outthinker praesentation
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A guide on how to outthink your competition.TRANSCRIPT
European American Business ClubMay 11th, 2011
The Fourth OptionHow to Outthink your Competition
Helmut J. Albrecht | Headway International Consulting LLC
Objectives
learn from innovative thinkers inother competitive domains
cover the role of patternrecognition in businessinnovation
show how successfulcompanies innovate beyondtheir products and solutions
unleash your strategic thinkingskills to develop a playbook forsuccess
learn how to connect the partswith the whole
Discontent
Imagination
Formation
Breakout
Consolidation
Wood
Fire
Earth
Metal
Wat
er
The five phases of innovation
Better horsesBetter horses
Better jockeysBetter jockeys
Better care & trainingBetter care & training
4
Napoleon Bonaparte
Mao Tse-TungHannibal
Alexander theGreat Sun Tzu
Genghis Khan
Col. John Boyd
What sets them apart?
Bill GatesSteve Jobs
Richard BransonHenry Ford
Anne Mulcahy
Soichiro Honda
What sets them apart?
What sets them apart?
Martin LutherKing, Jr.
NelsonMandela
Mother Teresa MohammadYunus
BenjaminFranklin
MahatmaGandhi
Confucius
ThomasJefferson
The mostsuccessfulplayershave theability tosee thestrategicoptionstheiropponentsignore.
Michael Jordan
Dick Fosbury
Pele
THE ACCEPTED WAY OF DOING THINGS.SEE THE ONE THAT TAKES THEIR MARKET
AND COMPETITORS OFF-GUARD.
1-2-3A-B-C
The Fourth OptionThe strategy to outthink the competition®.
ExpertMasterGrand master
Identifying highly-competitive companies
Profit(EBITDAMargin)
Return(TRS)
RevenueCAGR
They seewhat othersfail to see –
They do whatotherschoose notto copy.
Identifying the most powerful stratagems
Identifying the most powerful stratagems
Identifying the most powerful stratagems
7 that most frequentlytrigger breakthroughgrowth, profitability, andvalue-creation
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the gameboard
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch atwo-front battle?
What player do you wish was inthe game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
5. Partner with someone unexpected.
Who else benefits if you win?
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the gameboard
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch atwo-front battle?
What player do you wish was inthe game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
22. Move early to the next battleground.
Don’t skate to where the hockey-puck is,skate to where it is going to be.
22. Move early to the next battleground.
Where is the next battleground? What areyou doing now to prepare for it?
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the gameboard
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch atwo-front battle?
What player do you wish was inthe game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
10. LOCK UPRESOURCES.
Minnetonkalocked up
the pumpswhich
gave themthe time
they neededto over takethe market.
Analyze what isfueling resistance
and lock up itssupply.
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the gameboard
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch atwo-front battle?
What player do you wish was inthe game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
7. LAUNCH A TWO-FRONT BATTLE
With whom can you launch a two-front battle?
7. FORCEYOURCOMPETITORINTO ATWO-FRONTBATTLE
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the gameboard
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch atwo-front battle?
What player do you wish was inthe game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
What do you wish was in the game?
32. Introduce a new piece to the game board –
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the gameboard
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch atwo-front battle?
What player do you wish was inthe game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
34. Co-ordinate the uncoordinated.
34. Co-ordinate the uncoordinated.
34. Co-ordinate the uncoordinated.
Combine and coordinateindependent elements
within your environmentto orchestrate
much greater power.
Who could you coordinate?
34. Co-ordinate the uncoordinated.
Who could you coordinate?
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the gameboard
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch atwo-front battle?
What player do you wish was inthe game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
27. Embrace what others abandon.
27. Embrace what others abandon.
Adopt a forgotten or abandoned model,idea or technology to differentiate yourself and build power.
Partner with someone unexpected
Move early to the next battleground
Lock up resources
Launch a two-front battle
Introduce a new piece to the gameboard
Coordinate the uncoordinated
Embrace what others abandon
Who else benefits if you win?
Where is the next battleground?
What inputs can you control?
With whom can you launch atwo-front battle?
What player do you wish was inthe game?
Who could you coordinate?
What has been abandoned?
Seven Key Strategies
“Crazy”No
brainers
Wastes oftime Tactics
What can we do to stay inour framework?
Innovation Success
It is all about IDEAS
And let it be noted that there is no more delicatematter to take in hand, nor more dangerous toconduct, nor more doubtful in its success, than toset up as a leader in the introduction of changes.For he who innovates will have for his enemies allthose who are well off under the existing order ofthings, and only the lukewarm supporters in thosewho might be better off under the new.
Thank You!
Q and A
Helmut J. AlbrechtHeadway International Consulting LLC
Outthink your competition® | SMARTConversations®German American Trade Association
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International Business Development585 406 2296 (m)904 225 8869 (o)
www.headwayconsult.comwww.linkedin.com/in/helmutalbrecht