VNS INSTITUTE OF MANAGEMENT

APresentation on

Packaging Presented by : Kirti Hajare Devendra Bansal

Packaging

All materials/products used for the

containment, protection, handling, delivery and presentation of goods from the producer to the end-user and consumer.

Packaging

The aims of packaging include:• Prevent physical damage, e.g. from knocking, shaking or crushing.• Prevent contamination from micro-organisms, pollution or vermin.• Keep the product in peak condition.• Help to increase a products’ shelf life.

Packaging Function

• Protect• Inform• Contain• Transport• Preserve• Display

Packaging Design When designing packaging it is important to

consider the following:• Is it easy to handle and open?• Is it a convenient shape, so it is easy to stack?• Which colours will be used on the packaging?• What size of print should be used?• Will it be economical to produce?• What about environmental considerations?

Packaging is also designed to be visually stimulating and provide information about the product to help the customer.

The information supplied must cover:• The name of the food;• The weight/volume .• The list of ingredients in descending order of weight.• How the food should be stored, where appropriate.• The date when the product should be used.• The name and address of manufacturer or distributor.

Product Preservation

• Heat Preservation

• Cold Preservation

Pepsodent Toothpaste

Packaging of Pepsodent

• Tubes• Cardboard Boxes

Pepsodent packaging contains :• Pepsodent logo• Product information• Ingredients• Warnings• Manufacturers address and the toll free

number to call for more information.

Offers

THANK YOUWITH

PEPSODENT SMILE