our private-sector strategy for continuing …...inbound recruitment and attraction efforts, and the...

7
OUR PRIVATE-SECTOR STRATEGY FOR CONTINUING ECONOMIC GROWTH IN SARATOGA COUNTY

Upload: others

Post on 10-Oct-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: OUR PRIVATE-SECTOR STRATEGY FOR CONTINUING …...Inbound recruitment and attraction efforts, and the welcoming of site consultants and industry executives. Successful recruitment of

OUR PRIVATE-SECTOR STRATEGY FOR CONTINUINGECONOMIC GROWTH IN SARATOGA COUNTY

Page 2: OUR PRIVATE-SECTOR STRATEGY FOR CONTINUING …...Inbound recruitment and attraction efforts, and the welcoming of site consultants and industry executives. Successful recruitment of

ADVANCE SARATOGA,A 5-YEAR ACTION PLANTHAT CONTINUES TO ACCELERATE ECONOMIC GROWTH,

2 3

Saratoga Economic Development Corporation (SEDC) has positioned Saratoga County as an ideal place to grow a business, invest in the future and create jobs.

Since our inception, SEDC has assisted with more than 200 successful business attraction, retention and expansion projects, accounting for more than 17,000 new jobs, millions of dollars in annual tax revenue and $12 billion in business investments.

We ask private-sector SEDC members to commit to continuing their investment, taking our economic development efforts to the next level.

Advance Saratoga is our private-sector-driven plan for continuing to accelerate economic growth in Saratoga County — a five-year, $3.5 million plan that we project will generate 9,460 new direct and indirect jobs, $352 million in new payroll and more than $15 billion in capital investment. SEDC’s plan is targeted to five industry sectors that have proven track records of success in our region and/or complement existing businesses. These success stories — combined with SEDC’s worldwide relationships, bold new marketing strategies and tactics, and the financial and intellectual capital of our private-sector partners — will ensure that Saratoga County remains a premier destination to invest and grow a business for years to come.

SEDC is pleased to present this plan and to invite our business community to join us in leading Saratoga County into an even more prosperous future.

THE BEST WAY TO PREDICT THE FUTURE IS TO

CREATE IT

BEGINS NOW

Page 3: OUR PRIVATE-SECTOR STRATEGY FOR CONTINUING …...Inbound recruitment and attraction efforts, and the welcoming of site consultants and industry executives. Successful recruitment of

4 5

WE BELIEVE SMALL OBSTACLES LEAD TO BIG

OPPORTUNITIESGOALSOUR

— Tom LongeChairmanSEDC

”> Overcome perceptions that state regulations are not business-friendly> Enhance perceptions that Saratoga County, NY, is a global player> Combat outward business migration by connecting industry to capital

“The fact that SEDC prevailed against global competition to bring GlobalFoundries shows their tenacity.”

— DAVE MEAGERRetired Town of Malta Supervisor

Aggressively sell Saratoga County’s world-class assets with a new, highly targeted marketing campaign.

Accelerate our highly strategic and targeted job creation and retention program to generate the highest possible return on investment.

Build and strengthen Saratoga County’s capacity to expand economic opportunity.

1.

2.

3.OUR PLAN WILL HELPSARATOGA COUNTY:

THIS IS THE PRIVATE-SECTOR PLAN BACKED BY DECADES

OF EXPERIENCE — THE PLAN THAT BUILDS ON SARATOGA

COUNTY’S SUCCESS AND MOVES US FORWARD.

Page 4: OUR PRIVATE-SECTOR STRATEGY FOR CONTINUING …...Inbound recruitment and attraction efforts, and the welcoming of site consultants and industry executives. Successful recruitment of

We will continue positioning Saratoga County as a global hub of talent, innovation and opportunity.

Targeted industries — semiconductor manufacturing and supply chain, light manufacturing, corporate headquarters and warehousing/distribution — will be made vividly aware of our many advantages: a highly educated and skilled workforce, build-ready real estate, in-place infrastructure and competitive incentives.

STRATEGY I:

Launch new, targeted marketing campaigns, including cooperative efforts with strategic partners like National Grid, NYSEG and GlobalFoundries.

Develop more robust digital marketing tools, including an enhanced economic development website and an ambitious, dynamic social media presence.

Create new sales and marketing collaterals, including packages and sales presentations tailored to our industry targets.

KEY TACTICSAGGRESSIVELY

6 7

“Saratoga ... is in a ‘sweet spot’: boasting an educated workforce, and just a few hours’ drive from Montreal, New York City and Boston. And, just to ice the cake, the area has the lowest per-capitacounty taxes in New York State.”

— THE ECONOMIST

STRATEGIESTACTICSAND

MARKET AND SELL SARATOGA COUNTY

Page 5: OUR PRIVATE-SECTOR STRATEGY FOR CONTINUING …...Inbound recruitment and attraction efforts, and the welcoming of site consultants and industry executives. Successful recruitment of

A survey of businesses to identify and address their needs.

Communication of the business sector’s real estate needs to developers, brokers and property owners, including enhancing a site/ building database and site readiness activities.

Outreach to site consultants and targeted industry executives, assisting with proposals, managing prospects — particularly in targeted industries, and in support of existing businesses.

Systematic assistance to local businesses with international trade opportunities.

SEDC will intensify business recruitment, expansion, retention, startup and

international trade initiatives. This focused and targeted business development plan is designed to generate the highest possible return on investment.

SEDC’s economic development strategy will target specific industries that align with our best local competitive advantages, including semiconductor manufacturing and supply chain, light manufacturing, corporate headquarters and warehouse/distribution. These industries and their niche sub-sectors offer high wages, strong growth forecasts and clustering effects. Success in these sectors will aid in retention of existing businesses, which may otherwise look to move or expand elsewhere.

Connecting with global target audiences.

Recruitment trips to target markets and industries.

International trade and investment trips.

The creation of translated, international website and marketing materials.

Collaborating with strategic partners including National Grid, NYSEG and GlobalFoundries.

Inbound recruitment and attraction efforts, and the welcoming of site consultants and industry executives.

Successful recruitment of catalyst projects in targeted industry sectors.

SEDC realizes that economic development is a team sport. For SEDC’s marketing and retention efforts to succeed, we need partners with shovel-ready land with appropriate infrastructure to accommodate businesses considering Saratoga County as a location for investment.

Identifying opportunities for new and/or expanded industrial and commercial site and park development.

Working with private and public sectors to make that development shovel-ready.

Helping local communities and private-sector developers secure financing for infrastructure expansions that will result in new investment and job creation.

Conducting regular meetings with Saratoga County partners, including county and municipal officials and real estate stakeholders to coordinate marketing efforts.

STRATEGY III:STRATEGY II: KEY TACTICS

OPPORTUNITYECONOMICTO EXPANDCOUNTY’S CAPACITYBUILD SARATOGA

COUNTYIN SARATOGAINVEST MOREHELP EMPLOYERS

OUR CAPACITY BUILDING EFFORTS WILL INCLUDE:

KEY TACTICSWE WILL CONTINUE TO GROW JOBS AND CAPITAL INVESTMENT THROUGH NEW PARTNERSHIPS AND CONTINUED COLLABORATION. OUR PLAN INCLUDES ...

8 9

Page 6: OUR PRIVATE-SECTOR STRATEGY FOR CONTINUING …...Inbound recruitment and attraction efforts, and the welcoming of site consultants and industry executives. Successful recruitment of

10 11

3,600 NEW PRIMARY JOBS IN FIVE TARGETED INDUSTRY CLUSTERS: SEMICONDUCTOR/ADVANCED MATERIALS MANUFACTURING, SEMICONDUCTOR/ ADVANCED MATERIALS SUPPLY CHAIN, WAREHOUSING/DISTRIBUTION, LIGHT MANUFACTURING, AND CORPORATE HEADQUARTERS

5,860 NEW INDIRECT JOBS

$352.4 MILLION IN NEW PAYROLL

$15.2 BILLION IN NEW CAPITAL INVESTMENT

STRATEGY I Aggressively Market and Sell Saratoga

57%

STRATEGY II

Help Employers Invest More in Saratoga County

18%

STRATEGY III

Build Saratoga County’s Capacity to Expand Economic Opportunity

25%

OUTCOMESBUDGETAND

WHEN FULLY IMPLEMENTED, IT IS PROJECTED THAT ADVANCE SARATOGA WILL GENERATE:

PROJECTED OUTCOMES

“In SEDC, the business community sees an organization with a proven track record that has positioned Saratoga County for continued growth.”

— DAN FRANKOWSKIQuad/Graphics

FIVE-YEAR BUDGET: 2016-2020

$2,000,000

$875,000

$625,000

Page 7: OUR PRIVATE-SECTOR STRATEGY FOR CONTINUING …...Inbound recruitment and attraction efforts, and the welcoming of site consultants and industry executives. Successful recruitment of

Thomas F. Longe, Chairman D.A. Collins CompaniesCynthia D. Hollowood, Vice-Chair Holiday Inn-Saratoga SpringsW. Steven Seaboyer, Secretary/TreasurerBusiness Operations ConsultantAngelo G. CalboneSaratoga HospitalJoseph P. DragoneBallston Spa Central School DistrictKimberly G. Finnigan, Esq.GlobalFoundriesJohn E. MunterMunter Enterprises, Inc.Todd L. ShimkusSaratoga County Chamber of CommerceStephan von Schenk The Adirondack Trust Company

SEDC BOARD OF DIRECTORS

Saratoga Economic Development Corporation28 Clinton St.Saratoga Springs, NY 12866(518) 587-0945 saratogaedc.com