p-metric broadline tirestr the tire review tires study was developed to provide tire dealerships...

62 TIREREVIEW.COM • AUGUST 2016

TIRES Study

SOURCEBOOK 2016

TR

The Tire review TIRES Study was developed to provide tire dealerships with more meaningful data to provide a clearer picture of how tires get sold in real terms.

The TIRES Study captures live transactional data from retail and commercial tire dealers, including the top selling brands in each category as well as average over-the-counter prices on everything from standard passenger radials all the way to agricultural tires.

Let us know what you think by emailing Patti Renner at [email protected]. TR

P-METRIC BROADLINE TIRES (S & T RATED)

Average For Size: 215/60R16

2016 2016 2015 2015 Selling Price Gross Margin Selling Price Gross Margin

Major $118.80 $26.70 $118.20 $26.19Associate $92.70 $23.30 $95.60 $26.20 Private $82.30 $22.63 $84.40 $22.50

Goodyear 44%

Cooper 37%

Michelin 32%

Firestone 17%

Mastercraft 15%

Toyo 12%

Hankook 11%

BFGoodrich 10%

Bridgestone 10%

Continental 9%

Uniroyal 9%

Other 11%

Best Selling Brands

2016/2015 2016/2015 2016/2015 Brands Avg. Units Average Stocked Sold Monthly Inventory

Major 3.5/3.4 191.6/265.3 329.3/503.8Associate 3.1/2.6 137.1/134.4 305.2/216.2Private 2.2/2.8 112.4/137.3 232.9/210

Comparing 2016/2015

20162015

% Selling Used Broadline Tires

YES 57% NO 43%

YES 55% NO 45%

(% of dealers who carry brand)




Major $138.80 $30.20 $143.60 $32.60Associate $113.30 $27.60 $120.40 $28.20Private $96.50 $27.10 $105.50 $29.60

Michelin 51%

Goodyear 40%

Cooper 21%

Continental 20%

BFGoodrich 16%

Bridgestone 16%

Firestone 13%

Mastercraft 10%

Uniroyal 10%

Hankook 9%

Other 10%


Major 10.9/4.1 100.1/95.2 144.2/91.7Associate 7.1/3.9 55.9/81.8 132.7/78.5Private 5.2/3.8 38.4/83 97.5/69.7

Comparing 2016/2015

20162015

% Selling Used HP TiresHP TIRES (H & V RATED)

Goodyear 35%

Michelin 35%

Cooper 19%

Continental 15%

BFGoodrich 14%

Toyo 13%

Bridgestone 12%

Firestone 11%

Mastercraft 11%

Hankook 8%

Uniroyal 8%


Major 3.6/3 70.0/52.1 103.6/77.3Associate 2.7/2.1 52.2/43.3 62.8/19.0Private 2.1/1.8 41.9/33 35.3/4.3

Comparing 2016/2015

UHP TIRES (W, Y & V RATED)




20162015

% Selling Used UHP Tires

YES 27% NO 73%

YES 38% NO 62%

YES 30% NO 70%

YES 17% NO 83%

Best Selling Brands(% of dealers who carry brand)





Major $128.60 $26.50 $129.50 $27.10 Associate $113.80 $28.60 $116.30 $29.20 Private $102.70 $28.00 $108.90 $30.60

Bridgestone 16%

Goodyear 13%

Firestone 13%

Mastercraft 12%

Michelin 9%

Cooper 7%

Continental 7%

Hankook 5% General 4% Nokian 4% Nitto 4%


Major 10.2/2.6 23.2/105.3 79.9/180.1Associate 10.9/1.4 17.6/65.8 67.5/116.2Private 8.0/1.0 22.2/59.0 66.7/76.3

Comparing 2016/2015

20162015

% Selling Used Winter TiresWINTER TIRES YES 15% NO 85%

YES 25% NO 75%

Average For Size: LT265/70R17


Major $188.86 $33.40 $187.70 $33.29 Associate $156.32 $30.94 $159.70 $34.16 Private $150.34 $30.09 $149.40 $32.48

Cooper 31%

Goodyear 29%

Michelin 27%

Firestone 24%

BFGoodrich 21%

Mastercraft 17%

Hankook 16%

Toyo 11%

Hercules 10%

Bridgestone 9%

Yokohama 8%

Other 21%



Comparing 2016/2015

20162015

% Selling Used LT TiresLIGHT TRUCK TIRES YES 45% NO 55%

YES 52% NO 48%




Average For Size: 11R22.5



Michelin 34%

Goodyear 29%

Firestone 25%

Yokohama 19%

Bridgestone 17%

Hankook 14%

Roadmaster 12%

Toyo 12%

Dunlop 11%

Hercules 11%

BFGoodrich 8%

Cooper 8%

Other 12%


Major 6.2/3.5 149.8/200.4 131.0/155.0Associate 5.0/3.1 92.5/118.4 117.9/90Private 3.9/2.4 72.7/74.4 85.0/50.0

Comparing 2016/2015

20162015

% Selling Used Medium Truck TiresMEDIUM TRUCK TIRES YES 37% NO 63%

YES 46% NO 54%

Average For Size: 11R22.5


All $244.53 $53.10 $253.26 $45.82

Bandag 40%

Goodyear 34%

Michelin 17%

Firestone 13%

Oliver 13%

Kelly 11%

Dunlop 9%

Continental 6%

Samson 2%

Kumho 2%

Sailun 2%

Other 13%


Major 3.4/2.3 108.1/125.4 108.1/116.9

Comparing 2016/2015

RETREAD MEDIUM TRUCK TIRES




Average For Size: 480/80R42 R-1


Major $1,535.80 $231.40 $1,436.00 $237.65 Associate $1,208.80 $198.40 $1,163.00 $220.56Private $1,023.90 $178.00 $1,130.00 $150.00



Comparing 2016/2015

20162015

% Selling Used Ag Tires

YES 38% NO 62%

YES 34% NO 66%

Average For Size: ST225/75R15D



Carlisle 24%

Goodyear 20%

Hercules 11%

Towmaster 8%

Towmax 6%

Hi-Run 5%

Maxxis 4%

Towstar 4%

Other 20% 2016/2015 2016/2015 2016/2015 Brands Avg. Units Average Stocked Sold Monthly Inventory

Major 6.0/3.3 39.3/21.2 35.0/79.8Associate 5.3/2.4 25.0/40.9 33.8/50.6Private 4.9/2 24.2/40 28.3/60.9

Comparing 2016/2015

20162015

% Selling Used Trailer TiresTRAILER TIRES YES 14% NO 86%

YES 24% NO 76%

Firestone 54%

BKT 42%

Titan 34%

Goodyear 29%

Samson 13%

Carlisle 12%

Alliance 11%

Michelin 11%

Harvest King 10%

Mitas 9%

Galaxy 6%

AG TIRES Best Selling Brands(% of dealers who carry brand)



Average For Size: 445/55R22.5

2016/2015 2016/2015 Selling Price Gross Margin

New Major $818.60/$838.00 $112.70/$65.07Retread $562.78/$431.56 $65.90/$59.38

Michelin 32%

Goodyear 32%

Bridgestone 22%

Firestone 11%

Continental 10%

Yokohama 9%

Hankook 7%

BFGoodrich 5%

Double Coin 4%

Sumitomo 3%

Other 3%

Best Selling New Tire Brands


New 3.2/2.9 25.3/18.0 12.6/16.5Retread 4.6/1.3 17.3/15.1 10.8/8.2

Comparing 2016/2015

SUPER WIDE TRUCK TIRES (NEW & RETREAD)

Average For Size: 20.5R25


Major $1,058.00 $167.80 $1,332.00 $257.78 Associate $984.00 $164.44 $1,208.00 $230.85 Private $730.00 $162.50 $1,009.00 $212.62

Samson 23%

Firestone 13%

Solideal 13%

Titan 10%

Galaxy 10%

Bridgestone 8%

Carlisle 8%

Goodyear 8%

Hercules 8%

Michelin 8%

BKT 8%

Other 13%



Comparing 2016/2015

20162015

% Selling Used Industrial TiresINDUSTRIAL TIRES YES 50% NO 50%

YES 34% NO 66%

Michelin 50%

Goodyear 42%

Bandag 33%

Firestone 25%

Bridgestone 17%

Hankook 17%

Other 42%

Best Selling Retread Brands


(% of dealers who carry brand) (% of dealers who carry brand)

p-metric broadline tirestr the tire review tires study was developed to provide tire dealerships...

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