overcome internal challenges: set up your business for mobile success

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Syniverse Proprietary

Overcome Internal ChallengesSet Up Your Business for Mobile Success

The third party names, marks, and logos used in thispresentation are owned by the various, respective parties.


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Sales and technology leader with 28+ year career with Microsoft, Sprint, Motorola and more

Media, analyst commentator and contributor

Rob HammondSenior Director Mobile Engagement, Syniverse

@tech2dollars

Welcome

“Overcome Internal Challenges: Set-up Your Business for Mobile Success”

@Mobile4Brands


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Top Global Mobile Trends

Enterprise appsbecoming more

sophisticated and context-aware

Better consumer data available or targeting

and acquisition

Rich media driving customer

acquisition, retention and experiences

Mobile commerce bridging the physical –

digital shopping gap

Loyalty programs offering more

contextual incentives and benefits

Mobile payments solution providers and integration increasing

Mobile privacy a key priority with

enterprises and customers

Push notifications improving engagements

with time-sensitive, relevant updates

Location services becoming more

mainstream with more verticals

OTT messaging apps expanding relevance and usage with new

services

Wearables likely to improve

advertising, tracking and offer redemption

@Mobile4Brands


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Mobile is THE channel, digital is a technology

70% of email is read on mobile

During 2014 holidays, over ½ of online traffic was mobile

Legacy systems not designed for mobile

Context is king and context is everything

Sales data, location, page views, friends, identity

Mass market consolidation underway

Google and Apple in epic ecosystem “battle”

Mobile expectations accelerating

Apps moving from phones to other devices

Big News: Mobile Isn’t a Digital Channel

4Syniverse Proprietary

Major trends are developing that provide clarity of direction while commercial offerings remain challenging and require domain expertise

@Mobile4Brands


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Mobile is fragmented: organizational silos and disconnected programs frustrate customers

Customers and mobile forcing fundamental market change: smooth, relevant touchpointtransitions

Smartphones and bandwidth improve experiences Users own their data and will exercise control

No one-size-fits-all model: must focus on customer experience and needs

Operational and Marketing Challenges

Mobile is critical to a unified strategy and asingular, personalized brand experience

@Mobile4Brands


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Plan your mobile journey with theMobile Engagement Maturity Model

How Do You Plan Your Mobile Journey?

@Mobile4Brands


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Driving Customers to Value-Added Content

Using SMS/MMS to drive users to richMedia and value-added content

@Mobile4Brands


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Enhancing Applications to Drive Engagement

@Mobile4Brands

Extend loyalty and customer stickinessthrough application enhancements

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¡Hasta luego mi amigos!

http://mobilebrands.syniverse.com/mobile-engagement-expertise/

http://mobilebrands.syniverse.com/mobile-engagement-expertise/