page 1 page table title base description base · 2016. 8. 25. · page 2 page table title base...

$: Page 1 Page Table Title Base Description Base · 2016. 8. 25. · Page 2 Page Table Title Base Description Base 117 14 Q.7Ai\7Bi Response to recorded message on landline or mobile$
Page 1

Page Table Title Base Description Base

� 1 1 Q.1 Do you PERSONALLY use any of the following devices? Base: All adults UK 1045

� 11 2 Q.2 Which of the following do you have in your home? Base: All adults UK 1045

� 21 3 Q.6A Thinking about the following issues related to your homelandline phone, please tell me whether they have happened toyou personally in the last 4 weeks?

Base: All adults UK 1045

� 33 4 Q.6A Thinking about the following issues related to your homelandline phone, please tell me whether they have happened toyou personally in the last 4 weeks?

Base: All who have landline phone

740

� 45 5 Q.7Ai What do you usually do when you receive these recorded message calls on your landline?

Base: All that have received recorded messages on theirlandline

361

� 51 6 Q.7Aii In the last 4 weeks, which of the following types of recorded message have you received on your landline?

Base: All that have listened to recorded messages on their landline

91

� 57 7 Q.6B Thinking about the following issues related to your mobile phone, please tell me whether they have happened to you personally in the last 4 weeks.


� 70 8 Q.6B Thinking about the following issues related to your mobile phone, please tell me whether they have happened to you personally in the last 4 weeks.

Base: All who have a mobilephone

872

� 83 9 Q.7Bi You said you have received a call with a recorded message on your mobile phone. What do you usually do whenyou receive these recorded message calls on your mobile phone?

Base: All that have received recorded messages on theirmobile

223

89 10 Q.7Bii In the last 4 weeks, which of the following types of recorded message have you received on your mobile phone?

Base: All that have listened to recorded messages on their mobile

47

� 95 11 Q.6A\6B Types of unsolicited calls experienced on landline or mobile phone


� 103 12 Q.6A\6B Types of unsolicited calls experienced on landline or mobile phone

Base: All who have a landline or mobile phone

1003

� 111 13 Q.7Ai\7Bi Response to recorded message on landline or mobile phone


Page 2

Page Table Title Base Description Base

� 117 14 Q.7Ai\7Bi Response to recorded message on landline or mobile phone

Base: All who have receiveda recorded message on either their mobile or landline

489

123 15 Q.7Aii\7Bii Types of recorded messages experienced on landline or mobile phone

Base: All that have listened to recorded message on their landline or mobile

128

� 129 16 Q.TV Base: All adults UK 1045

� 130 17 Q.INTERNET Base: All adults UK 1045

� 132 18 Q. Breaks x Breaks Base: All adults UK 1045

Table 1

SOCIAL GRADEAGEGENDERDEC2C1AB75+65-7455-6445-5435-4425-3416-24FemaleMaleTotal(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

4011952581911461701541371601271515514941045Unweighted Base304218300223971091761502071571495385071045Weighted Base

1311102011438216488165118120281304585A Smartphone (e.g.43%50%67%lm64%lm9%19%i36%hi58%ghi80%fghi75%fghi80%fghi52%60%b56%IPhone, Blackberry, HTC,

etc)

3343343271639291320187369142A mobile phone (not a11%20%km11%14%7%14%e22%cei19%ei6%13%12%14%14%14%Smartphone) with

internet access

85444239384450203317711496210A mobile phone without28%jk20%14%18%40%cdef40%cdefg28%cdef14%c16%c11%5%21%19%20%internet access

8090146144164071721228357243217460A tablet (e.g. iPad,26%41%m49%m65%klm17%36%i40%i48%i59%cghi53%chi38%i45%43%44%Samsung Galaxy)

4656859215266048613337123157279A desktop computer15%25%m28%m41%klm15%24%34%di32%i29%i21%25%23%31%b27%

11811020116225419010013710692291300591A laptop or netbook39%51%m67%lm73%lm25%38%i51%hi66%ghi66%ghi67%ghi62%hi54%59%57%

17315368616273850171510168169An e- reader (e.g.6%14%m18%m31%klm6%15%i16%i25%cdhi24%cdhi11%10%19%a13%16%Kindle, Kobo)

54446351-5102856387576136212A games console( e.g.18%20%21%23%-5%i5%i19%ghi27%ghi24%ghi50%defghi14%27%b20%Xbox 360, PS3, Nintendo

Wii)

10171515-166111418213657A portable gaming device3%8%m5%7%-1%4%4%i5%hi9%hi12%fghi4%7%b5%(e.g. SonyPSP\Vita,

Nintendo DS)

1---1------1-1Other mobile device*---1%------*-*

SUMMARY CODES

2401912652045379149133199145141455445900ANY MOBILE PHONE79%87%m88%m92%m55%73%i85%hi88%hi96%fghi92%hi95%ghi85%88%86%

1621502311691537100114177133135352360712ANY MOBILE WITH INTERNET53%69%m77%m76%m16%34%i57%hi76%ghi86%fghi85%ghi91%fghi65%71%68%ACCESS

Page 1

Consumer Complaints Study - Wave 12 (QS9593 - 731319)

Q.1 Do you PERSONALLY use any of the following devices?Base: All adults UK

Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h/i - j/k/l/m

Table 1



1731632572054067131129176138117403395798ANY COMPUTER INC. TABLET57%75%m86%lm92%lm42%61%i75%hi86%ghi85%ghi88%ghi78%hi75%78%76%

1431312381923558117117155115107346358704ANY COMPUTER EXC. TABLET47%60%m79%lm86%lm36%53%i67%hi78%hi75%hi73%hi72%hi64%71%67%

57496555-5123059427781144225ANY GAMING DEVICE19%22%22%25%-5%i7%i20%ghi29%ghi27%ghi51%defghi15%28%b22%

2632022822166492163142201155147488476964ANY DEVICE87%93%m94%m97%m66%85%i93%hi95%hi97%hi99%ghi99%ghi91%94%92%

40161873317138621493181None13%jk7%6%3%34%cdefgh15%cdefg7%cd5%c3%1%1%9%6%8%

1---------11-1Don't know*---------**-*

Page 2




Table 1

CHILDREN INHOUSEHOLD SIZEADULTS IN HOUSEHOLDHOUSEHOLDWORKING STATUSMARITAL STATUS

MarriedWidow\Living

Not\Divorcedas5+43215+4321NoneAnyworkingWorking\SeparatedSinglemarriedTotal(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

9715618135325824631395183017502956094362212645601045Unweighted Base113*18419332922625**71*1425422666963495015441852685921045Weighted Base

761411271558515478732211432526019039550180354585A Smartphone (e.g.67%mn77%mn66%mn47%m38%62%66%h61%h59%h43%47%75%g38%73%e27%67%c60%c56%IPhone, Blackberry, HTC,

oetc)

172124552521222782999437369223386142A mobile phone (not a15%12%12%17%11%7%16%15%14%11%14%12%15%13%12%12%15%14%Smartphone) with

internet access

151631846257151127016842128816435110210A mobile phone without13%9%16%26%op28%op20%9%11%21%j26%jk24%f12%26%d15%35%ab13%19%20%internet access

qq

521111011435482271279802462141573035888314460A tablet (e.g. iPad,46%m60%mn52%m43%m24%33%31%50%hk51%hk30%35%61%g31%56%e31%33%53%bc44%Samsung Galaxy)

q

3550571003811193516846182971041753067182279A desktop computer30%m27%m30%m30%m17%46%27%25%31%h17%26%28%21%32%e16%25%c31%c27%

661231301878514439733110637221921937267151373591A laptop or netbook59%m67%m67%mn57%m37%57%60%h68%h61%h40%53%63%g44%68%e36%56%c63%c57%

94232672036231122510663631062124123169An e- reader (e.g.8%23%mq16%m20%mq9%11%9%16%21%h9%15%18%13%20%e12%9%21%bc16%Kindle, Kobo)

37554944277233311237110102791331186116212A games console( e.g.33%mn30%mn25%mn13%12%29%32%h24%h21%h14%16%29%g16%24%e6%32%ac20%c20%Xbox 360, PS3, Nintendo

Wii)

101511146356348322424333233157A portable gaming device9%m8%m6%4%3%13%7%5%6%3%5%7%5%6%2%8%c5%c5%(e.g. SonyPSP\Vita,

Nintendo DS)

---1----1-1-1---11Other mobile device---*----*-*-*---**

Page 3



Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b/c - d/e - f/g - h/i/j/k/l - m/n/o/p/q* small base; ** very small base (under 30) ineligible for sig testing

Table 1


MarriedWidow\Living



SUMMARY CODES

1021741732821692064123485207571328387512131243525900ANY MOBILE PHONE90%m95%mn90%m86%m75%82%90%87%h90%h78%82%94%g77%94%e71%91%c89%c86%

91160146204110155910838714341629626145072211428712ANY MOBILE WITH INTERNET80%mn87%mn76%mn62%m49%62%83%h76%h71%h54%60%85%g52%83%e39%79%c72%c68%ACCESS

o

85165167256124205711645115650229731348598198502798ANY COMPUTER INC. TABLET75%m90%mn87%mn78%m55%79%80%h82%h83%h59%72%85%g63%89%e53%74%c85%bc76%

qq

78139149232106195110639813045425027343181179444704ANY COMPUTER EXC. TABLET69%m76%m77%m70%m47%76%72%h75%h73%h49%65%72%55%79%e44%67%c75%bc67%

39575447287233512338116109851401189125225ANY GAMING DEVICE34%mn31%mn28%mn14%12%29%32%h24%h23%h14%17%31%g17%26%e6%33%ac21%c22%

1061821863071832268135517222624339431533146252566964ANY DEVICE94%m99%mn96%m93%m81%90%95%h95%h95%h84%90%97%g86%98%e79%94%c95%c92%

q

62723432362544729691139152781None6%1%4%7%p19%nop10%5%4%5%16%ijk10%f2%14%d2%21%ab5%5%8%

q

1------1---11--1-1Don't know1%------1%---**--*-*

Page 4




Table 1

GOVERNMENT REGIONSCOUNTRYAREAYorkshire

NorthernSouthSouthEast ofWestEastand TheNorthNorthNorthernIrelandScotlandWalesWestEastLondonEnglandMidlandsMidlandsHumberWestEastIrelandWalesScotlandEnglandRuralUrbanTotal

(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

6092459113112192937885111466045928482517941045Unweighted Base24*89*52*97*139135102*89*85*80*105*47**24*52*89*8802448011045Weighted Base

174131598278574252456418173141497139446585A Smartphone (e.g.71%kq46%59%61%59%58%56%47%61%57%61%39%71%cd59%46%56%57%56%56%IPhone, Blackberry, HTC,

etc)

11269181520128151414161212433109142A mobile phone (not a3%13%11%9%13%11%19%r13%10%19%r14%30%3%11%13%14%f13%14%14%Smartphone) with

internet access

6208172930222218141510682017550160210A mobile phone without26%23%15%17%21%22%21%24%21%17%15%21%26%15%23%20%20%20%20%internet access

123733446553503939314116123337379113347460A tablet (e.g. iPad,50%41%63%himq45%46%40%49%43%46%39%39%33%50%63%cd41%43%46%43%44%Samsung Galaxy)

32320283833322023242793202323462217279A desktop computer14%25%38%r29%28%25%31%r22%27%29%26%18%14%38%f25%27%25%27%27%

125729627689643348515019122957493145446591A laptop or netbook52%64%hk55%65%hk54%k66%hk63%k37%57%k64%hk47%39%52%55%64%56%59%56%57%

327626281216101213141362713332137169An e- reader (e.g.11%30%hijkl12%27%hjkm20%m9%16%11%14%16%13%2%11%12%30%cef15%13%17%16%Kindle, Kobo)

mprr

32313202921231315182783132317449163212A games console( e.g.12%25%25%21%21%15%23%14%17%22%26%17%12%25%25%20%20%20%20%Xbox 360, PS3, Nintendo

Wii)

354746515410234545114657A portable gaming device11%kn6%7%8%3%4%5%2%6%5%9%kn5%11%7%6%5%5%6%5%(e.g. SonyPSP\Vita,

Nintendo DS)

---1-----------11-1Other mobile device---1%-----------**-*

SUMMARY CODES

24684478124118937075719440244468764209690900ANY MOBILE PHONE99%kmnop76%85%81%89%q88%q91%kq79%89%89%q89%q85%99%cde85%76%87%d86%86%86%

q

Page 5



Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f - g/h/i/j/k/l/m/n/o/p/q/r* small base; ** very small base (under 30) ineligible for sig testing

Table 1





185236649891745060597931183652606167545712ANY MOBILE WITH INTERNET73%58%70%66%70%67%73%k57%70%74%kq75%kq66%73%70%58%69%68%68%68%ACCESS

18684078109105816070667627184068672196603798ANY COMPUTER INC. TABLET74%77%78%81%78%78%79%68%82%83%k72%58%74%78%77%76%80%75%76%

146034759597714764636223143460596178526704ANY COMPUTER EXC. TABLET58%68%65%77%hkr68%k72%hk70%k53%74%hk78%hkr58%48%58%65%68%68%73%66%67%

52313233021261317192985132318451174225ANY GAMING DEVICE20%26%25%24%21%15%25%14%20%24%27%m17%20%25%26%21%21%22%22%

24824888131125957980759740244882810226738964ANY DEVICE99%k92%92%91%94%93%93%88%94%94%92%85%99%92%92%92%93%92%92%

*7498107105597*4769186281None1%8%8%9%6%7%7%11%6%6%8%15%1%8%8%8%7%8%8%

-------1-------1-11Don't know-------1%-------*-**

Page 6




Table 1

PAY TV SERVICEQ.1\2\3 PHONES OWNVirginLandlineMobileMobile &Mobile

OtherMediaSkyonlyonlyLandlineLandline(any)Total(h)(g)(f)(e)(d)(c)(b)(a)


22090263-174411411585585A Smartphone (e.g.46%57%67%h-65%be65%be55%e65%be56%IPhone, Blackberry, HTC,

etc)

672746-40102102142142A mobile phone (not a14%17%12%-15%e16%e14%e16%e14%Smartphone) with

internet access

1153058-64146146210210A mobile phone without24%f19%15%-24%e23%e20%e23%e20%internet access

1816720928101329357430460A tablet (e.g. iPad,38%42%53%h25%38%e52%de48%de48%de44%Samsung Galaxy)

125391151459203217262279A desktop computer26%25%29%13%22%32%de29%de29%de27%

2448324133159395427554591A laptop or netbook52%52%61%h29%59%e63%e58%e62%e57%

703470932127136159169An e- reader (e.g.15%21%18%8%12%20%de18%de18%de16%Kindle, Kobo)

852995267141143208212A games console( e.g.18%18%24%h2%25%e22%e19%e23%e20%Xbox 360, PS3, Nintendo

Wii)

161129-1442425657A portable gaming device3%7%7%h-5%e7%e6%e6%e5%(e.g. SonyPSP\Vita,

Nintendo DS)

--11--1-1Other mobile device--*1%ac--*-*

SUMMARY CODES

388140352-268631631900900ANY MOBILE PHONE82%89%89%h-100%be100%be85%e100%be86%

281117299-210502502712712ANY MOBILE WITH INTERNET60%74%h76%h-78%be79%be68%e79%be68%ACCESS

Page 7



Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e - f/g/h

Table 1




33412731850200539589740798ANY COMPUTER INC. TABLET71%80%80%h45%75%e85%bde79%e82%de76%

29510128541177479520656704ANY COMPUTER EXC. TABLET62%64%72%h37%66%e76%bde70%e73%e67%

9030105271150152221225ANY GAMING DEVICE19%19%26%h2%26%e24%e20%e25%e22%

41915337653268631685900964ANY DEVICE89%97%h95%h48%100%be100%be92%e100%be92%

5352057--57-81None11%fg3%5%51%abcd--8%acd-8%

1--1--1-1Don't know*--1%ac--*-*

Page 8




Table 1

INTERNETTVINTERNETANYANYACCESSINTERNETANY MOBILEANY WIREDFIXEDFREEVIEWFREEVIEW

OUTSIDE OFACCESS AT(3G/4G)(ETHERNET)ANY WIFIBROADBANDANY TVEXC.INC.ANYHOMEHOMEACCESSACCESSACCESSAT HOMESERVICEANY FTAANY PAY TVANY IPTVYOUVIEWYOUVIEWSATELLITETotal

(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

485843528357799811987434584573984024371045Unweighted Base54388859140684685997640060654*3643694531045Weighted Base

43157146930055555554017538837157158297585A Smartphone (e.g.79%hil64%79%hil74%hil66%65%55%bcf44%64%bcfg68%bcf43%43%66%bcfg56%IPhone, Blackberry, HTC,

etc)

50131684111812113555796474858142A mobile phone (not a9%15%m11%10%14%m14%m14%14%13%11%13%13%13%14%Smartphone) with

internet access

561445157136141195102969969868210A mobile phone without10%16%km9%14%k16%km16%km20%a26%aeg16%16%26%aeg27%aeg15%20%internet access

31145234221844344743214630429130133232460A tablet (e.g. iPad,57%l51%58%l54%52%52%44%bcf37%50%bcfg54%bcf36%36%51%bcfg44%Samsung Galaxy)

179277194147261274258102175219294133279A desktop computer33%31%33%36%31%32%26%25%29%39%25%25%29%27%

39557841929656656854019436240180183274591A laptop or netbook73%hil65%71%l73%hl67%66%55%f49%60%bcf73%bcfg49%50%60%bcf57%

110168120821671671565211815464886169An e- reader (e.g.20%19%20%20%20%19%16%13%19%bcf28%bcfg13%13%19%bcf16%Kindle, Kobo)

15920517310519620019470134116264107212A games console( e.g.29%hil23%29%hil26%23%23%20%18%22%19%17%17%24%bcf20%Xbox 360, PS3, Nintendo

Wii)

425647305453511243412122957A portable gaming device8%6%8%7%6%6%5%3%7%bcf7%3%3%6%f5%(e.g. SonyPSP\Vita,

Nintendo DS)

------1-1---11Other mobile device------*-*---**

SUMMARY CODES

51581056238477478283632453747293298405900ANY MOBILE PHONE95%hil91%95%hil95%91%91%86%bc81%89%bcf87%80%81%89%bcf86%

Page 9



Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e/f/g - h/i/j/k/l/m* small base

Table 1



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


47568752634065866166122645642200203343712ANY MOBILE WITH INTERNET88%hil77%89%hijl84%hil78%77%68%bcf56%75%bcfg78%bcf55%55%76%bcfg68%ACCESS

49977753937875176473826949148245250362798ANY COMPUTER INC. TABLET92%l88%91%93%hil89%89%76%bcf67%81%bcfg88%bcf67%68%80%bcf76%

44768947734466767864723942945217221326704ANY COMPUTER EXC. TABLET82%78%81%85%hil79%79%66%bcf60%71%bcf83%bcfg60%60%72%bcfg67%

16821818311320721020875145116768117225ANY GAMING DEVICE31%hil25%31%hil28%24%24%21%19%24%19%18%18%26%bcf22%

54186858840382784089934958054316321429964ANY DEVICE100%hil98%100%hil99%98%98%92%bcf87%96%bcfg99%bcf87%87%95%bcf92%

219321818775026147472481None*2%km*1%2%km2%km8%e13%adeg4%1%13%adeg13%adeg5%8%

-1-11111--11-1Don't know-*-*****--**-*

Page 10




Table 2



194145224179848513110215210287403339742Landline phone64%67%75%m80%lm86%cdefg78%cd74%c68%74%c65%59%75%a67%71%

1901772642014671133132183136131427406833Fixed broadband internet63%81%m88%m90%lm47%65%i76%hi88%ghi89%ghi86%ghi88%ghi79%80%80%access - through either

a phone line or cableservice that you pay amonthly subscription feefor. If you have it thedevices in your home caneitherconnect to the internetwirelessly (WiFi) orthrough a directconnection to a modem orrouter.

603974617103641624237109126235Mobile broadband from a20%18%25%27%7%9%20%hi28%hi30%hi27%hi25%hi20%25%22%mobile network -

connecting via a USBstick or dongle, orbuilt in connectivity ina laptop, netbook, ortablet computer with adata card

SUMMARY CODES

2401912652045379149133199145141455445900ANY MOBILE PHONE79%87%m88%m92%m55%73%i85%hi88%hi96%fghi92%hi95%ghi85%88%86%

114326513221101020NONE4%2%1%1%6%cdeg5%eg*2%1%1%1%2%2%2%

2652022932189097161145194149141511467978ANY SERVICE87%93%98%lm98%lm93%89%92%97%h94%95%94%95%92%94%

293215297221911041751472051561485284971025ANY SERVICE (INC.96%98%99%99%94%95%100%hi98%99%hi99%i99%i98%98%98%MOBILE)

Page 11


Q.2 Which of the following do you have in your home?Base: All adults UK


Table 2



SERVICES HAVE

936670406174342505259114154268MOBILE NOT LANDLINE31%j30%j23%18%6%16%i24%i28%hi24%i33%hi39%eghi21%30%b26%

47212914362325103946349111LANDLINE NOT MOBILE16%jk9%10%7%37%cdefgh21%cdef14%cde7%e2%6%3%12%10%11%

1471251951644762106911499383340291631LANDLINE AND MOBILE48%57%65%m74%lm49%57%60%61%72%cdghi59%56%63%57%60%

287211294219901021741432021541465174931011LANDLINE OR MOBILE94%97%98%m98%m92%94%99%hi95%98%i98%i98%i96%97%97%

3916757111551289274067None13%jk7%jk2%2%7%11%f8%3%6%5%6%5%8%6%

2.0462.1292.5652.8382.2601.9702.0082.5212.1112.2052.5292.2102.1762.194Av number of services(inc mobile)

0.7360.8110.9820.7170.5990.7540.9940.7320.7731.0500.7490.6970.9560.826Standard Deviation0.0050.0230.0420.0510.0110.0160.0320.0360.0300.0920.0310.0050.0120.004Error Variance

Page 12




Table 2


MarriedWidow\Living



801461342481341460110401157487256345397135153454742Landline phone71%80%m70%m75%m59%58%84%h78%h74%h59%70%73%69%73%73%b57%77%b71%

991691712701232266128462155525307346487108207518833Fixed broadband internet88%m92%mn89%m82%m54%87%93%h90%h85%h59%75%88%g69%90%e58%77%c87%bc80%access - through either


2448477245718351165915481861493063142235Mobile broadband from a21%26%24%22%20%27%25%25%22%22%22%23%17%27%e16%24%24%c22%mobile network -


SUMMARY CODES

1021741732821692064123485207571328387512131243525900ANY MOBILE PHONE90%m95%mn90%m86%m75%82%90%87%h90%h78%82%94%g77%94%e71%91%c89%c86%

211512--1613182173106420NONE1%**1%5%nop--1%1%5%ij3%1%3%d1%5%a2%1%2%

1071781843181912371135521228644333451527160244573978ANY SERVICE95%m97%m95%m97%m84%93%100%h95%h96%h86%93%96%90%97%e87%91%97%bc94%

11218319232421425711415352536793464845411752625881025ANY SERVICE (INC.99%100%m100%m99%m95%100%100%99%h99%h95%97%99%97%99%e95%98%99%c98%MOBILE)

Page 13




Table 2


MarriedWidow\Living



SERVICES HAVE

28345572799928129941828612914039105124268MOBILE NOT LANDLINE25%18%29%22%35%np35%13%20%24%35%ij26%25%26%26%21%39%ac21%26%

k

761638443515454498148724431554111LANDLINE NOT MOBILE6%3%8%12%p19%no11%7%10%8%17%i14%f4%17%d4%23%ab6%9%11%

pq

741401182099012559535611338924225837392138401631LANDLINE AND MOBILE65%m76%mn61%m64%m40%48%78%h67%h66%h43%56%69%g52%69%e50%52%68%bc60%

o

10818018932021323691385302516693424745371742585781011LANDLINE OR MOBILE96%98%98%97%94%93%97%97%98%h94%96%98%95%99%e94%97%98%c97%

66911352-721385215501724241967None5%3%5%3%16%nop7%-5%4%14%ijk7%4%10%d3%13%a9%a3%6%

q

2.5092.3442.2092.3281.9412.7163.0002.4342.2331.9472.1632.3032.1222.3801.9662.2662.3302.194Av number of services(inc mobile)

0.6010.8511.0570.8130.776-*0.9560.8340.7520.8530.7300.7910.8930.7250.9110.8060.826Standard Deviation0.0300.0520.0560.0120.009-*0.0540.0110.0080.0050.0180.0050.0220.0090.0190.0100.004Error Variance

Page 14




Table 2





1865357910282737761496240183565625196546742Landline phone74%73%67%81%him73%h61%72%86%hijl71%61%59%85%74%67%73%71%80%a68%71%

mnp

20644083112110896663658635204064709202631833Fixed broadband internet85%72%76%86%q81%82%87%q74%74%80%81%74%85%76%72%81%83%79%80%access - through either


-24187403782017183510-182419358177235Mobile broadband from a-27%lor34%lor8%28%lor28%lor8%22%lor20%lor23%lor34%lor21%-34%f27%f22%f24%22%22%mobile network -


SUMMARY CODES

24684478124118937075719440244468764209690900ANY MOBILE PHONE99%kmnop76%85%81%89%q88%q91%kq79%89%89%q89%q85%99%cde85%76%87%d86%86%86%

q

-12113141311-211711920NONE-2%3%1%1%3%1%5%1%4%1%2%-3%2%2%1%2%2%

22804994134124978378749744224980827237740978ANY SERVICE92%90%94%97%97%92%95%94%92%93%92%94%92%94%90%94%97%a92%94%

24875096138131101858577104462450878632437821025ANY SERVICE (INC.100%98%97%99%99%97%99%95%99%96%99%98%100%97%98%98%99%98%98%MOBILE)

Page 15




Table 2





SERVICES HAVE

6201416354628724274066142022846222268MOBILE NOT LANDLINE26%k23%k27%k17%25%k34%ko27%k8%28%k33%ko38%knoq12%26%27%23%26%19%28%b26%

*1751713108149586*517893378111LANDLINE NOT MOBILE1%20%hilmnr9%17%imr9%7%8%16%r11%6%8%12%1%9%20%cf10%f14%10%11%

174830628972656352445435173048536163468631LANDLINE AND MOBILE73%hmq54%58%64%64%53%64%70%hmq61%55%51%73%73%d58%54%61%67%a58%60%

24854995136128101848576102462449858532427681011LANDLINE OR MOBILE100%96%94%98%98%95%99%94%99%94%97%97%100%94%96%97%99%a96%97%

29335115676932395376067None8%10%6%3%3%8%5%6%8%7%8%6%8%6%10%6%3%8%b6%

1.9921.8182.3962.3122.4832.2092.4072.3221.5801.9642.0932.4571.9922.3961.8182.2292.2112.1902.194Av number of services(inc mobile)

0.9070.7900.9300.4970.8130.9900.5160.6470.5260.8241.0380.8170.9070.9300.7900.8200.7730.8420.826Standard Deviation0.0550.0420.1080.0310.0440.0520.0220.0180.0280.0570.0540.0830.0550.1080.0420.0050.0180.0050.004Error Variance

Page 16




Table 2




322129299111-631742631742Landline phone68%81%h76%h100%ad-100%ad100%ad70%d71%

33914433859185575634761833Fixed broadband internet72%91%h86%h53%69%e91%abde85%de85%de80%access - through either


9630981572146161218235Mobile broadband from a20%19%25%13%27%e23%e22%24%e22%mobile network -


SUMMARY CODES

388140352-268631631900900ANY MOBILE PHONE82%89%89%h-100%be100%be85%e100%be86%

14-5-----20NONE3%-1%-----2%

423156384111221631742852978ANY SERVICE90%98%h97%h100%ad82%100%ad100%ad95%d94%

4581593911112686317429001025ANY SERVICE (INC.97%100%99%100%100%100%100%100%98%MOBILE)

Page 17




Table 2




SERVICES HAVE

1292886-268--268268MOBILE NOT LANDLINE27%g18%22%-100%abce--30%bce26%

631733111--111-111LANDLINE NOT MOBILE13%f10%8%100%abcd--15%acd-11%

259112266--631631631631LANDLINE AND MOBILE55%71%h67%h--100%abde85%ade70%de60%

4511573841112686317429001011LANDLINE OR MOBILE95%99%97%100%100%100%100%100%97%

49312-47--4767None10%fg2%3%-18%abce--5%bce6%

1.9942.5472.437-1.5172.6542.6542.1942.194Av number of services(inc mobile)

0.8420.7300.708-0.5770.6300.6300.8260.826Standard Deviation0.0080.0210.010-0.0050.0040.0040.0040.004Error Variance

Page 18




Table 2



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


39165042130263464671226347348239243336742Landline phone72%73%71%74%75%75%73%bcf66%78%bcfg89%abcfg66%66%74%bcf71%

49580853837978580677827053252242247387833Fixed broadband internet91%91%91%93%93%94%80%bcf67%88%bcfg96%abcfg67%67%85%bcfg80%access - through either


14322517211221221121480141127373112235Mobile broadband from a26%25%29%28%25%25%22%20%23%23%20%20%25%22%mobile network -


SUMMARY CODES

51581056238477478283632453747293298405900ANY MOBILE PHONE95%hil91%95%hil95%91%91%86%bc81%89%bcf87%80%81%89%bcf86%

-31-2218145-1313620NONE-**-**2%3%e1%-4%e3%e1%2%

53086957440183585191635259054320325437978ANY SERVICE98%98%97%99%99%99%k94%bcf88%97%bcfg98%bcf88%88%96%bcf94%

543885590406844857958386602543513564471025ANY SERVICE (INC.100%100%100%100%100%100%98%97%99%bcf100%96%97%99%98%MOBILE)

Page 19




Table 2



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


SERVICES HAVE

1472231651001982002321171184108109104268MOBILE NOT LANDLINE27%25%28%25%23%23%24%d29%deg20%d8%30%adeg30%adeg23%d26%

23632417586310856555545435111LANDLINE NOT MOBILE4%7%k4%4%7%k7%km11%14%ae9%10%15%ae15%ae8%11%

36858739728457558360420741843185189301631LANDLINE AND MOBILE68%66%67%70%68%68%62%bcf52%69%bcfg79%bcfg51%51%66%bcf60%

538873586402832845945381591533473524401011LANDLINE OR MOBILE99%98%99%99%98%98%97%95%98%97%95%95%97%97%

1319175118604816144441667None2%2%3%h1%1%1%6%e12%adeg3%2%12%adeg12%adeg4%6%

2.3982.5942.3812.3962.6772.7032.2071.9862.4632.3841.8931.8932.4772.194Av number of services(inc mobile)

0.8330.8070.8930.9250.7640.7360.8240.8550.7190.8200.7920.7920.7630.826Standard Deviation0.0200.0090.0190.0370.0090.0080.0040.0080.0070.0960.0080.0080.0100.004Error Variance

Page 20




Table 3



7355916536466336533022166119285Receiving a silent call24%25%30%29%37%cdef42%cdef36%cdf24%26%c19%15%31%a23%27%- this means the person

answering the call hearssilence, if a recordedmessage was heard,please do not count thisas a silent call.

109781149650578358725028224174397Receiving a "live sales\36%36%38%43%51%cdef52%cdef47%cde38%c35%c32%c19%42%a34%38%marketing call" - this

is where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling

97601059141527153704225201153354Receiving a call with a32%28%35%41%l42%cd48%cdef40%cd35%c34%c27%17%37%a30%34%'recorded message'. That

is when you answer yourlandline phone you heara recorded messagerather than someone onthe end of the line.

6316116498331211435Some other type of call2%2%5%m5%6%ce4%5%6%c2%2%1%4%3%3%that you didn't want or

ask for - for example amarket research call

SUMMARY CODES

412942422019162734251576781541 TYPE EXPERIENCED13%13%14%19%20%cg17%g9%18%g16%16%10%14%15%15%

383234321616332322151176601362 TYPES EXPERIENCED13%15%11%14%16%c15%c19%cd15%11%10%8%14%12%13%

Page 21


Q.6A Thinking about the following issues related to your home landline phone, please tell me whether they have happened to you personally in the last 4 weeks?Base: All adults UK


Table 3



5231614323324020362311111761873 TYPES EXPERIENCED17%14%20%19%24%cf30%cdef23%c14%18%c15%8%21%a15%18%

338833653-1139224 TYPES EXPERIENCED1%1%3%3%3%d3%d3%4%d2%-1%2%2%2%

1349514512462709575956338276223498ANY UNSOLICITED CALLS44%44%48%56%lm64%cdef64%cdef54%cd50%c46%c40%c26%51%a44%48%(LANDLINE)

170123155993539817511294111262285547None56%j56%j52%44%36%36%46%50%hi54%hi60%ghi74%defghi49%56%b52%

2.1282.0752.2432.1272.1592.2732.373cdf2.0592.0941.9771.9712.2182.0682.151Av number of issues0.8790.8610.9420.9580.9500.9070.8350.9600.9320.8790.9050.9060.9190.914Standard Deviation0.0040.0080.0070.0080.0090.0080.0090.0140.0130.0160.0220.0030.0040.002Error Variance

Page 22




Table 3


MarriedWidow\Living



226142100613224514967203831451405747182285Receiving a silent call19%33%oq22%30%27%12%31%32%28%25%29%24%29%26%31%b18%31%b27%- this means the person


3479601517323054225872761211902088066251397Receiving a "live sales\30%43%mo31%46%mo32%9%42%38%41%h33%40%35%38%38%43%b25%42%b38%marketing call" - this

qis where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling

3076581266342951199712411131611937152231354Receiving a call with a27%41%mq30%38%m28%17%40%36%37%h27%35%32%32%36%38%b19%39%b34%'recorded message'. That


333161131219113051916852235Some other type of call3%2%1%5%5%12%2%1%3%4%4%f2%4%3%4%2%4%3%that you didn't want or


Page 23




Table 3


MarriedWidow\Living



SUMMARY CODES

1637255424213189031936264912929971541 TYPE EXPERIENCED14%20%m13%16%10%8%19%13%17%12%13%18%13%17%15%11%16%15%

93019483028237033973963733226781362 TYPES EXPERIENCED8%17%10%14%13%9%12%16%13%12%14%11%13%13%17%b10%13%13%

1638307231-16271083613056929531271281873 TYPES EXPERIENCED15%21%15%22%m14%-22%19%20%h13%19%16%18%17%17%b10%22%b18%


421077618092638702771073381612312689984315498ANY UNSOLICITED CALLS37%58%mo40%55%mo41%23%54%49%51%h40%49%46%46%49%54%b31%53%b48%(LANDLINE)

qq

717711614913419337226515935818827027685184277547None63%np42%60%np45%59%np77%46%51%49%60%i51%54%54%51%46%69%ac47%52%

2.0852.0542.1372.1802.2482.1322.1212.1692.1352.1932.2202.0062.2282.0852.1712.0282.1772.151Av number of issuesf

0.9530.8850.9210.9110.9371.2660.9380.8510.9140.9410.9120.9050.9150.9090.9310.8770.9180.914Standard Deviation0.0250.0090.0120.0040.0080.3200.0260.0110.0030.0070.0020.0060.0030.0040.0070.0090.0030.002Error Variance

Page 24




Table 3





726132552192930262223127132623983203285Receiving a silent call31%m29%m26%25%38%hm14%28%m34%m30%m28%m22%26%31%26%29%27%34%a25%27%- this means the person


8412536544146303330351982541324116282397Receiving a "live sales\33%46%m47%37%39%31%45%m34%39%37%33%39%33%47%46%37%47%a35%38%marketing call" - this


8381440482740352731301581438294102252354Receiving a call with a33%43%m27%41%m35%m20%39%m40%m32%39%m29%32%33%27%43%33%42%a31%34%'recorded message'. That


1*-69110112411-*3472835Some other type of call3%*-6%7%kmq1%10%jkmq1%1%2%4%2%3%-*4%3%4%3%that you didn't want or


SUMMARY CODES

214915192114141471592914129391151541 TYPE EXPERIENCED7%16%18%16%14%16%14%15%17%9%14%19%7%18%16%15%16%14%15%

Page 25




Table 3





31481515191215811710381411239971362 TYPES EXPERIENCED13%15%15%15%11%14%12%17%h10%13%7%21%13%15%15%13%16%12%13%

421918318191719191754921152591281873 TYPES EXPERIENCED18%m24%m17%m19%m22%m6%18%m20%m22%m23%m16%m10%18%17%24%17%24%a16%18%

1*-1617---311-*20418224 TYPES EXPERIENCED3%ijk*-1%4%1%7%ijkmq---3%2%3%-*2%2%2%2%

104926507050524641374225102649414140358498ANY UNSOLICITED CALLS41%55%m50%52%m51%m37%51%52%m48%46%40%52%41%50%55%47%58%a45%48%(LANDLINE)

144026476985504344436423142640466104443547None59%45%50%48%49%63%knoq49%48%52%54%60%48%59%50%45%53%42%55%b52%

2.4112.161m1.9792.1122.335m1.7852.376m2.0782.0992.310m2.201m1.9272.4111.9792.1612.1552.1942.1342.151Av number of issues0.9150.8570.8520.8880.9720.8191.0380.8250.9010.7941.0180.8740.9150.8520.8570.9250.8760.9290.914Standard Deviation0.0350.0150.0330.0160.0150.0150.0220.0140.0200.0170.0220.0280.0350.0330.0150.0020.0050.0020.002Error Variance

Page 26




Table 3




1405110847-239285239285Receiving a silent call30%32%27%42%ad-38%ad38%ad27%d27%- this means the person


1896915661-337397337397Receiving a "live sales\40%43%39%55%ad-53%ad54%ad37%d38%marketing call" - this


1596614551-303354303354Receiving a call with a34%41%37%46%ad-48%ad48%ad34%d34%'recorded message'. That


187123-32353235Some other type of call4%4%3%3%d-5%d5%d4%d3%that you didn't want or


SUMMARY CODES

65276425-1291541291541 TYPE EXPERIENCED14%17%16%23%ad-20%ad21%ad14%d15%

Page 27




Table 3




62226125-1111361111362 TYPES EXPERIENCED13%14%15%23%ad-18%ad18%ad12%d13%

92366727-1601871601873 TYPES EXPERIENCED19%23%17%24%d-25%ad25%ad18%d18%

10392-202220224 TYPES EXPERIENCED2%2%2%1%-3%d3%d2%d2%

2298820079-420498420498ANY UNSOLICITED CALLS48%56%51%71%ad-67%ad67%ad47%d48%(LANDLINE)

2447019533268211244480547None52%44%49%29%100%abce33%33%53%bce52%

2.2082.1802.1032.057-2.1692.1512.1692.151Av number of issues0.9080.9200.9060.861-0.9240.9140.9240.914Standard Deviation0.0030.0100.0040.008-0.0020.0020.0020.002Error Variance

Page 28




Table 3



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


13323914110822923728211717618110113121285Receiving a silent call24%27%24%27%27%28%29%29%29%33%30%31%27%27%- this means the person


19534320716433034139015924725143147178397Receiving a "live sales\36%39%35%40%39%40%40%40%41%45%39%40%39%38%marketing call" - this


18330719615429930534912623324112115165354Receiving a call with a34%35%33%38%35%36%36%32%38%bcf43%31%31%37%34%'recorded message'. That


223218173030321422411111435Some other type of call4%4%3%4%4%4%3%3%4%8%3%3%3%3%that you didn't want or


SUMMARY CODES

8213488651331331485299104950691541 TYPE EXPERIENCED15%15%15%16%16%15%15%13%16%18%13%13%15%15%

Page 29




Table 3



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


641167147112115135588525252701362 TYPES EXPERIENCED12%13%12%12%13%13%14%15%d14%4%14%14%16%d13%

88161937715416118670118176568761873 TYPES EXPERIENCED16%18%16%19%18%19%19%18%20%31%abcf18%18%17%18%

1418131317172091427710224 TYPES EXPERIENCED3%2%2%3%2%2%2%2%2%3%2%2%2%2%

24942926520241742648819031630173177225498ANY UNSOLICITED CALLS46%48%45%50%49%50%50%48%52%55%48%48%50%48%(LANDLINE)

29445932520442943348821029024191192228547None54%52%55%50%51%50%50%52%48%45%52%52%50%52%

2.1392.1482.1182.1922.1312.1452.1592.1882.1462.3382.1762.1842.1232.151Av number of issues0.9490.9160.9320.9640.9150.9110.9070.8950.9180.9980.8940.8950.9010.914Standard Deviation0.0040.0020.0040.0050.0020.0020.0020.0040.0030.0310.0040.0040.0040.002Error Variance

Page 30




Table 3

Q6A\6B UNSOLICITED CALLS - (4 WEEKS)LiveAny

Mobilesales/AnyunsoliciOtherRecordedLiveLandlinemarketinSilentAnyunsolicited

OthertypeRecordedRecordedmessagesales/LivegcallsunsolicitedcallsOthertype(landlinmessagemessage (landlimarketinsales/(landlinMobileLandline(landlintedcalls(landlintype(landline or (mobile (landline org (phonemarketine orsilentsilente orcalls(landline or

(mobile)e)mobile))ne)mobile)or text)gmobile)callscallsmobile)(mobile)e)mobile)Total(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

3792233614893204055791132963564125036961045Unweighted Base3**7**10**258354505355397588118*2853464524957081045Weighted Base

2787622423211323925257285285139285285285Receiving a silent call62%89%81%29%63%acfgi46%cil32%60%acfgi43%cil48%cil100%abcdf82%abcf31%58%acgij40%cil27%- this means the person

jljlghijklghijkllanswering the call hearssilence, if a recordedmessage was heard,please do not count thisas a silent call.

26710127829416439739755239247195397397397Receiving a "live sales\62%79%73%39%79%acdfg58%cfil46%100%abcde68%acfi47%84%acdfg71%acfij43%80%acdfg56%cil38%marketing call" - this

ijlfgijkljlijllijlis where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling

26710735435413727829952224228176354354354Receiving a call with a62%79%73%42%100%abcde70%acfg39%70%acfgi51%cil44%78%acdfg66%acfgi39%71%acfgi50%cil34%'recorded message'. That

fghijlillhijlllis when you answer yourlandline phone you heara recorded messagerather than someone onthe end of the line.

*771430321429315252520323435Some other type of call14%100%75%5%8%aci6%4%7%5%4%9%aci7%4%7%5%3%that you didn't want or


Page 31



Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e/f/g/h/i/j/k/l/m/n/o* small base; ** very small base (under 30) ineligible for sig testing

Table 3






SUMMARY CODES

---265166528098102126711511531541 TYPE EXPERIENCED---10%14%de13%de15%de20%defjl17%del9%7%8%16%de31%acdef22%cdefg15%

ghijklijkl

-22409610152111120116366651361361362 TYPES EXPERIENCED-21%16%16%27%acdfg20%cf15%28%acdfg20%cf9%22%cfi19%f14%27%acdfg19%f13%

ijlijlijl

112531851867918618641180180941871871873 TYPES EXPERIENCED48%11%22%21%52%abcfg37%acil22%47%abcfg32%cil35%cil63%abcdf52%abcfg21%38%acil26%18%

ijlijlghijklijl

*55822228222242222112222224 TYPES EXPERIENCED14%69%52%3%6%aci4%2%5%4%3%8%acgil6%aci3%4%3%2%

27912835437419239742566285294241495497498ANY UNSOLICITED CALLS62%100%89%49%100%acdfg74%cfil54%100%acdfg72%cfil56%100%acdfg85%acfg53%100%acdfg70%cfil48%(LANDLINE)

ijlijlijlijlijl

1-1130-130163-16352-52211-211547None38%-11%51%abdeg-26%bdehk46%abdeg-28%bdehk44%abdeg-15%behk47%abdeg-30%bdehk52%

hjkhjkhjkhjk

3.2243.4783.4042.3372.502abc2.436abc2.2302.374abc2.306ab2.576abc2.711abc2.671abc2.1942.1592.1542.151Av number of issuesgiigighijklghijkl

-0.8780.8180.8750.8120.8450.9020.8640.8820.8200.7090.7390.9150.9120.9130.914Standard Deviation-0.1100.0840.0070.0020.0020.0050.0020.0020.0110.0020.0020.0040.0020.0020.002Error Variance

Page 32




Table 4


261131197151127132112921157785407333740Unweighted Base194145*2241798485131*102*152*102*87*403339742Weighted Base

7355916536466336533022166119285Receiving a silent call38%38%41%37%43%c54%cdef48%cd35%35%29%25%41%35%38%- this means the person


109781149650578358725028224174397Receiving a "live sales\56%54%51%54%60%c67%cde63%ce57%c47%49%32%55%51%54%marketing call" - this


97601059141527153704225201153354Receiving a call with a50%42%47%51%49%c62%cde54%c52%c46%c41%28%50%45%48%'recorded message'. That


6316116498331211435Some other type of call3%2%7%6%8%e5%7%8%e2%3%1%5%4%5%that you didn't want or


SUMMARY CODES

412942422019162734251576781541 TYPE EXPERIENCED21%20%19%24%24%g22%12%26%g22%24%g17%19%23%21%


Page 33


Q.6A Thinking about the following issues related to your home landline phone, please tell me whether they have happened to you personally in the last 4 weeks?Base: All who have landline phone

Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h/i - j/k/l/m* small base

Table 4


261131197151127132112921157785407333740Unweighted Base194145*2241798485131*102*152*102*87*403339742Weighted Base

5231614323324020362311111761873 TYPES EXPERIENCED27%21%27%24%27%c38%cdef31%c20%24%23%13%27%22%25%

338833653-1139224 TYPES EXPERIENCED2%2%4%4%4%3%4%5%d2%-1%3%3%3%

1349514512462709575956338276223498ANY UNSOLICITED CALLS69%65%65%69%74%c83%cde73%c74%c62%c62%c44%68%66%67%(LANDLINE)

6050795522153626573949127117244None31%35%35%31%26%17%27%26%38%h38%h56%defghi32%34%33%

2.1282.0752.2432.1272.1592.2732.373cdf2.0592.0941.9771.9712.2182.0682.151Av number of issues0.8790.8610.9420.9580.9500.9070.8350.9600.9320.8790.9050.9060.9190.914Standard Deviation0.0040.0080.0070.0080.0090.0080.0090.0140.0130.0160.0220.0030.0040.002Error Variance

Page 34




Table 4


MarriedWidow\Living


661201202721621351103387186534206425315163147430740Unweighted Base80*146*134*24813414**60*110*401157487256345397135153454742Weighted Base

226142100613224514967203831451405747182285Receiving a silent call27%42%31%40%45%oq20%37%41%37%42%42%f32%42%35%42%31%40%38%- this means the person


3479601517323054225872761211902088066251397Receiving a "live sales\42%54%45%61%oq55%15%49%49%56%55%57%f48%55%52%59%b43%55%b54%marketing call" - this


3076581266342951199712411131611937152231354Receiving a call with a38%52%44%51%47%30%48%46%50%45%50%44%47%49%53%b34%51%b48%'recorded message'. That


333161131219113051916852235Some other type of call4%2%2%6%8%op20%2%1%5%7%6%f2%6%4%6%4%5%5%that you didn't want or


SUMMARY CODES

1637255424213189031936264912929971541 TYPE EXPERIENCED20%25%18%22%18%15%22%17%22%20%19%24%18%23%21%19%21%21%

Page 35




Table 4


MarriedWidow\Living


661201202721621351103387186534206425315163147430740Unweighted Base80*146*134*24813414**60*110*401157487256345397135153454742Weighted Base

93019483028237033973963733226781362 TYPES EXPERIENCED11%21%14%19%23%16%14%21%17%21%20%15%18%18%24%17%17%18%

1638307231-16271083613056929531271281873 TYPES EXPERIENCED20%26%22%29%23%-26%25%27%23%27%22%27%24%23%18%28%b25%

12378112981831297212224 TYPES EXPERIENCED2%2%2%3%6%10%2%1%2%5%4%1%4%2%5%1%3%3%

421077618092638702771073381612312689984315498ANY UNSOLICITED CALLS53%73%oq57%73%oq69%q40%64%64%69%68%69%63%67%67%74%b55%69%b67%(LANDLINE)

38395867419214012450149951141303569139244None47%mnp27%43%np27%31%60%36%36%31%32%31%37%33%33%26%45%ac31%33%

2.0852.0542.1372.1802.2482.1322.1212.1692.1352.1932.2202.0062.2282.0852.1712.0282.1772.151Av number of issuesf


Page 36




Table 4




456531759374657956506938453165599204536740Unweighted Base18*65*35**79*102*82*73*77*61*49*62*40**18*35**65*625196546742Weighted Base

726132552192930262223127132623983203285Receiving a silent call41%m39%38%31%52%mo24%39%40%42%m45%m38%31%41%38%39%38%42%37%38%- this means the person


8412536544146303330351982541324116282397Receiving a "live sales\45%63%k70%45%53%50%63%k40%55%61%k56%46%45%70%63%52%59%52%54%marketing call" - this


8381440482740352731301581438294102252354Receiving a call with a44%59%m40%50%m47%32%54%m46%45%64%m49%38%44%40%59%47%52%46%48%'recorded message'. That


1*-69110112411-*3472835Some other type of call4%1%-8%9%kq2%13%jkmq1%1%4%6%3%4%-1%5%4%5%5%that you didn't want or


SUMMARY CODES


Page 37




Table 4




456531759374657956506938453165599204536740Unweighted Base18*65*35**79*102*82*73*77*61*49*62*40**18*35**65*625196546742Weighted Base

31481515191215811710381411239971362 TYPES EXPERIENCED17%21%23%19%14%23%16%20%13%22%11%24%17%23%21%18%20%18%18%

421918318191719191754921152591281873 TYPES EXPERIENCED24%m32%m25%23%m30%m10%26%m23%m31%m38%m27%m12%24%25%32%24%30%23%25%

1*-1617---311-*20418224 TYPES EXPERIENCED4%k1%-2%6%2%10%ijkq---5%3%4%-1%3%2%3%3%

104926507050524641374225102649414140358498ANY UNSOLICITED CALLS56%75%75%64%69%60%72%61%68%75%67%61%56%75%75%66%72%66%67%(LANDLINE)

8169293132213020122016891621155188244None44%25%25%36%31%40%28%39%32%25%33%39%44%25%25%34%28%34%33%

2.4112.161m1.9792.1122.335m1.7852.376m2.0782.0992.310m2.201m1.9272.4111.9792.1612.1552.1942.1342.151Av number of issues0.9150.8570.8520.8880.9720.8191.0380.8250.9010.7941.0180.8740.9150.8520.8570.9250.8760.9290.914Standard Deviation0.0350.0150.0330.0160.0150.0150.0220.0140.0200.0170.0220.0280.0350.0330.0150.0020.0050.0020.002Error Variance

Page 38




Table 4



347113291131-609740609740Unweighted Base322129*299111-**631742631742Weighted Base

1405110847-239285239285Receiving a silent call44%40%36%42%-38%38%38%38%- this means the person


1896915661-337397337397Receiving a "live sales\58%54%52%55%-53%54%53%54%marketing call" - this


1596614551-303354303354Receiving a call with a49%51%49%46%-48%48%48%48%'recorded message'. That


187123-32353235Some other type of call5%5%4%3%-5%5%5%5%that you didn't want or


SUMMARY CODES

65276425-1291541291541 TYPE EXPERIENCED20%21%21%23%-20%21%20%21%

62226125-1111361111362 TYPES EXPERIENCED19%17%20%23%-18%18%18%18%

Page 39



Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e - f/g/h* small base; ** very small base (under 30) ineligible for sig testing

Table 4






2298820079-420498420498ANY UNSOLICITED CALLS71%68%67%71%-67%67%67%67%(LANDLINE)

94419833-211244211244None29%32%33%29%-33%33%33%33%

2.2082.1802.1032.057-2.1692.1512.1692.151Av number of issues0.9080.9200.9060.861-0.9240.9140.9240.914Standard Deviation0.0030.0100.0040.008-0.0020.0020.0020.002Error Variance

Page 40




Table 4



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


13323914110822923728211717618110113121285Receiving a silent call34%37%34%36%36%37%40%44%37%37%46%ae46%ae36%38%- this means the person




18330719615429930534912623324112115165354Receiving a call with a47%47%47%51%47%47%49%48%49%49%47%47%49%48%'recorded message'. That


223218173030321422411111435Some other type of call6%5%4%6%5%5%5%5%5%9%5%5%4%5%that you didn't want or


SUMMARY CODES


Page 41




Table 4



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


641167147112115135588525252701362 TYPES EXPERIENCED16%18%17%16%18%18%19%d22%d18%d5%22%d22%d21%d18%



24942926520241742648819031630173177225498ANY UNSOLICITED CALLS64%66%63%67%66%66%69%72%67%62%72%73%67%67%(LANDLINE)

14222115510021722022473157186666111244None36%34%37%33%34%34%31%28%33%38%28%27%33%33%


Page 42




Table 4






2787622423211323925257285285139285285285Receiving a silent call62%89%81%45%63%acgil56%cil47%60%acil53%c74%abcgh100%abcdf93%abcf45%58%acil50%38%- this means the person

ijlghijklghijklanswering the call hearssilence, if a recordedmessage was heard,please do not count thisas a silent call.

26710127829416439739755239247195397397397Receiving a "live sales\62%79%73%60%79%acijl71%cl68%100%abcde84%acfi71%84%acfij81%acijl63%80%acijl70%l54%marketing call" - this

fgijkljllis where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling

26710735435413727829952224228176354354354Receiving a call with a62%79%73%64%100%abcde85%abcd57%70%acgi63%67%78%acghi75%acgil56%71%acgi62%48%'recorded message'. That

fghijlefghillis when you answer yourlandline phone you heara recorded messagerather than someone onthe end of the line.

*771430321429315252520323435Some other type of call14%100%75%8%8%8%6%7%7%7%9%8%6%7%6%5%that you didn't want or


Page 43




Table 4






SUMMARY CODES

---265166528098102126711511531541 TYPE EXPERIENCED---16%de14%de16%de22%dek20%de21%dek13%7%9%23%dejk31%cdefg27%defgh21%

hijkljkl

-22409610152111120116366651361361362 TYPES EXPERIENCED-21%16%24%27%f24%21%28%f25%14%22%22%21%27%f24%18%

112531851867918618641180180941871871873 TYPES EXPERIENCED48%11%22%32%52%abcgi45%abcil33%47%abcgi39%c53%abcgi63%abcgh59%abcgh30%38%33%25%

lllijklijl

*55822228222242222112222224 TYPES EXPERIENCED14%69%52%5%6%5%3%5%5%5%8%a7%4%4%4%3%

27912835437419239742566285294241495497498ANY UNSOLICITED CALLS62%100%89%76%100%acdfg90%cil79%100%acdfg89%cil85%100%acdfg96%acfg78%100%acdfg88%cil67%(LANDLINE)

ijlijlijlijlijl

1-141-4150-5012-1270-70244None38%-11%24%abdeg-10%bdehk21%abdeg-11%bdehk15%bdehk-4%behk22%abdegh-12%bdehk33%

hjkhjkjk

3.2243.4783.4042.3372.502abc2.436abc2.2302.374abc2.306ab2.576abc2.711abc2.671abc2.1942.1592.1542.151Av number of issuesgiigighijklghijkl

-0.8780.8180.8750.8120.8450.9020.8640.8820.8200.7090.7390.9150.9120.9130.914Standard Deviation-0.1100.0840.0070.0020.0020.0050.0020.0020.0110.0020.0020.0040.0020.0020.002Error Variance

Page 44




Table 5


12857977965796247533223200161361Unweighted Base9760*105*91*41*52*71*53*70*42**25**201153354Weighted Base

7443316321213618Listen to the full7%7%4%4%8%1%9%5%3%4%6%6%4%5%message before hanging

up

211523115121210101110452569Listen to some of the21%24%22%12%11%23%17%19%14%25%40%22%16%20%message before hanging

up

7042777733395340583013144123266Hang up immediately, as72%69%73%85%81%76%74%76%83%71%54%71%80%75%soon as I realise it is

a recorded message

SUMMARY CODE

271928148131813121211573088LISTEN TO ANY OF MESSAGE28%31%27%15%19%24%26%24%17%29%46%29%20%25%

Page 45


Q.7Ai What do you usually do when you receive these recorded message calls on your landline?Base: All that have received recorded messages on their landline

Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h/i - j/k/l/m* small base; ** very small base (under 30) ineligible for sig testing

Table 5


MarriedWidow\Living


266252142794254919687271902091528451226361Unweighted Base30**76*58*12663*4**29**51*19971*241113*16119371*52*231354Weighted Base

31375-12115135117451018Listen to the full10%1%5%6%7%-3%4%5%6%5%5%7%4%5%9%4%5%message before hanging

up

413142612271133165217294013213669Listen to some of the14%18%24%21%18%52%23%22%17%23%22%15%18%21%18%41%ac15%20%message before hanging

up

23624293472213715551176901201465526186266Hang up immediately, as76%81%71%74%74%48%74%73%78%71%73%80%75%76%77%b50%80%b75%soon as I realise it is

a recorded message

SUMMARY CODE

714173316281444216522404716264588LISTEN TO ANY OF MESSAGE24%19%29%26%26%52%26%27%22%29%27%20%25%24%23%50%ac20%25%

Page 46




Table 5




173912404623373428313618171239293110251361Unweighted Base8**38*14**40*48*27**40**35**27**31**30*15**8**14**38*294102*252354Weighted Base

-11132521-11-111631618Listen to the full-4%6%4%6%6%12%6%5%-2%9%-6%4%5%3%6%5%message before hanging

up

*64131147724101*4659145569Listen to some of the6%17%28%33%22%13%16%20%7%14%34%6%6%28%17%20%14%22%20%message before hanging

up

7319253522282624271913793121985181266Hang up immediately, as94%80%66%64%72%81%71%74%88%86%63%85%94%66%80%75%83%a72%75%soon as I realise it is

a recorded message

SUMMARY CODE

*851413511934112*5875177188LISTEN TO ANY OF MESSAGE6%20%34%36%28%19%29%26%12%14%37%15%6%34%20%25%17%28%b25%

Page 47




Table 5



1756413864-297361297361Unweighted Base15966*14551*-**303354303354Weighted Base

10254-14181418Listen to the full6%2%3%8%-5%5%5%5%message before hanging

up

30182512-58695869Listen to some of the19%27%17%23%-19%20%19%20%message before hanging

up

1194611635-231266231266Hang up immediately, as75%70%80%69%-76%75%76%75%soon as I realise it is

a recorded message

SUMMARY CODE

39193016-72887288LISTEN TO ANY OF MESSAGE25%30%20%31%-24%25%24%25%

Page 48




Table 5



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

16330017313529229735714422625131133156361Unweighted Base18330719615429930534912623324**112115165354Weighted Base

51494141415106-88618Listen to the full3%5%5%2%5%5%4%8%e3%-7%7%4%5%message before hanging

up


up


a recorded message

SUMMARY CODE


Page 49



Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e/f/g - h/i/j/k/l/m** very small base (under 30) ineligible for sig testing

Table 5





2679536136112228530548232236160361361361Unweighted Base2**6**7**107*35435413727829952*224228176354354354Weighted Base

---3181891718111119181818Listen to the full---2%5%5%6%6%6%1%5%5%5%5%5%5%message before hanging

up

---12696920555910484930696969Listen to some of the---11%20%20%15%20%20%18%21%21%17%20%20%20%message before hanging

up

2679326626610820622242165168137266266266Hang up immediately, as100%100%100%86%abde75%75%79%74%74%80%74%74%78%75%75%75%soon as I realise it is

ghjka recorded message

SUMMARY CODE

---15888829727710596038888888LISTEN TO ANY OF MESSAGE---14%25%l25%l21%26%l26%l20%26%l26%l22%25%l25%l25%

Page 50




Table 6


3618251212191811111010573491Unweighted Base27*19**28**14**8**13**18**13**12**12**11**57*30**88*Weighted Base

201725115121311121010472572Telling you about a73%90%89%76%59%94%71%83%100%82%84%82%82%82%product or service (for

example, debt advice orpayment protectioninsurance claim), whichmay then ask you topress a button to speakto somebody

7256214423412719Telling you a company27%9%17%42%23%11%20%31%20%21%31%22%23%22%has tried to call you,

but when the call wasput through there was nooperator available tospeak to you

23*2*11--22347Telling you about a6%16%1%14%5%11%5%--18%18%4%14%8%competition

522413322119313Reminding you of an18%12%6%28%13%27%16%12%13%9%10%16%11%15%appointment (e.g.

dentist or doctor'sappointment)

1-----1----1-1Other type3%-----4%----1%-1%

SUMMARY CODES

241825146131511121211532881ANY INC. APPOINTMENT89%95%89%100%77%100%81%88%100%100%100%92%93%92%REMINDERS

221825146121411121211512779ANY EXC. APPOINTMENT81%95%89%100%77%94%77%83%100%100%100%90%90%90%REMINDERS

213-2-32---426Can't Remember9%5%11%-23%-15%12%---7%7%7%

Page 51


Q.7Aii In the last 4 weeks, which of the following types of recorded message have you received on your landline?Base: All that have listened to recorded messages on their landline


Table 6


MarriedWidow\Living


612173620261544247120514018254891Unweighted Base7**14**17**33*16**2**8**14**44*21**65*22**40*47*16**26**45*88*Weighted Base

712162413261235175121333913223772Telling you about a100%84%93%73%80%100%80%87%79%85%77%97%81%83%78%86%81%82%product or service (for


13754-247613791137919Telling you a company12%21%40%16%22%-26%33%17%28%19%31%21%23%21%28%19%22%has tried to call you,


12121-31216134-527Telling you about a12%16%5%7%5%-41%6%5%4%9%4%7%9%-20%4%8%competition

-1372-11741127626513Reminding you of an-8%17%20%13%-15%10%15%18%17%7%16%13%15%22%10%15%appointment (e.g.


---1----1-1-1--1-1Other type---2%----2%-1%-2%--3%-1%

SUMMARY CODES

713173014261441185922364414244381ANY INC. APPOINTMENT100%89%100%91%85%100%80%100%93%88%90%100%90%94%83%94%95%92%REMINDERS

713172814261439185622354414244179ANY EXC. APPOINTMENT100%89%100%85%85%100%80%100%88%88%86%100%87%92%83%94%90%90%REMINDERS

-2-22-2-226-333126Can't Remember-11%-7%15%-20%-5%12%9%-8%6%17%4%5%7%

Page 52




Table 6




1841413411105413414878207191Unweighted Base***8**5**14**13**5**11**9**3**4**11**2*****5**8**75*17**71*88*Weighted Base

*45111151183381*5463145872Telling you about a100%55%100%79%85%100%100%85%100%75%71%39%100%100%55%84%85%82%82%product or service (for


*3244211111-*231541619Telling you a company100%34%33%28%33%47%5%7%20%25%9%-100%33%34%20%23%22%22%has tried to call you,


-*1-21-21----1*6167Telling you about a-5%16%-15%17%-24%20%----16%5%8%8%8%8%competition

-*124-111-21-1*124813Reminding you of an-5%16%11%27%-11%16%39%-16%30%-16%5%16%26%12%15%appointment (e.g.


-----------1---1-11Other type-----------30%---1%-1%1%

SUMMARY CODES

*551313511934102*5570176481ANY INC. APPOINTMENT100%69%100%89%94%100%100%100%100%100%87%70%100%100%69%94%100%90%92%REMINDERS

*55131351193491*5568176279ANY EXC. APPOINTMENT100%69%100%89%94%100%100%92%100%100%81%39%100%100%69%91%100%87%90%REMINDERS

-2-21-----1---24-66Can't Remember-31%-11%6%-----13%---31%5%-9%7%

Page 53




Table 6



44202918-73917391Unweighted Base39*19**30**16**-**72*88*72*88*Weighted Base

30152710-62726272Telling you about a77%77%91%65%-86%82%86%82%product or service (for


4783-17191719Telling you a company11%38%27%18%-23%22%23%22%has tried to call you,


*34--7777Telling you about a1%14%13%--10%8%10%8%competition

6442-11131113Reminding you of an15%19%12%13%-15%15%15%15%appointment (e.g.


1----1111Other type2%----1%1%1%1%

SUMMARY CODES

34192812-69816981ANY INC. APPOINTMENT86%100%95%77%-96%92%96%92%REMINDERS

32192811-67796779ANY EXC. APPOINTMENT81%100%93%72%-94%90%94%90%REMINDERS

5-14-2626Can't Remember12%-5%23%-3%7%3%7%

Page 54




Table 6



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

417443337374884051338383391Unweighted Base45*73*47*36**72*73*83*35*51*3**33*33*34**88*Weighted Base



1117119171719316133819Telling you a company24%24%23%25%24%24%23%10%32%bcf27%10%10%23%22%has tried to call you,


4643667*7-**47Telling you about a9%8%9%9%9%8%8%1%13%-1%1%11%8%competition



-1--1111--11-1Other type-1%--1%1%1%2%--2%2%-1%

SUMMARY CODES

447146357071763049327273281ANY INC. APPOINTMENT97%97%97%96%97%97%92%84%97%bcf100%83%83%96%92%REMINDERS

426944336869742848226263279ANY EXC. APPOINTMENT94%94%94%92%94%94%89%80%94%bc76%79%79%94%90%REMINDERS

222222651-5516Can't Remember3%2%3%4%2%2%7%14%3%-14%14%4%7%

Page 55



Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e/f/g - h/i/j/k/l/m* small base; ** very small base (under 30) ineligible for sig testing

Table 6





---15919129758011626338919191Unweighted Base-**-**-**15**88*88*29**72*77*10**59*60*38*88*88*88*Weighted Base

---1572722661658495034727272Telling you about a---100%82%82%90%84%85%81%83%83%88%82%82%82%product or service (for


---519191018194151511191919Telling you a company---36%22%22%34%25%25%35%26%26%29%22%22%22%has tried to call you,


---*771661662777Telling you about a---3%8%8%4%8%7%11%10%10%6%8%8%8%competition

---4131361213-996131313Reminding you of an---25%15%15%20%17%17%-15%14%15%15%15%15%appointment (e.g.


----11-11----111Other type----1%1%-1%1%----1%1%1%

SUMMARY CODES

---15818128687310565637818181ANY INC. APPOINTMENT---100%92%92%97%95%95%100%94%94%97%92%92%92%REMINDERS

---15797927667110545537797979ANY EXC. APPOINTMENT---100%90%90%94%92%92%100%92%92%96%90%90%90%REMINDERS

----66133-331666Can't Remember----7%7%3%4%4%-6%6%3%7%7%7%

Page 56




Table 7



282841213918243118156454118Receiving a silent call9%13%14%9%3%8%10%i16%hi15%i11%i10%i12%11%11%- this means the person


495794745196251614530149125275Receiving a sales\16%26%m31%m33%m5%18%i35%chi34%chi30%hi29%hi20%i28%25%26%marketing text message

to which you have notopted in to receive(e.g. inviting you tomake a claim foraccident insurance orpayment protectioninsurance)

515472638154649454928115125240Receiving a "live sales\17%25%m24%m28%m8%13%26%hi33%chi22%i31%chi19%i21%25%23%marketing call" - this

is where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling.

505587665124745595932119139258Receiving a call with a16%25%m29%m30%m5%11%i26%hi30%hi28%hi37%chi22%hi22%27%25%'recorded message'. That

is when you answer yourmobile phone you hear arecorded message ratherthan someone on the endof the line.

Page 57


Q.6B Thinking about the following issues related to your mobile phone, please tell me whether they have happened to you personally in the last 4 weeks.Base: All adults UK


Table 7



-1-3-*2--1-224Some other type of call-*-1%-*1%--1%-***that you didn't want or


SUMMARY CODES

504568499144629513329119922111 TYPE EXPERIENCED16%20%23%22%10%12%26%hi20%i25%hi21%i19%i22%18%20%

252529202421241814145346992 TYPES EXPERIENCED8%12%10%9%3%4%12%hi16%hi9%i9%i10%i10%9%9%

13102435151416162473647823 TYPES EXPERIENCED4%5%8%16%klm1%5%8%i11%i8%i15%chi5%7%9%8%

101724814111115972930594 TYPES EXPERIENCED3%8%m8%m4%1%4%6%i7%i7%i6%5%5%6%6%

9897145112142893811008057237215452ANY UNSOLICITED CALLS32%45%m48%m50%m14%25%i53%chi54%chi48%hi51%hi38%hi44%42%43%(MOBILE)

206121155111838183701077792300292593None68%jkl55%52%50%86%cdefgh75%cdefg47%46%52%49%62%fg56%58%57%


Page 58




Table 7


MarriedWidow\Living



13211943223614643180383781203663118Receiving a silent call11%12%10%13%10%12%8%10%12%12%11%11%7%15%e11%13%11%11%- this means the person


17516510240312341735417797851893865171275Receiving a sales\15%27%mq34%mq31%mq18%12%17%24%32%hk20%25%28%17%35%e20%24%29%c26%marketing text message


2144528141315261425415387771634353144240Receiving a "live sales\19%24%27%m25%18%11%21%19%26%20%22%25%15%30%e23%20%24%23%marketing call" - this


2254528742214241645316098721863166162258Receiving a call with a19%29%m27%27%m19%8%20%17%30%hj20%23%28%14%34%e17%24%27%c25%'recorded message'. That


Page 59




Table 7


MarriedWidow\Living



-1-3----4-3112--44Some other type of call-1%-1%----1%-****--1%*that you didn't want or


SUMMARY CODES

26434960341163312041122898113035541232111 TYPE EXPERIENCED23%23%25%m18%15%6%23%23%22%h16%18%26%g16%24%e19%20%21%20%

7202340101513691260393168142264992 TYPES EXPERIENCED6%11%m12%m12%m4%2%7%9%13%h5%9%11%6%13%e7%8%11%9%

21517361411855185825206391954823 TYPES EXPERIENCED1%8%q9%q11%q6%3%2%5%10%7%8%7%4%12%e5%7%9%8%

711111713145311839201742101632594 TYPES EXPERIENCED6%6%6%5%6%6%6%3%6%7%6%6%3%8%e6%6%5%6%

42889915370427572758927917314930368111273452ANY UNSOLICITED CALLS37%48%m51%mq47%m31%17%38%40%51%h34%40%50%g30%56%e37%41%46%c43%(MOBILE)

729694176156204484267177417176352241117157319593None63%o52%49%53%69%no83%62%60%49%66%i60%f50%70%d44%63%a59%54%57%

p

1.7431.9401.9012.0672.0842.5341.7611.7241.9922.1412.0531.8581.8242.055e1.9331.9801.9901.979Av number of issues1.1431.0841.0531.0371.1911.4411.1470.9791.0441.2121.1011.0501.0601.0911.1291.1211.0631.085Standard Deviation0.0360.0160.0130.0070.0200.4150.0530.0180.0050.0160.0050.0080.0060.0050.0180.0120.0050.003Error Variance

Page 60




Table 7





461182318391091244116962494118Receiving a silent call18%lq7%21%loq8%17%l13%l3%10%12%11%11%8%18%d21%d7%11%10%12%11%- this means the person


516162247432516252820115161623864210275Receiving a sales\22%18%30%22%34%hkq32%hkq25%18%30%35%hkq19%24%22%30%18%27%26%26%26%marketing text message


81616163540211025232298161620060180240Receiving a "live sales\33%koq18%31%k17%25%k29%k21%12%29%k28%k21%19%33%d31%18%23%25%22%23%marketing call" - this


51510273639301921242485101522758200258Receiving a call with a22%17%20%28%26%29%29%21%25%30%22%18%22%20%17%26%24%25%25%'recorded message'. That


Page 61




Table 7





----1-1---*1---4*34Some other type of call----1%-1%---*2%---****that you didn't want or


SUMMARY CODES

915171925322512716241091715170421692111 TYPE EXPERIENCED38%hijkn17%32%jk20%18%23%j24%j14%9%20%23%j21%38%cd32%17%19%17%21%20%

oq

3747161513913454347852476992 TYPES EXPERIENCED12%8%8%7%12%11%12%11%15%h5%4%8%12%8%8%10%10%9%9%

1348181210661131143752558823 TYPES EXPERIENCED3%4%7%8%13%hq9%9%7%8%14%hq3%3%3%7%4%9%10%7%8%

2444810117693244501148594 TYPES EXPERIENCED7%l4%8%l5%6%8%l1%2%9%l8%l8%l6%7%8%4%6%4%6%6%

142929386669472934384018142929380101351452ANY UNSOLICITED CALLS59%hjkoq33%56%kq39%48%kq51%kq46%32%40%47%38%38%59%cd56%d33%43%41%44%43%(MOBILE)

106023597366556051426529102360500143450593None41%67%mnpr44%61%r52%49%54%68%mnpr60%r53%62%r62%41%44%67%ef57%f59%56%57%

1.6171.8281.8341.9192.1462.0131.7081.8732.4042.2041.9201.8591.6171.8341.8282.0152.0401.9611.979Av number of issues1.0311.0751.1361.0931.0571.1170.8380.9111.0711.1771.2511.1531.0311.1361.0751.0831.0471.0971.085Standard Deviation0.0330.0410.0590.0330.0180.0220.0190.0380.0440.0420.0410.0780.0330.0590.0410.0040.0120.0040.003Error Variance

Page 62




Table 7




511842-417777118118Receiving a silent call11%11%11%-15%e12%e10%e13%e11%- this means the person


11932115-88186186275275Receiving a sales\25%20%29%-33%be29%e25%e31%be26%marketing text message


1003298-82158158240240Receiving a "live sales\21%20%25%-31%be25%e21%e27%be23%marketing call" - this


9546106-89169169258258Receiving a call with a20%29%27%h-33%be27%e23%e29%be25%'recorded message'. That


Page 63




Table 7




2-2-13344Some other type of call*-1%-*****that you didn't want or


SUMMARY CODES

933981-581531532112111 TYPE EXPERIENCED20%25%20%-22%e24%e21%e23%e20%

55935-31686899992 TYPES EXPERIENCED12%6%9%-12%e11%e9%e11%e9%

26939-27565682823 TYPES EXPERIENCED5%6%10%h-10%e9%e8%e9%e8%

221123-25343459594 TYPES EXPERIENCED5%7%6%-9%be5%e5%e7%e6%

19568178-141311311452452ANY UNSOLICITED CALLS41%43%45%-52%be49%be42%e50%be43%(MOBILE)

27790217111127320431447593None59%57%55%100%abcd48%51%58%acd50%57%

1.8791.8632.031-2.1411.9051.9051.9791.979Av number of issues1.0191.1541.096-1.1441.0511.0511.0851.085Standard Deviation0.0050.0220.008-0.0100.0040.0040.0030.003Error Variance

Page 64




Table 7



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)




18126019414824725325495164198787130275Receiving a sales\33%29%33%36%hil29%29%26%24%27%34%24%24%29%26%marketing text message




16824218013623423523878164136868117258Receiving a call with a31%27%31%34%l28%27%24%bc20%27%bcf24%19%18%26%bcf25%'recorded message'. That


Page 65




Table 7



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


3433344*31**24Some other type of call1%**1%****1%2%bcf****that you didn't want or


SUMMARY CODES


5889615184859548472434544992 TYPES EXPERIENCED11%10%10%13%10%10%10%12%e8%4%12%e12%e10%9%



29042331022440841342315827328140142206452ANY UNSOLICITED CALLS53%48%52%55%hil48%48%43%39%45%51%39%38%46%43%(MOBILE)

25346528118243844655324233327224228247593None47%52%j48%45%52%j52%j57%61%55%49%61%62%54%57%


Page 66




Table 7






-1173529394551041185711811866118118Receiving a silent call-20%15%28%abegh15%18%b26%abghj14%18%100%abcde20%b34%abceg26%abghj13%17%11%- this means the person

jkkghijklhjkkanswering the call hearssilence, if a recordedmessage was heard,please do not count thisas a silent call.

*2215311219827512627585100140275146275275Receiving a sales\14%25%19%59%abdeg32%39%bhk77%abcde32%47%abehj72%abcde35%41%bhk61%abdeg29%39%bhk26%marketing text message

hjkghjklkghjklhjkto which you have notopted in to receive(e.g. inviting you tomake a claim foraccident insurance orpayment protectioninsurance)

*22154921772401122407573114240126240240Receiving a "live sales\14%25%19%60%abdeg26%35%bek68%abcde28%41%abdeh64%abdeg26%33%b53%abdeg26%34%bek23%marketing call" - this

hjkghjkkhjkhjkis where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling.

Page 67




Table 7






-112581072581851012067376113258126258258Receiving a call with a-20%15%100%abcde30%51%abdeg52%abdeg25%35%beh62%abdeg27%33%b57%abdeg25%36%beh25%'recorded message'. That

fghijkhkhkhkhkis when you answer yourmobile phone you hear arecorded message ratherthan someone on the endof the line.

3*3-22123-224244Some other type of call100%5%29%-*****-1%*1%*1%*that you didn't want or


SUMMARY CODES

2-27177121116891472256692111172112111 TYPE EXPERIENCED86%-25%27%22%24%33%bdefg22%25%19%20%20%47%abdef24%30%bdefh20%

hjkghijkljk

---533568974197172434994999992 TYPES EXPERIENCED---21%abdehj10%14%27%abdef10%17%bdehk15%9%10%22%abdeh10%14%e9%

kghjkjk

***753578823782203038824582823 TYPES EXPERIENCED14%5%4%29%abcdef10%15%bhk23%abdeg9%14%bh17%b10%11%18%abdeh9%12%8%

ghjkhjkk

-11592859592959592859592959594 TYPES EXPERIENCED-20%15%23%abceg8%12%bh17%abegh7%10%b50%abcde10%17%abegh13%abhk6%8%6%

hjkkghijkljk

324258176326355195386118139200452240452452ANY UNSOLICITED CALLS100%25%44%100%abdeg50%65%behk100%abdeg49%66%bdehk100%abdeg49%58%beh100%abdeg48%64%behk43%(MOBILE)

hjkhjkhjkhjk

-55-178178-202202-147147-256256593None-75%56%-50%acfgij35%cfil-51%acdfgi34%cfil-51%acdfgi42%cfgil-52%acdfgi36%cfil57%

ljljljl

Page 68




Table 7






1.2763.7872.1982.475abc2.0792.230abc2.241abc2.0292.1402.981abc2.217b2.437abc1.9791.9431.9791.979Av number of issuesghijkdeghijklghk

0.862-1.6101.1231.1291.1331.0831.1121.0921.1861.1831.2401.0851.0791.0851.085Standard Deviation0.247-0.6480.0060.0080.0040.0040.0070.0030.0120.0110.0080.0030.0050.0030.003Error Variance

Page 69




Table 8


31517022016781125131121154116144455417872Unweighted Base24019126520453*79149133199145*141455445900Weighted Base

282841213918243118156454118Receiving a silent call12%15%16%10%6%11%12%18%i15%12%11%14%12%13%- this means the person


495794745196251614530149125275Receiving a sales\20%30%m36%m36%m10%25%i42%chi39%chi31%i31%i21%33%28%31%marketing text message


515472638154649454928115125240Receiving a "live sales\21%28%27%31%m14%18%31%hi37%cehi23%34%chi20%25%28%27%marketing call" - this


505587665124745595932119139258Receiving a call with a21%29%33%m33%m9%15%31%hi34%hi30%hi40%chi23%i26%31%29%'recorded message'. That


Page 70


Q.6B Thinking about the following issues related to your mobile phone, please tell me whether they have happened to you personally in the last 4 weeks.Base: All who have a mobile phone


Table 8


31517022016781125131121154116144455417872Unweighted Base24019126520453*79149133199145*141455445900Weighted Base

-1-3-*2--1-224Some other type of call-*-1%-*2%--1%-***that you didn't want or


SUMMARY CODES

504568499144629513329119922111 TYPE EXPERIENCED21%23%26%24%18%17%31%hi22%26%22%21%26%21%23%

252529202421241814145346992 TYPES EXPERIENCED10%13%11%10%5%6%14%hi18%ehi9%10%10%12%10%11%

13102435151416162473647823 TYPES EXPERIENCED5%5%9%17%klm2%7%9%12%i8%17%cehi5%8%10%9%

101724814111115972930594 TYPES EXPERIENCED4%9%9%m4%2%5%7%8%8%7%5%6%7%7%

9897145112142893811008057237215452ANY UNSOLICITED CALLS41%51%55%m55%m26%35%62%chi61%chi50%hi56%chi40%i52%48%50%(MOBILE)

142931209240515752996484217230447None59%jk49%45%45%74%cdefg65%defg38%39%50%44%60%dfg48%52%50%


Page 71




Table 8


MarriedWidow\Living


871471602921862057119449227594278462410150239483872Unweighted Base102*17417328216920**64*123*485207571328387512131243525900Weighted Base

13211943223614643180383781203663118Receiving a silent call13%12%11%15%13%15%9%12%13%15%14%12%10%16%e15%15%12%13%- this means the person


17516510240312341735417797851893865171275Receiving a sales\16%29%37%mq36%mq24%14%18%27%36%hk26%31%30%22%37%e29%27%33%31%marketing text message


2144528141315261425415387771634353144240Receiving a "live sales\21%25%30%29%24%14%24%22%29%26%27%27%20%32%e33%b22%27%27%marketing call" - this


2254528742214241645316098721863166162258Receiving a call with a22%31%30%31%25%10%22%20%34%j26%28%30%19%36%e24%27%31%29%'recorded message'. That


Page 72




Table 8


MarriedWidow\Living


871471602921862057119449227594278462410150239483872Unweighted Base102*17417328216920**64*123*485207571328387512131243525900Weighted Base

-1-3----4-3112--44Some other type of call-1%-1%----1%-****--1%*that you didn't want or


SUMMARY CODES


7202340101513691260393168142264992 TYPES EXPERIENCED7%11%13%m14%m6%3%7%10%14%h6%10%12%8%13%e10%9%12%11%

21517361411855185825206391954823 TYPES EXPERIENCED2%8%10%q13%q8%4%2%6%11%9%10%8%5%12%e7%8%10%9%

711111713145311839201742101632594 TYPES EXPERIENCED7%7%6%6%8%7%7%4%6%9%7%6%4%8%e8%7%6%7%

42889915370427572758927917314930368111273452ANY UNSOLICITED CALLS41%51%57%mq54%m41%21%42%47%57%h43%49%53%39%59%e52%46%52%50%(MOBILE)

6086741299916376621011829215523820963133252447None59%o49%43%46%59%no79%58%53%43%57%i51%47%61%d41%48%54%48%50%

1.7431.9401.9012.0672.0842.5341.7611.7241.9922.1412.0531.8581.8242.055e1.9331.9801.9901.979Av number of issues1.1431.0841.0531.0371.1911.4411.1470.9791.0441.2121.1011.0501.0601.0911.1291.1211.0631.085Standard Deviation0.0360.0160.0130.0070.0200.4150.0530.0180.0050.0160.0050.0080.0060.0050.0180.0120.0050.003Error Variance

Page 73




Table 8




59713772115104806664729339593771705208664872Unweighted Base24*68*44*78*124118*93*70*75*71*94*40**24*44*68*764209690900Weighted Base

461182318391091244116962494118Receiving a silent call18%l9%25%l10%19%l15%l4%13%14%13%12%9%18%25%c9%13%11%14%13%- this means the person


516162247432516252820115161623864210275Receiving a sales\22%23%36%28%38%h36%h27%23%34%39%h21%28%22%36%23%31%31%30%31%marketing text message


81616163540211025232298161620060180240Receiving a "live sales\34%k23%37%k21%28%33%k23%15%33%k32%k23%22%34%37%23%26%29%26%27%marketing call" - this


51510273639301921242485101522758200258Receiving a call with a22%23%23%35%29%33%32%27%28%33%25%21%22%23%23%30%28%29%29%'recorded message'. That


Page 74




Table 8




59713772115104806664729339593771705208664872Unweighted Base24*68*44*78*124118*93*70*75*71*94*40**24*44*68*764209690900Weighted Base

----1-1---*1---4*34Some other type of call----1%-1%---*3%---****that you didn't want or


SUMMARY CODES

915171925322512716241091715170421692111 TYPE EXPERIENCED39%jkn23%38%jkn25%j20%27%j26%j18%10%23%25%j24%39%c38%c23%22%20%25%23%

3747161513913454347852476992 TYPES EXPERIENCED12%10%10%8%13%13%14%13%17%h6%5%10%12%10%10%11%11%11%11%

1348181210661131143752558823 TYPES EXPERIENCED3%5%9%10%14%hr10%10%8%9%16%hqr3%3%3%9%5%10%12%8%9%

2444810117693244501148594 TYPES EXPERIENCED7%l5%9%l6%6%9%l1%2%10%l9%l9%l7%7%9%5%7%5%7%7%

142929386669472934384018142929380101351452ANY UNSOLICITED CALLS60%43%66%hkq49%54%58%51%41%45%53%43%45%60%66%d43%50%48%51%50%(MOBILE)

103915405749464142335422101539384108339447None40%57%p34%51%46%42%49%59%p55%47%57%p55%40%34%57%e50%52%49%50%

1.6171.8281.8341.9192.1462.0131.7081.8732.4042.2041.9201.8591.6171.8341.8282.0152.0401.9611.979Av number of issues1.0311.0751.1361.0931.0571.1170.8380.9111.0711.1771.2511.1531.0311.1361.0751.0831.0471.0971.085Standard Deviation0.0330.0410.0590.0330.0180.0220.0190.0380.0440.0420.0410.0780.0330.0590.0410.0040.0120.0040.003Error Variance

Page 75




Table 8




511842-417777118118Receiving a silent call13%13%12%-15%12%12%13%13%- this means the person


11932115-88186186275275Receiving a sales\31%23%33%-33%29%29%31%31%marketing text message


1003298-82158158240240Receiving a "live sales\26%23%28%-31%25%25%27%27%marketing call" - this


9546106-89169169258258Receiving a call with a24%32%30%-33%27%27%29%29%'recorded message'. That


Page 76




Table 8




2-2-13344Some other type of call*-1%-*****that you didn't want or


SUMMARY CODES

933981-581531532112111 TYPE EXPERIENCED24%28%23%-22%24%24%23%23%

55935-31686899992 TYPES EXPERIENCED14%g7%10%-12%11%11%11%11%

26939-27565682823 TYPES EXPERIENCED7%6%11%h-10%9%9%9%9%

221123-25343459594 TYPES EXPERIENCED6%8%7%-9%5%5%7%7%

19568178-141311311452452ANY UNSOLICITED CALLS50%49%51%-52%49%49%50%50%(MOBILE)

19372173-127320320447447None50%51%49%-48%51%51%50%50%

1.8791.8632.031-2.1411.9051.9051.9791.979Av number of issues1.0191.1541.096-1.1441.0511.0511.0851.085Standard Deviation0.0050.0220.008-0.0100.0040.0040.0030.003Error Variance

Page 77




Table 8



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)




18126019414824725325495164198787130275Receiving a sales\35%32%35%38%32%32%30%29%31%40%30%29%32%31%marketing text message




16824218013623423523878164136868117258Receiving a call with a33%30%32%35%30%30%28%24%31%bc28%23%23%29%29%'recorded message'. That


Page 78




Table 8



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


3433344*31**24Some other type of call1%**1%****1%3%bcf****that you didn't want or


SUMMARY CODES





29042331022440841342315827328140142206452ANY UNSOLICITED CALLS56%52%55%58%53%53%51%49%51%59%48%47%51%50%(MOBILE)

22538725216036637041316626420153156199447None44%48%45%42%47%47%49%51%49%41%52%53%49%50%


Page 79




Table 8






-1173529394551041185711811866118118Receiving a silent call-28%19%28%abghj17%20%26%abghk16%20%100%abcde24%bh39%abceg26%abghk16%19%13%- this means the person

kghijklhijklanswering the call hearssilence, if a recordedmessage was heard,please do not count thisas a silent call.

*2215311219827512627585100140275146275275Receiving a sales\14%35%24%59%abdeh37%44%b77%abcde37%52%abehj72%abcde42%47%bhk61%abdeg35%44%b31%marketing text message

jkghjklkghjklhjkto which you have notopted in to receive(e.g. inviting you tomake a claim foraccident insurance orpayment protectioninsurance)

*22154921772401122407573114240126240240Receiving a "live sales\14%35%24%60%abdeg30%39%bek68%abcde33%46%abehk64%abdeg31%38%53%abdeg30%38%bk27%marketing call" - this

hjkghjkhjkhjkis where there is a realperson at the end of theline who tries to sellyou something.For example, how to savemoney on your energybill, or invites you tomake a compensationclaim, such as for anaccident or paymentprotection insurancemis-selling.

Page 80




Table 8






-112581072581851012067376113258126258258Receiving a call with a-28%19%100%abcde35%57%abdeg52%abdeg30%39%bh62%abdeg32%38%57%abdeg30%41%beh29%'recorded message'. That

fghijkhkhkhkhkis when you answer yourmobile phone you hear arecorded message ratherthan someone on the endof the line.

3*3-22123-224244Some other type of call100%8%37%-1%**1%1%-1%1%1%*1%*that you didn't want or


SUMMARY CODES

2-27177121116891472256692111172112111 TYPE EXPERIENCED86%-32%27%25%27%33%def26%28%19%24%23%47%abdef28%34%defhj23%

ghijklk

---533568974197172434994999992 TYPES EXPERIENCED---21%bdehk12%15%27%abdef12%18%bdehk15%10%11%22%abdeh12%16%11%

ghjkjk

***753578823782203038824582823 TYPES EXPERIENCED14%8%5%29%abcdef12%17%bh23%abdeg11%16%17%12%13%18%abhk11%13%9%

ghjkhk

-11592859592959592859592959594 TYPES EXPERIENCED-28%19%23%abceg9%13%b17%abghk9%11%50%abcde12%20%abceg13%b7%9%7%

hjkghijklhjk

324258176326355195386118139200452240452452ANY UNSOLICITED CALLS100%35%56%100%abdeg58%72%behk100%abdeg58%73%behk100%abdeg58%67%bh100%abdeg58%72%behk50%(MOBILE)

hjkhjkhjkhjk

-33-127127-141141-100100-177177447None-65%44%-42%acfgij28%cfil-42%acdfgi27%cfil-42%acfgij33%cfil-42%acdfgi28%cfil50%

ljlljl

Page 81




Table 8






1.2763.7872.1982.475abc2.0792.230abc2.241abc2.0292.1402.981abc2.217b2.437abc1.9791.9431.9791.979Av number of issuesghijkdeghijklghk

0.862-1.6101.1231.1291.1331.0831.1121.0921.1861.1831.2401.0851.0791.0851.085Standard Deviation0.247-0.6480.0060.0080.0040.0040.0070.0030.0120.0110.0080.0030.0050.0030.003Error Variance

Page 82




Table 9


604864518213841414232111112223Unweighted Base50*55*87*66*5**12**47*45*59*59*32**119*139*258Weighted Base

2861*-4325271017Listen to the full4%14%j6%2%8%-9%7%3%8%7%6%7%6%message before hanging

up


up


a recorded message

SUMMARY CODE


Page 83


Q.7Bi You said you have received a call with a recorded message on your mobile phone. What do you usually do when you receive these recorded message calls on your mobile phone?Base: All that have received recorded messages on their mobile


Table 9


MarriedWidow\Living


1944428038214201384914479881352960134223Unweighted Base22**54*52*87*42*2**14**24**16453*16098*72*18631**66*162258Weighted Base

-2276---9713341236717Listen to the full-3%3%8%14%---6%14%8%4%6%7%10%10%4%6%message before hanging

up

1613135--5239231515236141737Listen to some of the3%10%26%15%12%--20%14%17%14%15%21%12%20%21%10%14%message before hanging

up

2147376831214191323712580531512245138204Hang up immediately, as97%87%71%77%74%100%100%80%80%69%78%81%74%81%70%69%85%b79%soon as I realise it is

a recorded message

SUMMARY CODE

17152011--53316361819359212454LISTEN TO ANY OF MESSAGE3%13%29%23%26%--20%20%31%22%19%26%19%30%31%a15%21%

Page 84




Table 9




12139243330221515202281291318949174223Unweighted Base5**15**10**27**36**39**30**19**21**24**24**8**5**10**15**22758*200258Weighted Base

----23-22241---1711617Listen to the full----6%9%-9%8%8%17%16%---7%2%8%6%message before hanging

up

1-236461562112-3453237Listen to some of the20%-23%11%17%12%20%4%22%23%10%13%20%23%-15%8%16%14%message before hanging

up

415824283124161516176481517752152204Hang up immediately, as80%100%77%89%77%79%80%87%69%69%73%71%80%77%100%78%90%76%79%soon as I realise it is

a recorded message

SUMMARY CODE

1-238862676212-5164854LISTEN TO ANY OF MESSAGE20%-23%11%23%21%20%13%31%31%27%29%20%23%-22%10%24%21%

Page 85




Table 9



913988-77146146223223Unweighted Base95*46*106*-**89*169169258258Weighted Base

955-10771717Listen to the full9%10%5%-11%4%4%6%6%message before hanging

up

10815-1225253737Listen to some of the11%18%14%-14%15%15%14%14%message before hanging

up

763386-67137137204204Hang up immediately, as80%72%81%-75%81%81%79%79%soon as I realise it is

a recorded message

SUMMARY CODE

191320-2232325454LISTEN TO ANY OF MESSAGE20%28%19%-25%19%19%21%21%

Page 86




Table 9



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

1382051471101961962107614013666699223Unweighted Base168242180136*23423523878*16413**68*68*117*258Weighted Base


up


up


a recorded message

SUMMARY CODE


Page 87




Table 9





-1122395223156891766870105223113223223Unweighted Base-**1**1**258107*258185101*20673*76*113*258126*258258Weighted Base

---1721713-135161731717Listen to the full---6%h2%6%h7%h-6%h7%h1%5%h6%h2%6%h6%message before hanging

up

---37153732173511131937193737Listen to some of the---14%14%14%17%16%17%16%16%17%14%15%14%14%message before hanging

up

-112049120414085158576288204105204204Hang up immediately, as-100%100%79%84%79%75%84%77%78%82%78%79%83%79%79%soon as I realise it is

a recorded message

SUMMARY CODE

---54175446174816142554215454LISTEN TO ANY OF MESSAGE---21%16%21%25%16%23%22%18%22%21%17%21%21%

Page 88




Table 10


1314119221010599242347Unweighted Base11**17**15**11**1**1**12**11**7**14**8**25**29**54*Weighted Base

914910*19105116192242Telling you about a81%79%62%94%41%50%72%94%75%76%79%79%77%78%product or service (for


53241-412-65914Telling you a company51%18%10%38%59%-30%13%33%-82%22%30%26%has tried to call you,

but when the call wasput through there was nooperator available tospeak to you..

11----11---2-2Telling you about a7%5%----6%9%---7%-3%competition

1234--1333-4610Reminding you of an12%10%18%38%--9%25%48%20%-15%21%18%appointment- e.g.

dentist or doctor'sappointment

--------------Other type--------------

SUMMARY CODES



-131-13--2-325Can't Remember-5%23%6%-50%22%--12%-14%6%9%

Page 89


Q.7Bii In the last 4 weeks, which of the following types of recorded message have you received on your mobile phone?Base: All that have listened to recorded messages on their mobile


Table 10


MarriedWidow\Living


1515179--52814311620279191947Unweighted Base1**7**15**20**11**-**-**5**33**16**36**18**19**35**9**21**24**54*Weighted Base

1513149--52215281316269161742Telling you about a100%68%84%72%84%--100%68%89%79%74%83%75%93%77%72%78%product or service (for


-1742--4551048637514Telling you a company-10%46%21%22%--80%17%30%29%21%42%18%28%33%19%26%has tried to call you,


--11---11-2-11-112Telling you about a--6%4%---20%2%-5%-4%3%-3%4%3%competition

-2422---73461933410Reminding you of an-32%24%11%16%---20%20%11%32%3%26%29%14%18%18%appointment- e.g.


------------------Other type------------------

SUMMARY CODES

17131611--52816321618319202049ANY INC. APPOINTMENT100%100%88%83%100%--100%84%100%91%90%97%87%100%97%82%91%REMINDERS

1513169--52515311418279181845ANY EXC. APPOINTMENT100%68%88%83%84%--100%77%89%86%78%93%77%93%88%74%83%REMINDERS

--23----5-3214-145Can't Remember--12%17%----16%-9%10%3%13%-3%18%9%

Page 90




Table 10




2-239652556222-4364147Unweighted Base1**-**2**3**8**8**6**2**6**7**6**2**1**2**-**51*6**48*54*Weighted Base

1-227451576212-3853742Telling you about a100%-100%69%80%49%78%30%73%100%89%100%100%100%-76%83%77%78%product or service (for


--2152--1-12-2-1241114Telling you a company--100%23%61%25%--15%-8%100%-100%-23%62%22%26%has tried to call you,


--------1-1----2112Telling you about a--------15%-11%----3%16%1%3%competition

---12212-11----101910Reminding you of an---46%18%22%21%70%-15%17%----19%11%19%18%appointment- e.g.


-------------------Other type-------------------

SUMMARY CODES

1-228652576212-4564349ANY INC. APPOINTMENT100%-100%69%100%78%89%100%73%100%100%100%100%100%-90%100%89%91%REMINDERS

1-228451576212-4163945ANY EXC. APPOINTMENT100%-100%69%100%56%78%30%73%100%100%100%100%100%-82%100%81%83%REMINDERS

---1-21-2------5-55Can't Remember---31%-22%11%-27%------10%-11%9%

Page 91




Table 10



181216-1928284747Unweighted Base19**13**20**-**22**32**32**54*54*Weighted Base

16814-1923234242Telling you about a85%64%69%-84%73%73%78%78%product or service (for


734-6881414Telling you a company35%19%20%-27%26%26%26%26%has tried to call you,


-11--2222Telling you about a-5%5%--5%5%3%3%competition

-28-2881010Reminding you of an-13%41%-8%25%25%18%18%appointment- e.g.


---------Other type---------

SUMMARY CODES

171018-2028284949ANY INC. APPOINTMENT91%74%91%-92%89%89%91%91%REMINDERS

17915-1926264545ANY EXC. APPOINTMENT91%69%74%-84%82%82%83%83%REMINDERS

232-23355Can't Remember9%26%9%-8%11%11%9%9%

Page 92




Table 10



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

314433244444441333513131647Unweighted Base39**52*42**30**52*52*49*14**38**5**14**14**20**54*Weighted Base





1111112-2---12Telling you about a2%2%2%3%2%2%3%-4%---5%3%competition

71095101010-10---810Reminding you of an18%19%20%17%19%19%20%-26%---41%18%appointment- e.g.


--------------Other type--------------

SUMMARY CODES



454455525-2225Can't Remember11%10%10%15%10%10%10%13%13%-13%13%9%9%

Page 93




Table 10





---47164738164013142247214747Unweighted Base-**-**-**54*17**54*46*17**48*16**14**25**54*21**54*54*Weighted Base





---212111-222222Telling you about a---3%4%3%2%6%2%-12%7%3%8%3%3%competition

---10710767-331081010Reminding you of an---18%45%18%16%35%16%-24%13%18%38%18%18%appointment- e.g.


----------------Other type----------------

SUMMARY CODES



---525515-115255Can't Remember---9%10%9%11%6%11%-7%4%9%7%9%9%

Page 94




Table 11



91701117437506750703933197149346Silent Calls30%32%37%33%38%cd46%cdef38%cd33%34%c25%22%37%a29%33%

495794745196251614530149125275Sales/marketing texts16%26%m31%m33%m5%18%i35%chi34%chi30%hi29%hi20%i28%25%26%

139107153126546310081997949280246525Sales/marketing calls46%49%51%57%m55%c58%c57%c54%c48%c51%c33%52%48%50%

12993159124435788821028153265240505Recorded message43%43%53%lm56%lm44%53%c50%c54%c49%c51%c35%49%47%48%

6414126498331221436Other type2%2%5%5%m6%ce4%5%c6%c2%2%1%4%3%3%

SUMMARY CODES



4932585423282426304121102911933 TYPES EXPERIENCED16%15%19%24%lm23%g26%ceg14%17%15%26%ceg14%19%18%18%

2128452641133232812972481204 TYPES EXPERIENCED7%13%m15%m12%4%10%i19%cdhi16%ci14%i8%6%13%9%11%

214522242--66125 TYPES EXPERIENCED1%*1%2%2%2%1%3%1%--1%1%1%

186139217163667812811114110775375331706ANY UNSOLICITED CALLS61%64%72%m73%m68%c72%c73%c74%c68%c68%c50%70%65%68%(MOBILE OR LANDLINE)

11879835831304739665074162175337None39%jk36%28%26%32%28%27%26%32%32%50%defghi30%34%32%

2.2262.3812.463m2.516m2.2112.4822.556i2.4952.3822.3122.2002.4442.3442.397Mean number of mentions1.0211.0901.1591.1961.0731.0931.2021.1971.1351.0201.0371.1211.1251.123Standard Deviation0.0040.0090.0070.0100.0110.0100.0130.0150.0120.0130.0140.0030.0040.002Error Variance

Page 95


Q.6A\6B Types of unsolicited calls experienced on landline or mobile phoneBase: All adults UK


Table 11


MarriedWidow\Living



2871531207552355177872451021641827070206346Silent Calls25%38%q27%36%33%18%33%39%33%33%35%29%33%33%38%b26%35%b33%

17516510240312341735417797851893865171275Sales/marketing texts15%27%mq34%mq31%mq18%12%17%24%32%hk20%25%28%17%35%e20%24%29%c26%

45979018810543467297123359167233292105101319525Sales/marketing calls40%53%47%57%mo46%15%48%47%55%h46%52%48%46%54%e57%b38%54%b50%

q

4810292170945366728910733417020729886102316505Recorded message42%55%m48%52%m41%20%51%47%53%h40%48%49%41%55%e47%38%53%b48%

3431793122192972015842436Other type3%2%1%5%4%12%2%1%4%3%4%2%4%3%4%1%4%3%

SUMMARY CODES


16363662372132810143123637511241361091872 TYPES EXPERIENCED14%20%19%19%16%8%18%20%19%16%18%18%15%21%e22%b13%18%18%

14471976372142311638135589110129421221933 TYPES EXPERIENCED12%26%mo10%23%oq16%10%19%16%21%h14%19%17%18%19%16%16%21%18%

q

1020303822-7196430813940802224741204 TYPES EXPERIENCED9%11%16%12%10%-10%14%12%11%12%11%8%15%e12%9%12%11%

--272---92102842-9125 TYPES EXPERIENCED--1%2%1%---2%1%1%1%2%1%1%-2%1%

6213512924113874793398162466240303403132151423706ANY UNSOLICITED CALLS55%74%mq67%73%mq61%26%66%65%73%h61%67%69%60%74%e71%b56%71%b68%(MOBILE OR LANDLINE)

504864888817244914410422810919814053117167337None44%np26%33%27%39%np68%34%35%27%39%i33%31%39%d26%29%44%ac28%32%

2.2532.3982.3472.4942.3382.7332.2842.4222.4182.3472.4602.2732.3542.4292.3322.2702.4622.397Mean number of mentions

Page 96




Table 11


MarriedWidow\Living




Page 97




Table 11





929202959293034322931149202928892254346Silent Calls39%m33%37%30%43%m21%30%39%m38%m36%m29%30%39%37%33%33%38%32%33%

516162247432516252820115161623864210275Sales/marketing texts22%18%30%22%34%hkq32%hkq25%18%30%35%hkq19%24%22%30%18%27%26%26%26%

144532437764553650414623143245435142383525Sales/marketing calls57%51%61%k45%56%k47%54%40%58%k51%43%49%57%61%51%49%58%a48%50%

104322576954573943474618102243430130374505Recorded message40%48%43%59%mr50%40%56%m44%50%59%mr44%37%40%43%48%49%53%47%48%

1*-49111112421-*3463036Other type3%*-4%6%mq1%11%jkmpq1%1%2%4%5%3%-*4%2%4%3%

SUMMARY CODES



4158243318172021171454815167581351933 TYPES EXPERIENCED16%16%15%24%24%13%17%22%24%21%13%11%16%15%16%19%24%a17%18%

39792011126111512437910033871204 TYPES EXPERIENCED14%10%14%10%14%8%12%7%13%19%km11%8%14%14%10%11%13%11%11%

-*--215---21--*11-12125 TYPES EXPERIENCED-*--2%1%5%---2%2%--*1%-1%1%

175740699885725561566234174057592175530706ANY UNSOLICITED CALLS71%64%76%71%71%63%70%61%71%70%59%73%71%76%64%67%72%66%68%(MOBILE OR LANDLINE)

732122839493134252443137123228668269337None29%36%24%29%28%37%30%39%29%30%41%27%29%24%36%33%28%34%32%

2.2862.3332.2402.2992.650gm2.2332.5332.2952.4842.614g2.3462.0672.2862.2402.3332.4172.4782.3702.397Mean number of mentions1.1601.0551.1021.0601.1671.0611.2271.0161.0521.1201.2441.1351.1601.1021.0551.1311.0561.1441.123Standard Deviation0.0340.0190.0370.0170.0140.0150.0240.0190.0210.0230.0230.0370.0340.0370.0190.0020.0060.0030.002Error Variance

Page 98




Table 11




170591244741259306300346Silent Calls36%37%31%42%d15%41%ad41%ad33%d33%

11932115-88186186275275Sales/marketing texts25%20%29%-33%be29%e25%e31%be26%

243832026182382443464525Sales/marketing calls51%52%51%55%d31%61%ad60%ad52%d50%

223842015189364415454505Recorded message47%53%51%46%d33%58%ade56%ad50%d48%

197123132353336Other type4%4%3%3%d*5%d5%d4%d3%

SUMMARY CODES

88278225581121371701951 TYPE EXPERIENCED19%17%21%23%22%18%18%19%19%

98296424301321561631872 TYPES EXPERIENCED21%18%16%21%d11%21%d21%d18%d18%


54224112594951191204 TYPES EXPERIENCED11%14%10%1%9%e15%de13%e13%e11%


32710827579141486565627706ANY UNSOLICITED CALLS69%68%70%71%d52%77%ad76%ad70%d68%(MOBILE OR LANDLINE)

1455011933127143176271337None31%32%30%29%48%abce23%24%30%bc32%

2.3802.4502.3742.0842.1412.521de2.460de2.436de2.397Mean number of mentions1.1241.1141.1410.8941.1441.1301.1101.1431.123Standard Deviation0.0040.0120.0050.0080.0100.0030.0020.0020.002Error Variance

Page 99




Table 11



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


17429918714128529433513920423128132141346Silent Calls32%34%32%35%34%34%34%35%34%43%35%36%31%33%

18126019414824725325495164198787130275Sales/marketing texts33%29%33%36%hil29%29%26%24%27%34%24%24%29%26%

27546229223044445450220131634180185230525Sales/marketing calls51%52%49%57%53%53%51%50%52%62%49%50%51%50%

28544730523243443948118231633159162229505Recorded message53%50%52%57%l51%51%49%46%52%bc60%bc44%44%51%48%

233219202930341424511111436Other type4%4%3%5%3%4%3%3%4%10%abcfg3%3%3%3%

SUMMARY CODES


9315910473154156181889967880781872 TYPES EXPERIENCED17%18%18%18%18%18%19%22%e16%10%22%22%17%18%




38361841029959660767427142342245250313706ANY UNSOLICITED CALLS71%70%69%74%70%71%69%68%70%77%67%68%69%68%(MOBILE OR LANDLINE)

15826817910624825030012818212119119139337None29%30%30%26%29%29%31%32%30%23%33%32%31%32%

2.4582.4372.4382.5822.4242.4342.3902.3372.4272.735bc2.3182.3202.3862.397Mean number of mentions1.1621.1351.1581.1511.1301.1281.1241.1081.1421.2261.0861.0801.1461.123Standard Deviation0.0040.0020.0040.0050.0020.0020.0020.0040.0030.0350.0040.0040.0040.002Error Variance

Page 100




Table 11






278113228272159247302118285346200294346346Silent Calls62%89%81%44%64%acgij54%cil45%62%acgij51%c100%abcgh100%abcg100%abcg44%59%acgil49%33%

llijklhijklhijkl

*2215311219827512627585100140275146275275Sales/marketing texts14%25%19%59%abdeg32%39%bhk77%abcde32%47%abehj72%abcde35%41%bhk61%abdeg29%39%bhk26%

hjkghjklkghjklhjk

26718529038329239752594245289323411525525Sales/marketing calls62%79%73%72%82%acl76%82%acl100%abcde89%abcd80%86%acjl84%acjl71%83%acjl74%50%

fgijklfijkl

26725835450524229441193232272326373505505Recorded message62%79%73%100%abcde100%abcd100%abcd68%74%70%78%81%acghi79%agi72%75%i71%48%

fghiefghiefghi

37101231321330325272722343636Other type100%100%100%5%9%aci6%4%8%i5%4%9%aci8%i5%7%5%3%

SUMMARY CODES

---443874604998915221121011951951 TYPE EXPERIENCED---17%defk11%e15%de17%defk12%de17%defk8%5%6%25%defghi20%defhj28%bdefg19%

jklkhijkl

1-16078118931081661546581171361871872 TYPES EXPERIENCED38%-11%23%f22%23%def26%def27%def28%def13%16%17%26%def27%def26%def18%

-226614017984141190231251361001541931933 TYPES EXPERIENCED-21%16%25%40%abcfg35%acfil24%35%acfil32%cfi20%44%abcfg39%abcfi22%31%cfi27%18%

ilhijll

-118386120109861206686117112901201204 TYPES EXPERIENCED-11%8%32%abghj24%a24%a31%abghj22%20%56%abcde30%abgh34%abcgh25%ab18%17%11%

ghijkljk

Page 101




Table 11






13541112712123121291212125 TYPES EXPERIENCED48%44%47%2%3%2%2%3%2%2%4%a3%2%2%2%1%

258257352503353396587117283344450493706706ANY UNSOLICITED CALLS86%75%81%99%99%100%99%100%100%99%99%99%100%100%100%68%(MOBILE OR LANDLINE)

---------------337None---------------32%

3.9864.7264.4632.802abc2.887abc2.767abc2.766abc2.772abc2.637a3.361abc3.140abc3.126abc2.5432.557a2.3972.397Mean number of mentionsgdghijklghijklghijkl

2.0001.1351.3351.1461.0241.0651.1491.0451.0641.0390.9350.9661.1861.1001.1231.123Standard Deviation1.3340.1840.1980.0060.0030.0020.0040.0030.0020.0100.0030.0030.0030.0020.0020.002Error Variance

Page 102




Table 12



91701117437506750703933197149346Silent Calls32%33%38%34%41%cd49%cdef39%cd35%c35%c26%22%38%a30%34%

495794745196251614530149125275Sales/marketing texts17%27%m32%m34%m6%19%i36%chi36%chi30%hi29%i20%i29%25%27%

139107153126546310081997949280246525Sales/marketing calls48%51%52%58%60%c62%ce58%c57%c49%c52%c33%54%50%52%

12993159124435788821028153265240505Recorded message45%44%54%m57%lm48%56%c51%c57%c50%c52%c36%51%49%50%

6414126498331221436Other type2%2%5%5%7%cde4%5%c6%c2%2%1%4%3%4%

SUMMARY CODES



4932585423282426304121102911933 TYPES EXPERIENCED17%15%20%25%l25%ceg27%ceg14%18%15%27%ceg15%20%18%19%

2128452641133232812972481204 TYPES EXPERIENCED7%13%15%m12%4%11%19%cdi16%ci14%i8%6%14%10%12%

214522242--66125 TYPES EXPERIENCED1%*1%2%2%2%1%3%1%--1%1%1%

186139217163667812811114110775375331706ANY UNSOLICITED CALLS65%66%74%m75%m74%c77%c73%c77%c70%c70%c51%73%67%70%(MOBILE OR LANDLINE)

10172765423234532624671142161303None35%jk34%26%25%26%23%26%23%30%30%49%defghi27%33%30%

2.2262.3812.463m2.516m2.2112.4822.556i2.4952.3822.3122.2002.4442.3442.397Mean number of mentions1.0211.0901.1591.1961.0731.0931.2021.1971.1351.0201.0371.1211.1251.123Standard Deviation0.0040.0090.0070.0100.0110.0100.0130.0150.0120.0130.0140.0030.0040.002Error Variance

Page 103


Q.6A\6B Types of unsolicited calls experienced on landline or mobile phoneBase: All who have a landline or mobile phone


Table 12


MarriedWidow\Living



2871531207552355177872451021641827070206346Silent Calls26%39%28%37%35%20%34%40%33%35%37%30%35%34%40%b27%36%b34%

17516510240312341735417797851893865171275Sales/marketing texts15%28%q34%mq32%mq19%13%17%24%33%hk21%27%28%18%35%e22%25%30%27%

45979018810543467297123359167233292105101319525Sales/marketing calls42%54%48%59%mo49%16%50%49%56%49%54%49%49%54%60%b39%55%b52%

q

4810292170945366728910733417020729886102316505Recorded message44%56%m49%53%44%21%53%49%55%h43%50%50%44%55%e50%b39%55%b50%

3431793122192972015842436Other type3%2%1%5%4%13%2%1%4%4%4%2%4%3%5%1%4%4%

SUMMARY CODES



14471976372142311638135589110129421221933 TYPES EXPERIENCED13%26%oq10%24%oq17%10%20%16%22%h15%20%17%19%19%17%16%21%19%

1020303822-7196430813940802224741204 TYPES EXPERIENCED9%11%16%12%10%-10%14%12%12%12%11%8%15%e13%9%13%12%

--272---92102842-9125 TYPES EXPERIENCED--1%2%1%---2%1%1%1%2%1%1%-2%1%

6213512924113874793398162466240303403132151423706ANY UNSOLICITED CALLS57%75%q68%75%mq65%29%68%67%75%h65%70%70%64%75%e76%b58%73%b70%(MOBILE OR LANDLINE)

45456079751522451328920110217113242108153303None41%np25%32%25%35%n65%32%33%25%35%i30%30%36%d25%24%42%ac27%30%

2.2532.3982.3472.4942.3382.7332.2842.4222.4182.3472.4602.2732.3542.4292.3322.2702.4622.397Mean number of mentions1.2271.0111.2041.1171.1111.8191.0511.0781.1231.1371.1271.1071.1201.1261.1131.0851.1371.123Standard Deviation

Page 104




Table 12


MarriedWidow\Living



0.0270.0090.0130.0050.0080.4140.0260.0130.0030.0070.0030.0060.0030.0040.0080.0080.0030.002Error Variance

Page 105




Table 12





929202959293034322931149202928892254346Silent Calls39%m34%40%31%43%m22%30%41%m38%m38%m30%31%39%40%34%34%38%33%34%

516162247432516252820115161623864210275Sales/marketing texts22%19%32%23%35%hkq33%hkq25%19%30%37%hkq20%25%22%32%19%28%27%27%27%

144532437764553650414623143245435142383525Sales/marketing calls57%53%64%k46%57%50%55%42%59%54%45%51%57%64%53%51%59%a50%52%

104322576954573943474618102243430130374505Recorded message40%50%45%60%mr51%42%57%47%51%62%hmr45%39%40%45%50%50%54%49%50%

1*-49111112421-*3463036Other type3%*-4%6%m1%11%jkmpq1%1%3%4%5%3%-*4%2%4%4%

SUMMARY CODES




39792011126111512437910033871204 TYPES EXPERIENCED14%11%15%10%14%9%12%7%13%20%km11%8%14%15%11%12%14%11%12%

-*--215---21--*11-12125 TYPES EXPERIENCED-*--2%1%5%---2%2%--*1%-2%1%

175740699885725561566234174057592175530706ANY UNSOLICITED CALLS71%67%81%h73%72%67%71%65%72%74%61%75%71%81%67%69%72%69%70%(MOBILE OR LANDLINE)

7289263743292924203912792825967237303None29%33%19%27%27%33%29%35%28%26%39%p25%29%19%33%30%27%31%30%

2.2862.3332.2402.2992.650gm2.2332.5332.2952.4842.614g2.3462.0672.2862.2402.3332.4172.4782.3702.397Mean number of mentions1.1601.0551.1021.0601.1671.0611.2271.0161.0521.1201.2441.1351.1601.1021.0551.1311.0561.1441.123Standard Deviation0.0340.0190.0370.0170.0140.0150.0240.0190.0210.0230.0230.0370.0340.0370.0190.0020.0060.0030.002Error Variance

Page 106




Table 12




170591244741259306300346Silent Calls38%37%32%42%d15%41%ad41%ad33%d34%

11932115-88186186275275Sales/marketing texts26%20%30%-33%be29%e25%e31%be27%

243832026182382443464525Sales/marketing calls54%53%52%55%d31%61%ad60%ad52%d52%

223842015189364415454505Recorded message49%53%52%46%d33%58%ade56%ad50%d50%

197123132353336Other type4%4%3%3%d*5%d5%d4%d4%

SUMMARY CODES

88278225581121371701951 TYPE EXPERIENCED19%17%21%23%22%18%18%19%19%



54224112594951191204 TYPES EXPERIENCED12%14%11%1%9%e15%de13%e13%e12%


32710827579141486565627706ANY UNSOLICITED CALLS73%69%72%71%d52%77%ad76%ad70%d70%(MOBILE OR LANDLINE)

1244910833127143176271303None27%31%28%29%48%abce23%24%30%bc30%

2.3802.4502.3742.0842.1412.521de2.460de2.436de2.397Mean number of mentions1.1241.1141.1410.8941.1441.1301.1101.1431.123Standard Deviation0.0040.0120.0050.0080.0100.0030.0020.0020.002Error Variance

Page 107




Table 12



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


17429918714128529433513920423128132141346Silent Calls32%34%32%35%34%35%35%37%35%44%37%38%32%34%

18126019414824725325495164198787130275Sales/marketing texts34%30%33%37%hil30%30%27%25%28%36%25%25%30%27%

27546229223044445450220131634180185230525Sales/marketing calls51%53%50%57%k53%54%53%53%53%64%52%53%52%52%

28544730523243443948118231633159162229505Recorded message53%51%52%58%52%52%51%48%53%c63%bc46%46%52%50%

233219202930341424511111436Other type4%4%3%5%3%4%4%4%4%10%abcfg3%3%3%4%

SUMMARY CODES






38361841029959660767427142342245250313706ANY UNSOLICITED CALLS71%71%70%74%72%72%71%71%71%80%71%71%71%70%(MOBILE OR LANDLINE)

15325317410123423726810916710101101126303None28%29%30%25%28%28%28%29%28%20%29%29%29%30%

2.4582.4372.4382.5822.4242.4342.3902.3372.4272.735bc2.3182.3202.3862.397Mean number of mentions1.1621.1351.1581.1511.1301.1281.1241.1081.1421.2261.0861.0801.1461.123Standard Deviation0.0040.0020.0040.0050.0020.0020.0020.0040.0030.0350.0040.0040.0040.002Error Variance

Page 108




Table 12






278113228272159247302118285346200294346346Silent Calls62%89%81%44%64%acgij54%cil45%62%acgij51%c100%abcgh100%abcg100%abcg44%59%acgil49%34%

llijklhijklhijkl

*2215311219827512627585100140275146275275Sales/marketing texts14%25%19%59%abdeg32%39%bhk77%abcde32%47%abehj72%abcde35%41%bhk61%abdeg29%39%bhk27%

hjkghjklkghjklhjk

26718529038329239752594245289323411525525Sales/marketing calls62%79%73%72%82%acl76%82%acl100%abcde89%abcd80%86%acjl84%acjl71%83%acjl74%52%

fgijklfijkl

26725835450524229441193232272326373505505Recorded message62%79%73%100%abcde100%abcd100%abcd68%74%70%78%81%acghi79%agi72%75%i71%50%

fghiefghiefghi

37101231321330325272722343636Other type100%100%100%5%9%aci6%4%8%i5%4%9%aci8%i5%7%5%4%

SUMMARY CODES

---443874604998915221121011951951 TYPE EXPERIENCED---17%defk11%e15%de17%defk12%de17%defk8%5%6%25%defghi20%defhj28%bdefg19%

jklkhijkl

1-16078118931081661546581171361871872 TYPES EXPERIENCED38%-11%23%f22%23%def26%def27%def28%def13%16%17%26%def27%def26%def18%

-226614017984141190231251361001541931933 TYPES EXPERIENCED-21%16%25%40%abcfg35%acfil24%35%acfil32%cfi20%44%abcfg39%abcfi22%31%cfi27%19%

ilhijll

-118386120109861206686117112901201204 TYPES EXPERIENCED-11%8%32%abghj24%a24%a31%abghj22%20%56%abcde30%abgh34%abcgh25%ab18%17%12%

ghijkljk

Page 109




Table 12






13541112712123121291212125 TYPES EXPERIENCED48%44%47%2%3%2%2%3%2%2%4%a3%2%2%2%1%

258257352503353396587117283344450493706706ANY UNSOLICITED CALLS86%75%81%99%99%100%99%100%100%99%99%99%100%100%100%70%(MOBILE OR LANDLINE)

---------------303None---------------30%

3.9864.7264.4632.802abc2.887abc2.767abc2.766abc2.772abc2.637a3.361abc3.140abc3.126abc2.5432.557a2.3972.397Mean number of mentionsgdghijklghijklghijkl

2.0001.1351.3351.1461.0241.0651.1491.0451.0641.0390.9350.9661.1861.1001.1231.123Standard Deviation1.3340.1840.1980.0060.0030.0020.0040.0030.0020.0100.0030.0030.0030.0020.0020.002Error Variance

Page 110




Table 13



91210441116464191535Listen to the full3%5%3%2%4%1%6%h4%2%4%3%4%3%3%message before hanging

up


up

976112110534456362866034194190384Hang up immediately, as32%28%40%lm47%lm35%c41%c36%c41%c42%c38%c23%36%37%37%soon as I realise it is

a recorded message

SUMMARY CODE

3534412091328221724187556131LISTEN TO ANY OF MESSAGE12%16%14%9%9%12%16%e14%8%15%12%14%11%13%

17512514199545188691057696273267540None57%jk57%jk47%44%56%47%50%46%51%49%65%defgh51%53%52%

Page 111


Q.7Ai\7Bi Response to recorded message on landline or mobile phoneBase: All adults UK


Table 13


MarriedWidow\Living



3251411-12201226915207111735Listen to the full3%1%2%4%5%-1%2%4%4%4%2%3%4%4%4%3%3%message before hanging

up

518233416271649226927415516315096Listen to some of the4%10%12%10%7%9%9%11%9%8%10%8%8%10%9%12%8%9%message before hanging

up

4083651296732949229752471381552296561259384Hang up immediately, as35%45%m34%39%m30%11%41%34%42%h28%35%39%31%42%e35%b23%44%bc37%soon as I realise it is

a recorded message

SUMMARY CODE

8212848262818693395365675234266131LISTEN TO ANY OF MESSAGE7%11%15%15%12%9%11%13%13%13%14%10%11%14%12%16%11%13%

668210115913220357525315836217829424699166276540None58%45%52%48%59%np80%49%53%47%60%i52%51%59%d45%53%62%a47%52%

Page 112




Table 13





-11155543253-113343135Listen to the full-2%2%1%4%4%5%4%4%2%5%6%-2%2%4%2%4%3%message before hanging

up

165141489861012215683187896Listen to some of the6%7%10%14%10%6%9%9%7%12%11%4%6%10%7%9%8%10%9%message before hanging

up

8371642514143313436311481637323110275384Hang up immediately, as36%42%31%43%37%30%42%34%40%45%hm30%31%36%31%42%37%45%a34%37%soon as I realise it is

a recorded message

SUMMARY CODE

186151913141291216516811622109131LISTEN TO ANY OF MESSAGE6%9%12%16%14%10%14%13%11%15%16%10%6%12%9%13%9%14%13%

144630407081455042335930143046450114426540None60%io52%57%41%50%60%ilo44%56%50%41%56%63%60%57%52%51%47%53%52%

Page 113




Table 13




186941021253135Listen to the full4%4%2%4%4%3%3%3%3%message before hanging

up

392037121272848596Listen to some of the8%13%9%10%d5%11%d11%d9%d9%message before hanging

up

169581593567281317349384Hang up immediately, as36%37%40%32%25%45%ade43%de39%d37%soon as I realise it is

a recorded message

SUMMARY CODE

572647162293109115131LISTEN TO ANY OF MESSAGE12%17%12%14%8%15%d15%d13%13%

2507519560179267327446540None53%47%49%54%c67%abce42%44%50%bc52%

Page 114




Table 13



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)



up


up

21534223017733033436913524326115118184384Hang up immediately, as40%39%39%44%39%39%38%34%40%bc48%bc32%32%41%bc37%soon as I realise it is

a recorded message

SUMMARY CODE


25744128617341242049521829022205207224540None47%50%j48%43%49%49%51%54%48%40%56%de56%de49%52%

Page 115




Table 13







up

---39749644638320556256779696Listen to some of the---15%21%acgi19%aci12%16%14%17%19%aci18%12%16%14%9%message before hanging

up

26721027138418422130470172200255285384384Hang up immediately, as62%79%73%82%abcde76%abcde76%abcde52%56%52%60%60%g58%56%57%54%37%soon as I realise it is

fghifghifghia recorded message

SUMMARY CODE

---589413166791152567798298131131LISTEN TO ANY OF MESSAGE---23%26%abcgi26%abcgi19%20%19%21%23%23%18%20%19%13%

123---113103178255374126123203540None38%21%27%---32%bdejkl26%ejkl30%dejkl22%jkl19%jkl21%jkl28%ejkl25%jkl29%dejkl52%

Page 116




Table 14


1678413510368887672765950259230489Unweighted Base12993*159124*43*57*88*82*102*81*53*265240505Weighted Base

91210441116464191535Listen to the full7%13%j6%4%9%h1%12%h7%4%7%7%7%6%7%message before hanging

up


up

976112110534456362866034194190384Hang up immediately, as75%66%76%85%l80%78%72%76%85%c74%65%73%79%76%soon as I realise it is

a recorded message

SUMMARY CODE

3534412091328221724187556131LISTEN TO ANY OF MESSAGE27%37%j26%16%21%22%32%e26%17%29%35%e28%23%26%

Page 117


Q.7Ai\7Bi Response to recorded message on landline or mobile phoneBase: All who have received a recorded message on either their mobile or landline


Table 14


MarriedWidow\Living


4183791781085336226712235213726322610096293489Unweighted Base48*102*92*17094*5**36**67*289107*33417020729886*102*316505Weighted Base

3251411-12201226915207111735Listen to the full6%2%5%8%11%p-2%3%7%11%8%5%7%7%8%11%5%7%message before hanging

up

518233416271649226927415516315096Listen to some of the10%18%25%20%17%46%18%24%17%20%21%16%20%19%18%30%a16%19%message before hanging

up

4083651296732949229752471381552296561259384Hang up immediately, as83%81%71%76%72%54%79%73%79%70%74%81%75%77%75%b59%82%b76%soon as I realise it is

a recorded message

SUMMARY CODE

8212848262818693395365675234266131LISTEN TO ANY OF MESSAGE17%20%31%28%28%46%21%27%24%31%28%21%27%25%26%41%ac21%26%

Page 118




Table 14




214319546545503839445120211943406132357489Unweighted Base10**43*22**57*69*54*57*39**43*47*46*18**10**22**43*430130374505Weighted Base

-11155543253-113343135Listen to the full-3%4%2%7%9%9%10%7%4%10%16%-4%3%8%3%8%7%message before hanging

up

165141489861012215683187896Listen to some of the15%15%24%24%21%15%16%20%14%21%25%11%15%24%15%19%14%21%19%message before hanging

up

8371642514143313436311481637323110275384Hang up immediately, as89%86%72%74%74%76%75%78%79%77%67%81%89%72%86%75%84%a73%76%soon as I realise it is

a recorded message

SUMMARY CODE

186151913141291216516811622109131LISTEN TO ANY OF MESSAGE15%18%28%26%28%24%25%30%21%25%36%27%15%28%18%27%17%29%b26%

Page 119




Table 14



233791856477348412425489Unweighted Base22384*20151*89*364415454505Weighted Base

186941021253135Listen to the full8%7%5%8%11%6%6%7%7%message before hanging

up

392037121272848596Listen to some of the17%24%19%23%14%20%20%19%19%message before hanging

up

169581593567281317349384Hang up immediately, as76%69%79%69%75%77%76%77%76%soon as I realise it is

a recorded message

SUMMARY CODE

572647162293109115131LISTEN TO ANY OF MESSAGE26%31%23%31%25%26%26%25%26%

Page 120



Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e - f/g/h* small base

Table 14



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

24241525819740140647319529633173175212489Unweighted Base28544730523243443948118231633**159162229505Weighted Base


up


up


a recorded message

SUMMARY CODE


Page 121



Fieldwork : 06/05/2015 - 10/05/2015 (Week 19)Proportions/Means: Columns Tested (5% risk level) - a/b/c/d/e/f/g - h/i/j/k/l/m** very small base (under 30) ineligible for sig testing

Table 14







up

---39749644638320556256779696Listen to some of the---15%21%19%18%21%20%21%24%l23%17%21%19%19%message before hanging

up

26721027138418422130470172200255285384384Hang up immediately, as100%100%100%82%76%76%76%75%74%76%74%74%78%76%76%76%soon as I realise it is

a recorded message

SUMMARY CODE

---589413166791152567798298131131LISTEN TO ANY OF MESSAGE---23%26%26%27%27%28%27%29%29%25%26%26%26%

Page 122




Table 15


46303517141926191517187355128Unweighted Base35*34**41**20**9**13**28**22**17**24**18**75*56*131Weighted Base





24*2*121-22449Telling you about a7%11%1%9%4%11%5%4%-9%11%6%8%7%competition



1-----1----1-1Other type2%-----2%----1%-1%

SUMMARY CODES



22612162-2-7411Can't Remember7%5%16%3%21%5%19%7%-7%-10%7%9%

Page 123


Q.7Aii\7Bii Types of recorded messages experienced on landline or mobile phoneBase: All that have listened to recorded message on their landline or mobile


Table 15


MarriedWidow\Living


7162948282620653596326761244064128Unweighted Base8**21**28**48*26**2**8**18**69*33**95*36**56*75*23**42*66*131Weighted Base

8172535212617522974314759193452106Telling you about a100%81%88%73%81%100%80%90%75%85%78%87%83%79%84%82%79%81%product or service (for


141195-2813722815153131330Telling you a company11%18%40%20%19%-26%45%18%22%23%23%28%20%15%32%20%23%has tried to call you,


12231-32318135-639Telling you about a11%11%6%6%3%-41%10%4%2%8%2%6%7%-14%4%7%competition

-3584-1112514671347920Reminding you of an-17%17%16%15%-15%7%17%16%15%16%13%17%16%18%13%15%appointment (e.g.


---1----1-1-1--1-1Other type---1%----1%-1%-1%--2%-1%

SUMMARY CODES

8192643242618633186345268204061121ANY INC. APPOINTMENT100%93%94%90%91%100%80%100%91%93%91%95%93%91%87%96%91%92%REMINDERS

8172641222618592983325164203957115ANY EXC. APPOINTMENT100%84%94%86%84%100%80%100%85%88%87%90%90%86%87%92%85%88%REMINDERS

-2262-2-721024732711Can't Remember-7%6%12%9%-20%-11%7%10%5%7%10%13%4%10%9%

Page 124




Table 15




38515201013129918635811225103128Unweighted Base1**8**6**15**19**13**14**12**9**12**16**5**1**6**8**116*22**109*131Weighted Base

14612169149711133164941987106Telling you about a100%55%100%80%81%69%100%73%81%91%76%71%100%100%55%81%84%80%81%product or service (for


*33574112122*332482330Telling you a company30%34%49%31%36%33%4%6%18%9%10%52%30%49%34%21%34%21%23%has tried to call you,


-*1-21-22-1--1*7269Telling you about a-5%12%-11%6%-19%18%-4%--12%5%6%11%6%7%competition

-*1342231121-1*1951520Reminding you of an-5%12%19%19%13%18%27%14%9%11%15%-12%5%16%23%14%15%appointment (e.g.


-----------1---1-11Other type-----------15%---1%-1%1%

SUMMARY CODES

15614181114127121541651082298121ANY INC. APPOINTMENT100%69%100%90%96%87%100%100%81%100%91%85%100%100%69%93%100%90%92%REMINDERS

1561418101497121431651022293115ANY EXC. APPOINTMENT100%69%100%90%96%73%100%79%81%100%87%71%100%100%69%88%100%85%88%REMINDERS

-2-2121-2-1---29-1111Can't Remember-31%-16%4%13%5%-19%-9%---31%8%-10%9%

Page 125




Table 15



602643181991109110128Unweighted Base57*26**47*16**22**93*109*115*131Weighted Base

4519381019778795106Telling you about a79%74%81%65%84%82%80%83%81%product or service (for


109103621242730Telling you a company18%33%22%18%27%23%22%24%23%has tried to call you,


*35--9999Telling you about a1%13%10%--9%8%7%7%competition

64102216181820Reminding you of an11%16%22%13%8%17%17%16%15%appointment (e.g.


1----1111Other type1%----1%1%1%1%

SUMMARY CODES

502444122088100108121ANY INC. APPOINTMENT87%93%93%77%92%95%92%94%92%REMINDERS

48243911198596104115ANY EXC. APPOINTMENT84%93%84%72%84%91%89%90%88%REMINDERS

63342610811Can't Remember11%13%7%23%8%6%9%7%9%

Page 126




Table 15



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

66108715210710812252757505047128Unweighted Base77*115*84*59*114*115*12148*79*7**46*46*51*131Weighted Base





5754779*8-**59Telling you about a7%6%6%7%6%6%7%1%10%-1%1%9%7%competition



-1--1111--11-1Other type-1%--1%1%1%1%--2%2%-1%

SUMMARY CODES



6766771167-66311Can't Remember8%6%7%10%6%6%9%13%8%-14%14%6%9%

Page 127




Table 15





---5297128598311122707975102128128Unweighted Base-**-**-**58*94*13166*79*115*25**67*79*82*98*131131Weighted Base





---2892771884999Telling you about a---4%8%7%3%8%6%5%12%10%5%9%7%7%competition

---111820111518-101013182020Reminding you of an---19%19%15%16%19%15%-15%13%16%18%15%15%appointment (e.g.


----11-11----111Other type----1%1%-1%1%----1%1%1%

SUMMARY CODES



---5811648-44681111Can't Remember---9%8%9%9%5%7%-6%5%7%8%9%9%

Page 128




Table 16



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


2243582451463423533963639613434396396Sky - Digital Satellite41%40%41%36%40%41%41%bcdf9%65%bcdfg2%9%9%87%bcdefg38%TV for a monthly

subscription

8148414141541-441515Satellite TV from2%2%1%1%2%2%2%e1%*-1%1%3%bcef1%someone other than Sky

213923213636454531994545Free-Sat - Digital4%4%4%5%4%4%5%e11%bceg1%2%2%e2%e10%bceg4%Satellite TV WITHOUT a

monthly subscription

90144987114214415914159214141159Virgin Media through17%16%17%17%17%17%16%abcdf3%a26%abcdfg3%a4%a4%a*15%cable

56110654710210414514510*14514514145Freeview through a TV10%12%11%12%12%12%15%ade36%adeg2%1%40%adeg39%adeg3%14%aerial and set-top box

1091681158116115922922942322922934229TV set which has20%19%19%20%19%19%23%ade57%adeg7%6%63%adeg62%adeg8%22%Freeview channels built

in (without a separateset-top box)

15125561--16-6YouView set top box*1%*1%1%1%1%*--*2%aef-1%

223123202931322323222132BT Vision4%4%4%5%3%4%3%abcf1%5%abcf58%abcefg1%1%*3%

162317132323233232322123Talk Talk TV3%3%3%3%3%3%2%abc1%4%abcf42%abcefg***2%

4106499101--11210Other1%1%1%1%1%1%1%e*--***1%

375040324745-------57NO TV7%6%7%8%6%5%-------5%

71056910-------12Don't know1%1%1%1%1%1%-------1%

Page 129


Q.TVBase: All adults UK


Table 17



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


51283555437183583578427753252251256388835Using a Wi-Fi (wireless)94%94%94%91%99%hjklm97%jklm80%bcf69%88%bcfg95%bcfg69%69%86%bcfg80%connection to broadband

7812679126105126118428411353857126Using a wired (Ethernet)14%14%13%31%hiklm12%15%12%11%14%19%10%10%13%12%connection to broadband

32041141125039238537514025926128128191411Using a mobile network59%hil46%70%hijlm62%hil46%45%38%35%43%bcf48%35%35%42%bf39%e.g. using 3G/4G on a

smartphone\tablet\dongle

343111422-2224Using a dial-up1%********-1%1%**connection to the

internet i.e. you cannotmake phone calls at thesame time

2072071912072072011927413220656586207While travelling using a38%hil23%32%hil51%hiklm25%23%20%18%22%37%abcefg18%18%19%20%Wi-Fi (wireless) network

44243944226842542141313030536121122216442While travelling using a82%hijkl49%75%hijl66%hil50%49%42%bcf33%50%bcfg66%abcefg33%33%48%bcf42%mobile network e.g.

using 3G\4G on asmartphone\tablet\dongle

2392392102392352352098513815767699239At work or place of44%hikl27%36%hil59%hiklm28%27%21%21%23%27%21%21%22%23%study

165164155152165159150639917585868165In a public place (e.g.30%hil19%26%hil38%hiklm20%19%15%16%16%30%abcefg16%16%15%16%café or library) using a

Wi-Fi (wireless) network

464441464343431831816161646In a public place (e.g.8%hil5%7%11%hikl5%5%4%4%5%15%abcefg4%4%4%4%café or library) using a

wired (Ethernet)connection to broadband

157157157125154148143589716515370157In a public place (e.g.29%hil18%27%hil31%hil18%17%15%15%16%30%abcefg14%14%15%15%café or library) using a

mobile network e.g.using 3G\4G on asmartphone\tablet\dongle

Page 130


Q.INTERNETBase: All adults UK


Table 17



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


50978053737874876273726749550241246366784Home\personal email94%hil88%91%93%hil88%89%76%bcf67%82%bcfg93%bcfg66%67%81%bcfg75%address

1701901631461861861766312317545488192Work email address31%hil21%28%hil36%hikl22%22%18%16%20%b31%bcfg15%15%19%18%

------14397511929242150None of these\Don't------15%ade24%adeg8%1%25%adeg25%adeg9%14%access the internet

Page 131


Q.INTERNETBase: All adults UK


Table 18



GENDER13411713512138538279978476-507507Male44%54%m45%54%m39%48%46%53%i47%53%i51%-100%b49%

170101165102595694711107373538-538Female56%jl46%55%46%61%df52%54%47%53%47%49%100%a-51%

AGE42325619------149737614916-2414%15%19%j9%------100%defghi14%15%14%

36384934-----157-738415725-3412%17%16%15%-----100%cefghi-14%16%15%

54395955----207--1109720735-4418%18%20%25%----100%cdfghi--20%19%20%

40224940---150---717915045-5413%10%16%18%l---100%cdeghi---13%16%14%

45514436--176----948217655-6415%23%km15%16%--100%cdefhi----18%16%17%

44162722-109-----565310965-7414%l7%9%10%-100%cdefgi-----10%10%10%

4520161697------59389775+15%jk9%5%7%100%cdefgh------11%7%9%

SOCIAL GRADE---22316223640553419102121223AB---100%klm17%20%20%26%c27%c22%13%19%24%21%

--300-16274449594956165135300C1--100%jlm-17%25%25%33%i28%i31%i38%ghi31%27%29%

-218--20165122393832101117218C2-100%jkm--21%14%29%fh15%19%24%22%19%23%21%

304---45444540543642170134304DE100%jkl---46%cdefg40%cdefg26%26%26%23%28%32%26%29%

Page 132


Q. Breaks x BreaksBase: All adults UK


Table 18



MARITAL STATUS13113116816338639810515310925285308592Married\Living as43%60%m56%m73%klm39%c58%ci56%ci70%cghi74%cghi70%cgi17%53%61%b57%married

8756903310926253143124131136268Single29%j26%j30%j15%10%8%15%16%h15%28%efghi83%defghi24%27%26%

8630422749375220234-12263185Widow\Divorced\Separated28%jkl14%14%12%51%cdefgh34%cdef29%cdef13%cd11%cd3%-23%a12%18%

WORKING STATUS83125188149-99311515112253257287544Working27%57%m63%m67%m-9%i53%chi76%cghi73%cghi78%cghi36%hi48%57%b52%

222931127497998336553596281220501Not working73%jkl43%37%33%100%cdefgh91%cdefg47%def24%27%22%64%defg52%a43%48%

CHILDREN IN HOUSEHOLD88779392-16551359457199149349Any29%35%31%41%km-1%4%i36%ghi65%cfghi60%cfghi38%ghi37%a29%33%

2161412071319710816996726392339358696None71%j65%69%j59%100%cdefg99%cdef96%cdef64%de35%40%62%de63%71%b67%

ADULTS IN HOUSEHOLD11539832956374829342833154112266138%jkl18%28%jl13%57%cdefgh34%cdef28%e19%17%18%22%29%a22%25%

1261191531443860887212911045266276542241%55%m51%m65%km39%56%ci50%c48%c62%cfgi70%cfghi30%49%54%52%

3337363621029262911347270142311%17%12%16%2%9%i16%di18%di14%i7%23%dhi13%14%14%

2117239117151452832397147%8%8%4%1%1%4%10%dhi7%hi3%19%defghi6%8%7%

9655--48-391312255+3%3%2%2%--2%5%ehi-2%6%ehi2%2%2%

HOUSEHOLD SIZE9433752456374724221525118108226131%jl15%25%jl11%57%cdefgh34%cdef27%def16%11%10%17%22%21%22%

Page 133




Table 18



7979957638608544383628164165329226%36%m32%34%39%cde56%cdefi48%cdef29%e18%23%19%31%32%32%

603943502931383939349796193320%18%14%23%k2%8%i18%hi25%hi19%hi25%hi23%hi18%19%18%

35375953137286247379688184412%17%20%m24%m1%2%4%19%ghi30%fghi30%ghi25%ghi18%17%18%

36312819--51746202563501135+12%14%9%8%--3%11%ghi22%fghi13%ghi17%ghi12%10%11%

AREA2321682371656780140121159122112411389801Urban76%77%79%74%69%73%80%i80%i77%78%75%76%77%77%

7250635830293630483537126118244Rural24%23%21%26%31%fg27%20%20%23%22%25%24%23%23%

COUNTRY2541762601908691144117182141120451429880England84%81%87%85%88%f84%82%78%88%f90%f80%84%85%84%

2324212189211413915484189Scotland8%11%7%9%8%8%12%9%7%5%10%9%8%9%

15141310378136412262652Wales5%6%4%4%3%6%5%9%de3%2%8%5%5%5%

11462*236642121224Northern Ireland4%2%2%1%*2%2%4%3%3%2%2%2%2%

GOVERNMENT REGIONS19149661186738252247North East6%6%3%3%6%10%de4%4%3%2%5%5%4%5%

342331178111871922205352105North West11%11%10%8%8%10%10%5%9%14%f13%f10%10%10%

2611212297101414188413980Yorkshire and The Humber8%5%7%10%9%6%6%10%7%12%5%8%8%8%

2520271396196181513483885East Midlands8%9%9%6%9%6%11%4%8%9%9%9%7%8%

Page 134




Table 18



292222161212141123413494089West Midlands10%10%7%7%13%d11%d8%7%11%d2%9%d9%8%9%

291837186121916231874657102East of England9%8%12%8%6%11%11%11%11%12%5%8%11%10%

392532399418203035196371135London13%11%11%17%9%4%10%h14%h14%h22%ghi13%h12%14%13%

32294433121629163214207663139South East11%13%15%15%13%15%17%10%15%9%13%14%12%13%

201536261413920171211504797South West7%7%12%m12%15%g12%g5%13%g8%8%8%9%9%9%

15141310378136412262652Wales5%6%4%4%3%6%5%9%de3%2%8%5%5%5%

2324212189211413915484189Scotland8%11%7%9%8%8%12%9%7%5%10%9%8%9%

11462*236642121224Northern Ireland4%2%2%1%*2%2%4%3%3%2%2%2%2%

Q.1\2 PHONES OWN2401912652045379149133199145141455445900Mobile (any)79%87%m88%m92%m55%73%i85%hi88%hi96%fghi92%hi95%ghi85%88%86%

194145224179848513110215210287403339742Landline64%67%75%m80%lm86%cdefg78%cd74%c68%74%c65%59%75%a67%71%

1471251951644762106911499383340291631Mobile & Landline48%57%65%m74%lm49%57%60%61%72%cdghi59%56%63%57%60%

936670406174342505259114154268Mobile only31%j30%j23%18%6%16%i24%i28%hi24%i33%hi39%eghi21%30%b26%

47212914362325103946349111Landline only16%jk9%10%7%37%cdefgh21%cdef14%cde7%e2%6%3%12%10%11%

PAY TV SERVICE1077811110023346172986444203193396Sky35%36%37%45%m24%31%35%48%cghi47%cghi41%i30%38%38%38%

Page 135




Table 18



3644433591636163823209366159Virgin Media12%20%m14%16%10%14%21%fi11%18%i15%13%17%13%15%

162981248969607865746464242230473Other53%jk45%41%40%71%cdefgh55%cde44%43%36%41%43%45%45%45%

TV12489130110274068821117451228225453ANY SATELLITE41%41%43%49%28%37%39%54%cghi54%cghi47%i34%42%44%43%

12880976458516850563650189180369ANY FREEVIEW INC.42%jk37%32%29%60%cdefgh46%cdef39%de33%27%23%33%35%35%35%YOUVIEW

12779956357516750553648189175364ANY FREEVIEW EXC.42%jk36%32%28%59%cdefgh46%cdef38%de33%27%23%32%35%34%35%YOUVIEW

1491417756512136332154ANY IPTV5%4%5%8%7%5%4%4%6%8%4%6%4%5%

15713016715239541039314610070326280606ANY PAY TV52%60%56%68%km40%50%59%i62%chi71%cghi64%chi47%61%55%58%

139821067261567058604452206194400ANY FTA46%jk37%35%32%63%cdefgh51%cdefg40%38%29%28%35%38%38%38%

29021226421096105168142199144122508468976ANY TV SERVICE95%k97%k88%94%99%cd97%c95%c94%c96%c92%c82%95%92%93%

INTERNET1961802742094273137137193142136438421859FIXED BROADBAND AT HOME64%82%m91%lm94%lm43%67%i78%hi91%ghi93%ghi90%ghi92%ghi82%83%82%

1961762692043971126137191145137433413846ANY WIFI ACCESS64%81%m90%lm92%lm40%65%i72%i91%ghi92%ghi92%ghi92%ghi80%81%81%

636714513110196162977779188218406ANY WIRED (ETHERNET)21%31%m48%lm59%klm11%17%35%hi41%hi47%hi49%ghi53%ghi35%43%b39%ACCESS

12111719815461971100155124116289302591ANY MOBILE (3G/4G)40%54%m66%lm69%lm6%18%i41%hi66%ghi75%ghi79%fghi78%ghi54%60%57%ACCESS

2111882782114275138141196152144448440888INTERNET ACCESS AT HOME69%86%m93%lm95%lm44%69%i78%i94%ghi95%ghi97%ghi97%ghi83%87%85%

Page 136




Table 18



106921871586196289142115109265278543INTERNET ACCESS OUTSIDE35%42%62%lm71%lm7%18%i35%hi59%ghi69%ghi73%fghi73%fghi49%55%52%OF HOME

Page 137




Table 18


MarriedWidow\Living



GENDER50889616510812397027611235814922028763136308507Male44%48%50%50%48%47%54%49%51%h42%51%f43%44%53%e34%51%c52%c49%

639697164118133272266154339199281257122131285538Female56%52%50%50%52%53%46%51%49%58%i49%57%g56%d47%66%ab49%48%51%

AGE253734282592834453392579653-1242514916-2422%mn20%mn18%n8%11%37%39%hi24%hi8%12%13%16%19%d10%-46%ac4%c14%

204739361535111102863943512244310915725-3418%m25%mn20%mn11%7%14%7%8%20%hjk11%9%27%g7%22%e2%16%c18%c15%

4662393822-1429129347213555151233115320735-4441%mno34%mn20%mn12%10%-20%21%24%h13%10%39%g11%28%e12%12%26%bc20%

o

1728384424815267229965536115202510515045-5415%15%20%m13%10%32%20%19%h13%11%14%16%7%21%e11%9%18%bc14%

57318547472988481696839352269817655-644%4%16%pq26%op21%pq17%10%20%16%18%24%f2%17%17%28%ab10%17%b17%

q

-396037-110603710819993796310965-74-1%5%18%opq16%op-2%7%11%14%k15%f*20%d2%20%ab3%11%b10%

q

-123856-12385697-97-4910389775+-1%1%12%opq25%no-2%2%7%j21%ijk14%f-19%d-27%ab4%6%9%

pq

SOCIAL GRADE195350762459361442913192741492733163223AB16%29%mq26%m23%m11%19%13%25%h27%h11%19%26%g15%27%e14%12%27%bc21%

28594395755233615383207931121884290168300C125%32%23%29%33%o21%33%25%28%31%30%27%22%35%e23%34%c28%29%

Page 138




Table 18


MarriedWidow\Living



3137397933617371193914177931253056131218C227%m20%20%24%m15%23%24%26%h22%h15%20%22%19%23%16%21%22%21%

36356079949213312611521688222838687131304DE31%19%31%p24%42%no37%30%23%23%43%ij31%25%44%d15%46%ab33%a22%29%

p

MARITAL STATUS80136135241-143591451-333260220372--592592Married\Living as71%m74%m70%m73%m-58%50%h64%h83%hj-48%74%g44%68%e--100%bc57%married

k

31403760100934425712620167156112-268-268Single27%22%19%18%44%no38%47%ij29%i10%48%ij29%f19%31%d21%-100%ac-26%

pq

372029126129341391632212560185--185Widow\Divorced\Separated2%4%10%pq9%q56%nop4%3%6%6%52%ijk23%f6%25%d11%100%ab--18%

q

WORKING STATUS591291281676110388932680309235-54460112372544Working52%m70%mn67%mn51%m27%41%54%h63%h60%h30%44%67%g-100%e33%42%63%bc52%

qq

545564163165153353215185388113501-125156220501Not working48%op30%33%49%op73%no59%46%37%40%70%ij56%f33%100%d-67%a58%a37%48%

pqk

CHILDREN IN HOUSEHOLD9113610616-8235422340-3491132352267260349Any80%mno74%mn55%mn5%m-34%32%h38%h41%h15%-100%g23%43%e12%25%c44%bc33%

o

234787314226164887319226696-388309163201333696None20%26%45%pq95%op100%no66%68%62%59%85%ij100%f-77%d57%88%ab75%a56%67%

qpqk

Page 139




Table 18


MarriedWidow\Living



ADULTS IN HOUSEHOLD341716226----2662264018580139126-26613%2%9%p5%100%nop----100%ijk32%f11%37%d15%75%ab47%a-25%

q

409989314----542-3192232153263457451542236%m54%mq46%m95%mo----100%hjk-46%64%g43%60%e18%21%76%bc52%

pq

193687----142--8754538994291142317%mn19%mn45%mn----100%hik--13%16%11%16%e5%16%c15%c14%

pq

2645----71---482333382343571423%mno25%mn----100%hij---7%7%7%7%1%13%ac6%c7%

o

25----25----16815101914255+22%mnop----100%----2%2%3%2%1%3%2%2%

HOUSEHOLD SIZE----226----226226-16561126100-2261----100%nop----85%ijk32%f-33%d11%68%ab37%a-22%

q

---329----314163141616316729602413292---100%mop----58%hjk6%j45%f4%32%31%16%22%41%bc32%

q

--193----878917871066412820371351933--100%mnp----61%hik16%hk6%12%30%g13%24%e11%14%23%bc18%

q

-184----453699447136551297401361844-100%mno----63%hij25%h18%h2%7%39%g11%24%e4%15%c23%bc18%

q

113----25261940323915459331801135+100%mnop----100%37%h14%hi7%h1%3%26%g11%11%1%11%c14%c11%

ij

Page 140




Table 18


MarriedWidow\Living



AREA821461482521731755111412205535266381420141219441801Urban73%79%77%77%77%68%78%79%76%77%77%76%76%77%76%82%a75%77%

31384577538163013061161831201244449151244Rural27%21%23%23%23%32%22%21%24%23%23%24%24%23%24%18%25%b23%

COUNTRY1021521602731932361113453230585296418462162223496880England90%83%83%83%86%95%86%80%84%86%84%85%83%85%87%83%84%84%

411153920-41550207118464312265189Scotland4%6%8%12%q9%-5%11%9%8%10%f5%9%8%6%10%9%9%

4161210101592513282426268143152Wales4%8%n6%3%4%3%7%6%5%5%4%7%5%5%4%5%5%5%

3567311514313111212451524Northern Ireland3%3%3%2%1%2%2%3%3%1%2%3%2%2%2%2%3%2%

GOVERNMENT REGIONS7381515-7420163414351310152247North East6%2%4%4%7%p-10%3%4%6%5%4%7%d2%6%6%4%5%

912202934-718433882245451223450105North West8%7%11%9%15%np-10%12%8%14%i12%f7%11%9%12%13%8%10%

91417231735642254931364417154880Yorkshire and The Humber8%8%9%7%8%11%7%4%8%9%7%9%7%8%9%6%8%8%

1016151926451139265629424315234785East Midlands9%9%8%6%11%n15%7%8%7%10%8%8%8%8%8%8%8%8%

620183213131455165831434612186089West Midlands5%11%9%10%6%4%4%10%10%6%8%9%9%8%6%7%10%9%

528183119185662266364458221862102East of England5%15%q10%9%8%5%12%4%12%j8%9%10%9%11%12%7%10%10%

Page 141




Table 18


MarriedWidow\Living



251829412271027622987485382205065135London22%mnp10%15%13%10%27%14%19%hi11%11%12%14%10%15%e11%19%ac11%13%

132720522831015753691486674273676139South East12%14%10%16%12%13%13%11%14%14%13%14%13%14%15%14%13%13%

1815143019561352216235455216146797South West16%8%7%9%8%20%9%9%10%8%9%10%9%10%9%5%11%b9%

4161210101592513282426268143152Wales4%8%n6%3%4%3%7%6%5%5%4%7%5%5%4%5%5%5%

411153920-41550207118464312265189Scotland4%6%8%12%q9%-5%11%9%8%10%f5%9%8%6%10%9%9%

3567311514313111212451524Northern Ireland3%3%3%2%1%2%2%3%3%1%2%3%2%2%2%2%3%2%

Q.1\2 PHONES OWN1021741732821692064123485207571328387512131243525900Mobile (any)90%m95%mn90%m86%m75%82%90%87%h90%h78%82%94%g77%94%e71%91%c89%c86%

801461342481341460110401157487256345397135153454742Landline71%80%m70%m75%m59%58%84%h78%h74%h59%70%73%69%73%73%b57%77%b71%

741401182099012559535611338924225837392138401631Mobile & Landline65%m76%mn61%m64%m40%48%78%h67%h66%h43%56%69%g52%69%e50%52%68%bc60%

o

28345572799928129941828612914039105124268Mobile only25%18%29%22%35%np35%13%20%24%35%ij26%25%26%26%21%39%ac21%26%

k

761638443515454498148724431554111Landline only6%3%8%12%p19%no11%7%10%8%17%i14%f4%17%d4%23%ab6%9%11%

pq

PAY TV SERVICE61927811351113664213732191761492475781257396Sky54%mn50%mn40%m34%m23%43%50%h45%h39%h27%32%51%g30%45%e31%30%43%bc38%

Page 142




Table 18


MarriedWidow\Living



1127355530216238235114447584214691159Virgin Media10%15%18%17%13%6%23%16%15%13%16%13%15%15%12%17%15%15%

406784153129102049250143336137268205102120250473Other35%36%44%47%57%no42%29%35%46%jk54%jk48%f39%53%d38%55%ab45%42%45%

pq

TV651059313061113868252832512021702836489299453ANY SATELLITE57%mn57%mn48%m39%m27%46%53%h48%h47%h31%36%58%g34%52%e35%33%51%bc43%

3249571231091018401831182769321815184102183369ANY FREEVIEW INC.28%27%29%37%p48%no39%25%28%34%44%ij40%f27%44%d28%46%a38%31%35%YOUVIEW

pqk

314957119109101640180118273912161488398183364ANY FREEVIEW EXC.27%27%29%36%48%no39%23%28%33%44%ij39%f26%43%d27%45%a37%31%35%YOUVIEW

pqk

41013199--73611322227271083754ANY IPTV4%5%7%6%4%--5%7%4%5%6%5%5%6%3%6%5%

771291251869012529532911936524124835889135382606ANY PAY TV68%m70%mn65%m57%m40%49%73%h67%h61%h45%52%69%g49%66%e48%50%65%bc58%

34546512811910184120212929410523516490104205400ANY FTA30%29%34%39%52%no42%25%29%37%49%ij42%f30%47%d30%49%ab39%35%38%

pqk

1071751873082002170131516238640336466510175235566976ANY TV SERVICE94%95%m97%m94%m89%86%98%93%95%h90%92%96%g93%94%95%b88%96%b93%

INTERNET1051731792761262268132475161533326348511110213536859FIXED BROADBAND AT HOME93%mn94%mn93%mn84%m56%88%96%h93%h88%h61%77%93%g69%94%e59%80%c91%bc82%

1031731782651262269131465160524322341505108213525846ANY WIFI ACCESS91%mn94%mn92%mn81%m56%88%97%hi93%h86%h60%75%92%g68%93%e58%80%c89%bc81%

Page 143




Table 18


MarriedWidow\Living



401037612957935482447024016613627037116253406ANY WIRED (ETHERNET)35%56%mn39%m39%m25%35%49%h34%45%hj26%35%47%g27%50%e20%43%c43%c39%ACCESS

oq

721481381567716509732310532926219839349176365591ANY MOBILE (3G/4G)63%mn80%mn72%mn47%m34%64%71%h68%h60%h39%47%75%g40%72%e27%66%c62%c57%ACCESS

q

1071771852801392269134486177551337362525113230545888INTERNET ACCESS AT HOME94%mn96%mn96%mn85%m62%91%97%h95%h90%h67%79%97%g72%97%e61%86%c92%bc85%

56140124154681444773189130423917337043158341543INTERNET ACCESS OUTSIDE50%m76%mn64%mn47%m30%56%62%h54%h59%h34%44%69%g34%68%e23%59%c58%c52%OF HOME

oqq

Page 144




Table 18





GENDER124126476371574038395222122641429118389507Male48%46%49%48%45%53%55%45%44%49%50%47%48%49%46%49%48%49%49%

124826507663464948415325122648451126411538Female52%54%51%52%55%47%45%55%56%51%50%53%52%51%54%51%52%51%51%

AGE21512112019713138208212151203711214916-24

10%17%23%l12%14%14%7%15%15%10%19%l17%10%23%17%14%15%14%14%

49412143518415182234491413512215725-3418%k10%7%13%10%26%knop18%k4%17%k23%knpq21%kn6%18%7%10%16%14%15%15%

q

61361732302323181419766131824815920735-4424%15%11%18%23%22%23%26%21%17%18%14%24%11%15%21%19%20%20%

61413201620161161476613141173012115045-5426%hjkn15%25%hjn21%hj11%15%16%12%7%18%h7%13%26%c25%c15%13%12%15%14%

3218929181914191018838211443614017655-6413%24%o15%9%21%o13%19%16%22%o13%17%16%13%15%24%16%15%17%17%

29713164121267111127991298010965-748%10%13%m13%m12%m3%12%m13%m8%8%11%m22%8%13%10%10%12%10%10%

*83141296129986*388630679775+2%9%6%15%r9%7%6%14%r10%11%8%12%2%6%9%10%12%8%9%

SOCIAL GRADE22110263339181613221762102119058165223AB

10%23%18%27%r24%r29%hjr18%18%15%28%r16%12%10%18%23%22%24%21%21%

62113364432372227213196132126063237300C125%23%26%37%m32%24%36%25%32%27%29%18%25%26%23%30%26%30%29%

424141529251822201123144142417650168218C218%27%i26%15%21%18%18%24%24%13%22%30%18%26%27%20%21%21%21%

Page 145




Table 18





11231520323929292526341911152325472232304DE48%jlmno26%29%21%23%29%28%33%29%32%33%39%48%cd29%26%29%30%29%29%

q

MARITAL STATUS155131677665626047485022153151496151441592Married\Living as63%57%59%69%hmn54%48%61%67%hm56%60%47%46%63%59%57%56%62%55%57%married

526141436501818231534155142622349219268Single20%30%o27%15%26%37%iklo18%20%26%19%32%lo32%20%27%30%25%20%27%b26%

r

4128162720221215172210481216244141185Widow\Divorced\Separated17%13%15%16%20%15%21%13%18%21%21%22%17%15%13%18%18%18%18%

WORKING STATUS124326527482584643445113122643462124420544Working51%48%50%54%53%61%56%51%51%55%48%27%51%50%48%53%51%52%52%

124626456653444342365435122646418120381501Not working49%52%50%46%47%39%44%49%49%45%52%73%49%50%52%47%49%48%48%

CHILDREN IN HOUSEHOLD11182435484836312931241411241829683266349Any47%hq20%46%hq36%q35%q36%hq35%q35%q34%38%hq22%29%47%d46%d20%34%d34%33%33%

137128629187665856498234132871585161535696None53%80%iklmn54%64%65%64%65%65%66%62%78%impr71%53%54%80%cef66%66%67%67%

opr

ADULTS IN HOUSEHOLD3201321362922162625381631320230612052661

14%23%24%21%26%22%21%18%31%31%r36%klmor35%14%24%23%26%25%26%25%

145025527562665539424320142550453130412542259%h56%h48%53%54%46%64%hjm61%hm46%52%40%42%59%48%56%51%53%51%52%

5159131527514116184591511330111142319%il17%l17%14%11%20%il5%16%l13%7%17%l9%19%17%17%13%12%14%14%

145610108355771546116557145%4%10%6%7%7%8%3%6%6%7%14%5%10%4%7%6%7%7%

Page 146




Table 18





1-15371143--11-23817255+2%h-1%5%h2%5%h1%1%4%3%--2%1%-3%3%2%2%

HOUSEHOLD SIZE3201019282219132617341531020193531732261

11%22%19%20%20%16%19%15%30%kmr22%33%klmnr31%11%19%22%22%22%22%22%

739103052413132192329157103927377252329230%44%hjp19%32%37%jp31%31%36%22%29%28%31%30%19%44%ce31%32%31%32%

61512142029181815172086121516045148193326%17%23%15%14%22%18%20%17%21%19%17%26%23%17%18%18%18%18%

51116152718282016141235161115238146184421%12%30%hmq16%19%13%28%hmq22%19%17%12%6%21%30%d12%17%16%18%18%

344181325561099734410231821135+12%5%8%18%klq10%19%hklq5%6%12%11%8%14%12%8%5%12%13%10%11%

AREA187037481241357575274710144183770675-801801Urban76%ijo79%ijo71%jo50%j89%ijlo100%hijk73%jo84%ijo31%58%j96%ijklop94%76%71%79%77%-100%b77%

prlnopqrqr

619154915-271458345361519205244-244Rural24%hmn21%hm29%hmn50%hklm11%m-27%hmn16%hm69%hiklm42%hkmnq4%m6%24%29%21%23%100%a-23%

npqrnopqrr

COUNTRY---9713913510289858010547---880205675880England---100%pqr100%pqr100%pqr100%pqr100%pqr100%pqr100%pqr100%pqr100%---100%def84%84%84%

-89------------89-197089Scotland-100%hijklm------------100%cef-8%9%9%

nopr

--52----------52--153752Wales--100%hijklm----------100%cdf--6%5%5%

noqr

Page 147




Table 18





24-----------24---61824Northern Ireland100%hijkl-----------100%cde---2%2%2%

mnopq

GOVERNMENT REGIONS-----------47---4734447North East-----------100%---5%d1%6%b5%

----------105----1055101105North West----------100%ijklmno----12%def2%13%b10%

pqr

---------80-----80344780Yorkshire and The Humber---------100%hjklmn-----9%df14%a6%8%

opqr

--------85------85582785East Midlands--------100%hiklmn------10%def24%a3%8%

opqr

-------89-------89147589West Midlands-------100%hijlm-------10%def6%9%9%

nopqr

------102--------1022775102East of England------100%hijkm--------12%def11%9%10%

nopqr

-----135---------135-135135London-----100%hijkl---------15%def-17%b13%

nopqr

----139----------13915124139South East----100%hijkl----------16%def6%15%b13%

mopqr

---97-----------97494897South West---100%hijkl-----------11%def20%a6%9%

mnpqr

Page 148




Table 18





--52----------52--153752Wales--100%hijklm----------100%cdf--6%5%5%

noqr

-89------------89-197089Scotland-100%hijklm------------100%cef-8%9%9%

nopr

24-----------24---61824Northern Ireland100%hijkl-----------100%cde---2%2%2%

mnopq

Q.1\2 PHONES OWN24684478124118937075719440244468764209690900Mobile (any)99%kmnop76%85%81%89%q88%q91%kq79%89%89%q89%q85%99%cde85%76%87%d86%86%86%

q

1865357910282737761496240183565625196546742Landline74%73%67%81%him73%h61%72%86%hijl71%61%59%85%74%67%73%71%80%a68%71%

mnp

174830628972656352445435173048536163468631Mobile & Landline73%hmq54%58%64%64%53%64%70%hmq61%55%51%73%73%d58%54%61%67%a58%60%

6201416354628724274066142022846222268Mobile only26%k23%k27%k17%25%k34%ko27%k8%28%k33%ko38%knoq12%26%27%23%26%19%28%b26%

*1751713108149586*517893378111Landline only1%20%hilmnr9%17%imr9%7%8%16%r11%6%8%12%1%9%20%cf10%f14%10%11%

PAY TV SERVICE153020345866443327272616152030331103293396Sky62%hijkl34%38%35%42%h49%hjq43%h37%31%34%25%34%62%cde38%34%38%42%37%38%

nopq

19314181021121412291313914421137159Virgin Media6%11%7%15%13%8%21%mr14%17%15%27%kmnpqr28%6%7%11%16%9%17%b15%

9432846605240463446501992843393116356473Other36%48%54%47%43%39%39%52%40%57%jlmr47%41%36%54%48%45%48%45%45%

Page 149




Table 18





TV153625366280513830362817152536377114339453ANY SATELLITE62%hjkno41%h47%h37%45%h59%hjkn50%h43%h35%45%h26%35%62%cd47%41%43%47%42%43%

qoq

727223853353239263440177222731493276369ANY FREEVIEW INC.29%30%42%39%38%26%32%44%m31%43%m38%36%29%42%30%36%38%34%35%YOUVIEW

727223850333239263439177222730992272364ANY FREEVIEW EXC.29%30%42%39%m36%25%32%44%m31%43%m37%36%29%42%30%35%38%34%35%YOUVIEW

111476327446-141138134154ANY IPTV6%12%lmn7%7%4%2%2%7%5%5%5%-6%7%12%c4%5%5%5%

184927548179675245436129182749512136470606ANY PAY TV74%ijopq55%52%56%58%59%66%58%53%54%57%62%74%cde52%55%58%56%59%58%

729243953453640264439177242934097303400ANY FTA29%32%47%40%38%34%35%45%31%55%hjlmn37%36%29%47%32%39%40%38%38%

qr

24815091132125998571779547245081822230746976ANY TV SERVICE100%hj91%96%94%95%j93%96%j95%j84%96%j90%100%100%96%91%93%94%93%93%

INTERNET18664286121115887068658535184266733207652859FIXED BROADBAND AT HOME77%75%80%89%q87%q85%87%79%80%81%81%73%77%80%75%83%85%81%82%

19684283113111886870638635194268717208637846ANY WIFI ACCESS79%76%81%86%81%82%86%76%82%79%82%73%79%81%76%81%85%80%81%

93713316352383837394179133734676330406ANY WIRED (ETHERNET)39%42%25%32%45%p38%37%43%44%49%op39%15%39%25%42%39%31%41%b39%ACCESS

184929597585594549416318182949495122469591ANY MOBILE (3G/4G)75%iknq55%56%61%54%63%58%50%58%51%59%39%75%cd56%55%56%50%59%b57%ACCESS

19724487124120897273678636194472753211677888INTERNET ACCESS AT HOME79%81%84%90%89%89%87%80%85%84%82%76%79%84%81%86%86%85%85%

175124567972534142415114172451450107436543INTERNET ACCESS OUTSIDE71%hijkl58%47%58%56%54%52%46%49%52%48%30%71%ce47%58%51%44%54%b52%OF HOME

mp

Page 150




Table 18




GENDER2306619349154291339445507Male49%41%49%44%57%abce46%46%49%49%

2429320363114340403455538Female51%59%51%56%d43%54%d54%d51%d51%

AGE642044459838714114916-2413%13%11%4%22%abce13%e12%e16%be14%

6423649529310214515725-3414%15%16%8%19%e15%14%16%e15%

74389835014915219920735-4416%24%h25%h3%19%e24%e20%e22%e20%

65167210429110213315045-5414%10%18%g9%16%14%14%15%14%

783661254310613114917655-6416%23%15%22%16%17%18%17%17%

601634231762857910965-7413%10%8%21%abcd6%10%11%d9%10%

699233664784539775+15%fg6%6%33%abcd2%8%d11%acd6%d9%

SOCIAL GRADE89351001440164179204223AB19%22%25%h13%15%26%de24%de23%de21%

124431112970195224265300C126%27%28%26%26%31%30%29%29%

9844782166125145191218C221%28%20%19%25%20%20%21%21%

162361074793147194240304DE34%fg23%27%43%abc35%abc23%26%27%29%

Page 151




Table 18




MARITAL STATUS2509125754124401454525592Married\Living as53%57%65%h48%46%63%de61%de58%de57%married

120468115105138153243268Single25%29%20%14%39%abce22%21%27%bce26%

1022157433992135131185Widow\Divorced\Separated22%f14%14%38%abcd15%15%18%15%18%

WORKING STATUS2058424724140373397512544Working43%53%62%h22%52%e59%e53%e57%e52%

2687514987129258345387501Not working57%f47%38%78%abcd48%41%47%43%48%

CHILDREN IN HOUSEHOLD137441761486242256328349Any29%28%45%gh12%32%e38%e34%e36%e33%

33611421998182389487571696None71%f72%f55%88%abcd68%62%66%64%67%

ADULTS IN HOUSEHOLD14335734494113157207266130%f22%18%40%abc35%abc18%21%23%c25%

2508221345129356401485542253%52%54%40%48%56%de54%e54%e52%

492364152895110123142310%15%16%h13%10%15%15%14%14%

201636595560647144%10%h9%h4%3%9%d8%d7%d7%

1021139121420255+2%1%3%2%3%2%2%2%2%

HOUSEHOLD SIZE1293051447990134169226127%f19%13%40%abc29%abc14%18%19%c22%

Page 152




Table 18




153551133872209248282329232%35%29%35%27%33%33%31%32%

8435781655118134173193318%22%20%14%20%19%18%19%18%

672792634140146174184414%17%23%h6%13%22%de20%de19%de18%

40116172874801021135+8%7%16%gh6%10%12%11%11%11%

AREA35613729378222468546690801Urban75%86%fh74%70%83%bce74%74%77%77%

116211033346163196209244Rural25%g14%26%g30%d17%26%d26%d23%23%

COUNTRY39314433189228536625764880England83%91%h84%80%85%85%84%85%84%

43930172048656889Scotland9%6%8%16%abcd7%8%9%8%9%

2832051430354452Wales6%2%5%4%5%5%5%5%5%

9115*617182424Northern Ireland2%1%4%*2%3%2%3%2%

GOVERNMENT REGIONS1913166635404047North East4%8%4%5%2%5%d5%d4%5%

502926840546294105North West10%18%fh7%7%15%bc9%8%10%10%

46122752744497180Yorkshire and The Humber10%8%7%4%10%7%7%8%8%

34142792452617585East Midlands7%9%7%8%9%8%8%8%8%

Page 153




Table 18




46123314763777089West Midlands10%8%8%13%d3%10%d10%d8%d9%

402144828657393102East of England8%13%11%7%10%10%10%10%10%

52106610467282118135London11%7%17%gh9%17%bc11%11%13%13%

601858133589102124139South East13%11%15%11%13%14%14%14%13%

461434171662797897South West10%9%9%15%ad6%10%11%d9%9%

2832051430354452Wales6%2%5%4%5%5%5%5%5%

43930172048656889Scotland9%6%8%16%abcd7%8%9%8%9%

9115*617182424Northern Ireland2%1%4%*2%3%2%3%2%

Q.1\2 PHONES OWN388140352-268631631900900Mobile (any)82%89%89%h-100%be100%be85%e100%be86%

322129299111-631742631742Landline68%81%h76%h100%ad-100%ad100%ad70%d71%

259112266--631631631631Mobile & Landline55%71%h67%h--100%abde85%ade70%de60%

1292886-268--268268Mobile only27%g18%22%-100%abce--30%bce26%

631733111--111-111Landline only13%f10%8%100%abcd--15%acd-11%

PAY TV SERVICE36-3963386266299352396Sky8%g-100%gh30%32%42%de40%de39%38%

Page 154




Table 18




15159-1728112129140159Virgin Media3%f100%fh-15%11%18%d17%d16%15%

473153663129259322388473Other100%fg9%9%57%abc48%41%43%43%45%

TV93139635104301336405453ANY SATELLITE20%g1%100%gh32%39%48%de45%e45%e43%

369143454109189243298369ANY FREEVIEW INC.78%fg9%9%48%abc41%abc30%33%33%35%YOUVIEW

364143454108185239293364ANY FREEVIEW EXC.77%fg9%9%48%abc40%abc29%32%33%35%YOUVIEW

54215443484754ANY IPTV12%fg1%*5%2%7%d7%d5%d5%

10215939655118418473537606ANY PAY TV22%100%h100%h49%44%66%ade64%de60%de58%

400143656117207263324400ANY FTA85%fg9%9%51%abc44%abc33%35%36%38%

473159396108232604712836976ANY TV SERVICE100%100%100%97%d87%96%d96%ad93%d93%

INTERNET35214435363200583646782859FIXED BROADBAND AT HOME75%91%h89%h57%74%e92%abde87%de87%de82%

35014234258198575634774846ANY WIFI ACCESS74%89%h86%h52%74%e91%abde85%de86%de81%

1767114617100284302384406ANY WIRED (ETHERNET)37%45%37%16%37%e45%e41%e43%e39%ACCESS

2399824524165397421562591ANY MOBILE (3G/4G)51%62%h62%h21%62%e63%be57%e62%be57%ACCESS

37114435863223587650810888INTERNET ACCESS AT HOME78%91%h90%h57%83%e93%bde88%e90%de85%

Page 155




Table 18




2199022423147368391515543INTERNET ACCESS OUTSIDE46%57%57%h21%55%e58%e53%e57%e52%OF HOME

Page 156




Table 18



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


GENDER27844030221841342146819428021175180225507Male51%50%51%54%49%49%48%48%46%39%48%49%50%49%

26544828918843343850820632633189189228538Female49%50%49%46%51%51%52%52%54%61%52%51%50%51%

AGE109144116791371361225270648505114916-2420%16%20%19%16%16%13%13%12%11%13%13%11%14%

11515212477145142144441001336367415725-3421%17%21%19%17%17%15%bc11%17%bcf23%bcf10%10%16%bcf15%

142196155971911931996014612555611120735-4426%22%26%24%23%22%20%bcf15%24%bcf22%15%15%25%bcf20%

89141100621371371425893550508215045-5416%16%17%15%16%16%14%14%15%10%14%14%18%14%

62138716112613716870103667686817655-6411%16%12%15%15%16%m17%17%17%12%18%18%15%17%

1975191971731055654551514010965-744%8%jkm3%5%8%jkm8%jkm11%14%ae9%10%14%ae14%ae9%10%

642610394296613975758279775+1%5%km1%3%5%km5%km10%ae15%aeg6%13%16%aeg16%aeg6%9%

SOCIAL GRADE15821115413120420921072152176364110223AB29%24%26%32%hil24%24%21%18%25%bcf32%bcf17%17%24%bcf21%

187278198145269274264106167149597130300C134%31%34%36%32%32%27%27%28%26%26%26%29%29%

9218811767176180212821309798089218C217%21%20%16%21%21%22%20%21%17%22%22%20%21%

Page 157




Table 18



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


1062111216319619629013915714127128124304DE19%24%j21%15%23%j23%j30%35%ae26%26%35%ae35%ae27%29%

MARITAL STATUS34154536525352553656620538237183183299592Married\Living as63%61%62%62%62%62%58%bcf51%63%bcf67%bcf50%50%66%bcfg57%married

15823017611621321323510413589810289268Single29%26%30%29%25%25%24%26%a22%14%27%a28%a20%26%

431134937108110175908910838464185Widow\Divorced\Separated8%13%km8%9%13%km13%km18%23%ae15%19%23%ae23%ae14%18%

WORKING STATUS37052539327050551151016435827148151283544Working68%hil59%66%hil66%hil60%60%52%bcf41%59%bcfg50%41%41%62%bcfg52%

17336219813634134846623524827216218170501Not working32%41%jkm34%34%40%jkm40%jkm48%ae59%aeg41%50%59%aeg59%aeg38%48%

CHILDREN IN HOUSEHOLD239337262166322326336105241229193202349Any44%hl38%44%hil41%38%38%34%bcf26%40%bcf41%bcf25%25%45%bcfg33%

30455132924052453364029436532273276251696None56%62%km56%59%62%k62%km66%a74%adeg60%59%75%adeg75%adeg55%67%

ADULTS IN HOUSEHOLD91177105701601612381291191111811883266117%20%18%17%19%19%24%ae32%aeg20%20%32%aeg32%aeg18%25%

31848632324446547551620232936180183252542259%55%55%60%55%55%53%50%54%67%bcf49%50%56%52%

77134974813113213141957404068142314%15%16%12%16%15%13%10%16%f13%11%11%15%14%

446950356968701852-1618387148%8%8%9%8%8%7%4%9%bcdf-4%5%8%cdf7%

14221692222211012-101011255+3%3%3%2%3%3%2%3%2%-3%3%3%2%

Page 158




Table 18



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


HOUSEHOLD SIZE68139775712612620011990910910961226113%16%13%14%15%15%20%ae30%aeg15%16%30%adeg30%aeg13%22%

15428015612926527630812818619119123130329228%32%26%32%31%32%k32%32%31%35%33%33%29%32%

124185138761781791876512513575793193323%21%23%19%21%21%19%16%21%24%16%15%21%18%

14017714810317317317554129104949105184426%hil20%25%l25%20%20%18%13%21%bcf17%13%13%23%bcfg18%

561077240103105107347743132651135+10%12%12%10%12%12%11%8%13%8%8%9%14%bcf11%

AREA43667746933063765274630347041272276339801Urban80%76%79%81%i75%76%76%76%78%76%75%75%75%77%

1072111227620820723097136139293114244Rural20%24%21%19%25%j24%24%24%22%24%25%25%25%23%

COUNTRY45075349534671773382234051238309314377880England83%85%84%85%85%85%84%d85%d84%d70%85%d85%d83%d84%

5172493768668129491127273689Scotland9%8%8%9%8%8%8%7%8%20%abcefg7%7%8%9%

244429134242502427422222552Wales5%5%5%3%5%5%5%6%5%7%6%6%5%5%

17191891918247181771524Northern Ireland3%2%3%2%2%2%2%2%3%3%2%2%3%2%

GOVERNMENT REGIONS14361873535471729-17171747North East3%4%3%2%4%4%5%4%5%-5%5%4%5%

Page 159




Table 18



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


5186634186859539616394028105North West9%10%11%10%10%10%10%a10%10%a10%11%a11%a6%10%

416741396365774443434343680Yorkshire and The Humber8%8%7%10%7%8%8%11%7%7%9%9%8%8%

427349377068712645426263085East Midlands8%8%8%9%8%8%7%7%7%8%7%7%7%8%

417245386870854052739393889West Midlands8%8%8%9%8%8%9%10%9%12%11%11%8%9%

5389593888889936672323251102East of England10%10%10%9%10%10%10%9%11%4%9%9%11%10%

72120855211111512545793333580135London13%14%14%13%13%13%13%11%13%6%9%9%18%bcdfg13%

79124756311312113253816505362139South East14%14%13%16%13%14%14%13%13%10%14%14%14%13%

568759318386913954738383697South West10%10%10%8%10%10%9%10%9%12%10%10%8%9%

244429134242502427422222552Wales5%5%5%3%5%5%5%6%5%7%6%6%5%5%

5172493768668129491127273689Scotland9%8%8%9%8%8%8%7%8%20%abcefg7%7%8%9%

17191891918247181771524Northern Ireland3%2%3%2%2%2%2%2%3%3%2%2%3%2%

Q.1\2 PHONES OWN51581056238477478283632453747293298405900Mobile (any)95%hil91%95%hil95%91%91%86%bc81%89%bcf87%80%81%89%bcf86%

39165042130263464671226347348239243336742Landline72%73%71%74%75%75%73%bcf66%78%bcfg89%abcfg66%66%74%bcf71%

Page 160




Table 18



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


36858739728457558360420741843185189301631Mobile & Landline68%66%67%70%68%68%62%bcf52%69%bcfg79%bcfg51%51%66%bcf60%

1472231651001982002321171184108109104268Mobile only27%25%28%25%23%23%24%d29%deg20%d8%30%adeg30%adeg23%d26%

23632417586310856555545435111Landline only4%7%k4%4%7%k7%km11%14%ae9%10%15%ae15%ae8%11%

PAY TV SERVICE2243582451463423533963639613434396396Sky41%40%41%36%40%41%41%bcdf9%65%bcdfg2%9%9%87%bcdefg38%

90144987114214415914159214141159Virgin Media17%16%17%17%17%17%16%abcdf3%a26%abcdfg3%a4%a4%a*15%

2193712391763503524734001025436436993473Other40%42%41%43%41%41%48%ae100%aeg17%100%aeg100%aeg100%aeg20%45%

TV2534092761713914014538239824646453453ANY SATELLITE47%46%47%42%46%47%46%bcdf20%bcd66%bcdfg4%13%12%100%bcdefg43%

16027417512326026036936450436436946369ANY FREEVIEW INC.29%31%30%30%31%30%38%ade91%adeg8%7%100%adefg100%adefg10%35%YOUVIEW

15826917312125525536436450436436446364ANY FREEVIEW EXC.29%30%29%30%30%30%37%ade91%adeg8%7%100%abdefg99%adefg10%35%YOUVIEW

375439325254545545444254ANY IPTV7%6%7%8%6%6%6%abcf1%9%abcfg100%abcefg1%1%*5%

35055338024853354860653606545050398606ANY PAY TV64%62%64%61%63%64%62%bcf13%100%abcfg100%abcfg14%14%88%bcfg58%

17329919013828228240040053536436482400ANY FTA32%34%32%34%33%33%41%ade100%abdeg9%9%100%abdeg99%adeg18%e38%

49882854536879080497640060654364369453976ANY TV SERVICE92%93%92%91%93%94%100%100%100%100%100%100%100%93%

Page 161




Table 18



(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)


INTERNET51885956039483785980428254854255260401859FIXED BROADBAND AT HOME95%97%95%97%99%jklm100%ijklm82%bcf71%90%bcfg99%abcfg70%70%89%bcfg82%

52284556437984683779028253352255260391846ANY WIFI ACCESS96%95%95%93%100%hjklm97%jl81%bcf71%88%bcfg95%bcfg70%70%86%bcfg81%

35740432440637939436813824832121123171406ANY WIRED (ETHERNET)66%hikl46%55%hil100%hiklm45%46%38%34%41%bc59%abcefg33%33%38%39%ACCESS

50158859132456456054519038039173175276591ANY MOBILE (3G/4G)92%hijl66%100%hijlm80%hil67%65%56%bcf48%63%bcfg72%bcfg48%47%61%bcf57%ACCESS

53788858840484585982829955354269274409888INTERNET ACCESS AT HOME99%100%m99%100%100%m100%m85%bcf75%91%bcfg99%bcfg74%74%90%bcfg85%

54353750135752251849817335037158160253543INTERNET ACCESS OUTSIDE100%hijkl61%85%hil88%hil62%60%51%bcf43%58%bcfg69%bcfg43%43%56%bcf52%OF HOME

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