OPEN.

Actor’s map

StakeholderTown of Delft

Promises:Satisfied and happy citizensAdded value for the existing system

Users

Persona’sprimary

Persona’ssecondary

Users experienceSplit in two

Different neighborhoods

Our CMID solution makes it easy and enjoyable to get to know the city of Delft and its differents kinds of citizens.

Media mix

Idea

Idea

Interaction Vision

Information

Participation

Application

Comments

Route

Information

Route

Comment

DELFT

Exposition/show case

Blue heart

AttractInterestDesireAct

Scenario 1 - particpant

AttractInterestDesireAct

Scenario 2 - observer

AttractInterestDesireAct

Scenario 2 - observer

Promise is Debt + People walk through the city and are able to see its beauty

+ They can see the progression at the Spoorzone area if they walk the route every time the exposition changes

+ People visit different neighborhoods and interact in the comments of a work of art and maybe even in real

Questions?