optimizely experience - neil patel
DESCRIPTION
This presentation was given by Neil Patel at the Optimizely Experience Los Angeles.TRANSCRIPT
6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH
Neil Patel KISSmetrics
@neilpatel #KISSmetrics
DOING BUSINESS ON THE WEB FOR
11 YEARS
RUN AT LEAST 4 NEW A/B TESTS A MONTH
IDEA #1 FLIP AROUND YOUR FUNNEL
Conversion optimization is like dating
Why does your funnel have to look like this?
Engage with your visitors first
Engage with your visitors first
Results
52.11% INCREASE IN SIGNUPS
IDEA #2 EVOKE CURIOSITY
People will drop off, unless…
Give a reason to stick around
Give a reason to stick around
Give a reason to stick around
Results
63.5% INCREASE IN FOLLOWUP
RESPONSE
IDEA #3 DON’T FORGET TO FOLLOWUP
Stay top-of-mind
Stay top-of-mind
Train your users Train your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address.
- Train people to click - Ask for micro commitments - Give before you ask - Be patient
“You need to train your visitors to buy.”
Tim Sykes
Results
84.7% INCREASE IN REVENUE
IDEA #4 QUIZ YOUR VISITORS
Use interactive quizzes
Use interactive quizzes
Tips on creating quizzes
1. START WITH 5 QUESTIONS 2. USE IMAGES WHEN POSSIBLE 3. LIMIT YOUR CHOICES PER
QUESTION TO 4
Results
281% INCREASE SIGNUPS
IDEA #5 MAKE SIGNING UP EASY
People are lazy
People are lazy
Results
59.4% INCREASE SIGNUPS
Test your call to actions
Results
22% INCREASE SIGNUPS
IDEA #6 GET PERSONAL
People want to feel special
Use geo based data throughout your funnel
Use geo based data throughout your funnel
Use geo based data throughout your funnel
Results
68% INCREASE IN
ENGAGEMENT
