Ohio State Football Newport

S.W.A.T. Spring Break

Taco Festival Wet Electric

Comerica Theater Concert Series

Lounge 88 Ohio State Football Scottsdale

Scottsdale Nights Spring Break

Talking Stick Concert Series

This is just a sample of the special events we host, market, and produce

Page 6: Super Bowl 2015 Online Digital Marketing SlideShare

Alex Cruz Alexskyspirit Andrea Piko Antoine

Clamaran Atik Bass Jockeys

Bijou Carl Kennedy Chris Liebing Christian Cam-

bas Christian Smith Cristian Varela

Cyberpunk Daddy’s Groove Dark Mada Dave Seaman David Penn David Vendetta

Demi Case David Anthony Deeperfect

Records Denssal Dim Chord Ecotek

Edin Nadarevic Esense Federico Scavo Felix Kroecher Francesco Rossi George Kontis

GoGos Hed Kandi Jean Philips Jes Jewel Kid Jewelz & Scott

Sparks

Judge Jules Just Fine Kitball Records Kostas T Kozah Leon Blaq

Little Fox Lynda Phoenix Marco Bailey Micha Moor Michael S Mikey Gallagher

Patrick LaFunk Paul Ridney Mike la Funk Nikko Sunset Pete Gooding Promise Land

The

Shapeshifters Sian Stefano Noferini Stergios Sigma Steve Smooth Sydney Blu

Ramon Tapia Tara McDonald Thrity5 Sessions Tom T UMEK Vanessa Heich

Veerus & Maxie

Devine A Votre House

Lessons Weiss 1605 Music

Therapy

Scottsdale Nights Radio presents a Journey for Music Enthusiasts from all over the World … A Beautiful

Sounds of House Music that has evolved over time from the World’s Most Talented Artists. The Artists’ crea-

tivity, technicalities, and inspiration are showcased over this unique frequency. With the motto ~Live House Music…Breathe House Music~ Scottsdale Nights Radio will be in charge of giv-

ing you this phenomenal experience of pure House Music and get to know what the world enjoys to listen to!

Tune in and join us as we show a Path in Music that hasn’t been produced as such before.”

Artists

Page 7: Super Bowl 2015 Online Digital Marketing SlideShare

Entertainers Scottsdale Nights has a unique ability to bring people together from around the

Valley into one place by providing great entertainment. We have had the great

opportunity to host, produce and market the best entertainers in the world right here

in Scottsdale. Take a look at our Entertainers list

Afrojack Chris Garcia DJ Homicide George Acosta

Lucky Date Pet Shop Boys Stellar

Agent Greg Christopher Lawrence

DJ Kurch Goo Goo Dolls

Machine Gun Kelly

Raekwon Stonerokk

Alvaro Counting Crows

DJ Serafin Gucci Mane Manufactured Superstars

Richard Vis-sion

Swanky Tunes

Bad Boy Bill Dada Life DJ Sid Vicious

Hyper Crush Markus Schulz

Rico De Largo

Sydney Blue

Barte B Moore Darude DJ Skribble Il Divo Martin Solvig Ryan Green T-Pain

Ben Gold Daughtry DJ Vice Jack Beats Meek Mill Sander Van Doorn

The Fray

Boston & CheapTrickl

DEV Donald Glaude

Jason Mraz Mike Jones Sandro Silva The Pixies

Brooke Banx Dirt Nasty EC Twins Kaskade Morgan Page Satoshi Tomiie

The Wanted

Caked Up DJ Big Syphe Ecto Cooler Klaas Nervo Scooter & Lavelle

Todd The Wet Sprocket

Calvin Harris DJ Dainjazone ERICDLUX Krewella Nuttin but Stringz

Sex Panther Too Short

Carl Kennedy DJ Fashen Fabian Arche L.A. Riots One Republic Sian Twista

Chelsea Han-dler

DJ GoGos Fred Pellichero

Lana Del Rey Paline White T’s

Skrillex Wippenberg

Chicago DJ Havana Brown

Gabriel & Dresden

Lorde Pauly D Project

Stafford Brothers

YG

This is just a sample of the artists we have worked with

Page 8: Super Bowl 2015 Online Digital Marketing SlideShare

Marketing Audience | Methods 2.5 Million Contacts

32 Venues

50 Partnerships with local businesses and organizations

Partnerships in Las Vegas, Southern California, Chicago, NYC, Miami

Ownership of 5 Local Venues

Partnerships with A list Entertainers and Athletes

Our methods of marketing involve:

-Social media marketing, utilizing all major outlets in conjunction with specialty

programs for advertising and marketing

-E-Marketing and Texting to over 2.5 Million contacts

-Street teams for flyer distribution

-Collateral marketing in all venues partnered with Scottsdale Nights

-60 promoters on hand to assist in all marketing efforts

-Utilizing Partnerships to assist in all marketing efforts including all businesses

owned by Scottsdale Nights

Audience -

Reach in the U.S.

Arizona: 40%

Southern California: 25%

Midwest: 20%

East Coast: 30%

Average Ages between 21-60

Core Demographic 21-40

Audience -

International Reach

Canada 50%

Asia 20%

Central America 20%

Europe 10%

Page 9: Super Bowl 2015 Online Digital Marketing SlideShare

Unique Marketing Advantages

The unique advantage of working with Scottsdale Nights, is that we

provide you with an opportunity to be center stage in the public eye. You

are not just an email or a Facebook post, you are in the heart of all the

action actively being discussed by todays best and brightest. Our over 60

promoters, event coordinators, and VIP hosts, all become a representative

of your company and event thus ensuring you success and quality of

service.

As a team, we are very aggressive in our marketing efforts to

establish a strong brand and event. Our strategy reaches beyond online

marketing. We place a major emphasis in making contact with individuals

on the ground through our traditional marketing and face to face

approach.

Another great advantage with Scottsdale Nights involves

entertainment and athlete bookings. Not only do we book some of the

best entertainers and athletes locally and from around the world, but we

broker every deal for your company ensuring that every dollar paid is

used in a cost effective way. We work with A list firms bringing you the

best talent for your event.

Through our multiple brands and extensive partnerships, we can

and will develop the right strategy for you. Rest assured, everything will

be executed with creativity and flair all to produce an experience unlike

any you’ve experienced thus far.

This is a small sample of our brands

Page 10: Super Bowl 2015 Online Digital Marketing SlideShare

Super Bowl Venues and Block

Parties (our list of venues is constantly expanding)

American Junkie Cake Nightclub Dominick's International Prado Restaurant

Arena Poker Room Casa Del Sol Downtown Phoenix Montelucia Resort and Spa

Private Mansion Parties

Black Fig Coffee & Bistro

Casino Arizona Flemings Steakhouse

Ocean Trail Shadows Lounge

Blue Coyote Café Chop Shop Co. Hotel Indigo Old Town Scottsdale Smashboxx

Blue Martini Comerica Theater Hotel Millennium Orange Sky Steak 44

Boondocks Degree 270 Hotel Saguaro Palo Verde Talking Stick Resort Casino

Bungalow Diego Pops Hotel Valley Ho Player Sports Bar Wandering Horse Buffet

75th Street Block Party

Indian Plaza Block Party Southbridge Block Party Stetson Block Party Westgate Block Party

Page 11: Super Bowl 2015 Online Digital Marketing SlideShare

Contact Information

Gem Ray

Owner & Marketing Director

Scottsdale Nights

PH: 480.772.7613

Email: [email protected]

Website: www.ScottsdaleNights.com

/ScottsdaleNightsAZ

/ScottsdaleNights

@ScottsdaleNites

/ScottsdaleNights

/ScottsdaleNight

/ScottsdaleNightsRadio

/ScottsdaleNights

/ScottsdaleNights

/ScottsdaleNights

/ScottsdaleNights

/ScottsdaleNights

Visit Scottsdale Nights online at

www.ScottsdaleNights.com, or take a tour of

any of our multiple social media outlets to

learn more about our current or upcoming

events.