otop mix.thailand

Community Development Department

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Ministry of InteriorBangkok, Thailand

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Established on 1 October 1962 with the responsibility for improving the quality of life of Thai communities and enabling them to help themselves

CDD Background


Ministry of Interior, Bangkok Thailand

Vision

The Community Development Department is a core agency of the government responsible for the community management promotion in order to enhance the capacity of the community to be the sustainable strong community



To Promote and Support Community Empowerment

To Create Knowledge Management System

To Create Community Management System

Missions



5

Strong Community

Self-reliant People

Happy and Quality Families

Goals



Community Capital Development

Grassroots

Economy Develop

ment

High Performan

ce Organizati

on Developm

ent

Community

Planning Mobiliza

tion

Community

Knowledge

Management

Leader Capacity Building

CDD strategy

OTOP6



“The Strengthening Of Thailand’s

Grassroots Economy

of Thailand”7

One



TambonOneProduct

Government Policy“The government will under

take the One Tambon One Product in order to encourage each local community to use local wisdom for the development of local products for both domestic and global market, with technical assistance…”

Local, Yet Global

Self-Reliance and Creativity

Human Resource Development

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Three Fundamental Principles

To increase employment and income in community

To strengthen and revitalize local community

To promote local wisdom

To promote human resource development

To promote creativity base on local way of life and culture

OTOP Objectives

Products

PlacePeople

Identity & Variety

Cultural & Bio-Diversity

Roots of OTOP



Cyprinids

๑12

OTOP Logos

Thai number = 1

878 Districts

76 Provinces

7,255 Sub-Districts (Tambon)

70,787 Villages

and Bangkok

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One Tambon One Product in Thailand



OTOPAdministra

tiveBoard Office

2.Production Promotion Sub-committee3. Marketing Promotion Sub-committee

OTOPProvincial level

- Governor - Chairman

- Provincial CD officer -

secretary

- Representative from

concerned

Government Agencies

- Private sector/Enlightened

person

National One Tambon One Product Administrative Board

OTOPDistrict/ Minor district level

Tambon Administrative Organization (TAO) / Local

Community

Master Plan

- District Chief

Officer/Minor District

Chief Officer -

Chairman

- District CD Officer/ Minor

District Chief Officer

- Secretary

- Representatives from

concerned governmental

sector

- Private

sector/Enlightened person

5. Regional OTOP Sub-committee 5.1 Provincial Sub-committee 5.2 District/ Minor District Sub-committee

The Administrative Structure of “One Tambon One Product” :OTOP

1. Administrative Sub-committee

4. Product Quality Development and Standard Sub-committee

OTOP Project Coordination Office



Office of the Prime MinisterMinistry of Finance Ministry of Interior (Community Development Dept.)

Ministry of Agriculture and CooperativesMinistry of IndustryMinistry of Commerce Ministry of Public HealthMinistry of Foreign AffairsTourism Authority of Thailand (TAT)Ministry of EducationMinistry of Science, Technology and Environment

Board of Investment, NECTECEtc. 15

Agency Integration “National Agenda”



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Integration of all sectors for OTOP development

New OTO

PIdentity

EI,MOL M-IndustryMOSTMOCMOEM-CultureOPM

M-IndustryMOACMOST

MOCMFAMICTMOITATPrivate Sectors

M-IndustryMOACMOPH

M-IndustryTP

MOIM-IndustryMOCMOACMOTS



17Community Development

DepartmentMinistry of Interior, Bangkok

Thailand

OTOP @ National Level

Govt. Agencies/Private sectors

Raw MaterialsProduct

DevelopmentMarketing Standard

Aggregation/Ability

Development

OTOP Committee

OTOP Needs

Source of investment funds

Financial Institution

Community funds

OTOP Annual Budget

18Community Development

DepartmentMinistry of Interior, Bangkok

Thailand

OTOP @ Provincial Level

Provincial Committee

District Committee

TAO/Municipals

OTOP Groups

Provincial Plan

District Plan

Community Plan

Needs of OTOP

Local Budget

OTOP Budget

Regular Budget

Provincial Budget (CEO)

Services

Local Culture/

Ways of Life

Products

Tourist Locations

Types of One Tambon One Product

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Traditions

5. Herbal Product

1. Food

2. Beverage

3. Fabric and Dressing Wear

4. Furnishing, Decoration and Souvenir

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5 Categories of OTOP Product



OTOP Focus in 10-Year Road Map

In search of OTOP

Standard Campaign

OTOP Marketing Promotion

OTOP Value Creation for Creative Economy

Knowledge – Based OTOP

Entrepreneur Promotion

OTOP Tourism Villages

OTOP Network Promotion

2001

2002

2003

2004

2006

2005

2007

2008

2009

2010

2011

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Note : OPC = OTOP Product Champion

Statistics of OTOP

76,786

69,217

85,173

37,84031,798 33,228

13,970 11,534 10,982



OTOP Product Registration Year 2010

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OTOP Product Champion 10,982 products

OTOP Registration in 2012 (data on 15 February 2013)

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XXX

XXX

Register 71,739 ProductApplied 11,102 ProductNon Applied60,637 Product

Sleeted Result2015

Star Product

5 Star

1,628

4 Star

3,448

3 Star

2,762

2 Star

2,003

1 Star

249

Total 10,090

Not approved

1,012

2001 245 million ฿ / 8 million $

2002 16,714 million ฿ / 557 million $

2003 33,276 million ฿ / 1,109 million $

2004 46,362 million ฿ / 1,545 million $

2005 55,104 million ฿ / 1,837 million $

2006 68,105 million ฿ / 2,270 million $

2007 71,460 million ฿ / 2,382 million $

2008 77,705 million ฿ / 2,590 million $

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OTOP Sale Figures (Baht)

2010 68,484 million ฿ / 2,283 million $

2009 63,009 million ฿ / 2,100 million $

2011 70,484 million ฿ / 2,349 million $

2012 79,461million ฿ / 2,648 million $

2013 87,407 million ฿ / 2,913 million $

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Proportion of OTOP products in 2010 Sources by primary market.



OTOP Village Champion (OVC)

OTOP Tourism Village

Young OTOP Camp

OTOP Registration OTOP City Fair

OTOP Product Champion(OPC) Regional OTOP Fair

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The Activities of OTOP



To promote local products to be acceptable at outside-

community market, especially at international market,

Sub-committee on Standard and Quality Development

set up the product classification system 28

OTOP Product Champion (OPC)

5-star product

4-star product

3-star product

2-star product

1-star product

OTOP Product Champion (OPC)



Government

UniversityPrivate Sector

OTOP

University

Private Sector

OTOP

SustainabilityStage

Formation Stage

Knowledge-based OTOP(KBO)

we created knowledge-based OTOP networks. These networks included producers, government agencies, private sector and educational institutions such as universities in difference area.

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OTOP KBO Contest

P-PeoplePeople participation

P-PlaceCommunity can be developed to be tourist attraction place.

P-ProductThere are the prominent OTOP product(s).

P-PreserveCommunity can maintain its local identification.

OVC

This activity aimed to promote the potential development of villages/communities and OTOP products to link tothe tourism promotion in order to generate sustainable income in communities.

OTOP Village Champion (OVC)



The first eight OTOP Tourism Villages

Ban Thawai, Chiang Mai

Carving out a future

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Doi Mae Salong, Chiang Rai

Tea planters of the northern hills

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Ban Dan Kwian, Nakhon Ratchasima

Shaping the future

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Ban Ko Kret, Nonthaburi

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Island of potters


Ban Khiriwong, Nakhon Si Thammarat

Strength and unity of purpose

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Ban Bang Chao Cha, Ang Thong

Weaving of the world

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Ban Don Kai Dee, Samut Sakhon

The future in five colors

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Ban Aranyik, Phra Nakhon Si Ayutthaya

Cutting edge craftsmanship

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OTOP Marketing Promotion

OTOP MidyearOTOP CityRegional OTOP Fair

Existing social capitals – groups & local wisdom

Government’s Commitment - National

Agenda

Agency Integration – Effectiveness

People/ Community Participation

Focused Policy on Grassroots Economy

Sufficient and Competent Government Field

Workers

Knowledge Based Development of Products

OTOP Brand

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The Success Factors

Maintaining Standard & Quality

Continuing Production for mass order

Entrepreneurship Development

Marketing Expanded

Food science Technology

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The Risk Factors

Packaging Design

Entrepreneurship Training Program for Entrepreneur & Officer

Web Design & Technology

Food science Technology

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Needed Support

Happiness from OTOP

Happiness• Family relations – family business / works

• Reverse migration – U>>R 30-40%• Income security – earnings• Social Recognition of OTOP – cultural identity &

craftsmanship• OVC => green product & place

• Generations Link – Culture – local wisdom

Happiness from OTOPHappiness

• Spiritual fulfillment – love, peace, appreciation–For OTOP producers – from putting

their mind into the OTOP products (applying ‘local wisdom’ to craft OTOP products)

–For OTOP buyers / owners

– appreciation

Q & AThank you for your attention

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otop mix.thailand

Education

ministry of agriculture

local community

product quality development

development of local

bangkok thailand2

categories of otop product

community management

otop national