ougd303 brief 8
TRANSCRIPT
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7/31/2019 Ougd303 Brief 8
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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russ0912mp.bospot.co.u/
C h a r l o t t e h o r n
07816400627
// Fine art
/ /Photography
// film
Professional Photographer
C h a r l o t t e h o r n
07816400627
// Fine art
/ /Photography
// film
Professional Photographer
BRIEF: To crt oo busiss cr or photorphr c
Chrott Hor.
RELATION TO DESIGN PRACTICE: This bri m th opportuit to o quic bri
xrcis, I cou op m sis ith crti oos usi tp mts s s push
m sis i busiss cr si. I propos r o irt oos br structur
ith rrs to tp, th combi th oo ith th sct imr rom th
photorphr.
DAY BRIEFS (1-3)
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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russ0912mp.bospot.co.u/
St.Mrtis BriPropos
//Rob Russ
//SiUtorroo
PAGE // 1
// DEVELOPMENT
// LOGO PROPOSAL 1
OUR COnCePT fOR THIS lOgO IS TO
agaIn InClUde THe MaIn CHaRaCTeRISTICS Of THe PRaCTICe,
HOweveR THIS TIMe fOCUSIng On THe RelaTIOnSHIP BeTween
PaTIenT and dOCTOR. we Have USed OveRlaPPIng PaTTeRnS
TO SIgnIfy THIS RelaTIOnSHIP, aS well aS InSInUaTIng SPeeCH
St.Mrtis BriPropos
//Rob Russ
//SiUtorroo
PAGE // 3
// DEVELOPMENT
// LOGO PROPOSAL 2
OUR COnCePT fOR THe SeCOnd lOgO,
IS TO fOCUS On THe MaIn CHaRaCTeRISTICS Of THe PRaCTICe;
OPen, RelaTIOnSHIPS, PaTeRneRSHIP, kInd, dIveRSe and
CaRIng. THROUgH THIS we Have USed THe MOST aPPROPRIaTe
SHaPeS and PaTTeRnS TO IllUSTRaTe THIS THROUgH THe lOgO.
USIng a CIRCle TO SIgnIfy OPen, wITH OveRlaPPIng lIneS
TO InSInUaTe RelaTIOnSHIPS/PaRTneRSHIPS/dIveRSe. THROUgH
THIS we Have Taken eleMenTS Of THe lOgO ITSelf TO CReaTe
BaSIC BRand gUdIelIneS THaT COUld Be USed aCROSS a
Range Of delIveRaBleS fOR THe BRand, SUCH aS SIgnage
and STaTIOnaRy.
EXAMPLESOF LOGO PLACEMENT
St.Mrtis BriPropos
//Rob Russ
//Si Utorroo
PAGE // 4
// FIG 1
exmps o mts t rom oo to
pp cross th r o irbs
or th prctic.
// FIG 2
exmps o th r o si both
isi outsi.
// FIG 1
// FIG 2
BRANDGUIDELINES
St.Mrtis BriPropos
//Rob Russ
//Si Utorroo
PAGE // 5
Opacity 50%
C39 M100Y22 K 29
Possible Colour Palette
Opacity 70%
C91 M93Y3K 0.1
Opacity 100%
C71 M47 Y0K 47
Type
Helvetica Bold
Helvetica Regular
Helvetica Light
Brand Guidelines
BRIEF: To propos oo si r-Br or St. Mrtis prctic. RELATION TO DESIGN PRACTICE: This bri m chc to or ith i cit, tti th
chc to o isit th cit prctic s s oris th sirs itrst i th
pitch. wori coborti ith Si, I si r o irt is or th oo tothr
put tothr structur or th bri o th prctic. w propos to sprt is,
shocsi ho th si ou or th potti ithi th bri.
DAY BRIEFS (2-3)
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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russ0912mp.bospot.co.u/
ALIAS IS AN
INDEPENDANT, UNISEX
COLLECTION. I NSPIRED
BY PSYCHOALYTICAL
S TU DI ES A ND T H E
G E N D E R I S A T I O N
MOVEMENT IN A
MODERN, EMANCIPATED
SOCIETY, T HE
COLLECTION ASPIRES T O
CULTIVATE A MASS OF A
NEW GENDER
SWING TAGS
TISSUE
ALIAS IS AN
INDEPENDANT, UNISEX
COLLECTION. I NSPIRED
BY PSYCHOALYTICAL
S TU DI ES A ND T H E
G E N D E R I S A T I O N
MOVEMENT IN A
MODERN, EMANCIPATED
SOCIETY, T HE
COLLECTION ASPIRES T O
CULTIVATE A MASS OF A
NEW GENDER
POSTCARD
BRIEF: To com up ith th structur or shio stuts br itit. RELATION TO DESIGN PRACTICE: This bri m chc to cobort ithi uirsit, s
s op m sis o ith rrs to br uiis structur. Th stut s
ooi mor or hpi h th ctu bri.
DAY BRIEFS (3-3)