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The Scale of a Portal, The Engagement of Facebook and The Efficiency of a Network

• Exclusive: The Pheedo community is comprised of RSS subscribers from premier publishers who partner with Pheedo exclusively

• Scalable: Access to over 40 Million Opt-in Feed Subscribers; Additional scale via re-marketing to subscribers on-site

• Engaged: RSS subscribers spend 30+ minutes per day within their RSS reader

• 100% SOV: Various high-impact placements available. Every ad receives premium exposure

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Brands Enjoying Pheedo…

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Subscribers signup to receive news and information from publishers who they know and trust…

… and engage with that content within their RSS reader. This provides the subscriber with 100% control over the content that they receive and when they choose to read it.

What is RSS…

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The RSS Subscriber Community is…

• Educated and Affluento 64% College Educatedo 21% HH income $100k+o 46% Age 25-44

• Active, Engaged and Influentialo 55% subscribe to 10+ feedso 68% check feeds 3x per day and spend 30+

minutes per day within their feed readero 62% recommend products to clients at

least 1X per weeko Watch video online 90+ minutes per week

• Elusiveo Online Audiences are becoming more

fragmented, spending 20+ hours per week accessing digital content via blogs, RSS feeds, niche communities, etc.

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The RSS Subscriber Community…

Rarely, if ever, visits the website – Over 50% of a site’s audience consumes their content via RSS off the website

Reuters

Gizmodo

TechTarget

0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000

RSS 'Page views'

Website Monthly Pageviews

millions

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• Exclusive Inventory. The Pheedo community of RSS subscribers is comprised of top publishers whose RSS inventory is exclusively managed by Pheedo

• Break through the clutter. Pheedo connects marketers to over 40-million unique consumers and business decision makers.

• 100% SOV. Each ad receives a high SOV enabling your message to stand-out with your audience where they are spending an increasing amount of their time.

Top Publishers You Know and Trust…

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Every Ad is Social…

• Increase Viral Boost: Optional viral overlay component added to display ads to increase viral pass-along and social engagement – nothing required on agencies part to implement and NO rich media fees!

• Increase Reach: Social layers increase reach without increasing cost

• Get Social: Static display ads instantly become social

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Pheedo Posts a 26.5% Brand Lift…

Client: Leading Search Engine

Media Buy: Leading search engine conducted a large online ad buy which included Pheedo’s ad solutions against major web site publishers

Objective: To measure brand awareness of a new offer targeted to business owners

Result: Outperforming competition, Pheedo posts a 26.5% brand lift in message awareness

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• Select your audience. The Pheedo community is comprised of entertainment junkies to business decision makers to IT Developers

• Choose your ad. o Standard IAB Units, Top Positiono High-impact Video, 600x250o Text w/logoo Promoted Stories™, social ads o Advertorials

• Be creative. All of our publishers are on Pheedo’s Distributed Engagement Platform. That provides you with the flexibility to create custom campaigns and placements

How to Engage With Pheedo…

“We at Pitney Bowes believe in testing new platforms in today’s emerging technologies.

Our partnerships with Pheedo has exceeded anticipated success parameters in year one, and we look forward to Pheedo being an integral part of our corporate communications advertising foundation for the future.”

DANIEL KOHN,PITNEY BOWES CORPORATE MARKETING

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Appendix…

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Amplify Stories Friends are Sharing with Friends…

Multiple stories in one unit

Social layerencourages sharing

Content dynamically updates as new trending content is surfaced

Content presented to over 300M social users most likely to engage

Priority given to trending content learned from social interactions

Promoted Stories™, are a logical way to increase word of mouth and acquire new customers that click, share and buy. Promoted Stories result in a 7x lift in CTR over standard display. They appear in RSS feeds or Websites as standard display ads.

Sample: 300x250

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High-Impact Video Distribution…

Sample of IBM Video ad in CIO.com News Feed displayed in iGoogle.

• High-Impact: 600x250 high-impact 100% SOV leads to an average 100% lift in CTR over display

• Pre-qualified Audience: Unique custom unit provides text description of the video to pre-qualify the audience

• Pheedo Builds: Custom turn-key solution Pheedo builds by re-purposing existing text and video or pre-roll assets

• Flexible: Unique distribution channel for long or short-form video

• Measurable: 3rd party tracked including impression and clicks (plays tracked separately)

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Above-the-Fold Placements…

100% SOV 728x90, Above-the-foldsample ad placed in MSNBC Small Business News Feed

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Subscriber Retargeting Increases SOV…

RSS to Website

• Increase SOV: As RSS subscribers moves from the feed to the site, touch them again

• Drive Conversions: RSS + Website audience retargeting maximizes ROI by giving your audience additional chances to convert

• Easy & Flexible: No set-up on your part. Incorporate standard flash or rich media ads

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The Scale of a Portal, The Engagement of Facebook and The Efficiency of a Network

ContactTimothy Skenniontskennion@pheedo.com347-672-8161