panelbook apac version
TRANSCRIPT
PanelBook 2016 APAC
+/- 10 Million Total Members
EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members
South America:1.5+ Million Members
EMEA:3+ Million Members
North America:2+ Million Members
APAC:3+ Million Members
Toluna Panel in 59 CountriesThe Americas
Argentina 104,300
Brazil 646,800
Canada 198,500
Chile 94,500
Colombia* 113,200
Ecuador 16,400
Mexico 306,700
Paraguay 3,400
Peru 53,300
United States 1,706,700
Uruguay 6,900
Venezuela 72,000
EMEA
Austria 19,000
Belgium 77,000
Bulgaria 9,500
Czech Republic 23,000
Denmark 27,000
Egypt* 7,700
Finland 20,300
France 435,500
Germany 322,500
Greece 29,000
Hungary* 31,900
Ireland 23,200
Italy 222,000
Latvia 6,500
Lithuania 8,100
Netherlands 114,000
Nigeria 1,300
Norway 20,500
Poland 73,000
Portugal 30,000
Romania 42,500
Russian Federation 322,400
Saudi Arabia* 1,300
Slovakia 5,900
South Africa 41,500
Spain 250,000
Sweden 51,800
Switzerland 19,000
Turkey 103,200
UAE* 1,500
Ukraine 35,300
United Kingdom 580,000
APAC
Australia 113,000
China 1,455,000
Hong Kong 100,000
India 150,000
Indonesia 117,000
Japan 210,000
Korea 245,000
Malaysia 68,000
New Zealand 40,000
Pakistan* 4,000
Philippines 77,000
Singapore 105,000
Taiwan* 86,000
Thailand 105,000
Vietnam 85,000
*Toluna.com community launch pending Data pulled July 2016 | 2
Toluna Partners in 72 CountriesThe Americas
Anguilla
Antiguaand Barbuda
Barbados
Bolivia
BritishVirgin Islands
Cayman Islands
Costa Rica
Cuba
Dominican Republic
El Salvador
Grenada
Guatemala
Guyana
Haiti
Honduras
Jamaica
Montserrat
Nicaragua
Panama
Puerto Rico
St. Kitts and Nevis
St. Lucia
St. VincentGrenadines
Suriname
Trinidad and Tobago
Turks and Caicos
EMEA
Algeria
Bahrain
Belarus
Benin
Burkina Faso
Burundi
Cameroon
Central AfricanRepublic
Congo
Croatia
Cyprus
Estonia
Ghana
Guinea
Guinea Bissau
Iraq
Ivory Coast
Jordan
Kazakhstan
Kenya
Kuwait
Lebanon
Liberia
Madagascar
Mali
Morocco
Mozambique
Niger
Oman
Palestine
Qatar
Rwanda
Senegal
Slovenia
Somalia
Sudan
Swaziland
Syria
Tanzania
Uganda
Yemen
Zambia
Zimbabwe
APAC
Bangladesh
Cambodia
Fiji
Laos
Nepal
Sri Lanka
+/- 10 Million Total Members
EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:EMEA:3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members3+ Million Members
South America:1.5+ Million Members
EMEA:3+ Million Members
North America:2+ Million Members
APAC:3+ Million Members
Data pulled July 2016 | 3
Panel CommunitiesAPAC
Data pulled July 2016 | 51
Age
Panel Count Nat Rep
18-24 27% 12%
25-34 24% 18%
35-44 17% 18%
45-54 14% 17%
55-99 18% 34%
Gender
Panel Count Nat Rep
Female 62% 50%
Male 38% 50%
Geographic Region
Panel Count
Australian 2%Capital Territory
New 30%South Wales
Northern 1%Territory
Queensland 22%
South Australia 8%
Tasmania 2%
Victoria 25%
Western 10%Australia
Household Income
Panel Count
Less than $30,000 AUD 25%
$30,000 to $39,999 AUD 9%
$40,000 to $49,999 AUD 8%
$50,000 to $59,999 AUD 8%
$60,000 to $69,999 AUD 7%
$70,000 to $79,999 AUD 5%
$80,000 to $89,999 AUD 4%
$90,000 to $99,999 AUD 4%
$100,000 to $129,999 AUD 6%
$130,000 to $159,999 AUD 3%
$160,000 to $199,999 AUD 1%
$200,000 to $249,999 AUD 1%
$250,000 to $300,000 AUD 1%
$300,000 AUD or more 1%
Prefer not to say 17%
Subtotal selection 100%
Australia
According to data from April 2016+/-18% of respondents complete Toluna
surveys via a mobile device* Pew Research Center 2016 Report
Panel Reach: 113,000 Language: English Smartphone Penetration: 77%*
Data pulled July 2016 | 52
Age
Panel Count Nat Rep
18-24 28% 14%
25-34 44% 20%
35-44 20% 20%
45-54 6% 19%
55-99 2% 27%
Gender
Panel Count Nat Rep
Female 40% 49%
Male 60% 51%
Geographic Region
Panel Count
East China 37%
North China 16%
North East China 11%
South Central China 36%
Household Income
Panel Count
Less than 20’000 CNY 14%
20’000 to 29’999 CNY 6%
30’000 to 49’999 CNY 9%
50’000 to 69’999 CNY 11%
70’000 to 99’999 CNY 8%
100’000 to 119’999 CNY 7%
120’000 to 129’999 CNY 3%
130’000 to 149’999 CNY 3%
150’000 to 179’999 CNY 3%
180’000 to 199’999 CNY 2%
200’000 to 219’000 CNY 3%
220’000 to 239’999 CNY 1%
240’000 to 269’999 CNY 2%
270’000 to 299’999 CNY 1%
300’000 CNY or more 3%
Prefer not to say 24%
Subtotal selection 100%
China Panel Reach: 1,455,000Language: Mandarin (Simplified Chinese) Smartphone Penetration: 58%*
According to data from April 2016+/-7% of respondents complete Toluna
surveys via a mobile device* Pew Research Center 2016 Report
Data pulled July 2016 | 53
Age
Panel Count Nat Rep
18-24 39% 9%
25-34 37% 16%
35-44 16% 18%
45-54 6% 23%
55-99 2% 33%
Gender
Panel Count Nat Rep
Female 57% 55%
Male 43% 45%
Geographic Region
Panel Count
Hong Kong Island 15%
Kowloon 31%
New Territories 51%
Outlying Islands 3%
Household Income
Panel Count
Less than 125 000 HKD 13%
125 000 to 159 999 HKD 7%
160 000 to 189 999 HKD 4%
190 000 to 254 999 HKD 8%
255 000 to 319 999 HKD 8%
320 000 to 379 999 HKD 8%
380 000 to 444 999 HKD 6%
445 000 to 508 499 HKD 8%
508 500 to 569 999 HKD 5%
570 000 to 634 999 HKD 6%
635 000 HKD or more 14%
Prefer not to say 13%
Subtotal selection 100%
Hong Kong Panel Reach: 100,000
Language: Cantonese (Traditional Chinese), English Smartphone Penetration: 83%*
According to data from April 2016+/-29% of respondents complete Toluna
surveys via a mobile device* Census and Statistics Department, Hong Kong Government
Data pulled July 2016 | 54
Age
Panel Count Nat Rep
18-24 39% 19%
25-34 40% 24%
35-44 13% 21%
45-54 5% 16%
55-99 3% 19%
Gender
Panel Count Nat Rep
Female 26% 49%
Male 74% 51%
Geographic Region
Panel Count
Eastern India 9%
North India 18%
North Central 13%
North Eastern 2%
Southern India 37%
Western 21%
Household Income
Panel Count
Less than Rs 30,000 13%
Rs 30,000 to Rs 49,999 8%
Rs 50,000 to Rs 99,9999 8%
Rs 1,00,000 to Rs 1,49,999 9%
Rs 1,50,000 to Rs 1,99,999 7%
Rs 2,00,000 to Rs 2,99,999 10%
Rs 3,00,000 to Rs 4,99,999 14%
Rs 5,00,000 to Rs 6,99,999 9%
Rs 7,00,000 to Rs 9,99,999 6%
Rs 10,00,000 to Rs 15,99,999 4%
Rs 16,00,000 to Rs 19,99,999 1%
Rs 20,00,000 to Rs 29,99,999 1%
Rs 30,00,000 or more 1%
Prefer not to say 9%
Subtotal selection 100%
India Panel Reach: 150,000 Language: Hindi, English Smartphone Penetration: 17%*
According to data from April 2016+/-19% of respondents complete Toluna
surveys via a mobile device* Pew Research Center 2016 Report
Data pulled July 2016 | 55
Age
Panel Count Nat Rep
18-24 45% 17%
25-34 34% 23%
35-44 15% 22%
45-54 5% 16%
55-99 1% 21%
Household Income
Panel Count
Less than Rp 5 million 26%
Rp 5 million - 10 million 11%
Rp 10 million - 20 million 8%
Rp 20 million - 30 million 6%
Rp 30 million - 40 million 5%
Rp 40 million - 50 million 3%
Rp 50 million - 60 million 4%
Rp 60 million - 70 million 3%
Rp 70 million - 80 million 2%
Rp 80 million - 90 million 2%
Rp 90 million - 100 million 2%
Rp 100 million - 500 million 6%
More than Rp 500 million 1%
Prefer not to say 21%
Subtotal selection 100%
Gender
Panel Count Nat Rep
Female 34% 50%
Male 66% 50%
Indonesia Panel Reach: 117,000 Language: Bahasa Indonesian Smartphone Penetration: 21%*
According to data from April 2016+/-25% of respondents complete Toluna
surveys via a mobile device* Pew Research Center 2016 Report
Data pulled July 2016 | 56
Age
Panel Count Nat Rep
18-24 10% 8%
25-34 20% 14%
35-44 23% 17%
45-54 24% 15%
55-99 23% 46%
Gender
Panel Count Nat Rep
Female 36% 52%
Male 64% 48%
Geographic Region
Panel Count
Chubu 14%
Chugoku 5%
Hokkaido 5%
Kanto 41%
Kinki 19%
Kyushu 7%
Okinawa 1%
Shikoku 2%
Tohoku 5%
Okinawa 1%
Household Income
Panel Count
1,500,000 JPY or less 7%
1,500,001 JPY to 3,000,000 JPY 12%
3,000,001 JPY to 4,000,000 JPY 13%
4,000,001 JPY to 5,000,000 JPY 12%
5,000,001 JPY to 6,000,000 JPY 10%
6,000,001 JPY to 8,000,000 JPY 13%
8,000,001 JPY to 10,000,000 JPY 9%
10,000,001 JPY to 13,000,000 JPY 5%
13,000,001 JPY to 15,000,000 JPY 2%
15,000,001 JPY to 20,000,000 JPY 1%
20,000,001 JPY to 25,000,000 JPY 0%
25,000,000 JPY or more 1%
Prefer not to say 15%
Subtotal selection 100%
Japan Panel Reach: 210,000 Language: Japanese Smartphone Penetration: 84%*
According to data from April 2016+/-16% of respondents complete Toluna
surveys via a mobile device* CIAJ 2016 Report
Data pulled July 2016 | 57
Age
Panel Count Nat Rep
18-24 34% 12%
25-34 31% 18%
35-44 21% 20%
45-54 10% 21%
55-99 4% 29%
Gender
Panel Count Nat Rep
Female 48% 51%
Male 52% 49%
Geographic Region
Panel Count
Seoul 31%
Incheon 6%Metropolitan City
Busan 7%Metropolitan City
Gwangju 3%Metropolitan City
Daegu 4%Metropolitan City
Daejeon 3%Metropolitan City
Ulsan 2%
Gangwon-do 2%
Gyeonggi-do 22%
Kyungnam 4%
Gyeongbuk 4%
Jeollanam 2%
Chonbuk 4%
Chungnam 2%
Chungbuk 3%
Jeju 1%
Household Income
Panel Count
Less than 20 Million Won 20%
20 to 30 Million Won 13%
30 to 40 Million Won 14%
40 to 50 Million Won 12%
50 to 60 Million Won 9%
60 to 70 Million Won 6%
70 to 80 Million Won 4%
80 to 90 Million Won 2%
90 to 1 Billion Won 2%
1 Billion Won or more 3%
Prefer not to say 15%
Subtotal selection 100%
Korea Panel Reach: 245,000 Language: Korean Smartphone Penetration: 88%*
According to data from April 2016+/-26% of respondents complete Toluna
surveys via a mobile device* Pew Research Center 2016 Report
Data pulled July 2016 | 58
Age
Panel Count Nat Rep
18-24 36% 18%
25-34 41% 24%
35-44 16% 21%
45-54 5% 18%
55-99 2% 20%
Gender
Panel Count Nat Rep
Female 57% 50%
Male 43% 50%
Ethnicity
Panel Count
Malay 58%
Chinese 27%
Indian 7%
Other Ethnicity 8%
Geographic Region
Panel Count
Selangor 21%
Wilayah 13%Persekutuan Kuala Lumpur
Johor 12%
Sabah 8%
Kedah 8%
Pahang 7%
Perak 6%
Kelantan 5%
Terengganu 4%
Melaka 4%
Sarawak 4%
Negeri Sembilan 3%
Pinang 2%
Putrajaya 1%
Perlis 1%
Labuan 1%
Household Income
Panel Count
Less than 20,000 Ringgit 12%
20,000 to 34,999 Ringgit 22%
35,000 to 49,999 Ringgit 15%
50,000 to 99,999 Ringgit 16%
100,000 Ringgit or more 5%
Prefer not to say 30%
Subtotal selection 100%
Malaysia
* Pew Research Center 2016 Report
Panel Reach: 68,000 Language: Malay Smartphone Penetration: 65%*
According to data from April 2016+/-25% of respondents complete Toluna
surveys via a mobile device
Data pulled July 2016 | 59
Age
Panel Count Nat Rep
18-24 28% 13%
25-34 21% 17%
35-44 16% 18%
45-54 15% 19%
55-99 20% 34%
Gender
Panel Count Nat Rep
Female 61% 51%
Male 39% 49%
Geographic Region
Panel Count
Auckland 35%
Bay of Plenty 7%
Canterbury/ 11%West Coast
Gisborne 1%
Nelson/ 3%Marlborough
Northland 4%
Otago/ 6%Southland
Taranaki/ 4%Wanganui
Hawkes Bay 4%
Waikato 10%
Wellington/ 15%Manawatu
Household Income
Panel Count
Less than $20,000 NZD 22%
$20,000 to $30,000 NZD 11%
$30,000 to $40,000 NZD 9%
$40,000 to $50,000 NZD 8%
$50,000 to $60,000 NZD 8%
$60,000 to $70,000 NZD 10%
$70,000 to$ 80,000 NZD 3%
$80,000 to $90,000 NZD 2%
$90,000 to $100,000 NZD 2%
$100,000 to $150,000 NZD 4%
$150,000 NZD or more 1%
Prefer not to say 20%
Subtotal selection 100%
New Zealand
According to data from April 2016+/-28% of respondents complete Toluna
surveys via a mobile device* New Zealand Multi-Screen Report, Nielsen, 2015
Panel Reach: 40,000
Language: English, Māori, New Zealand Sign Language Smartphone Penetration: 87%*
Data pulled July 2016 | 60
Pakistan
Age
Panel Count Nat Rep
18-24 40% -
25-34 36% -
35-44 15% -
45-54 5% -
55-64 2.5% -
65-99 0.5% -
Gender
Panel Count Nat Rep
Female 9% -
Male 91% -
Panel Reach: 4,000 Language: Urdu, English
Data pulled July 2016 | 61
Age
Panel Count Nat Rep
18-24 30% 22%
25-34 43% 25%
35-44 17% 21%
45-54 6% 15%
55-99 4% 17%
Gender
Panel Count
Female 63%
Male 37%
Geographic Region
Panel Count
Metro Manila 30%
Luzon 35%
Visayas 19%
Mindanao 16%
Household Income
Panel Count
Low Annual Income 23%
Average Annual Income 18%
High Annual Income 14%
Prefer not to say 45%
Subtotal selection 100%
Panel Reach: 77,000 Language: Filipino, English Smartphone Penetration: 22%*
* Pew Research Center 2016 Report
According to data from April 2016+/-27% of respondents complete Toluna
surveys via a mobile device
Philippines
Data pulled July 2016 | 62
Age
Panel Count Nat Rep
18-24 25% 17%
25-34 36% 26%
35-44 23% 19%
45-54 11% 16%
55-99 5% 22%
Gender
Panel Count Nat Rep
Female 53% 51%
Male 47% 49%
Ethnicity
Panel Count
Chinese 68%
Malay 12%
Indian 10%
Other Ethnicity 10%
Citizenship Status
Panel Count
I am a citizen 84.5%of the country
I am a permanent 11%resident of the country
I am a non-resident 4.5%with a working visa
Household Income
Panel Count
Less than 30,000 SGD 20%
30,000 to 39,999 SGD 13%
40,000 to 49,999 SGD 9%
50,000 to 59,999 SGD 7%
60,000 to 69,999 SGD 7%
70,000 to 79,999 SGD 6%
80,000 to 89,999 SGD 5%
90,000 to 99,999 SGD 4%
100,000 to 129,999 SGD 6%
130,000 to 159,999 SGD 3%
160,000 or more 3%
Prefer not to say 17%
Subtotal selection 100%
Singapore
According to data from April 2016+/-27% of respondents complete Toluna
surveys via a mobile device* Government of Singapore, 2016
Panel Reach: 105,000
Language: English, Mandarin, Malay, Tamil Smartphone Penetration: 90%*
Data pulled July 2016 | 63
Age
Panel Count Nat Rep
18-24 18% 14%
25-34 33% 20%
35-44 30% 20%
45-54 15% 20%
55-99 4% 26%
Gender
Panel Count
Female 58%
Male 42%
Household Income
Panel Count
Less than 180.000 NTD 12%
180.000 to 269.999 NTD 9%
270.000 to 314.999 NTD 8%
315.000 to 429.999 NTD 8%
430.000 to 539.999 NTD 8%
540.000 to 674.999 NTD 8%
675.000 to 809.999 NTD 9%
810.000 to 1.099.999 NTD 8%
1.100.000 to 1.349.999 NTD 9%
1.350.000 to 1.619.999 NTD 5%
1.620.000 to 1.899.999 NTD 5%
1.900.000 to 2.159.999 NTD 4%
2.160.000 to 2.429.999 NTD 2%
2.430.000 to 2.699.999 NTD 1%
2.700.000 NTD or more 4%
Subtotal selection 100%
Taiwan Panel Reach: 86,000*Language: Mandarin (Traditional Chinese) Smartphone Penetration: 83%*
* Our reach includes our growing Toluna panel plus our trusted partner in this market
* National Communications Commission, 2016
Data pulled July 2016 | 64
Age
Panel Count Nat Rep
18-24 44% 14%
25-34 36% 20%
35-44 15% 21%
45-54 4% 20%
55-99 1% 26%
Gender
Panel Count Nat Rep
Female 62% 51%
Male 38% 49%
Geographic Region
Panel Count
Central Thailand 48%
Eastern Thailand 8%
Northeastern 18%Thailand
Northern Thailand 26%
Household Income
Panel Count
Less than 200,000 Baht 29%
200,001 to 265,000 Baht 13%
265,001 to 330,000 Baht 10%
330,001 to 395,000 Baht 8%
395,001 to 460,000 Baht 5%
460,001 to 525,000 Baht 6%
525,001 to 590,000 Baht 4%
590,001 to 655,000 Baht 4%
655,001 to 900,000 Baht 6%
900,001 to 1,200,000Baht 5%
Prefer not to say 5%
Subtotal selection 100%
Thailand Panel Reach: 105,000 Language: ThaiSmartphone Penetration: 40%*
According to data from April 2016+/-32% of respondents complete Toluna
surveys via a mobile device* IDC Thailand, 2016
1,200,000 Baht & above 10%
Data pulled July 2016 | 65
Age
Panel Count Nat Rep
18-24 59% 19%
25-34 35% 21%
35-44 5% 21%
45-54 1% 21%
55-99 0% 18%
Gender
Panel Count
Female 60%
Male 40%
Geographic Region
Panel Count
Hanoi 22%
Ho Chi Minh 48%
Dong Nai 2%
Tp Da Nang 2%
Hai Phong 2%
Others Vietnam 24%
Household Income
Panel Count
Low Annual Income 19%
Average Annual Income 70%
High Annual Income 4%
Prefer not to say 7%
Subtotal selection 100%
Panel Reach: 85,000 Language: Vietnamese Smartphone Penetration: 36%*
* Vietnam Mobile Market Study, Appota, 2016
Vietnam