Exercise for Class 3/12

Online Travel Agency

Orbitz.com

Targeted Customer Group

Orbitz.com is an online travel agency which has as main target, customers who want:– flexibility (no modification fees)– transparency (total prices shown)– best prices (cash refund for the difference)

Online Customer Services

What is Orbitz.com offering?• Airline tickets• Hotel rooms• Rental cars• Cruises• Vacation packages

Differences with Expedia

• Total hotel prices per night display

• Hotel Price Assurance : customers will be notified if another customer get a lower price

Communication Methods

• Hotel price assurance marketing strategy• Flexibility and value regarding changes and

cancellation fees policy• No flight booking fees• Deal detector

Orbitz.com partners

Orbitz.com belongs to the global online travel company Orbitz Worldwide.

Thus, its partners belong most of them to the same company :

• CheapTickets.com• Ebookers.com• HotelClub.com• RatestoGo.com• Away.com• Orbitzforbusiness.com