History • Vital force in the community for over 60 years • Began as a dream of a probation officer, Oscar Cross. Who

saw a need for young men to set higher goals for themselves and prepare for their future.

• He made a commitment to keep them off of the streets, out of the juvenile justice system and to provide educational experiences that were taught outside the traditional classrooms at school.

• As the Club continues to grow year after year identifying opportunities to expand and offer even more programs to youth is still the focus of the Club.

Mission Statement

• To enable all young people, especially those who need us the most, to be all that they can be as productive, responsible and caring citizens.

My Non-profit Choice• I chose this non-profit

organization because it is a place that I had been a part of growing up.

• I believe that the Oscar Cross Boys and Girls Club really affects young peoples lives for the better.

• After attending for five years while in elementary school, I learned many life lessons.

New Media: Facebook

• https://www.facebook.com/oscarcrossbgc?fref=ts

• Facebook is a social networking website that makes it easy for you to connect and share with your family and friends online.

• By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world's largest social network, with more than 1 billion users worldwide.

New Media: Facebook• The Facebook site attempts

to bring local citizens up to date on fund raising efforts for the club

• The site seems geared towards adults and not to the kids who attend the Club.

• There are only 190 likes on the page at the current time.

New Media: Twitter

• www.twitter.com/OscarCrossBGC• Twitter is an information network made up of

140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about.

• Twitter contains information you will find valuable. Messages from users you choose to follow will show up on your home page for you to read.

New Media: Twitter

• The BGC only has 106 followers. • Much of the information is identical to what is

on their Facebook page. In that it talks about fund raising.

• It is also geared towards adults who follow the page and not the kids that attend the Club.

Why were these tools chosen?

• They two tools were chosen because they are the most used social media sites in the world at the current time.

• These two are used social medias are used by a very large age group.

• They show behind the scenes footage, shows off what the kids are doing, provides links to press coverage, and ask for related comments.

Problems

• Both twitter and Facebook seem to cater to older citizens and not to the kids that attend the club.

• Both media sites have a lack of follower or interest.

What did Facebook and Twitter replace?

• The new form of media replaced newspapers, word of mouth and radio communication.

New Media tool effectiveness

• After talking with Allen Treece, the director of Oscar Cross Boys and Girls Club, he seems to think that they go a fairly good job of getting their messages out and keeping followers up to date on the things that are coming up in the near future and the posting pictures of things that have previously happened.

• Tabs on the Facebook site are very helpful and include information about the staff, upcoming events, how to join, and how the public can help.

Addressing Media Problems

• Allen Treece states that in the future he plans to expand the use of social media to hopefully involve more young people.

• He also stated that a lot of the messages are for the older people of the community because the youth members are reminded daily about upcoming events, and that some of the kids don’t have social media.