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Management Information Systems II Oskar Szumski, PhD University of Warsaw Faculty of Management [email protected]

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Page 1: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Management Information Systems II

Oskar Szumski, PhDUniversity of Warsaw Faculty of [email protected]

Page 2: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Agenda

• IT Infrastructure and Emerging Technologies• Telecommunications, the Internet and Wireless

Technology• Information Systems, Organizations, and

Strategy• Technology management• Building Information Systems• Enterprise Architecture, IT Governance and IT

Portfolio Management

Page 3: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

• Computer systems are complex and often link multiple traditional systems potentially supplied by different software vendors

• Common dilemma is how to use IT in effective and efficient way

?

Page 4: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

IT Infrastructure and EmergingTechnologies

Page 5: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

IT infrastructure

• IT infrastructure consists of a set of physical devices and software applicationsthat are required to operate the entire enterprise

Page 6: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Connection between the firm, IT infrastructure and business capabilities

Page 7: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Stages in IT Infrastructure evolution_1

Page 8: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Stages in IT Infrastructure evolution_2

Page 9: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Technology drivers of infrastructure evolution_1

Moore’s Law and Microprocessing Power• In 1965, Gordon Moore, the directory of Fairchild Semiconductor’s Research and

Development Laboratories, an early manufacturer of integrated circuits, wrote in Electronics magazine that since the first microprocessor chip was introduced in 1959, the number of components on a chip with the smallest manufacturing costs per component (generally transistors) had doubled each 18 months . This law would later be interpreted in multiple ways. There are at least three variations of Moore’s Law, none of which Moore ever stated:

• (1) the power of microprocessors doubles every 18 months; • (2) computing power doubles every 18 months;• (3) the price of computing falls by half every 18 months year. This assertion became

the foundation of Moore’s Law. Moore later reduced the rate of growth to a doubling every two years

The Law of Mass Digital Storage• The world produces as much as 5 exabytes of unique information per year (an

exabyte is a billion gigabytes, or 1018 bytes). The amount of digital information is roughly doubling every year (Lyman and Varian, 2003). Fortunately, the cost of storing digital information is falling at an exponential rate of 100 percent a year.

• The number of kilobytes that can be stored on magnetic media for $1 from 1950 to the present roughly doubled every 15 months

Page 10: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Technology drivers of infrastructure evolution_2

Metcalfe’s Law and Network Economics• Robert Metcalfe - inventor of Ethernet local area network technology -

claimed in 1970 that the value or power of a network grows exponentially as a function of the number of network members . Metcalfe and others point to the increasing returns to scale that network members receive as more and more people join the network. As the number of members in a network grows linearly, the value of the entire system grows exponentially and continues to grow forever as members increase. Demand for information technology has been driven by the social and business value of digital networks, which rapidly multiply the number of actual and potential links among network members

Declining Communications Costs and the Internet• Continues declining cost of communication both over the Internet and over

telephone networks (which increasingly are based on the Internet). As communication costs fall toward a very small number and approach 0, utilization of communication and computing facilities explodes .

Page 11: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

How many people worldwide have now Internet access?

• 1• 10• 100• 1000• 10000• 100000• 1000000……?

Page 12: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Yes – it’s truth!

* http://www.internetworldstats.com/stats.htm

World internet usage and population statistics June 30, 2015World Regions

Population(2015 Est.)

Internet Users Dec. 31, 2000

Internet UsersLatest Data

Penetration(%

Population)Users % of

TableGrowth 2000-

2015Africa 1,158,355,663 4,514,400 313,257,074 27.0 % 9.6 % 6,839.1%

Asia 4,032,466,882114,304,000 1,563,208,143 38.8 % 47.8 % 1,267.6%

Europe 821,555,904 105,096,093 604,122,380 73.5 % 18.5 % 474.8%

Middle East 236,137,235 3,284,800 115,823,882 49.0 % 3.5 % 3,426.1%

North America 357,172,209 108,096,800 313,862,863 87.9 % 9.6 % 190.4%Latin America / Caribbean 617,776,105 18,068,919 333,115,908 53.9 % 10.2 % 1,743.6%Oceania / Australia 37,157,120 7,620,480 27,100,334 72.9 % 0.8 % 255.6%

WORLD TOTAL 7,260,621,118360,985,492 3,270,490,584 45.0 % 100.0 % 806.0%

Page 13: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

The IT infrastructure ecosystem

Page 14: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Contemporary hardware platform trends

• the emerging mobile digital platform (smartphones,

netbooks, and tablet computers)• grid computing• virtualization• cloud computing• green computing (power scheduling, Wake-on-LAN etc)• autonomic computing• high-performance and power-saving processors

Page 15: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Contemporary software platform trends

• Linux and open source software• software for the web: JAVA and AJAX• web services and service-oriented

architecture• software outsourcing and cloud services

Page 16: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Making wise infrastructure investments

• Total cost of ownership (TCO) of technology assets - hardware and software acquisition costs account for only about 20% of TCO

Page 17: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Infrastructure component Cost components

Hardware acquisition Purchase price of computer hardware equipment, including computers, terminals, storage,and printers

Software acquisition Purchase or license of software for each user

Installation Cost to install computers and software

Training Cost to provide training for information systems specialists and end users

Support Cost to provide ongoing technical support, help desks, and so forth

Maintenance Cost to upgrade the hardware and software

Infrastructure Cost to acquire, maintain, and support related infrastructure, such as networks and specialized equipment (including storage backup units)

Downtime Cost of lost productivity if hardware or software failures cause the system to be unavailable for processing and user tasks

Space and energy Real estate and utility costs for housing and providingpower for the technology

Total Cost of Ownership (TCO) cost components

Page 18: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Competitive forces model for IT infrastructure

Page 19: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Telecommunications, the Internet,and Wireless Technology

Page 20: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Corporate network infrastructure

Page 21: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Physical transmission media

• Twisted wire• Coaxial cable• Fiber optics and optical networks• Wireless transmission media (microwave,

cellular, Wi-Fi)

Page 22: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

The global internet

• The Internet has become the world’s most extensive, public communication system that now rivals the global telephone system in reach and range.

• It’s also the world’s largest implementation of client/server computing and internetworking, linking millions of individual networks all over the world.

Page 23: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Internet – how does it work?

• An Internet service provider (ISP) is a commercialorganization with a permanent connection to the Internet that sells temporary connections to retail subscribers

• Internet Protocol (IP) address• Domain Name System (DNS) converts domain names to

IP addresses• Internet policies are established by a number of

professional organizations and government bodies, including the Internet Architecture Board (IAB) , which helps define the overall structure of the Internet; the Internet Corporation for Assigned Names and Numbers (ICANN) , which assigns IP addresses; and the World Wide Web Consortium (W3C) , which sets Hypertext Markup Language and other programming standards for the Web

Page 24: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Major internet services

CAPABILITY FUNCTIONS SUPPORTED

E-mail Person-to-person messaging; document sharing

Chatting and instant messaging Interactive conversations

Newsgroups Discussion groups on electronic bulletin boards

Telnet Logging on to one computer system and doing work on another

File Transfer Protocol (FTP) Transferring files from computer to computer

World Wide Web Retrieving, formatting, and displaying information (including text,audio, graphics, and video) using hypertext links

Page 25: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

The Web - components

• Hypertext Markup Language (HTML)• Web Servers• Search Engines• Web 2.0• Web 3.0 - The Future Web?

Page 26: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Web 1.0 / 2.0 / 3.0 summary

Page 27: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

http://www.skarbiecmennicy.pl

Page 28: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure
Page 29: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure
Page 30: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Radio-frequency identification (RFID)

• RFID is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. The technology requires some extent of cooperation of an RFID reader and an RFID tag.

• An RFID tag is an object that can be applied to or incorporated into a product, animal, or person for the purpose of identification and tracking using radio waves. Some tags can be read from several meters away and beyond the line of sight of the reader.

Page 31: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

RFID tag

• Most RFID tags contain at least two parts. One is an integrated circuit for storing and processing information, modulating and demodulating a radio-frequency (RF) signal, and other specialized functions. The second is an antenna for receiving and transmitting the signal.

• Size of tags: from 0,05 mm × 0,05 mm• Working distance: from 0,1m to 10m

Page 32: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Types of RFID tags

• RFID tags come in three general varieties:– passive (tags require no internal power

source, they are only active when a reader is nearby to power them by wireless illumination),

– active (tags require a power source, usually a small battery),

– beacon (tags transmit autonomously with a certain blink pattern and do not respond to interrogation)

Page 33: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Communication

• To communicate, tags respond to queries generating signals that must not create interference with the readers, as arriving signals can be very weak and must be differentiated. Besides backscattering, load modulation techniques can be used to manipulate the reader's field. Typically, backscatter is used in the far field, whereas load modulation applies in the nearfield, within a few wavelengths from the reader.

Page 34: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

RFID technology in practice

RFID reader sends a radio signal

Tag sends data to the RFID transmitter

signal transfer

API (Application Programming Interface)

Database layer Application Layer (eg. ERP)

Page 35: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

RFID Reference Model

• Created in 2007 by CE RFID(Coordinating European Efforts for Promoting the European RFID Value Chain)

• It covers to areas:– Mainly Object Tagging– Tagging with Reference or Potential

Reference to Individuals

Page 36: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

RFID Reference Model

Page 37: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

RFID - Mainly object tagging

Page 38: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

RFID - Tagging with reference to individuals

Page 39: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Example: Intel Connected Store

Page 40: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Information Systems, Organizations, and Strategy

Page 41: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

The two-way relationship between organizations and information technology

Page 42: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Features of organizations

Routines and Business Processes• Routines (standard operating procedures) are precise

rules, procedures, and practices that have been developed to cope with virtually all expected situations

• Business processes are collections of such routinesOrganizational Politics• political struggle for resources, competition, and

conflicts within organizationOrganizational CultureOrganizational EnvironmentsOrganizational StructureOther Features

Page 43: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Disruptive technologies: winners and losers

Technology Description Winners and losers

Microprocessor chips (1971)

Thousands and eventually millions of transistors on a silicon chip

Microprocessor firms win (Intel, Texas Instruments) while transistor firms (GE) decline.

Personal computers (1975)

Small, inexpensive, but fully functional desktop computers

PC manufacturers (HP, Apple, IBM), and chip manufacturers prosper (Intel), while mainframe (IBM) and minicomputer (DEC) firms lose.

PC word processing software (1979)

Inexpensive, limited but functional text editing and formatting for personal computers

PC and software manufacturers (Microsoft, HP, Apple) prosper, while the typewriter industry disappears.

World Wide Web (1989)

A global database of digital files and “pages” instantly available

Owners of online content and news benefit, while traditional publishers (newspapers, magazines, broadcast television) lose.

Internet music services (1998)

Repositories of downloadable music on the Web with acceptable fidelity

Owners of online music collections (MP3.com, iTunes), telecommunications providers who own Internet backbone (AT&T, Verizon), local Internet service providers win, while record label firms and music retailers lose (Tower Records).

PageRank algorithm A method for ranking Web pages in terms of their popularity to supplement Web search by key terms

Google is the winner (they own the patent), while traditional key word search engines (Alta Vista) lose.

Software as Web service

Using the Internet to provide remote access to online software

Online software services companies (Salesforce.com) win, while traditional “boxed” software companies (Microsoft, SAP, Oracle) lose.

Page 44: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

How information systems impact organizations

Economic impacts• IT reduces both agency and transaction costs for firms, we

should expect firm size to shrink over time as more capital is invested in IT. Firms should have fewer managers, and we expect to see revenue per employee increase over time

Organizational and behavioral impacts• IT flattens organizations (IT pushes decision-making rights

lower in the organization because lower-level employees receive the information they need to make decisions without supervision)

• Postindustrial organizations (authority increasingly relies on knowledge and competence, and not merely on formal positions)

• Understanding organizational resistance to changeThe internet and organizations• The Internet increases the accessibility, storage, and

distribution of information and knowledge for organizations

Page 45: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Implications for the design of information systems

Organizational factors necessary to consider during planning a new system:

• environment in which the organization must function• structure of the organization: hierarchy, specialization,

routines, and business processes• organization’s culture and politics• type of organization and its style of leadership• principal interest groups affected by the system and the

attitudes of workers who will be using the system• kinds of tasks, decisions, and business processes that

the information system is designed to assist

Page 46: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Porter’s competitive forces model

Page 47: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Information system strategies for dealing with competitive forces

• Low -cost leadership - Use information systems to achieve the lowest operational costs and the lowestprices

• Product differentiation - Use information systems to enable new products and services, or greatly change the customer convenience in using your existing products and services.– mass customization - ability to offer individually tailored products

or services using the same production resources as mass production

• Focus on market niche - Use information systems to enable a specific market focus, and serve this narrow target market better than competitors

• Strengthen customer and supplier intimacy - Use information systems to tighten linkages with suppliers and develop intimacy with customers.

Page 48: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Impact of the internet on competitive forces and industry structure

Competitive force Impact of the internet

Substitute products or services Enables new substitutes to emerge with new approaches to meeting needs and performing functions

Customers’ bargaining power Availability of global price and product information shifts bargaining power to customers

Suppliers’ bargaining power Procurement over the Internet tends to raise bargaining power over suppliers; suppliers can also benefit from reduced barriers to entry and from the elimination of distributors and other intermediaries standing between them and their users

Threat of new entrants The Internet reduces barriers to entry, such as the need for a sales force, access to channels, and physical assets; it provides a technology for driving business processes that makes other things easier to do

Positioning and rivalry among existing competitors

Widens the geographic market, increasing the number of competitors, and reducing differences among competitors; makes it more difficult to sustain operational advantages; puts pressure to compete on price

Page 49: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

The business value chain model• The value chain model highlights specific activities in the

business where competitive strategies can best be appliedand where information systems are most likely to have a strategic impact

• Primary activities are most directly related to the production and distribution of the firm’s products and services, which create value for the customer

• Support activities make the delivery of the primary activities possible

• Benchmarking involves comparing the efficiency and effectiveness of your business processes against strict standards and then measuring performance against thosestandards

• Industry best practices are usually identified by consulting companies and research organizations as the most successful solutions or problem-solving methods for consistently and effectively achieving a business objective

Page 50: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

The value chain model

Page 51: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Extending the Value Chain –The Value Web

• A value web is a collection of independent firms that use information technology to coordinate their value chains to produce a product or service for a market collectively

• It is more customer driven and operates in a less linear fashion than the traditional value chain

Page 52: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

The value web

Page 53: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Network-based strategiesNetwork Economics• Business models based on a network may help firms strategically by taking

advantage of network economics. In a network law of diminishing returns does not work - the marginal costs of adding another participant are about zero, whereas the marginal gain is much larger

Virtual Company Model• Virtual organization, uses networks to link people, assets, and ideas,

enabling it to ally with other companies to create and distribute products andservices without being limited by traditional organizational boundaries orphysical locations. One company can use the capabilities of another company without being physically tied to that company

Business Ecosystems: Keystone and Niche Firms• Business ecosystem is term for loosely coupled but interdependent

networks of suppliers, distributors, outsourcing firms, transportation service firms, and technology manufacturers. Business ecosystems can be characterized as having one or a few keystone firms that dominate the ecosystem and create the platforms used by other niche firms

Page 54: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

An ecosystem strategic model

Page 55: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Using systems for competitive advantage

• Sustaining competitive advantage• Aligning it with business objectives• Managing strategic transitions

Page 56: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Technology Management

• Technology Management can be defined as the integrated planning, design, optimization, operation and contro l of technological products, processes and services.

• Technology Management is set of management disciplines that allows organization to manage its technological fundamentals to create competitive advantage.

• Role of technology management function in organization is to understand the value of certain technology for the organization. Continuous development of technology is valuable as long as there is a value for the customer and therefore technology management function in organization should be able to argue when to invest on technology development and when to withdraw .

Page 57: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Typical concepts used in technology management

• technology strategy (a logic or role of technology in organization),

• technology mapping (identification of possible relevant technologies for the organization),

• technology roadmapping (a limited set of technologies suitable for business),

• technology project portfolio (a set of projects under development),

• technology portfolio (a set of technologies in use).

Page 58: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Technology Strategy

Page 59: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Technology mapping

Page 60: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Technology roadmap for systems beyond 3G

Page 61: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Technology portfolio - example

• JK Technosoft (JKT) is a global software & solutions company that is driven by the simple yet powerful tenet of providing ‘total customer satisfaction’

• http://www.jktech.com/cms/web/publishing/fullPreview&pageContent=88

Page 62: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

generations.arc.nasa.gov

Page 63: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

How can we forecast future?

Page 64: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Building Information Systems

Page 65: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

4 kinds of structural organizational change enabled by IT

1. Automation– Increase efficiency, replace manual tasks

2. Rationalization– Streamline standard operating procedures

3. Business process reengineering (BPR)– Analyze, simplify, and redesign business processes

4. Paradigm shifts– Rethink nature of business, define new business

model, change nature of organization

Page 66: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

The most common forms of organizational change are automation and rationalization. These relatively slow-moving and slow-changing stra tegies present modest returns but little risk. Faster and more comprehensive change—su ch as reengineering and paradigm shifts—carries high rewards but offers substantial c hances of failure.

Organizational change carries risks and rewards

Page 67: Oskar Szumski, PhD University of Warsaw Faculty of Management oskar ... II.pdf · University of Warsaw Faculty of Management oskar.szumski@uw.edu.pl. Agenda • IT Infrastructure

Steps in effective reengineering

• Determine which business processes should be improved

• Must avoid becoming good at the wrong process• Understand how improving the right processes will

help the firm execute its business strategy• Understand and measure performance of existing

processes as a baseline• Even with effective BPR, majority of reengineering

projects do not achieve breakthrough gains because of inadequate change management

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Business process management (BPM)

• Helps firms manage incremental process changes

• Uses process-mapping tools to:– Identify and document existing processes – Create models of improved processes that

can be translated into software systems– Measure impact of process changes on key

business performance indicators

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Capabilities of BPM software

• Work flow management

• Business process modeling notation

• Quality measurement and management

• Change management

• Tools for standardizing business processes (they can be continually manipulated)

• Process monitoring and analytics (verifies process performance and measures impact of process changes on key business performance indicators)

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Quality management

• Fine-tuning business processes to improve quality in their products, services, and operations

• The earlier in the business cycle a problem is eliminated, the less it costs the company

• Quality improvements raise level of product and service quality as well as lower costs

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Quality management (cont.)

• Total Quality Management (TQM): – Achievement of quality control is end in itself– Everyone is expected to contribute to improvement of

quality– Focuses on continuous improvements rather than

dramatic bursts of change

• Six sigma: – Specific measure of quality– 3.4 defects per million opportunities– Uses statistical analysis tools to detect flaws in the

execution of an existing process and make minor adjustments

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Information systems support quality improvements

• Simplify products or processes• Make improvements based on customer

demands• Reduce cycle time• Improve quality and precision of design and

production• Meet benchmarking standards

– Benchmarking: Setting strict standards for products, services, and other activities, and then measuring performance against those standards

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Overview of systems development

• Systems development - activities that go into producing an information system solution to an organizational problem or opportunity

• Systems analysis• Systems design• Programming• Testing• Conversion• Production and maintenance

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Building a system can be broken down into six core activities.

The Systems Development Process

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Systems analysis

• Analysis of problem that will be solved by system– Defining the problem and identifying causes– Specifying solutions

• Systems proposal report identifies and examines alternative solutions

– Identifying information requirements

• Includes feasibility study– Is solution feasible from financial, technical,

organizational standpoint– Is solution a good investment?– Is required technology, skill available?

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System analysis (cont.)

• Establishing information requirements– Who needs what information, where, when,

and how– Define objectives of new/modified system– Detail the functions new system must perform

• Faulty requirements analysis is leading cause of systems failure and high systems development cost

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Systems design

• Describes system specifications that will deliver functions identified during systems analysis

• Should address all managerial, organizational, and technological components of system solution

• Role of end users– User information requirements drive system building– Users must have sufficient control over design

process to ensure that system reflects their business priorities and information needs

– Insufficient user involvement in design effort is major cause of system failure

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OUTPUTMediumContentTiming

INPUTOriginsFlowData entry

USER INTERFACESimplicityEfficiencyLogicFeedbackErrors

DATABASE DESIGNLogical data modelVolume and speed requirementsFile organization and designRecord specifications

PROCESSINGComputationsProgram modulesRequired reportsTiming of outputs

MANUAL PROCEDURESWhat activitiesWho performs themWhenHowWhere

CONTROLSInput controls (characters, limit, reasonableness)Processing controls (consistency, record counts)Output controls (totals, samples of output)Procedural controls (passwords, special forms)

SECURITYAccess controlsCatastrophe plansAudit trails

DOCUMENTATIONOperations documentationSystems documentsUser documentation

CONVERSIONTransfer filesInitiate new proceduresSelect testing methodCut over to new system

TRAININGSelect training techniquesDevelop training modulesIdentify training facilities

ORGANIZATIONAL CHANGESTask redesignJob redesignProcess designOrganization structure designReporting relationships

Design specifications

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Programming and testing

• Programming: – System specifications from design stage are translated into

software program code– Software may be purchased, leased, or outsourced instead

• Testing – To ensure system produces right results– Unit testing: Tests each program in system separately– System testing: Tests functioning of system as a whole – Acceptance testing: Makes sure system is ready to be used in

production setting– Test plan: All preparations for series of tests

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Conversion

• Process of changing from old system to new system

• Four main strategies– Parallel strategy– Direct cutover– Pilot study– Phased approach

• Requires end-user training• Finalization of detailed documentation showing

how system works from technical and end-user standpoint

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Production and maintenance

• System reviewed to determine if any revisions needed• May prepare formal postimplementation audit document• Maintenance

– Changes in hardware, software, documentation, or procedures to a production system to correct errors, meet new requirements, or improve processing efficiency

– 20% debugging, emergency work– 20% changes to hardware, software, data, reporting– 60% of work: User enhancements, improving

documentation, recoding for greater processing efficiency

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CORE ACTIVITY DESCRIPTION

Systems analysis Identify problem(s)Specify solutionsEstablish information requirements

Systems design Create design specifications

Programming Translate design specifications into code

Testing Unit testSystems testAcceptance test

Conversion Plan conversionPrepare documentationTrain users and technical staff

Production and maintenance

Operate the systemEvaluate the systemModify the system

Summary of systems development activities

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Methodologies for modeling

• Most prominent methodologies for modeling and designing systems:– Structured methodologies– Object-oriented development

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Computer-aided software engineering (CASE)

• Software tools to automate development and reduce repetitive work, including– Graphics facilities for producing charts and diagrams– Screen and report generators, reporting facilities– Analysis and checking tools– Data dictionaries– Code and documentation generators

• Support iterative design by automating revisions and changes and providing prototyping facilities

• Require organizational discipline to be used effectively

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Alternative Systems-Building Methods

• Traditional systems life-cycle• Prototyping• End-user development• Application software packages• Outsourcing

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Traditional systems lifecycle

• Oldest method for building information systems• Phased approach - divides development into formal

stages– Follows “waterfall” approach: Tasks in one stage finish before

another stage begins

• Maintains formal division of labor between end users and information systems specialists

• Emphasizes formal specifications and paperwork• Still used for building large complex systems• Can be costly, time-consuming, and inflexible

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Prototyping

• Building experimental system rapidly and inexpensively for end users to evaluate

• Prototype: Working but preliminary version of information system– Approved prototype serves as template for final

system

• Steps in prototyping• Identify user requirements• Develop initial prototype• Use prototype• Revise and enhance prototype

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Prototyping (cont.)

• Advantages of prototyping– Useful if some uncertainty in requirements or design

solutions– Often used for end-user interface design– More likely to fulfill end-user requirements

• Disadvantages– May gloss over essential steps– May not accommodate large quantities of data or

large number of users– May not undergo full testing or documentation

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End-user development

• Uses fourth-generation languages to allow end-users to develop systems with little or no help from technical specialists

• Fourth generation languages: Less procedural than conventional programming languages– PC software tools– Query languages– Report generators– Graphics languages– Application generators– Application software packages– Very high-level programming languages

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End-user development (cont.)

• Advantages: – More rapid completion of projects– High-level of user involvement and satisfaction

• Disadvantages: – Not designed for processing-intensive applications– Inadequate management and control, testing,

documentation– Loss of control over data

• Managing end-user development– Require cost-justification of end-user system projects– Establish hardware, software, and quality standards

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Application software packages

• Save time and money

• Many packages offer customization features:

• Allow software package to be modified to meet unique requirements without destroying integrity of package software

• Evaluation criteria for systems analysis include:

• Functions provided by the package, flexibility, user friendliness, hardware and software resources, database requirements, installation and maintenance efforts, documentation, vendor quality, and cost

• Request for Proposal (RFP)

• Detailed list of questions submitted to packaged-software vendors

• Used to evaluate alternative software packages

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Outsourcing

Several types– Cloud and SaaS providers

• Subscribing companies use software and computer hardware provided by vendors

– External vendors• Hired to design, create software• Domestic outsourcing

– Driven by firms need for additional skills, resources, assets

• Offshore outsourcing– Driven by cost-savings

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Outsourcing (cont.)

• Advantages– Allows organization flexibility in IT needs

• Disadvantages– Hidden costs, e.g.

• Identifying and selecting vendor• Transitioning to vendor

– Opening up proprietary business processes to third party

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Application Development for the Digital Firm

• Rapid application development (RAD)– Process of creating workable systems in a very short

period of time– Utilizes techniques such as:

• Visual programming and other tools for building graphical user interfaces

• Iterative prototyping of key system elements• Automation of program code generation• Close teamwork among end users and information systems

specialists

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Joint application design (JAD)

• Use to accelerate generation of information requirements and to develop initial systems design

• Brings end users and information systems specialists together in interactive session to discuss system’s design

• Can significantly speed up design phase and involve users at intense level

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Component-based development

• Groups of objects that provide software for common functions (e.g., online ordering) and can be combined to create large-scale business applications

• Web services– Reusable software components that use XML and open Internet

standards (platform independent)– Enable applications to communicate with no custom

programming required to share data and services – Can engage other Web services for more complex transactions– Using platform and device-independent standards can result in

significant cost-savings and opportunities for collaboration with other companies

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Agile development

• Focuses on rapid delivery of working software by breaking large project into several small sub-projects

• Subprojects– Treated as separate, complete projects– Completed in short periods of time using iteration and

continuous feedback

• Emphasizes face-to-face communication over written documents, allowing collaboration and faster decision making

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Manifesto for Agile Software Development

We are uncovering better ways of developingsoftware by doing it and helping others do it.Through this work we have come to value:

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan

That is, while there is value in the items onthe right, we value the items on the left more.

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Twelve Principles of Agile Software

1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.

2. Welcome changing requirements, even late in development. Agile processes harness change forthe customer's competitive advantage.

3. Deliver working software frequently, from a couple of weeks to a couple of months, with apreference to the shorter timescale.

4. Business people and developers must work together daily throughout the project.5. Build projects around motivated individuals. Give them the environment and support they need,

and trust them to get the job done.6. The most efficient and effective method of conveying information to and within a development

team is face-to-face conversation.7. Working software is the primary measure of progress.8. Agile processes promote sustainable development. The sponsors, developers, and users should

be able to maintain a constant pace indefinitely.9. Continuous attention to technical excellence and good design enhances agility.10. Simplicity--the art of maximizing the amount of work not done--is essential.11. The best architectures, requirements, and designs emerge from self-organizing teams.12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its

behavior accordingly.

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Enterprise Architecture, IT Governance and IT Portfolio

Management

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Enterprise architecture

• description of the structure of an enterprise, its decomposition into subsystems , the relationships between the subsystems, the relationships with the external environment ,

• this description should be comprehensive and include enterprise goals, business functions, business process, roles, organisational structures, business information, software applications and computer systems

• Four domains of EA: Business, Information, Applications, Technology

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Four domains of EA: Business

• Strategy maps, goals, corporate policies, operating model

• Functional decompositions, business capabilities and organizational models expressed as line of business architecture

• Business processes, Workflow and Rules that articulate the assigned authorities, responsibilities and policies

• Organization cycles, periods and timing• Suppliers of hardware, software, and

services

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Four domains of EA: Information

• Information architecture - a holistic view on the flow of information in an enterprise

• Metadata - data that describes your enterprise data elements

• Data models: conceptual expressed as enterprise information architectures, logical, and physical

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Four domains of EA: Applications

• Application software inventories and diagrams, expressed as functional or line of business architectures

• Interfaces between applications (events, messages and data flows)

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Four domains of EA: Technology

• Inter-application mediating software or 'middleware'.• Application execution environments and operating

frameworks including applications server environments and operating systems, authentication and authorisation environments, security systems and operating and monitoring systems.

• Hardware, platforms, and hosting: servers, datacentres and computer rooms

• Local and wide area networks, Internet connectivity diagrams

• Intranet, Extranet, Internet, eCommerce, EDI links with parties within and outside of the organization

• Operating System• Infrastructure software: Application servers, DBMS• Programming Languages, etc. expressed as enterprise /

line of business technology architecture

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Architecture-Centric view of IT

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IT Governance - definition• Specifying the decision rights and accountability

framework to encourage desirable behaviour in the use of IT

• The leadership and organisational structures and processes that ensure that the organisation’s IT sustains and extends the organisation’s strategies and objectives

• The system by which the current and future use of ICT is directed and controlled . It involves evaluating and directing the plans for the use of ICT to support the organisation and monitoring this use to achieve plans . It includes the strategy and policies for using ICT within an organisation

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IT Governance

• The rising interest in IT governance is partly due to compliance initiatives, as well as the acknowledgment that IT projects can easily get out of control and profoundly affect the performance of an organization.

• A characteristic theme of IT governance discussions is that the IT capability can no longer be a black box . The traditional involvement of board-level executives in IT issues was to defer all key decisions to the company's IT professionals.

• IT governance implies a system in which all stakeholders, including the board, internal customers, and in particular departments such as finance, have the necessary input into the decision making process . This prevents IT from independently making and later being held solely responsible for poor decisions . It also preventscritical users from later complaining that the system does not behave or perform as expected.

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IT governance goals

• The primary goals for information technology governance are to– assure that the investments in IT generate business value,– mitigate the risks that are associated with IT

• This can be done by implementing an organizational structure with well-defined roles for the responsibility of information, business processes, applications, infrastructure, etc.

• Decision rights are a key concern of IT governance; depending on the size, business scope, and IT maturity of an organization, either centralized, decentralized or federated models of responsibility for dealing with strategic IT matters are suggested

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IT portfolio management

• IT portfolio management is the application of systematic management to large classes of items managed by enterprise Information Technology (IT) capabilities

• It’s focused on quantification of previously mysterious IT efforts, enabling measurement and objective evaluation of investment scenarios

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Integrating Processes that reinforce architecture

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The Enterprise Architecture and Organizational Development Virtuous

Circle

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Thank you for your attention!