An Insight

ONLINE SHOP PROCESS IMPROVEMENT

1. Brief Introduction

2. Shopping Cart Layout Improvements Summary of items in Warenkorb Pictorial representation of Checkout process

Topics To Be Covered

Optimized UI is fundamental to our ecommerce success

They say a picture is worth a thousand words. But when it comes to online stores, it is the architectural design that can result in thousands of customers and millions of dollars in revenue.

INTRODUCTION

Design is an interesting element whether for tangible goods or not

In the tangible goods industry, packaging design can sometimes affect potential buyers to purchase a specific item, or to deter them from that specific item.

For example, if you are shopping for a food product, and you notice two different brands with two different container designs, you will most likely take the item with the better-looking design, as you immediately think the actual product would be better.

Similarly, in the web industry, the design of a website influences how the user or viewer reacts and uses your website or service

Smooth Sailing

We all like to sail smoothly and avoid the rough seas, and so do users when they surf the web. A direct and organized design putting features and tools in hierarchy order for users to locate them quickly and easily helps enhance their surfing experience, which influences on how they use your service, or how they shop.

For example, if our customers have a difficult to work with design in terms of adding items to a basket as well as finding the checkout button, users will be less inclined to shop more, even if they may have been in need of more items.

They will purchase the items that are necessary to them during that time being, and purchase the other items at a later date from a different merchant, or, they may find a different merchant altogether.

Therefore, the better the surfing experience, the more users will be influenced positively around our website.

That’s because our web store’s success hinges on the customer experience. And that means our user interface (UI) must deliver optimized functionality, be easy to use and easy to navigate. The result is higher click throughs, conversions and brand loyalty.

The better the user experience, the more likely customers are to return to ourweb store and recommend it to friends.

The more a customer has to click, the more are the chances of him getting irritated and leaving the website.

The aim of any good website is to reduce the number of clicks for the customer and give him information at a glance in the minimum time possible.

Warenkorb

Based on research done on Shopping Sites in prevalent in Europa and other popular sites around the world here are some observations.

All the good online shopping portals give the customer a summary of what he has selected via a mouse over the warenkorb image.

When the customer puts a mouse over the warenkorb image an image slides out which shows a summary of whatever the customer has selected till now.

Below are some examples of the on going trends prevalent in shopping portals across the globe which would be good to have in our shopping portal also.

These examples have been taken from shopping sites like Amazon, Media Markt,Notebooksbilliger ,Tchibo etc.

When users interact with a computer system, they do so via a user interface (UI). 

A good user interface design encourages an easy, natural, and engaging interaction between a user and a system, and it allows users to carry out their required tasks.

With a good user interface, the user can forget that he or she is using a computer and get on with what he or she wants to do

CONCLUSION

Ideally, a user will be able to sit down in front of a Web application and begin using it straight off without having to be told what the application is and what it does.

Clean, slick, organized and well thought out interfaces can have positive psychological effects on users which can distinguish an application as “better” than a competitor’s, even if they’re the same under the hood.

Pearl "should be something that we are able to recommend to our mother and feel comfortable that it will not be a bad experience".

Questions

Please feel free to put forward your thoughts and queries

THANKYOU