o˜ ers that consumers can redeem faster - visa...and o˜ er providers o˜ ers that consumers can...
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Integrated Redemption Platform
Visa Integrated Redemption Platform (IRP) enables fast redemption of o� ers at point of sale to improve the consumer experience
• Prices are reduced in real time as part of the authorization fl ow and consumers notifi ed at check out via receipt, SMS, or email
• The platform enables increased revenue because it’s simpler and more convenient for consumers
• Visa IRP is available now to participating acquirers and o� er providers
O� ers that consumers can redeem faster
Potential Uses
Manage retail promotions across all retail outlets using a consistent redemption process
Enable all o� er programs with a single redemption method
Track and measure program success with consolidated reporting
Your Payments. Universally Amplifi ed.
To learn more about this new service from Visa please visit www.visaprocessing.com/acquirer/irp.jspor email [email protected]
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POS
ISSUER
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RECEIPT
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ACQUIRER
“ The o� er landscape is evolving and highly fragmented, so the merchant really needs a partner that can pull it all together in a simple solution. Providing o� er redemption services at the point of sale gives acquirers the springboard they need to transform their relationships with merchants and o� er a solution that actually helps build their businesses.”
Rick Oglesby, Senior Analyst, Aite Group
What the Experts Say
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Account holder makes qualifying purchase at enabled POS
Transaction data sent to Visa by acquirer
Visa matches authorization with o� er, adjusts price, and sends authorization adjustment to issuer
Issuer approves authorization
Issuer sends authorization back to Visa
Visa appends redemption data
Notifi cation goes to program manager and via SMS, email and receipt to account holder
Integrated Redemption Platform
© 2013 Visa. All rights reserved.
How it Works
� Customers � Transactions � Reduce Expenses
How it Creates Value
• Increases tra� c by enabling timely, personalized and real time o� er redemption
• Increases transaction volume due to more redemptions at POS
• Reduces cost with a turnkey solution utilizing Visa infrastructure
© 2013 Visa. All rights reserved.
Your Payments. Universally Amplifi ed.
Visa is working to deliver the next generation of payments solutions, creating new ways to pay and be paid for everyone, everywhere. Connect to Visa and gain access to thousands of fi nancial institutions, millions of merchants, more than 2 billion account holders worldwide, and powerful payment innovations.
Why Visa
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