open badges address critical business challenges at ibm · identify your badgeable activities (who,...
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Open BadgesAddress Critical Business Challenges at IBM
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Badging will generate thousands of IBM brand instances dripping into LinkedIn, Twitter and Facebook every day.
LinkedIn profiles with certifications/badges receive 6X more views.
What is an Open Badge?
• Digital emblem which symbolizes skills and achievements• Contains metadata with skills tags and accomplishments• Easy to share in social media: LinkedIn, Twitter, FB, blogs• Tethered to IBM to validate and verify achievement• Based on Mozilla’s Open Badges standard
Three topline benefits:
• IBM: Differentiates IBM, increases our pool of talent, provides continuous engagement and progression
• Earners: Instant recognition. Captures a complete skills profile, from structured training to code building
• Employers: Provides IBM customers and BPs with verified “nano-level” skills data on employees and potential hires.
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Explorer
KnowledgeCompletes a quiz or
assessment
Advocate
SkillsDemonstrates a skill
or has applied the skill
Inventor
CapabilitiesDesigns and develops
new solutions
Certified
AuthorityHas completed a solution, certification or developed
a certification
Excellence
EminenceDeep understanding of highly complex subjects
Badge Types: Four unique emblems for resume worthy achievements
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Use cases for badges affect every area of the business at IBM
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The ROI of Open Badges is significant
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Open Badges are driving the behavior we want
"I find the badge program a great way of learning and hope
more badge options will be offered soon.”
"In a recent interview, this badge gave me a chance to
elaborate about a learning activity that helped improve my
skills.“
"More people are viewing my LinkedIn profile after adding
the IBM badge to my list of accomplishments.“
"A truly worthwhile initiative that allows validation of my
knowledge and skills. Way to go IBM! Thanks."
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Big Data University Case Study: 14 Online Courses
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Social Media Impact:2.5 million potential views for every 10,000 badges
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An Important Benefit: Digital badging creates a consolidated skills registry capturing all achievements across IBM
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IBM Open Badgeshave already been issued to more than 100 countries, creating a nanoskill registry and a lead generation database
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Dynamic Labor Market Datais built into every badge we issue through Acclaim.
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IBM’s “Getting Started” Checklist
1. Identify your badgeable activities (who, what, where, when, why and how many)
2. Determine how you will assess completion, track and maintain attendees
3. Complete a badge program profile
4. Meet with badge team to review and implement
5. Establish a landing page for the activity –badge needs to point to an external page
6. Incorporate persuasive messaging into the activity and notifications
7. Issue badges and notify badge earners
8. Survey and measure results
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IBM’s Lessons Learned
1. Develop a solid communication plan.
2. Badge issuer must own the relationship with the badge earner.
3. Build consent (privacy, info sharing) into the activity.
4. Provide strong benefits statements (marketing) into the intro letter to badge earner.
5. Follow the template for badge landing pages.
6. Add certification / skills paths into the metadata for all badges.
7. Retro badges are less successful; limit time period to 90 days.
8. Names are important: nobody wants a “newbie” badge.
