NOVEMBER 18‚ 2014SUPER BOWL CENTRAL

SUPER BOWL CENTRAL• Super Bowl Central (SBC) will take over and transform Downtown Phoenix into the

epicenter of Super Bowl activities. Free, family-friendly, football-themed outdoor fan campus will capitalize on the warm weather and brand Arizona:• YOUNG VIBRANT

INCLUSIVE • FORWARD THINKING TECHNOLOGICALLY SAVVY ROOM TO GROW

• Twelve-block campus will be the hub of fan, sponsor, media and NFL activities for the week leading up to Super Bowl XLIX

– By linking key downtown streets and venues, the campus will create a unique and centralized experience for fans and guests.

– Interactive and experiential activities throughout the campus to create movement throughout

– Broadcast partners with showcase SBC, and Downtown Phoenix, to a global audience

• Over 1 million visitors expected to attend

SUPER BOWL VILLAGEIndianapolis

NFL EVENTS ON SUPER BOWL

CENTRAL NFL EXPERIENCE in the Phoenix Convention Center

NFL MEDIA CENTER in the Phoenix Convention Center

NFL FRIDAY NIGHT PARTY in the Phoenix Convention Center

NFL HONORS at Symphony Hall

NFL HEADQUARTERS at the Hyatt Regency Hotel

NFL HOUSE and other hospitality venues at CityScape

FAN ACTIVITIES ON SUPER BOWL

CENTRAL Autograph Stage Beer and Wine Gardens Concert Stage Concessions to augment the storefront

restaurants and merchants Culture & community groups unique to Arizona

will be showcased Iconic Super Bowl XLIX Roman Numerals Interactive Arizona-themed photo opportunities

placed throughout the footprint Marquee “Wow Factor” displayed in a premier,

camera-visible location NBC and NFL Network studios broadcasting LIVE

from SBC Nightly Fireworks Show Sponsor Activation Zone

OVERSIZED GAME ELEMENTS

EVENT DATE LOCATION

SUPER BOWL CENTRAL Wednesday, January 28th – Sunday, February 1st

Downtown Phoenix

NFL MEDIA CENTER Sunday, January 25th – Saturday, January 31st

Phoenix Convention Center, West Building

NFL EXPERIENCE Saturday, January 24th – Sunday, February 1st

Phoenix Convention Center, North Building

NFL HOUSE Thursday, January 29th – Saturday, January 31st

Cityscape

SCHEDULED EVENTS & ACTIVITIES

SCHEDULEDates & Hours of Operation:

Wednesday, Jan 28 12pm – 10pm

Thursday, Jan 29 12pm – 10pm

Friday, Jan 30 12pm – 12am*

Saturday, Jan 31 12pm – 12am*

Sunday, Feb 1 10am – 3pm

* Entertainment & activities will close at 10pm, Beer & Wine Gardens will stay open until 12am

Daily Schedule:

12:00pm Beer & Wine Gardens, Sponsor Activations, Autograph & Concert Stages open

12:00 – 6:00pm Local talent and large format group performances on Concert Stage

7:00pm – 8:00pm Opening Act for Concert Series

8:00pm – 8:30pm Stage Changeover

8:30pm – 10:00pm Headline Concert Act

10:00pm – 10:10pm Nightly Fireworks Show

10:00pm Activations and Activities Close

12:00am Food & Beverage Close (Friday and Saturday)

SUPER BOWL CENTRAL

Temporary Signage

Building Wraps

Private Events/Sponsors

Ground Floor Retail Space

Concessions

Merchandising

A-Frames

Special Event Liquor License Area

LOAD IN / STREET CLOSURE SCHEDULE

Access Maintained

Employee Parking

Employee Shuttle

Customer/Visitor Parking

Delivery Restrictions

Trash Removal

Pedestrian Circulation

SBC Load In: Sun. Jan 18 - Tues. Jan 20

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SBC Load In: Wed. Jan 21

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SBC Load In: Thurs. Jan 22

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SBC Load In: Fri. Jan 23

22

SBC Load In: Sat. Jan 24

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SBC Load In: Sun. Jan 25

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SBC Load In: Mon. Jan 26 –Tues. Jan 27

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MAJOR ACCESS POINTS TO DOWNTOWN

• Recommend streets West and South of Downtown

• Unique messaging being created for fans, residents & employees

PUBLIC TRANSPORTATION

Light Rail & Bus Operations

Expanded Capacity, Frequency and Hours

Rapid as an Option!!

Park-N-Ride Shuttles

Talk to employees NOW about increased service and hours:

OUTREACH

Downtown-branded

eblasts

Webpage for Downtown

stakeholders

Developing 1-sheet with

load in/out, street

closures & access info

for employees and

customers

Open Houses in

December

NEXT STEPS

Finalize site details, circulation plan, activation

Confirm Super Bowl Central / NFL related events

Continue outreach providing more specific information

Determine Employee Shuttle

Finalize Special Event Liquor License (open-container campus)

Pro-Bowl Weekend / True DTPHX