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FLORIDA RANKS # 1 IN Angler Participation | Angler Expenditures | Economic Impact | Boat, Motor, Tackle & Accessory Sales | Annual Fishing Trips | Fishing World Records OUR READERS ARE YOUR CUSTOMERS. 2018 MAGAZINE MEDIA KIT

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Page 1: OUR READERS ARE YOUR CUSTOMERS.€¦ · 2018 MAGAZINE MEDIA KIT. CONTACT: sales@floridasportfishing.com 954.942.7261 FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION

FLORIDA RANKS #1 INAngler Participation | Angler Expenditures | Economic Impact | Boat, Motor,

Tackle & Accessory Sales | Annual Fishing Trips | Fishing World Records

OUR READERS ARE YOUR

CUSTOMERS.

2018 MAGAZINE MEDIA KIT

Page 2: OUR READERS ARE YOUR CUSTOMERS.€¦ · 2018 MAGAZINE MEDIA KIT. CONTACT: sales@floridasportfishing.com 954.942.7261 FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION

CONTACT: [email protected] 954.942.7261

FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+

SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS

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BOAT SHOWS & EVENTS:Ft. Lauderdale Int’l Boat Show, Palm Beach Int’l Boat Show, Miami Int’l Boat Show, Ft. Myers Boat Show, Suncoast Boat Show, Naples Boat Show, Stuart Boat Show, Reel Animals Boat Show, ICAST

AIRPORT DISTRIBUTION:Miami Int’l, Ft. Lauderdale/Hollywood Int’l, Palm Beach Int’l, Ft. Myers, Sarasota, Tampa, Orlando, Jacksonville, Pensacola, Tallahassee & Panama City

NEWSSTAND RETAILERS:

The Largest Fishing Magazine In Florida!

Bimonthly distribution with 60-day shelf life equals twice the exposure for half the price! Florida Sport Fishing is prominently displayed on newsstands at international airports, supermarkets, convenience stores, bookstores, boating accessory stores, national retailers, boat shows, tournaments and bait & tackle shops across Florida and beyond with additional distribution in every coastal state around the country, Canada, The Bahamas and the Caribbean.

#1 ON NEWSSTANDS!FLORIDA SPORT FISHING DISTRIBUTES MORE COPIES ON NEWSSTANDS THAN ANY OTHER FISHING MAGAZINE IN THE STATE!*

FLORIDA SPORT FISHINGREADERS:Visit advertiser’s

websites & social networks

Purchase products or services seen in ads

Make purchasing decisions based on recommendations

95% are male. Average age: 38

99% use the Internet

Average household income: $113,879

79% fish more than 36 days per year

81% own an outboard-powered boat

98% utilize marine electronics

99% have fished fresh and saltwater

#1 WITH SUBSCRIBERS!ANYONE WHO FISHES IN FLORIDA OR WISHES THEY DID, READS FLORIDA SPORT FISHING!

FSF HEADQUARTERSPOMPANO BEACH, FL

STATEWIDE COVERAGE& BEYOND!

DIGITAL SUBSCRIPTIONS AND BACK ISSUES AVAILABLE TO READERS WORLDWIDE!

Mac & PC Smartphones Tablets

Powered by

2018 MAGAZINE MEDIA KIT

DEMOGRAPHICS

FSF DIGIMAG

Page 3: OUR READERS ARE YOUR CUSTOMERS.€¦ · 2018 MAGAZINE MEDIA KIT. CONTACT: sales@floridasportfishing.com 954.942.7261 FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION

CONTACT: [email protected] 954.942.7261

FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+

SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS

Florida Sport Fishing maintains a flexible editorial schedule in order to provide our readers the most up-to-date information. Each exciting bimonthly issue is jam packed with a healthy mix of informative editorials and intelligently written columns relevant to inshore, offshore and freshwater fishing and boating across Florida and beyond – all complimented by The Florida Magazine Association’s “Best Overall Design” award, spectacular photography, and easy–to-follow illustrations.

Feature Editorials: From around the stateGear Guide: New and innovative productsBaitfish Profiles: Tips for catching

and rigging live baitPro’s Tip: Advice from leading anglersRigging Station: Keeping anglers connectedLeaderboard: Tales from the top tourneysBoat Previews: Latest models and innovationsSafe Boating: Skills every boater must knowService & Repair: Minor fixes to major retrofitsCaptain’s Kitchen: Savor fresh Florida seafoodMarine Electronics: Latest navigation, fish-finding

and entertainment systemsInsider Secrets: What’s hot and what’s notFreshwater Advisor: Tips for sweet water successTackle Wars: Head to head reviewsDestination Fish: Explore the world’s richest seas

Ad Size 1x 3x 6x (One Year)

1/8 Page $393 $368 $343

1/6 Page $524 $491 $458

1/4 Page $787 $737 $687

1/3 Page $1049 $983 $916

1/2 Page $1574 $1474 $1374

Island $1999 $1849 $1699

2/3 Page $2099 $1966 $1832

Full Page $3149 $2949 $2749

Junior Spread $3149 $2949 $2749

Full Spread $6298 $5898 $5498

Cover 2 & 3 $3749 $3549 $3349

Cover 4 $3999 $3799 $3599

RATE BASE: 70,000 (net rate per issue)

PRODUCTION SCHEDULEIssue Theme Ad Close Art Due On Sale

Jan./Feb. 2018 Gear Guide Nov. 11, 2017 Nov. 16, 2017 Dec. 19, 2017

Mar./Apr. Shallow Water Issue Jan. 09, 2018 Jan. 17, 2018 Feb. 16, 2018

May/June Offshore/Big Fish Issue Mar. 13, 2018 Mar. 20, 2018 Apr. 19, 2018

July/Aug. Gulf Coast Issue May 11, 2018 May 16, 2018 June 20, 2018

Sep./Oct. Boat Show Issue July 17, 2018 July 21, 2018 Aug. 22, 2018

Nov./Dec. Best of FSF Sep. 18, 2018 Sep. 22, 2018 Oct. 23, 2018

(Editorial theme subject to change)

SCHEDULE & RATES

2018 MAGAZINE MEDIA KIT

Page 4: OUR READERS ARE YOUR CUSTOMERS.€¦ · 2018 MAGAZINE MEDIA KIT. CONTACT: sales@floridasportfishing.com 954.942.7261 FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION

CONTACT: [email protected] 954.942.7261

FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+

SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS

VIEWS 1 MILLION+ ANNUALLYPAGES 5,000+

SPECSStandard IAB Guidelines (www.iab.net)All units launch new browser windowAccepted file formats .fla, .jpg, .gif, .swf, .png, .htmlMaximum load size not to exceed 30kAnimation length not to exceed 15 seconds

ACCEPTED DELIVERY MODESEmail, File Transfer Service, CD/DVD or Flash Drive.EMAIL TO: [email protected] TRANSFER SERVICE:You may use your choice of service. (Dropbox, Hightail, WeTransfer, etc.)

2018 WEBSITE ADVERTISING

1 MILLION+ PAGE VIEWS ANNUALLY!

THOUSANDS OF PAGES!

#1 ONLINE EXPERIENCE

Site Skin

CustomSize

Both Sides

Winner Golden Web Award

Regional Fishing Reports

Inshore, Offshore & Freshwater

New Gear, Hot Destinations & Useful Rigging

Techniques

The Latest Tackle, Electronics, Apparel &

Accessories

Boat Previews, Events, Recipes,

Humor & So Much More

1. expressed in pixels 2. cost per thousand impressions

ROS WEB BANNERS(Design services included)

Type Size1 Rate2

(min 50k impressions)

Leaderboard 728×90 $13 CPM

Half Page 300×600 $13 CPM

Med. Rectangle 300×250 $9 CPM

Homepage Peel Custom $15 CPM

EXPANDABLE WEB BANNERS(Design services included)

Type Size1 Rate2

(min 50k impressions)

Leaderboard 728×90to 728x270 $15 CPM

Med. Rectangle 300×250to 550×250 $11 CPM

EXCLUSIVE EMAIL BLASTS(Guaranteed delivery to active Florida anglers/boaters)

Size1 Rate

600xVariable $999/100,000 recipients

600xVariable $2499/300,000 recipients(can be divided into 3 separate blasts)

Half Page300×600

Medium Rectangle

300×250

Leaderboard 728×90

BRAND BLOCKING(Home Page)Includes Skin, (1) Leaderboard,(1) Half Page, (2) Med. Rectangle

Rate $700/week

SITE SKINRate2

(min 50kimpressions)

$30 CPM

PREMIUM EXPOSURE

WEBSITE ADS

FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS!

SOCIAL/DIGITAL CAMPAIGNS $199 MO. ALL FOUR ASSETS

Facebook 183,000 Fans

Instagram 60,000 Followers

Twitter 12,000 Followers

Newsfeed 80,000 Monthly Viewers

Page 5: OUR READERS ARE YOUR CUSTOMERS.€¦ · 2018 MAGAZINE MEDIA KIT. CONTACT: sales@floridasportfishing.com 954.942.7261 FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION

CONTACT: [email protected] 954.942.7261

FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+

SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS

New in 2017Florida Sport Fishing DigiMag®

CONNECTWITHCUSTOMERSLIKE NEVERBEFORE!With an easy to use, friendlyinterface, Florida Sport Fishing’s new digital magazine draws read-ers in and encourages engagement with your advertisement 24/7/365, and on any device. Users customize their experience in ways that add value to the online experience.

Easy To Navigate Digital Magazine withE-mail and Weblinks Automatically Identified.

Easy To Use & Viewer FriendlyWith Exclusive Bonus Content!

Ad Size 1x 3x 6x (One Year)

Full Page $799 $699 $599

Presentation Page $1998 $1998 $1998Vertical Margin Ads,120x396 pixels (20) $399 $349 $299

RATES(Per Issue)

Enhancement

Video/Photo Slide Show $199

.mp3 audio/music file $99

DIGITAL AD ENHANCEMENTS(Per Issue)

PRODUCTION SCHEDULEIssue Ad Close Art Due Launch

Jan./Feb. Nov. 30, 2017 Dec. 05, 2017 Jan. 1, 2018

Mar./Apr. Jan. 31, 2018 Feb. 06, 2018 Mar. 1, 2018

May/June Mar. 31, 2018 Apr. 05, 2018 May. 1, 2018

July/Aug. May 31, 2018 June 05, 2018 July 1, 2018

Sept./Oct. July 31, 2018 Aug. 07, 2018 Sept. 1, 2018

Nov./Dec. Oct. 02, 2018 Oct. 09, 2018 Nov. 1, 2018

DIGIMAG®

2018 MAGAZINE MEDIA KIT

Page 6: OUR READERS ARE YOUR CUSTOMERS.€¦ · 2018 MAGAZINE MEDIA KIT. CONTACT: sales@floridasportfishing.com 954.942.7261 FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION

CONTACT: [email protected] 954.942.7261

FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+

SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS

FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS!

CLICK FOR TRAILER

FORGET WHAT YOU’VE SEEN. Florida Sport Fishing TV is unlike anything on the air, bringing you a fresh, reality based approach to modern outdoor entertainment, while satisfying the state’s three million resident and visiting angler’s insatiable appetite for the latest tips, tricks, tactics and techniques. Each exciting episode encompasses a healthy mix of high-energy, on-the-water action with informative sponsored segments that keep viewers glued to their seats, all while the reality of what really unfolds on the water keeps the audience hooked and coming back for more!

2018 TELEVISION OPPORTUNITIES

EXCLUSIVE PARTNERSHIPS AVAILABLE.Ask your account executive for detailed information and rates on this exceptional opportunity to partner with Florida Sport Fishing TV.

SPORT FISHING ACROSS FLORIDA.#1 In Angler Participation#1 In Angler Expenditures#1 In Economic Impact#1 In Boat, Motor, Tackle & Accessory Sales#1 In Annual Fishing#1 In Fishing World Records

WHY FLORIDA SPORT FISHING TV ?National Exposure! Year-round exposure across all of Florida and beyond.Product Placement! Viewers are many times more likely to purchase products used and endorsed by professionals. Trust! Backed by a nationally distributed print publication anglers and boaters trust. Exclusivity! No competitive product or service permitted to participate.

WEEKS OF PRIMETIMETELEVISION EXPOSURE!52

JULY 2018-JUNE 2019#1 OUTDOOR NETWORK IN FLORIDA9 Million HouseholdsThree to Five Airings Weekly

52 WEEKS OF EXCLUSIVE PRIMETIME TV EXPOSURE

TELEVISION

NEW SEASON STARTS

JULY 2018TELLY AWARDWINNER!9X

Page 7: OUR READERS ARE YOUR CUSTOMERS.€¦ · 2018 MAGAZINE MEDIA KIT. CONTACT: sales@floridasportfishing.com 954.942.7261 FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION

CONTACT: [email protected] 954.942.7261

FLORIDA SPORT FISHING READERS ARE YOUR CUSTOMERS! CIRCULATION 70,000 FREQUENCY BI-MONTHLY READERSHIP 200,000+

SCHEDULE & RATES WEBSITE ADS DIGIMAG® TELEVISIONDEMOGRAPHICS ARTWORK SPECS

ISLAND

Ad SizeTrim Size Full Size (w/bleed)

Width Height Width Height

Full Page Bleed* 8.375" 10.875" 8.625" 11.125"

2-Page Spread Bleed* 16.75" 10.875" 17" 11.125"

Junior Spread Bleed* 16.75" 5.3125" 17" 5.5625"

1/2 Page Bleed* 8.375" 5.3125" 8.625" 5.5625"

BLEED ADS

Ad Size Width Height

Island 4.375" 7.1875"

2/3 Page Vertical 4.8125" 9.875"

1/2 Page Vertical 3.5625" 9.875"

1/2 Page Horizontal 7.375" 4.8125"

1/3 Page Vertical 2.25" 9.875"

1/3 Page Square 4.8125" 4.8125"

1/4 Page Vertical 3.5625" 4.8125"

1/6 Page Vertical 2.25" 4.8125"

1/6 Page Square 3.5625" 3.167"

1/8 Page 3.5625" 2.25"

NON-BLEED ADS

*Add an 1/8" bleed (.125") to trim size on all four sides.Please keep live matter 3/16" (.1875") from the trim.

ACCEPTEDGRAPHIC FORMATPDF X/1–a:2001No application files will be acceptedAll color spaces must be process (CMYK) or grayscale. No RGB, LAB, spot colors, or embedded ICC profiles accepted. RGB, LAB, and ICC based colors must be converted to CMYK for print.All bitmap/raster elements must be at a resolution of 300 dpi.All fonts must be embedded.All files should have marks indicating trim and bleed. All marks must be outside the trim and bleed area of the document.For bleed ads, keep all live matter 3/16" from trim on all sides.Non-bleed ads must have a continuous border.

PRINTINGINFORMATIONTRIM SIZE: 8.375” × 10.875”PRINTING: Heat-Set Web OffsetBINDING: Perfect BoundCOLORS: CMYK Process INK LIMIT: 300%

ACCEPTED DELIVERY MODESEmail, File Transfer Service,CD/DVD or Flash Drive.

EMAIL TO:[email protected] TRANSFER SERVICE:You may use your choice of service. (Dropbox, Hightail, WeTransfer, etc.)SHIP MATERIALS TO:Florida Sport FishingAttn: Production Department750 E. Sample Rd., Bldg. 10, Ste. 5Pompano Beach, FL 33064MATERIAL STORAGE:Storage media and SWOP proofs will not be stored.

PROOFSKodak or Epson SWOP certified proof is required with ad submission for accurate color reproduction. If a proof is not provided, color reproduction is not guaranteed. Laser or inkjet proofs are not accepted.SEND PROOFS TO:Florida Sport FishingAttn: Production Department750 E. Sample Rd., Bldg. 10, Ste. 5Pompano Beach, FL 33064

ARTWORK TERMSAND CONDITIONSFlorida Sport Fishing will not be held responsible for errors in reproduction if files are submitted incorrectly as pertaining to the above guidelines and/or a SWOP certified color proof is not provided. No liability is assumed for reproduction quality of any material received after the ad closing date listed on our production schedule (for a copy of our production schedule contact your account executive). Charges will apply for any production work necessary to create a press-ready file. These charges will be billed to the client/agency.

ADVERTISING TERMS AND CONDITIONSThe contents of advertisements are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at anytime. Publisher shall not be liable for any costs or damages if, for any reason, publisher fails to publish an ad or for errors in ad placement, or in the index of advertisers. No cancellations of space will be accepted after the closing date. Covers and inserts cannot be cancelled.

SPECIALTY ADVERTISINGGatefolds, spadeas, inserts, blow-in cards, and other forms of specialty advertising are accepted – subject to publisher’s approval and may not contain third-party advertisements.Contact your account executive for rates and specifications.

For more information on artwork submission contact: [email protected] 954.942.7261

ARTWORK SPECS

2018 MAGAZINE MEDIA KIT