optivo r brochure

Successful email marketing for more sales

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eco Internet Award Association of the German Internet Industry (Verband der deutschen Internetwirtschaft), eco, has distinguished us as best email marketing service provider.

EuroCloud Star Audit SaaS optivo® broadmail was the fi rst cloud soft-ware in Europe to receive the EuroCloud Star Audit SaaS quality seal for security, availability and performance in 2011.

Internationally distinguishedOur company, our service and our optivo® broadmail email marketing software has received numerous awards over the past years.

optivo is your partner for professional email marketing. Our award-winning solutions are reliable and innovative enabling our clients to generate more sales.

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optivoSuccessful email marketing for more sales

optivo counts as one of the largest providers of email marketing services in German-speaking Europe. Since its founding in 2001, we have ranked among the leading technological suppliers and innovators in the area of email marketing. optivo delivers unsurpassed performance and award-winning multi-channel solutions for direct marketing, from a single source – for email, social media, SMS and fax.

optivo® broadmail is a powerful, reliable and secure email marketing platform, distinguished by its vast professional features and fl exibility. It boasts a dispatch volume of up to 12 million emails per hour, which is well above the industry average. The software is suitable for all types of business sectors.

Each company has its own individual requirements for developing the email marketing strategy that is perfect for it. That is why our consulting services provide comprehensive advice on all subjects relevant for effective email marketing. Taking your technical infrastructure, your explicit demands and your budg-et into account, we identify the key factors for success as well as optimisation potentials and actively support you during implementation.

We also ensure that you will remain successful in the long term thanks to access to the most up-to-date and important information in the industry, along with best practice examples. Our “campfi re” blog, regular webinars, whitepapers and newsletters keep you in the loop and constantly informed on what is necessary to ensure successful email marketing.

In short: No matter whether you use our software, rely on our consulting services or regularly obtain the latest information from us – we are working for your success!

Do you always want to remain up to date with what happening in email marketing and at optivo? Then join us at Facebook and follow us on Twitter!

www.facebook.com/optivowww.twitter.com/optivo

“Our email communication is in good hands with optivo.”

Mark Philipp, Team Leader Direct Marketing, Germanwings

optivo Software Consulting

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product specifi cations and new functions. A further highlight are the numerous video tutorials that provide step-by-step instructions and clearly explain the most important functions of o ptivo® broadmail.

As a provider of email marketing services with a holistic approach, we don’t just provide our clients with technologically leading software and a wealth of additional services, we also continuously offer the latest specialist knowledge and newest practical informa-tion for the most effective campaigns.

Companies successful in email marketing are those that perma-nently provide their email recipients with added value. Besides high-performance technology, it is also imperative to have a clear strategy along with new conceptual ideas. With our knowl-edge transfer service, our clients are always kept up to date and continually provided with practical suggestions and ideas for their campaigns. Clients regularly receive new email marketing knowl-edge in the form of documentation, handbooks, webinars, videos and detailed case studies. In this way, the prerequisites are given that our clients unfailingly generate more sales using the email channel.

Our technical documentation encompasses all information that clients need for the optimal, productive implementation of our solution. We also provide detailed, timely information on updates,

Delivering clients an edge through knowledge

“Thanks to optivo® broadmail, we are able to address our target groups even more precisely and thereby fulfi l our customers’ wishes even more individually.”

Manuel Bartsch, Manager Online Shops, Email Marketing, Corporate Design, Lensspirit Contact Lens Mail Order Provider

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You benefi t by working with optivo

Comprehensive personal service and support

Extensive know-how as a leading email marketing specialist

Dispatch of professional newsletters and campaign emails via a high-perfor-mance, secure solution

Implementation of award-winning technology for trouble-free dispatch – even of extremely large volumes of data

Above-average email deliverability

Tailor-made campaigns and consulting services for integrated marketing con-cepts throughout the entire customer lifecycle

Regular relevant market information and best practice examples via our infor-mation services and resource centre

Exceptional value for money and transparent cost structure


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Companies from all sectors and industries place their trust in our solutions. We work together with our clients as a team – your success is our aspiration and benchmark.

Longstanding, satisfi ed customers

optivo is involved as both partner and reseller in the world’s larg-est whitelist programme “Return Path Certifi cation” and the Ger-man “Certifi ed Senders Alliance” whitelist project. We offer you an effective delivery management system and regularly achieve above-average delivery rates for our clients.

Messages that hit the targetoptivo is known for reputable email marketing. To ensure the best quality and transparency, we actively participate in all relevant initiatives in the sector.

Reputable email marketing

Many of the partnerships we have with our clients now extend over many several years. It’s not just our professional solutions, but also our holistic approach that are guarantors for successful email marketing.

For a selection of our clients, please visit: www.optivo.com

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Don’t let the trends in email marketing pass you by:

www.optivo.com/campfi re

Our free-of-charge information services regularly provide decision-makers and practitioners with know-how boasting high market relevance. Newsletters, webinars, whitepapers and other similar documents are continuously supplied so that you always remain on the cusp of what is new and relevant on the subject of email marketing.

Regular access to the latest email marketing know-how

A particularly cutting-edge and in-depth resource for information is our “campfi re” blog. It regularly updates readers on the latest know-how regarding successful email marketing and provides essential practical tips to ensure greater sales. With campfi re, we are a pioneer – particularly in the German-speaking email marketing sector: Within just a short period, the blog has devel-oped into one of the most important sources of information for email marketers. Both current and prospective clients benefi t from the many examples of application and best practice cases that can be transferred for use in their own campaigns.

Widely-read email marketing blog

Get in touch with us via telephone: +49(0)30-76 80 78 0 or via email: [email protected].


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Strato +T-Online

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optivo® broadmailEmail communication for exacting demands

With optivo® broadmail, you get a powerful, reliable and secure email marketing software platform – no matter if you are looking to access new target groups, wishing to expand business with your existing customer base or wanting to exploit cross and up-selling opportunities. Simultaneously, o ptivo® broadmail is ideally suited as a cross-industry professional email communication solution in both the B2B and B2C areas.

Our professional solution offers you everything you need for the contemporary, automated lifecycle management of your customer relationships. optivo® broadmail boasts a particularly broad range of possibilities for target group segmentation and for personalising content. The system can also reliably master even the highest dispatch volumes, quickly and with highest rates of delivery. Growing distribu-tion lists aren’t a problem either: optivo® broadmail is scalable and thereby a future-proof solution.

In addition, we offer you a comprehensive level of service and support. Our team of specialists person-ally supports you in your efforts for successful email marketing at every step. A full-service package is also available on request, which makes use of our professional project management services according to your individual requests.

Have we sparked your interest? We can arrange to present a live demo of optivo® broadmail and pro-vide you with an individual quote based on your technical requirements.

More details on optivo® broadmail can be found on our website:

www.optivo.com/broadmail


“optivo® broadmail is a powerful and easy to use platform, which of-fers an intelligent variety of useful functions”

Kristine Falk, European Brand Direct Marketing Manager, Bosch Power Tools

Softwareoptivo Consulting

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You can create and dispatch newsletters and campaigns with optivo® broadmail when and where you want. We provide you with our web-based solution as so-called “Software as a Ser-vice”. All you need is an internet connection and you have secure access to the whole breadth of features and functions that the email marketing software provides. This means that the installa-tion of hard and software is not required. And you also needn’t be burdened with maintenance and updates – because we do it for you!

Software as a Service: Log in and get going

optivo® broadmail provides genuine multi-channel marketing capabilities. You can effortlessly combine the email, social media, SMS and fax information channels. Due to the resulting synergy effects you enhance the success of individual measures and ben-efi t from the sales-boosting effect of integrated campaigns.

Integrated multi-channel communication

Service at optivo is not just a promise. It is a reality. Our support staff will explain and advise at every step – from installation and concept, for technical questions and right through to the dispatch of mailings. Rather than having to deal with multiple contacts, you are assigned a dedicated expert who knows your individual demands. And you can be sure of fast response times.

We take personal service seriously

Our software can be integrated into your existing system environ-ment at any time, with just little effort. It can also be quickly and safely integrated with your CRM, shop, content management and/or your web analytics software via the intelligent interface management. This enables that all your current data is always available when you need it for your email communication. Our seamless content interface can integrate product data and im-ages from your shop and database systems automatically, for use in your campaigns.

Seamless integration with your existing system environ-ment

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Highlights of optivo® broadmail

Complete service and support with fast response times

Powerful, technologically leading dispatch platform for email, SMS & fax

Simple recipient management and fi ne segmentation options

Personalised and dynamic content through individualisation

Uniform design and easy creation processes thanks to templates

Dispatch of automated campaign emails throughout the entire customer life cycle

Comprehensive test capabilities to ensure continuous optimisation

Broad range of report and analysis options – plus seamless exchange with Excel pivot tables

International deliverability management

Easy, seamless integration with existing company software

Full-service dispatch and project management, on request

Complete use of all features, without limitations, anytime


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Address target groups more precisely through the history of user actions

optivo® broadmail provides you with the most powerful templates in the market. Customised template designs let mailings be cre-ated particularly fast, professionally and comfortably. Or you can use and personally adapt one of the many standard templates. This enables you to channel your concentration fully on the con-tent of your newsletter or campaign mailing. Here you can upload images, enter text manually or with Copy&Paste – and fl exibly adjust all contents.

The management of recipients is extremely easy with optivo® broadmail. This applies in equal measure to the im-porting and exporting of records, the maintenance of block blacklists or the extensive possibilities for target group selection and segmentation. Recipient data is automatically checked for validity during import and purged of dupli-cates. The convenient search function makes child’s play of managing even large volumes of data.

Templates to grab attention and relay content effectively

Manage recipients easily, create target groups effectively

Uniform design thanks to templates

Start Menu: Quick access to all optivo® broadmail functions

Trouble-free operationUsers benefi t from the sheer depth of available functions and the fl exibility of our solution. We place a special focus on ensuring all elements can be intuitively operated. This facilitates your work is not only easier, but also gets completed faster. The step-by-step guidance through the myriad software functions ensures swift, error-free processing of your contents. The integrated editor lets you work with images and text as easily as in a word processing program. All changes can be seen immediately on the real-time preview – letting you see exactly what the newsletter or campaign email will look like when it arrives in recipient inboxes, before it has been sent.

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optivo® broadmail takes considerable work off your hands thanks to its high level of automation. Our software can automatically dispatch individual campaign emails – for example, to confi rm newsletters, events or other registrations as well as confi rming orders and dispatches. In multi-step email campaigns, such as in a “welcome” series, you simply defi ne the process, the frequency, target groups and contents, and all future subscribers are progressively and individually introduced to your products or services. Furthermore, o ptivo® broadmail is ideal for automatically taking care of you transactional email dispatch-es. Besides automation, you also benefi t from the power of trouble-free dispatch of even extremely high volumes of data.

Automated campaign email dispatch

Reports for the most exacting demands

Our software provides the requisite tools to enable the continuous testing of all email parameters that are relevant for success. The “test email for target group” function, for example, lets you test the mailing ver-sions that the respective target groups will receive. optivo® broadmail also lets you conduct automated A/B tests (split testing). You can even test the deliverability and depiction of your newsletters and campaign emails for various email providers prior to sending – which displays a real-time preview of your original mailing with different screen resolutions.

Performance that’s boosted by testing facilities

Comprehensive email deliverability tests prior to sending

Individual reports in real time & seamless link to Excel

optivo® broadmail offers unique reporting possibilities. Using freely confi gurable templates, you can conduct detailed target group-specifi c and cross-client analyses in real time – and have these reports automatically sent to defi ned email addresses. A particularly clever feature is the seamless exchange between individual Excel pivot tables and optivo® broadmail.

Automated mailings


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optivo® broadmail is one of the most powerful and comprehensive technology platforms for the dispatch of emails available on the market. Matched with our extensive know-how, we offer our clients genuine added value.

optivo® broadmail provides top level dispatch performance. With a capability of dispatching up to 12 million emails per hour, our software is one the most powerful systems on the market. Large distribution lists are also always processed reliably with o ptivo® broadmail.

Genuine added value

Performance and high-volume dispatch

Working with data is a matter of trust. For this reason, all data exchanges using optivo® broadmail are conducted with a secure connection – without exception. A sophisticated rights manage-ment system ensures that staff can access only the data they are authorised to. To protect your data, access to optivo® b roadmail at login occurs exclusively via SSL with an individual PIN plus a password. The entire optivo® broadmail infrastructure complies with the highest demands for security and availability. In recogni-tion of the exemplary implementation of our security measures, we were the fi rst European company to be certifi ed with the “EuroCloud Star Audit SaaS” quality seal. In terms of availability, we are positioned well above the industry average at 99.95%.

Highest security and availability

optivo® broadmail provides a wealth of possibili-ties to address targets individually. Subject lines, salutations and email contents can all be person-alised with just minimal effort. Our software also enables the quick and easy creation of microsites and landing pages. In addition, post-click tracking also lets you measure turnover and sales data from your online shop or other systems.

Individual information and offers at any time

Post-click tracking for targeted follow-up measures

“We are impressed by the ease of use and high reliability provided by optivo® broadmail.”

Sven Rost, Head of New Media, Westfalia

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optivo® broadmail can be integrated with your systems in such a way that your data from all channels can be implemented for your email communication. Our software ensures that there is no necessity for double or even multiple record keeping. All relevant data from the various systems are available for use in your cam-paigns – and important performance indicators and other informa-tion fl ows back into the systems. We support all common CRM

Integration with CRM / web analytics systems

Our attention analyses are a further distinctive fea-ture. They facilitate real-time predictions of email per-ception and readability based on insights obtained through advertising psychology research. You can use these simulated eye-tracking studies to continu-ously optimise your email layouts. Furthermore, they can be used during the concept phase to ascertain which designs best grab attention.

Automated attention analyses

Our software can be scaled up at any time to refl ect your grow-ing demands. Not matter how large your distribution list – even if growing exponentially over short periods – we can provide you with greater capacities as the needs arise.

Guaranteed future-proofFrom the beginning, we have integrated a complete Content Management System (CMS) in our email marketing software. The CMS ensures that you can organise and create the contents you want quickly and easily on the basis of powerful templates.

A complete CMS

and campaign management systems, online shops and CMS solutions. Moreover, all important web analytics systems are sup-ported thanks to our intelligent interface management. As such, optivo® broadmail can be integrated with Adobe Sitecatalyst (Omniture), Coremetrics, econda, comScore (Nedstat), Webtrekk, etracker and naturally also Google Analytics.

Our attention analyses are a further distinctive fea-ture. They facilitate real-time predictions of email per-ception and readability based on insights obtained through advertising psychology research. You can use these simulated eye-tracking studies to continu-ously optimise your email layouts. Furthermore, they can be used during the concept phase to ascertain which designs best grab attention.

Automated attention analyses


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Effective deliverability management of emails is one of our core competencies. Several dedicated specialists for worldwide deliverability ensure that your emails go directly to the recipients’ inbox. Our deliverability managers are in regular contact with more than 120 email service providers. In addition, numerous supplementary measures facilitate that your emails are assessed as trustworthy and are not marked as spam.

International deliverability management

Our cost structure is transparent, simple and fair. You are charged per message sent, i.e. per email, SMS or fax. optivo® broadmail does not set you any limits: You can manage any number of re-cipient lists. Neither the number of recipients on individual lists or the number of selection fi elds is restricted.

Full cost transparency

Image personalisation involves combining address data, such as the name, with attractive images. It has a particularly emotional ef-fect and is therefore an ideal response booster for your measures. optivo® broadmail lets you integrate such individual images in real time – even with large dispatch amounts.

Easy image personalisation

The innovative optivo® broadmail “Click profi ling” function allows the easy creation of recipient groups based on their individual clicking behaviour. For example, recipients clicking on “Blu-ray” offers can be defi ned as a special target group and subsequently be sent especially relevant information and supplied with cor-responding individual offers. Once set up, this function can be reused for every new email with just one click of the mouse.

Click profi ling (“Tagging”)

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You want fast access to analyses and the answers to your urgent questions? optivo® broadmail is as mobile as you are. Our software can be used on the go. Not only can you send from an iPhone or Android devices, you can also obtain the results of your campaigns in real time.

Optimised mobile version

The industry’s top developers are regularly working to enhance optivo® broadmail even further. This guarantees that your emails and campaigns will continuously have the benefi t of being on the cutting edge of technology. All updates and new functions are made available to you at no extra charge.

We’re already thinking about tomorrow, today

optivo® broadmail provides you with the opportunity to sig-nifi cantly extend the reach of your measures and strengthen customer loyalty through the integration of social media in your email marketing efforts. For example, you can prepare individual paragraphs or entire emails for your subscribers with an SWYN (“Share with your network”) function that facilitates the viral dis-tribution to social networks. In combination with the right types of offers, the reach of your newsletter can be increased by up to 20% – and that without any signifi cant additional effort!

Use social mediaConvince yourself of the capabilities and functions of o ptivo® broadmail. It is our pleasure to set up a free demo ac-count for you and guide you through a live demo.

Get in touch with us or register at:

www.optivo.com/test

Free demo account


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optivo® consultingThe right strategy for individual demands

As individual as your company is and your goals are, so too are your specific demands. No matter the challenges you are facing or which strategies you are pursuing, our consultants can assist you in devel-oping the ideal measures to achieve your email marketing goals.

Our consulting approach is practice-oriented and is not system specific. We put our know-how at your disposal – independent of optivo® broadmail. Even if using another email marketing software, you benefit from our expertise. Together, we identify and develop strategies, concepts and other specific measures that can be implemented quickly and effectively. Naturally, we can also actively accompany you during implementation, if required.

We take your individual demands, technical infrastructure and available resources into account to iden-tify the key factors for success and potentials for optimisation that are best suited for your specific cir-cumstances. Our team of professional consultants convey the requisite practical knowledge and skills via seminars, workshops and webinars throughout the consulting project.

More information concerning our range of consulting services can be found on our website:

www.optivo.com/consulting


„From day one, optivo offered us the support and cunsulting we ex-pect from a service provider.“

Hans Otto, Director Online Marketing, simfy

Consultingoptivo Software

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Successful email marketing boosts sales and is characterised by a high return on investment. The wealth of control and analysis options yields many possibilities to adjust parameters. It is im-portant that these are correctly set and aligned with one another. With our “Email marketing optimisation” service, we support you in comprehensively enhancing your measures and ensuring their deployment increases sales. From newsletter registration and welcome email series, through frequency of dispatch, automated lifecycle messaging, design of emails and campaigns, to the intelligent management of the unsubscription and legal require-ments: Our consultants analyse all relevant elements of your current email marketing strategy and show you what potential still lies dormant.

Email marketing optimisationYour messages must be conveyed in the right form to ensure they summon the intended reaction among recipients. Just as for websites and other advertising materials, the design of success-ful emails is subject to a range of specifi c rules. Our professional consultants analyse and assess your newsletters according to all factors relevant to success and boosting sales, and provide you with specifi c recommendations for optimisation. Our team will also ensure that your electronic communication is correctly depicted on all email clients.

Newsletter optimisation

High quality email addresses are the foundation for successful email marketing measures. Quality and quantity – both of these factors are decisive for achieving your email marketing goals. With our “Address generation” service, we support you in successfully creating or expanding your email distribution list with high quality contacts in accordance with legal requirements: We implement targeted measures to enlarge your pool of addresses and also conduct profi ling measures on your behalf. You benefi t from new newsletter subscribers and new target groups. Whether sourced from your own website or through the inclusion of social networks – we ascertain all potentials in both on and offl ine environments to effectively optimise your address data.

Address generation

Individual consulting projects let you benefi t from our specialisation in successful dialogue marketing for the online market. We offer diverse services and provide genuine added value in accordance with your specifi c needs. These include:

Consulting packages that leave nothing to be desired

Successful consulting projectsMany satisfi ed clients have benefi ted from our consulting services. Taking all individual requirements into account, we de-velop concepts and strategies that can be implemented quickly and easily, together with our clients. The following shows just a sample of successfully completed projects:

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We assist you in identifying the appropriate criteria and devel-oping segments. This enables you to conduct a targeted and personalised dialogue with customers.

Customer segmentation

We support you in the development and implementation of multistep reactivation campaigns that incorporate special offers for inactive customers to help inspire them to make use of your services again.

Reactivation campaigns

Potential customers require other types of information than cur-rent active customers. Inactive customers must be addressed differently to that of than new customers. We’ll show you in which situations and at what time taking up contact to custom-ers is most effective and how you can optimally boost Customer Lifetime Value.

Lifecycle marketing

Embedded videos in emails are exceptionally suited for drawing attention to individual products, services or events. We provide advice on the selection of the most effective techniques and, on request, also undertake the set-up on your behalf.

Video emails

“We can differentiate our custom-ers very well and classify them into various segments thanks to optivo.”

Mario Koslowski, Head of Marketing, Möbel Höffner Furnishings


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What our consulting services offer (selection)

Signifi cant increase in performance of email marketing measures through a clear focus on the customer life cycle (incl. opening, click and conversion rates)

Concept development and implementation of individual campaigns (e.g. “wel-come” series, profi ling measures, reactivation campaigns)

Development and expansion of email distribution lists and a reduction of sub-scription cancellations

Solutions that can be implemented quickly and directly, which take into account best practice examples, up-to-date analyses and benchmarks

Knowledge transfer through individual and interactive workshops or training ses-sions for sales boosting email marketing

System-independent optimisation of your complete email marketing – from suc-cessful newsletter registration through to retention of subscribers

Dispatch of automated campaign emails throughout the entire customer life cycle

Comprehensive tests for continuous optimisation

Revenue optimisation through the development and implementation of individual transactional emails

We can show you how you can integrate the data from your ex-isting systems and databases with your email dispatch solution. You will simultaneously be provided with important know-how for data management and seamless integration.

Technology

Using successful practical examples, we can show you what po-tential social media can provide for your email marketing – and provide advice on how you can best take advantage of this.

Social media

The successful combination of email and SMS provides many interesting advertising potentials. We show you how you can bring your email marketing to the mobile domain and provide you with the necessary expertise.

Mobile marketing

The content of emails can be optimised automatically in real time. This provides added opportunities to achieve higher con-version rates quickly and effectively. Our consultants can explain the advantages of self-optimising campaigns to you and set up this sales boosting measure.

Real time optimisation

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Seminars, workshops and training sessions

Tailor-made consulting projects

Our consultants can provide you with an overview of the contem-porary possibilities that email marketing offers in seminars and workshops. Teams wishing to update or intensify their knowledge on this subject can also take advantage of our compact training sessions or one-day seminars. For companies with clearly defi ned issues and questions, we also offer individual workshops in which solutions are developed and compiled.

We offer tailor-made consulting services for your individual pro-jects that are customised to match your specifi c themes, issues and business sector. This commences with a comprehensive analysis of the status quo and a joint defi nition of the project goals. A package containing practical and easily implemented recommendations and suggestions is made upon this basis. The initial analysis and presentation of the results will take place either on location or via telephone – according to your specifi c wishes.

“During our consulting project, the optivo consulting team provided us with excellent conceptual support.”

Silke Peters, , Marketing Manager CRM / Partnerships, Lindner Hotels & Resorts

Personalised formats for individual demands


2424© optivo GmbH. All other trademarks are the property of their respective owners.

International sales and Germany:optivo GmbHWallstrasse 1610179 BerlinGermanyTel.: +49(0)30-76 80 78 0Fax: +49(0)30-76 80 78 [email protected]

Access the latest news, know-how and best practice examples in our email marketing blog: www.optivo.com/campfi re

Poland:optivo GmbH/Sp. z o.o.Oddzial w PolscePlac Pilsudskiego 300-078 WarszawaPolandTel.: +48(0)22-490 60 48Fax: +48(0)22-490 59 [email protected]

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