overview of web run ion

8/3/2019 Overview of Web Run ion

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Overview of Web runOrganisation

by Shradha Singh Rana, emba 2010, RN 10530

A Herbal Company Based in Nepal


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IntroductionCompany WE is a company based in

Nepal which produces processed herbal

goodsIt manufactures herbal soap,Oils, andPillows etc.

It caters to 100% foreigners and theexpatriate community


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3 year Overall Sales ApproximationFY 2006 2007:

USD 300,000.00

FY 2007 2008 :

USD 350,000.00

FY 2008 2009:

USD 290,000.000.00

50,000.00

100,000.00

150,000.00

200,000.00

250,000.00

300,000.00

350,000.00

400,000.00

FY 2006-

2007

FY 2007-

2008

FY 2008 -

2009


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Web based Sales -

internationalAs mentioned before the international Salescomprises of 90% of overall sales.

That means of the 3 year aggregate of USD940,000.00 only USD 846,000.00 comprises ofinternational sales

Yearly 90% breakdown:

FY06/07:USD270,000.00,FY07/08:USD315,000.00, FY08/09:USD261,000.00


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Analysis of Web inquiries and conversions

Sn 2005-06 2006-07 Converted 2007-08 Converted 2008-09 Converted

1 July 23 5 28 2 19 2

2 August 16 4 22 1 17 3

3 September 19 8 19 2 11 1

4 October 33 3 23 1 20 0

5 November 29 2 22 0 22 2

6 December 19 3 20 1 19 1

7 January 13 1 29 3 22 0

8 February 20 2 32 1 10 3

9 March 24 5 27 2 8 0

10 April 19 2 34 5 8 0

11 May 22 3 34 4 5 1

12 June 31 16 3 26 3 10 2

Total

inquiries/conversion in

a year 31 253 41 316 25 171 15

percent Converted 16% 8% 9%

Yearly Inquiries from the website


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Graphical analysis of above inquiries and

conversions

253

31

316

25

171

15

247

27

0

50

100

150

200

250

300

350

FY06/07 FY07/08 FY08/09 mean

Inquiries

conversions


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Percent converted per year

0%

2%4%

6%

8%

10%12%

14%

16%

FY06/07 FY07/08 FY08/09 cumula

percent converted


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Projected Sales and Inquiry for 2010

particulars 2006-2007 2007-2008 2008-2009 total avg projection

Sales in USD 270000 315000 261000 846000 282000inquiries 253 316 171 740 246.67

conversions 41 25 15 81 27


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Projected graph for sales for FY09/10

270000

315000

261000282000

0

50000

100000

150000

200000

250000

300000

350000

2006-2007 2007-2008 2008-2009 avg projection

Sales in USD


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Estimated inquiries FY09/10

253

316

171

247

050

100

150

200250

300

350

2006-2007 2007-2008 2008-2009 avg

projection

inquiries


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Estimated Conversions

FY09/10

41

25

15

27

2006-2007

2007-2008

2008-2009

avg projection


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SummationWE saw a growth in its international sales since it startedselling via the web from 06-07

Even though in 06-07 the conversion of customers was higherthan 07-08, the sales in 07-08 was greater due to repeatcustomers

Due to international global recession there is a big drop innumber of conversions in 08-09.

The drop in sales is also due to drop in repeat customers astheir purchasing capacity decreased.

There might be a slight change in this trend from this year

onwardIn order to increase sales now WE has to globally market itsproduct and services via other methods as well,e.g,advertisement, attendance at fairs etc.

It also has to push at the local market and become more visible.

overview of web run ion

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