VisionOur vision is to reach talented and creative people in order to offer

quality streetwear clothing. We want to continuously inspire people to succeed in their artistic fields through our minimalist, custom and

inspiring designs. Making a statement and leave a message to the world that encourages you to Wear your Art.

Target Market

We focus on bringing clothing to a professional and more artistic niche that wish to adopt a more creative and on-time trend. This market is not segmented by an age, but rather by a passion : art. Their lifestyle is more influenced by streetwear, traveling and artistic careers.

Our specialtyWe provide quality and original street outwear pieces that can easily complement your wardrobe At a very fast pace.

The secret? avant-gardist designs that can easily match your daily style based on fundamental colors. We present new designs every month throughout our exclusivity program.

Complementary good

Our focus Secondary good

Complementary good

29$– 39$

69$– 199$ 59$-99$

69-99$

BCG MATRIX

Here is the product roles for the company. We strategically price our products in order to enter the market with complementary goods at lower price and bring value to our focus products with higher prices.

Complementary styleRule of 6 colors

White

Black

grey

Blue

Beige

Green

Original outwearMood board

The marketing planExclusivity program

Exclusivity programThe exclusivity program is an web marketing campaign that presents 3 new clothing designs to the public every month. The person subscribed to the exclusivity program has the choice of pre-ordering the new limited clothes arrivals. Once the product is ordered by the customer, the purchase is then shipped to the delivery address.

Hereisaprototypeoftheexclusivityprogrampage:http://our-nation-landing-page-99c6c3aba0dc97c.webflow.io

The conceptCreate 2/3 new pieces every month test beta that we will promote for 1 week.

Design Photos

Landingpage

Photoshoot? Solution

SocialmediacampaignandAdvertorial ExclusivityCheckoutNotonmainwebsite

How do we present this program?

Email newsletter, Our Nation blog and Advertorial link

Examples

Exclusive designs for a limit of timeChannels

Createtraffictoourlandingpagethroughallourtargetedchannels

Landing page

7 days Exclusive offer

• Scarcity (limited stock)• Urgency• Agility• Statistics and information• Test the market

1campaignpermonth

F a l l / S p r i n g

1 year

26weeks 26weeks

52 weeks

52 designs

1 product per week

Wepresent52exclusivitydesignsduringtheyear.26weeksaremorefocusedonFall/wintertrends.Theother26weeksaremorefocusedonspringtrends.

Requirements to participate

Be a member of the exclusivity program

FreeSignup Emailaddressrequired

Benefits

For the customer• Exclusive clothing designs• Unique pieces that not

EVERYBODY will have• Interesting Price• The chance to get heard• A membership for more

surprises!

For Our Nation• Establish a community• Data collection• If the product works. We make a

full version on the website.• No stock = No regrets• Know our clients• Competitive advantage

Budget

• Material 800$-1500$• Campaign A/B Test 50$• Landing page 0-13$/month• Photoshoot One piece of exclusivity (0$)• Extra 100$

TOTAL : 1663$ per month ROI : 260$ in return for every 100$ investedTheROIisbasedontheresellpriceofourproducts

We have seen an opportunity on the fashion industry to bring new designs to an artistic community by presenting our new clothing pieces in showcase. We work

on bringing an interactive platform for consumers to stay up to date on the company’s product.